Inbound Marketing Blog

Google My Business: How and Why to Integrate AdWords

There are many things that on their own serve a distinct and useful purpose.  However when you combine two things you can achieve synergistic results.  Simply put, a hamburger is good; cheese is good, a cheeseburger is better.  The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever.  Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities. 

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Google My Business:  Using the Google Post Feature

 

For today’s consumer, local search is a wondrous thing.  No matter what type of business we’re looking for or where, a simple search query returns our nearby options within moments.  It’s a functionality we’ve become so reliant on that 30 percent of our mobile searches (the top used method for online search) are related specifically to location.  And, not only are we using these results to locate a business, we’re using them to conduct research and make purchases, making the local search results that we see powerful tools for sales and marketing.

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BlinkJar Media Earns a Ranking on the Prestigious 2017 LSU 100 list

The E.J. Ourso College of Business at Louisiana State University has confirmed BlinkJar Media as one of the recipients of the 2017 LSU 100 list. The LSU 100 identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. The purpose of the LSU 100 is to celebrate the success of former LSU graduates and to recognize the impact of LSU alumni on the local, regional, and national economy.

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Graphic Design Trends for Baton Rouge Businesses [INFOGRAPHIC]

Whether you're on a date or introducing your brand to a consumer, first impressions are important.  Humans make a lot of snap judgements based on what we first see, and once made, those judgements can be difficult to overcome. That's why it is vitally important to convey a desireable visual message the first time around.  Doing so will not only make consumers (or a date) more attracted to you, but research has shown that over half of online consumers would make a follow-up purchase based solely on the packaging they receive.

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Will The Web Eventually Render Mobile Apps Obsolete?

 

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Web Design Trends For Baton Rouge Businesses [INFOGRAPHIC]

Whether you want to update your existing business site or are looking to build something from scratch, you'll want to be ahead of the curve on the very latest in web design trends.  Make sure that your site can stand out in the crowd and encourage user engagement by implementing the in-demand website elements listed in this infographic.

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7 Deadly Sins of Business Blogging

In today’s world of SEO and online marketing, it seems that everyone has a blog.  From mom bloggers to Fortune 500 companies, there isn’t a stone left unturned when it comes to this particular form of content creation.  So, it’s only natural that you too may be considering a blog for your own business.  However, more than simply writing, there’s a lot that goes into making a blog effective.  To start, here are seven mistakes that all business bloggers should be careful to avoid:

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Marketing in Baton Rouge: What’s the Difference Between SEO and SEM?

There are a lot of umbrella terms out there, especially when it comes to technology.  Often these words, phrases and jargon get interchanged, used inaccurately, and can be confusing.  In the marketing world which is overlapping more and more with technology, this is a common occurrence; and the speed at which strategies and devices are evolving, this is understandable.  Two practices that are vital in today’s digital landscape, SEO and SEM can be easy to mix up, and while they are similar, they are still different.  Just like every shortstop is a baseball player, not every baseball player is shortstop.  Search engine optimization and search engine marketing follow this same transitive pattern.  SEO is SEM, but not all SEM is SEO.  Let’s take a closer look at the differences between the two.

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The Local Media Advertising Sale: Buyer Beware

Just the other day I told my friend I'd love some new dresses for work. Because she is awesome, she sent me a $50 off dress sale ad from Ann Taylor. I liked the dresses -- the style, the colors, and the length. The only thing that bugged me was the price. Even with the $50 off, the price was still more than I wanted to spend. Also, the marketer in me knew that they'd have a deeper discount down the line or I may find a similar dress at a different retailer for a lower price, and I would be kicking myself for falling for the $50 off incentive. So, I passed and moved on with my life.

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Will Duplicate Content Get You Penalized?

The more eyeballs that land on your content, the better it will perform.  Seems like a no brainer, right?  Yet, due to lingering misconception, many bloggers find themselves hesitant to place their content anywhere other than their own site.  Google is well-known for keeping their ranking factors and algorithms close to the vest, leaving it up to marketers to determine best practices between the few tidbits that are provided and their own trial and error. 

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Google AdWords for Your Baton Rouge Business: What Makes a Quality Ad?

If you’ve ever taken a road trip, you essentially have two options: the most direct way and the scenic route.  Now, no matter what your preference may be, they each have one thing in common; the destination.  Advertising and marketing are very similar.  Of course on our hypothetical road trip, the scenic route may offer better views and different experiences, but it also costs more in terms of time and fuel, and we eventually (hopefully) end up in the same place.  Taking the “scenic route” with your ad dollars can be an expensive mistake.  Avoiding unnecessary elements that consume time and money is crucial for an effective campaign that provides an ROI

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A Small Business Owners Guide to Tracking Local Print Advertising


Your website has been designed and optimized.  You’ve set a budget, defined your buyer personas and determined which local magazine is right for your company. You’ve even designed your ad.  Great job!

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