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What is Search Marketing? 

Search marketing is a digital advertising approach that allows businesses to target users through search engines like Google, Yahoo, and Bing. Among the many options encompassed within search marketing are pay-per-click (PPC), display ads, and local search advertising. Even unpaid efforts like organic results earned through SEO can fall under the umbrella of search marketing.



A well-rounded inbound marketing strategy must incorporate search marketing to some degree, and the more thorough that incorporation, the greater the results. Today, there are few advertising tools as powerful as those that allow you to appear before a consumer at the exact moment they are ready to buy, and that is precisely what search marketing accomplishes.

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Search Marketing Agency Baton Rouge

What is Search Marketing? 

Search marketing is a digital advertising approach that allows businesses to target users through search engines like Google, Yahoo, and Bing. Among the many options encompassed within search marketing are pay-per-click (PPC), display ads, and local search advertising. Even unpaid efforts like organic results earned through SEO can fall under the umbrella of search marketing.


A well-rounded inbound marketing strategy must incorporate search marketing to some degree, and the more thorough that incorporation, the greater the results. Today, there are few advertising tools as powerful as those that allow you to appear before a consumer at the exact moment they are ready to buy, and that is precisely what search marketing accomplishes.

Why is Search Marketing Important for Your Business?

Every day, consumers are turning to search engines to help them answer their questions and find the solutions they need. Search marketing helps ensure that your business is easily found when these searches occur. The practices of search engine optimization, search advertising, and local search marketing all fall under the search marketing category.

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Search Marketing Tips for Businesses

  • What are the Three Types of Search Marketing?

    When it comes to marketing your business on Google or other search engines, there are three primary forms: organic, local, and pay-per-click (PPC). Each of these are important components of marketing that can work well individually but which provide the strongest results when combined.

  • Why is Organic Search important for your Business?

    Organic results are hard-won and rewarding. While it takes a long time of producing consistent, quality content and following SEO best practices, the results can be search engine rankings that last for years. When you earn a spot on page one of Google for any given search term, you can count on increased traffic, leads, and the perception of being a highly authoritative source in your field.

  • Why is Paid Search Important to your Business?

    A well-thought out and executed paid search campaign can bring incredible value to any business in the form of traffic, leads, and brand recognition. Combine that with top local and organic results, and a company can "own" important key terms related to their business on Google, bringing amazing results.

  • Why is Local Search Important to your Business?

    With the rapid rise of mobile and voice search from users on the go, local search results are more important than ever. Google any local service or product you need, and you are likely to click, call or visit one of the top ranked local results the search engine has chosen to display. Of course, these aren't displayed by accident. Maintaining a consistent listing across local search platforms can help you show up higher when and where users are looking.

  • How Does Search Marketing Fit with Inbound Marketing?

    Search marketing is a cornerstone of inbound marketing.  Given that inbound marketing brings customers to you at the time that they are ready for your product or service, showing up in a user's search query at the moment they are ready to buy can be invaluable.  

  • How Do I Rank Higher on Google?

    There are three ways to rank on Google: locally, organically, or through ads. You can utilize any or all of these to boost your position, but they will deliver the greatest results when combined. While ads are a pay-to-play arena, local and organic results can be built through sheer inbound marketing effort and knowledge.

  • Do I Hire Someone Internally or Externally for Search Marketing??

    This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.

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Search Marketing Services

Discover the Power and Accuracy Provided by Search Marketing.

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

SEARCH MARKETING MADE EASY

The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
your brand is your seo

YBYS: Is “Your Brand = Your SEO” Becoming the Next Evolution of Search?

By Rikki Broussard • June 9, 2026
There is a growing misconception online that AI is replacing SEO. That is not really what is happening. AI still relies heavily on websites and traditional SEO fundamentals. What is changing is how authority is measured. Technical SEO, content structure, local optimization, and keyword relevance still matter deeply.
Bella Digital Portrait

My Internship with BlinkJar Media

By Bella Calloway • April 27, 2026
Explore key takeaways from a marketing internship at BlinkJar Media, including hands-on experience in SEO, content creation, and digital strategy. See how an integrated, results-driven approach helps businesses increase visibility, engagement, and conversions.

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