INBOUND MARKETING FOR B2B BUSINESS

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B2B Inbound Marketing

Why Should a B2B Business Invest in Inbound Marketing? 

Logic and financial incentive drive B2B purchases. The B2B customer journey is a long, complex one with multiple decision-makers involved. Rather than emotion, B2B consumers focus on Return on Investment (ROI), authority, and expertise. They also want to educate themselves as the commitments are long-term, and the investments are high. All of these factors fit perfectly with what inbound marketing can deliver.


Inbound marketing is about creating authoritative and helpful content for the end-user. When this content provides a solution to a problem, then an organic and trusting relationship is formed. Once it is time for the prospect to make a decision, your company's name will be at the top of their list. 


Why Should a B2B Business Invest in Inbound Marketing? 

Logic and financial incentive drive B2B purchases. The B2B customer journey is a long, complex one with multiple decision-makers involved. Rather than emotion, B2B consumers focus on Return on Investment (ROI), authority, and expertise. They also want to educate themselves as the commitments are long-term, and the investments are high. All of these factors fit perfectly with what inbound marketing can deliver.


Inbound marketing is about creating authoritative and helpful content for the end-user. When this content provides a solution to a problem, then an organic and trusting relationship is formed. Once it is time for the prospect to make a decision, your company's name will be at the top of their list. 


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BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution Centers

Scott Hothem
Senior VP at Barrett Distribution

Inbound Marketing Tips for B2B Companies

  • How is Content Creation Relevant in B2B Marketing?

    77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. (CEB). Creating pertinent content for your target business audience is the best way to move your prospective clients through the longer, more complicated buying journey of business to business transactions. 

    Because B2B purchases are much larger than a typical consumer sale, the purchaser is seeking access to accurate, quality information, and a lot of it. Leveraging the power of search through content allows you to establish yourself as a trusted advisor.

  • Is Search Marketing Important for B2B?

    87% of B2B consumers frequently encounter business content using search engines (Clutch). Brands that utilize search marketing have a strategic advantage over competitors who are not using search. Positioning your company in search will place you in front of the people who need your product or service, and as a result, is one of the most cost-effective channels for new lead acquisition.

  • How Does Social Media Play a Role in B2B Marketing?

    Social media plays a pivotal role in how you discover, inform, and nurture leads.  Providing informative content, engaging with your audience, and offering a more extensive range of conversion opportunities through appropriate social media channels can augment all of your marketing efforts. 

  • Do Digital Ads Work in B2B Marketing?

    Digital ads can be a powerful tool in your B2B marketing strategy.  Targeting your intended audience has never been more effective or efficient through paid search and social media ads.  The corresponding metrics that these ad platforms provide also provides you with tangible ROI data.

  • How Can a New Website Help in B2B Marketing?

    The algorithm for ranking on the first page of Google is everchanging. This evolving world of search means that your website needs to be constantly adapting.  From page speed to responsive design, modern website design can create a distinct competitive advantage.

  • How Important are Online Reviews in B2B?

    Online reviews in the business to business sector do influence potential buyers at every stage of their journey. Because there are so many platforms for consumers to share their experiences, online reviews are like word-of-mouth on steroids. Leveraging this information and sharing it with your prospective clients can be the difference between making a sale and not.  

  • How Do You Measure Results in B2B Marketing?

    The only way to make better decisions and take your marketing to the next level is by utilizing data-driven metrics like the return on investment (ROI). To calculate your marketing ROI, you must first understand the lifetime value of your customer and your customer acquisition cost. ROI equals your LTV divided by your CAC. 

  • Should I hire Internally or Use an Agency for B2B Marketing?

    If you are committed to investing in an inbound marketing strategy, you must perform an honest internal audit of your team's capabilities and capacity. If there are any signs your staff cannot absorb the necessary requirements, it is smart to connect with an experienced inbound marketing agency. 

  • Is BlinkJar Experienced in B2B Marketing?

    BlinkJar specializes in Inbound Marketing for the B2B industry. Get the real story behind what works for B2B companies with an up-close look at the inbound marketing results for Barrett Distribution.

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