INBOUND MARKETING FOR HOME SERVICES

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Does Inbound Marketing Work in Home Services? 

The way a consumer shops for home services has changed tremendously compared to just a few years ago. Yellow pages and other traditional advertising mediums were the main reference points for consumers searching for a home services company. Today, those conventional advertising sources are outdated and ignored, and search engines are replacing them. According to Google, consumers consult an average of 22.4 resources before choosing a home services business. 


Solving for the customer is the foundation of any successful inbound marketing strategy. From HVAC problems to a leaky roof, having useful, accurate, trustworthy information on your website and social platforms can quickly establish you as an expert in your local field. Building authority and trust over time is what an inbound marketing approach can provide for home service providers.


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Inbound Marketing for Home Services

Does Inbound Marketing Work in Home Services? 

The way a consumer shops for home services has changed tremendously compared to just a few years ago. Yellow pages and other traditional advertising mediums were the main reference points for consumers searching for a home services company. Today, those conventional advertising sources are outdated and ignored, and search engines are replacing them. According to Google, consumers consult an average of 22.4 resources before choosing a home services business. 


Solving for the customer is the foundation of any successful inbound marketing strategy. From HVAC problems to a leaky roof, having useful, accurate, trustworthy information on your website and social platforms can quickly establish you as an expert in your local field. Building authority and trust over time is what an inbound marketing approach can provide for home service providers.


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Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales. 


Angela Poirrier, Acadian House Owner and Designer

Angela Poirrier
Acadian House Owner and Designer

Inbound Marketing Tips in Home Services

  • How is Content Creation Relevant in the Marketing of Home Services?

    Most home services consumers don’t have a company in mind when they run a search. This presents an opportunity for home services marketers to convert these undecided searchers (source: LSA). The best way to increase visits to your website from undecided searchers is through content creation. 

  • Is Search Marketing Important for Home Services?

    Online search has completely transformed the way people find home service professionals. If your business is not present in search, consumers will find your competitors, potentially costing you new customers and losing sales.

  • How Does Social Media Play a Role in Marketing Home Services?

    Social media is word-of-mouth on steroids for home services companies. It is where many people go today to share their opinions and experiences with their social connections. Whether your business has a presence or not, discussions about your company will take place on social media.  It makes sense that your company would want to be a part of these conversations. 

  • Do Digital Ads Work in Home Services Marketing?

    Home service consumers have urgent needs. Pay-per-click ads provide you with the control to be listed at the top of the search results page for relevant search terms so you can be the one to solve their problems. These digital ads also give you the flexibility to adjust the bidding, targeting, and lead conversions.

  • How Can a New Website Help in Home Services Marketing?

    Solving for the customer is the foundation of any successful inbound marketing strategy. When the home services consumer goes online, they often have an urgent need like a burst pipe, a broken air conditioner, or a damaged roof. Knowing these things when designing a new site can really go a long way. Making it as straightforward as possible for the potential customer to contact your company from your website is paramount.  


  • How Important are Online Reviews in Home Services?

    Online reviews (e.g., plumbers reviews, electricians reviews, roofers reviews, etc.) hold a significant amount of sway with prospective customers. A recent report from Software Advice states that 96% of customers value online reviews when selecting a residential home services provider.  Unfortunately, customers are overly cautious when working with home services companies. The best way to transform this caution into commitment is through positive and authentic customer reviews. 

  • How Do You Measure Results in Home Services Marketing?

    To determine if your marketing results are profitable, you must have the following information: the number of leads generated, the lifetime value of your average customer, and the expenses associated with advertising. With these marketing analytics in hand, you can calculate the return on investment from your marketing efforts. 

  • Is BlinkJar Experienced in Marketing for Home Services?

    BlinkJar places a strong focus on inbound marketing for home services companies. To discover what it takes for a home services company to conduct a successful inbound marketing campaign, review the results we've generated for Acadian House Design + Renovation. 

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