Baton Rouge Digital Marketing Agency: How Do SEO and Google Ads Work Together?

Dan Davidson • December 30, 2024

Search Engine Optimization (SEO) and Google Ads are two distinct but complementary strategies for increasing your online visibility. While SEO focuses on organic, unpaid search results, Google Ads leverages paid advertising to instantly put your site near the top of a search engine results page.



How SEO and Google Ads Work Together

Google Ads and SEO work together to produce a synergy that can significantly increase website traffic and leads. Keyword research is a significant component of both tactics. By identifying the terms that work best for generating clicks and conversions, Google Ads campaign insights can help you refine your SEO approach.


Your Google Ads campaigns gain indirectly from SEO initiatives like producing excellent content and streamlining the architecture of your website. A better user experience from a well-optimized website will raise your Google Ads Quality Score, which can result in lower costs and better ad placements. Brand exposure and visibility can also be increased using Google Ads. Over time, your organic search rankings can benefit from this enhanced brand awareness.


Improve Your Marketing with Pay-Per-Click and Search Engine Optimization

Google Ads and SEO both offer helpful information that you can use to improve your marketing. You can better understand your target demographic and make better decisions for your online marketing goals by leveraging data from both platforms. As your SEO efforts gain traction and your website starts to rank higher organically, you could gradually reduce your Google Ads spend while still maintaining a strong online presence.


SEO and Google Ads are not mutually exclusive; they are complementary strategies that can work together to help you achieve your online marketing goals. By combining organic and paid search efforts, you can maximize your online visibility, attract more customers, and drive significant growth for your business.


For over a decade, BlinkJar Media has been helping businesses and organizations of all sizes grow through organic and paid digital marketing. Maximize your marketing efforts and contact BlinkJar Media today! 

CONTACT US
Why Your New Website Isn’t Showing Up in Google Yet

Why Your New Website Isn’t Showing Up in Google Yet

By Rikki Broussard • October 22, 2025
Hey everyone, it’s Rikki here! I like to write blogs based on real questions from our clients. Recently, we launched two brand-new websites on fresh domains. Everything about the design, development, and launch went smoothly, but once the sites were live, both clients asked the same question: “Why can’t I find my site on Google yet? Launching a new website is exciting. After weeks (sometimes months) of planning and building, the site is finally live. Naturally, the next step is to open Google, type in one of your main keywords, and expect to see your business right at the top. But here’s the reality: search engines don’t work like flipping a light switch. It’s completely normal (although frustrating) for brand-new websites to take time before appearing in Google search results . How Google Finds and Ranks Websites When your new site goes live, Google has to: Crawl – Send its “bots” to scan and read the site. Index – Store those pages in Google’s database. Rank – Decide where your site belongs in the search results compared to competitors. Submitting a sitemap and setting up Google Search Console helps Google know your site exists. But discovery doesn’t mean instant visibility; it just means the process has started.
SEO vs. AEO

SEO vs AEO Explained: How They Work Together to Drive Visibility

By Jared Broussard • October 3, 2025
Explore how SEO and AEO strategies work together to enhance visibility, engage users, and drive meaningful business results.
zero click search

Zero-Click Search: Why Website Traffic Is Declining and What Businesses Should Do About It

By Jared Broussard • September 30, 2025
Website traffic down? Learn how zero-click search and AI Overviews are shifting behavior and creating new opportunities for stronger, high-intent leads.