INBOUND MARKETING FOR B2B BUSINESS

77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. (CEB). Creating pertinent content for your target business audience is the best way to move your prospective clients through the longer, more complicated buying journey of business to business transactions. 

Because B2B purchases are much larger than a typical consumer sale, the purchaser is seeking access to accurate, quality information, and a lot of it. Leveraging the power of search through content allows you to establish yourself as a trusted advisor.

87% of B2B consumers frequently encounter business content using search engines (Clutch). Brands that utilize search marketing have a strategic advantage over competitors who are not using search. Positioning your company in search will place you in front of the people who need your product or service, and as a result, is one of the most cost-effective channels for new lead acquisition.

Social media plays a pivotal role in how you discover, inform, and nurture leads.  Providing informative content, engaging with your audience, and offering a more extensive range of conversion opportunities through appropriate social media channels can augment all of your marketing efforts. 

Digital ads can be a powerful tool in your B2B marketing strategy.  Targeting your intended audience has never been more effective or efficient through paid search and social media ads.  The corresponding metrics that these ad platforms provide also provides you with tangible ROI data.

The algorithm for ranking on the first page of Google is everchanging. This evolving world of search means that your website needs to be constantly adapting.  From page speed to responsive design, modern website design can create a distinct competitive advantage.

Online reviews in the business to business sector do influence potential buyers at every stage of their journey. Because there are so many platforms for consumers to share their experiences, online reviews are like word-of-mouth on steroids. Leveraging this information and sharing it with your prospective clients can be the difference between making a sale and not.  

The only way to make better decisions and take your marketing to the next level is by utilizing data-driven metrics like the return on investment (ROI). To calculate your marketing ROI, you must first understand the lifetime value of your customer and your customer acquisition cost. ROI equals your LTV divided by your CAC. 

If you are committed to investing in an inbound marketing strategy, you must perform an honest internal audit of your team's capabilities and capacity. If there are any signs your staff cannot absorb the necessary requirements, it is smart to connect with an experienced inbound marketing agency. 

BlinkJar specializes in Inbound Marketing for the B2B industry. Get the real story behind what works for B2B companies with an up-close look at the inbound marketing results for Barrett Distribution.