Inbound Marketing Results for a Culinary Institute

Challenge:

As a successful culinary school and educational institution, Louisiana Culinary Institute had very aggressive plans and expectations for their marketing development, and they required an agency that could keep up and not fall behind on their vision. This meant that the agency had to have the work ethic, management skills, and technical ability to match their goals. They needed a partner that understood their pain points and how to work around them, earning them higher visibility in search, a better user experience on their website, and increased leads.

Solution:

BlinkJar tackled LCI’s concerns with a multi-phase approach. First, a new website was created that was fast, mobile friendly, and that offered unlimited engagement opportunities. This new site finally brought LCI’s online presence up-to-speed with the way their potential students are searching and using the web today. For this site, we also developed a robust content plan to highlight all the school had to offer, including blogs, text-to-video, and infographics.

Next, we made the most of their advertising budgets by implementing tighter Google Ads campaigns with specific landing pages and offers, improved Facebook Ads, and continuous communication with the student body and LCI community via email. Finally, we married all of these elements through detailed analytics reporting which is reviewed in weekly meetings.