Inbound Marketing Blog

Baton Rouge Advertising for Business: Do Google AdWords Impact Organic Rankings?

Many things are considered when an architect designs a golf course.  Elevation, undulation, trees, water, length, angles, and more all establish how a hole and an entire course should be played.  In this sense, a golf course and a SERP (search engine results page) are quite similar.  If you do the things that you are supposed to, you’ll be able to navigate the course with a successful score.  This means accurate driving and good putting on the golf course, and likewise, it means search engine optimization and content creation on your website.  Now there are other factors that can seem to influence the difficulty of a golf course: newer, bigger drivers, wind, technologically advanced golf balls, playing from closer tees, and more can all, in theory, make the game easier.  But the fact is the original design still dictates your strategy, and there is no direct correlation between these variables and the difficulty or ease of the course.  This is also true when it comes to your website’s organic rankings and the impact that Google AdWords does, or doesn’t have.  Simply put, if you tee off with your brand new driver on the first hole, it doesn’t mean you’re going to win The Masters, and likewise, if you spend a million dollars on AdWords, your organic rankings aren’t going to shoot to the top of the page.  However, there are ways that paid search can influence the organic landscape.

Read More

Looking Forward to 2018 Social Media Trends for Businesses

Social media, for most of us, is a way to connect with friends and family, see what our favorite brand is doing, or a way for us to stay up-to-date on the current state of affairs in our busy lives. However, if you’re a business and not on social media – 2018 might be the year to not jump, but throw yourself onto the bandwagon. I’m not saying you need to be on every platform, posting every hour, retweeting, or sharing every second of every day. But, it is important you have a presence on the right social media platforms to reach your consumers in an authentic and mutually beneficial way.

Read More

Mulitple Web Domains with the Same Content Is Marketing Malpractice

It's natural to conclude two is better than one. We were taught this basic fact at an early age, and few situations in life negate this basic concept. For this reason, it is easy to understand why any medical practice would think two web domains for their practice is better than one. One domain is good; then two domains must be better, right? This assumption is wrong as multiple web domains with the same content is marketing malpractice. 

Read More

Google My Business: How and Why to Integrate AdWords

There are many things that on their own serve a distinct and useful purpose.  However when you combine two things you can achieve synergistic results.  Simply put, a hamburger is good; cheese is good, a cheeseburger is better.  The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever.  Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities. 

Read More

Google My Business:  Using the Google Post Feature

 

For today’s consumer, local search is a wondrous thing.  No matter what type of business we’re looking for or where, a simple search query returns our nearby options within moments.  It’s a functionality we’ve become so reliant on that 30 percent of our mobile searches (the top used method for online search) are related specifically to location.  And, not only are we using these results to locate a business, we’re using them to conduct research and make purchases, making the local search results that we see powerful tools for sales and marketing.

Read More

BlinkJar Media Earns a Ranking on the Prestigious 2017 LSU 100 list

The E.J. Ourso College of Business at Louisiana State University has confirmed BlinkJar Media as one of the recipients of the 2017 LSU 100 list. The LSU 100 identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. The purpose of the LSU 100 is to celebrate the success of former LSU graduates and to recognize the impact of LSU alumni on the local, regional, and national economy.

Read More

Graphic Design Trends for Baton Rouge Businesses [INFOGRAPHIC]

Whether you're on a date or introducing your brand to a consumer, first impressions are important.  Humans make a lot of snap judgements based on what we first see, and once made, those judgements can be difficult to overcome. That's why it is vitally important to convey a desireable visual message the first time around.  Doing so will not only make consumers (or a date) more attracted to you, but research has shown that over half of online consumers would make a follow-up purchase based solely on the packaging they receive.

Read More

Will The Web Eventually Render Mobile Apps Obsolete?

 

Read More

Web Design Trends For Baton Rouge Businesses [INFOGRAPHIC]

Whether you want to update your existing business site or are looking to build something from scratch, you'll want to be ahead of the curve on the very latest in web design trends.  Make sure that your site can stand out in the crowd and encourage user engagement by implementing the in-demand website elements listed in this infographic.

Read More

7 Deadly Sins of Business Blogging

In today’s world of SEO and online marketing, it seems that everyone has a blog.  From mom bloggers to Fortune 500 companies, there isn’t a stone left unturned when it comes to this particular form of content creation.  So, it’s only natural that you too may be considering a blog for your own business.  However, more than simply writing, there’s a lot that goes into making a blog effective.  To start, here are seven mistakes that all business bloggers should be careful to avoid:

Read More

Marketing in Baton Rouge: What’s the Difference Between SEO and SEM?

There are a lot of umbrella terms out there, especially when it comes to technology.  Often these words, phrases and jargon get interchanged, used inaccurately, and can be confusing.  In the marketing world which is overlapping more and more with technology, this is a common occurrence; and the speed at which strategies and devices are evolving, this is understandable.  Two practices that are vital in today’s digital landscape, SEO and SEM can be easy to mix up, and while they are similar, they are still different.  Just like every shortstop is a baseball player, not every baseball player is shortstop.  Search engine optimization and search engine marketing follow this same transitive pattern.  SEO is SEM, but not all SEM is SEO.  Let’s take a closer look at the differences between the two.

Read More

The Local Media Advertising Sale: Buyer Beware

Just the other day I told my friend I'd love some new dresses for work. Because she is awesome, she sent me a $50 off dress sale ad from Ann Taylor. I liked the dresses -- the style, the colors, and the length. The only thing that bugged me was the price. Even with the $50 off, the price was still more than I wanted to spend. Also, the marketer in me knew that they'd have a deeper discount down the line or I may find a similar dress at a different retailer for a lower price, and I would be kicking myself for falling for the $50 off incentive. So, I passed and moved on with my life.

Read More
All posts
 /