INBOUND MARKETING FOR HOME SERVICES

Most home services consumers don’t have a company in mind when they run a search. This presents an opportunity for home services marketers to convert these undecided searchers (source: LSA). The best way to increase visits to your website from undecided searchers is through content creation. 

Online search has completely transformed the way people find home service professionals. If your business is not present in search, consumers will find your competitors, potentially costing you new customers and losing sales.

Social media is word-of-mouth on steroids for home services companies. It is where many people go today to share their opinions and experiences with their social connections. Whether your business has a presence or not, discussions about your company will take place on social media.  It makes sense that your company would want to be a part of these conversations. 

Home service consumers have urgent needs. Pay-per-click ads provide you with the control to be listed at the top of the search results page for relevant search terms so you can be the one to solve their problems. These digital ads also give you the flexibility to adjust the bidding, targeting, and lead conversions.

Solving for the customer is the foundation of any successful inbound marketing strategy. When the home services consumer goes online, they often have an urgent need like a burst pipe, a broken air conditioner, or a damaged roof. Knowing these things when designing a new site can really go a long way. Making it as straightforward as possible for the potential customer to contact your company from your website is paramount.  

Online reviews (e.g., plumbers reviews, electricians reviews, roofers reviews, etc.) hold a significant amount of sway with prospective customers. A recent report from Software Advice states that 96% of customers value online reviews when selecting a residential home services provider.  Unfortunately, customers are overly cautious when working with home services companies. The best way to transform this caution into commitment is through positive and authentic customer reviews. 

To determine if your marketing results are profitable, you must have the following information: the number of leads generated, the lifetime value of your average customer, and the expenses associated with advertising. With these marketing analytics in hand, you can calculate the return on investment from your marketing efforts. 

BlinkJar places a strong focus on inbound marketing for home services companies. To discover what it takes for a home services company to conduct a successful inbound marketing campaign, review the results we've generated for Acadian House Design + Renovation.