GROWTH-DRIVEN DESIGN FOCUSED ON GROWTH

Educate Your Prospects
Measure Your Performance
Engage with Your Audience

What is Inbound Marketing? 

Inbound marketing is about getting found on the web through search, blogging, and social media. Rather than being intrusive, the inbound approach offers relevant content to the right people at the right time. This content should address the problems and answer the needs of your ideal customer.


HubSpot's CEO and co-founder, Brian Halligan, coined the term "inbound marketing" in 2006. HubSpot states that inbound marketing is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. 


At BlinkJar, we believe inbound marketing is about offering helpful and useful information to your target audience without any expectation of gaining something in return. Investing in this approach helps increase your prospects, leverage customer happiness, and grow your business the right way.  


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Grwoth Driven Web Design Baton Rouge

What is Growth-Driven Design? 

The traditional web design model and process is broken. The average cost of a traditional web design is between $20,000 - $100,000, and the process takes anywhere between 3 to 6 months. Often, these projects miss deadlines and come in over-budget. This predicament causes challenges, frustration, and anxiety for everyone involved. Traditional web design also produces poor results.


Growth-Driven Design is a smarter approach to web design. It reduces frustration and risk, drives optimal results with data, and improves user-experience over time.


How Does Growth-Driven Design Work?

Growth-Driven Design takes an agile approach to building websites. The Growth-Driven Design methodology's three major stages are strategy, the launch pad, and continuous growth. Following the processes in each of the three stages help produce a website on-time and within budget.


By implementing Growth-Driven Design, your investment is spread over time, and your website enhancements are based on user-driven data. A well executed Growth-Driven Design process will produce a peak-performing website that delivers user value and drives business growth.

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Tips on Growth-Driven Design for Businesses

  • What are the benefits of Growth-Driven Design?

    Growth-Driven Design lowers the risks involved with a web design, reduces the anxiety & frustration associated with the process, and improves the overall performance of the website. Additionally, Growth-Driven Design allows for continuous improvement to the website, creates a better user experience, and is more cost-effective. 

  • Who should invest in a Growth-Driven Design website?

    If you are tired of redesigning your website every 2 to 3 years and are exhausted from the anxiety and frustration associated with the web design process, then you are the perfect candidate for Growth-Driven Design. 

  • What are the 3 steps in Growth-Driven Design?

    Growth driven design has three phases: strategy, launchpad and continuous improvement.

  • What takes place in the strategy stage of Growth-Driven Design?

    The goal of the strategy stage is to develop an empathetic understanding of your audience and their associated consumer journey. It's about jumping into the shoes of your target market and ensuring that your website is designed to meet the needs of your consumer. 

  • What takes place in the launch pad stage of Growth-Driven Design?

    The goal of the launch pad portion of Growth-Driven Design is to quickly build a website that looks and performs better than your current website. The launch pad is the foundation for what you build and optimize upon, but it is not the final product.

  • What takes place in the continuous improvement phase of Growth-Driven Design?

    The goal of the continuous improvement stage of growth-driven design is to analyze user-behavior as the basis for adjusting the design of the website. During this phase, an on-going cycle of experimenting, learning, and improving the website will take place. 

INBOUND MARKETING FANATICS

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

READY TO MAKE SENSE OF YOUR MARKETING?

Inbound Marketing Advice

How Website Speed Impacts Local Search Rankings (And What to Do About It)

How Website Speed Impacts Local Search Rankings (And What to Do About It)

By Ashley Roth • April 11, 2025
Google prioritizes fast-loading sites in search results, meaning that if your website lags, your competitors could be outranking you. Let's break down how website speed affects local SEO and what you can do to improve it.
Why Website Accessibility Matters and How to Test It

Why Website Accessibility Matters and How to Test It

By Rikki Broussard • January 20, 2025
Accessibility is an ever-changing landscape that requires consistent attention and effort. Whether you're adding new features, redesigning pages, or updating content, it's critical to prioritize accessibility at every step.
Why Digital Accessibility Must Be a Priority in 2025

Why Digital Accessibility Must Be a Priority in 2025

By Rikki Broussard • December 18, 2024
As we step into 2025, one thing is clear: accessibility in the digital world is a must. For millions of people with lifelong or even temporary disabilities, navigating the digital world can still feel like an uphill battle.

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