GET YOUR BUSINESS FOUND ON GOOGLE

When it comes to marketing your business on Google or other search engines, there are three primary forms: organic, local, and pay-per-click (PPC). Each of these are important components of marketing that can work well individually but which provide the strongest results when combined.

Organic results are hard-won and rewarding. While it takes a long time of producing consistent, quality content and following SEO best practices, the results can be search engine rankings that last for years. When you earn a spot on page one of Google for any given search term, you can count on increased traffic, leads, and the perception of being a highly authoritative source in your field.

A well-thought out and executed paid search campaign can bring incredible value to any business in the form of traffic, leads, and brand recognition. Combine that with top local and organic results, and a company can "own" important key terms related to their business on Google, bringing amazing results.

With the rapid rise of mobile and voice search from users on the go, local search results are more important than ever. Google any local service or product you need, and you are likely to click, call or visit one of the top ranked local results the search engine has chosen to display. Of course, these aren't displayed by accident. Maintaining a consistent listing across local search platforms can help you show up higher when and where users are looking.

Search marketing is a cornerstone of inbound marketing.  Given that inbound marketing brings customers to you at the time that they are ready for your product or service, showing up in a user's search query at the moment they are ready to buy can be invaluable.  

There are three ways to rank on Google: locally, organically, or through ads. You can utilize any or all of these to boost your position, but they will deliver the greatest results when combined. While ads are a pay-to-play arena, local and organic results can be built through sheer inbound marketing effort and knowledge.

This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.