INBOUND MARKETING FOR HOME MORTGAGES

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Why Should a Residential Mortgage Company Invest in Inbound Marketing? 

Inbound marketing is about getting found on the web through search, blogging, and social media. Rather than being intrusive, the inbound approach offers relevant content to the right people at the right time. This content should address the problems and answer the needs of your ideal customer.


HubSpot's CEO and co-founder, Brian Halligan, coined the term "inbound marketing" in 2006. HubSpot states that inbound marketing is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. 


At BlinkJar, we believe inbound marketing is about offering helpful and useful information to your target audience without any expectation of gaining something in return. Investing in this approach helps increase your prospects, leverage customer happiness, and grow your business the right way.  


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Inbound Marketing for Residential Mortgages

Why Should a Residential Mortgage Company Invest in Inbound Marketing? 

Businesses with a long sales cycle tend to be a better fit for implementing the inbound marketing methodology. Furthermore, services with a higher investment are better candidates for inbound marketing services. The residential mortgage industry checks both of these boxes. On average, buyers spend ten weeks searching for a home (NAR, 2019). Purchasing a home is the largest financial investment most will make during their lifetime. In 2019, the average mortgage loan amount was $184,700 (Federal Housing Finance Agency (FHFA), 2019).


The National Association of Realtors® reports that 90% of all homebuyers search online for their home. Your company must be one of the choices when people are searching for information on home loans. By providing authoritative and trustworthy content on your website, you help solve some of the problems consumers have along the way. 

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When we hired BlinkJar Media, we had high expectations. We needed a company that was equipped and capable of improving our overall marketing and communication efforts. With the inbound marketing approach, BlinkJar has exceeded our expectations by providing us with the right digital marketing solutions at the right time. We are pleased with our marketing partnership with BlinkJar Media and are excited about what the future holds for our relationship. 

Scott Hothem, Barrett Distribution Centers

Ella Baldwin
Standard Mortgage

Inbound Marketing Tips for Home Mortgages

  • How is Content Creation Relevant in Residential Mortgages?

    Mortgage terms and policies can be overwhelming to the average home buyer. Breaking down mortgage information in easy-to-understand terms is a sure way to earn the trust of future and current customers. This is best accomplished through content marketing. 

  • Is Search Marketing Important for Marketing Residential Mortgage Companies?

    The primary purchasing group for homes is now the Millennial generation. This digital-native group is dependant upon online search for research and buying decisions. Great marketing is about adjusting to your target market. As a result, a search strategy is no longer a luxury; it's a necessity. 

  • How Does Social Media Play a Role in Marketing Residential Mortgages?

    According to We Are Social, the average person spends 2 hours and 24 minutes per day on social media.  Many of these people are currently in the market for a home. Social reviews, questions and answers, and thought leadership are a few ways of mortgage lenders can connect and engage with potential customers.  

  • Do Digital Ads Work in Marketing Residential Mortgages?

    The mortgage sector is one of the most competitive sectors in search marketing. Because everyone is fighting for real estate on the search engine results page, digital advertising is one of the best solutions for mortgage lenders to get in front of their target audience. Three of the best digital ad options for mortgage lenders are pay per click, display, and Facebook ads. 

  • How Can a New Website Help in Marketing Residential Mortgages?

    Up to 70% of web traffic happens on a mobile device (CIODive, 2018) If your website does not provide the user with a fast and mobile-friendly experience, there is little chance the visitor will become a customer. Providing your potential consumers with a clean and modern user-experience elevates the chances a prospect will engage with your company. 

  • How Important are Online Reviews in Marketing Residential Mortgages?

    One of the simplest ways mortgage lenders expand their business is through word of mouth. Today, online reviews on mortgage officers are like word of mouth on steroids. There are endless websites where consumers can review mortgage lenders, but some of the popular review sites are Google, Facebook, Zillow, Consumer Affairs, and Credit Karma. 

  • How Do You Measure Marketing Results in Residential Mortgages?

    The inbound marketing goal for residential mortgage lenders is to generate more awareness and traffic to your website, increase leads on your site, and transform web leads into customers.

  • Is BlinkJar Experienced in Marketing for Residential Mortgages?

    BlinkJar Media does have experience in handling the marketing for residential mortgage companies. If you're interested in inbound marketing done the right way, check out the Standard Mortgage case study. 

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