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What is Search Marketing? 

Search marketing is a digital advertising approach that allows businesses to target users through search engines like Google, Yahoo, and Bing. Among the many options encompassed within search marketing are pay-per-click (PPC), display ads, and local search advertising. Even unpaid efforts like organic results earned through SEO can fall under the umbrella of search marketing.



A well-rounded inbound marketing strategy must incorporate search marketing to some degree, and the more thorough that incorporation, the greater the results. Today, there are few advertising tools as powerful as those that allow you to appear before a consumer at the exact moment they are ready to buy, and that is precisely what search marketing accomplishes.

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Search Marketing Agency Baton Rouge

What is Search Marketing? 

Search marketing is a digital advertising approach that allows businesses to target users through search engines like Google, Yahoo, and Bing. Among the many options encompassed within search marketing are pay-per-click (PPC), display ads, and local search advertising. Even unpaid efforts like organic results earned through SEO can fall under the umbrella of search marketing.


A well-rounded inbound marketing strategy must incorporate search marketing to some degree, and the more thorough that incorporation, the greater the results. Today, there are few advertising tools as powerful as those that allow you to appear before a consumer at the exact moment they are ready to buy, and that is precisely what search marketing accomplishes.

Why is Search Marketing Important for Your Business?

Every day, consumers are turning to search engines to help them answer their questions and find the solutions they need. Search marketing helps ensure that your business is easily found when these searches occur. The practices of search engine optimization, search advertising, and local search marketing all fall under the search marketing category.

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Search Marketing Tips for Businesses

  • What are the Three Types of Search Marketing?

    When it comes to marketing your business on Google or other search engines, there are three primary forms: organic, local, and pay-per-click (PPC). Each of these are important components of marketing that can work well individually but which provide the strongest results when combined.

  • Why is Organic Search important for your Business?

    Organic results are hard-won and rewarding. While it takes a long time of producing consistent, quality content and following SEO best practices, the results can be search engine rankings that last for years. When you earn a spot on page one of Google for any given search term, you can count on increased traffic, leads, and the perception of being a highly authoritative source in your field.

  • Why is Paid Search Important to your Business?

    A well-thought out and executed paid search campaign can bring incredible value to any business in the form of traffic, leads, and brand recognition. Combine that with top local and organic results, and a company can "own" important key terms related to their business on Google, bringing amazing results.

  • Why is Local Search Important to your Business?

    With the rapid rise of mobile and voice search from users on the go, local search results are more important than ever. Google any local service or product you need, and you are likely to click, call or visit one of the top ranked local results the search engine has chosen to display. Of course, these aren't displayed by accident. Maintaining a consistent listing across local search platforms can help you show up higher when and where users are looking.

  • How Does Search Marketing Fit with Inbound Marketing?

    Search marketing is a cornerstone of inbound marketing.  Given that inbound marketing brings customers to you at the time that they are ready for your product or service, showing up in a user's search query at the moment they are ready to buy can be invaluable.  

  • How Do I Rank Higher on Google?

    There are three ways to rank on Google: locally, organically, or through ads. You can utilize any or all of these to boost your position, but they will deliver the greatest results when combined. While ads are a pay-to-play arena, local and organic results can be built through sheer inbound marketing effort and knowledge.

  • Do I Hire Someone Internally or Externally for Search Marketing??

    This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.

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Search Marketing Services

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INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

SEARCH MARKETING MADE EASY

Why Your New Website Isn’t Showing Up in Google Yet

Why Your New Website Isn’t Showing Up in Google Yet

By Rikki Broussard • October 22, 2025
Hey everyone, it’s Rikki here! I like to write blogs based on real questions from our clients. Recently, we launched two brand-new websites on fresh domains. Everything about the design, development, and launch went smoothly, but once the sites were live, both clients asked the same question: “Why can’t I find my site on Google yet? Launching a new website is exciting. After weeks (sometimes months) of planning and building, the site is finally live. Naturally, the next step is to open Google, type in one of your main keywords, and expect to see your business right at the top. But here’s the reality: search engines don’t work like flipping a light switch. It’s completely normal (although frustrating) for brand-new websites to take time before appearing in Google search results . How Google Finds and Ranks Websites When your new site goes live, Google has to: Crawl – Send its “bots” to scan and read the site. Index – Store those pages in Google’s database. Rank – Decide where your site belongs in the search results compared to competitors. Submitting a sitemap and setting up Google Search Console helps Google know your site exists. But discovery doesn’t mean instant visibility; it just means the process has started.
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SEO vs AEO Explained: How They Work Together to Drive Visibility

By Jared Broussard • October 3, 2025
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