The BEST video for Business Owners Thinking About Inbound Marketing

Jared Broussard • November 28, 2012

When it comes to Traditional Media, one of my favorite speakers and mentors in the industry is Jim Doyle. Without a doubt, many of my core concepts, thoughts, ideas, and applications for traditional media can be traced to the teachings of Jim Doyle and his company, Jim Doyle and Associates. In my humble opinion, if you are a business owner or maybe you are in the world of marketing and advertising, I would seriously consider some of Jim's training tools. After your time with any of the training applications of Jim Doyle and Associates, your current view on marketing and advertising will become much more concise and clear. Today, I am very thankful for Jim Doyle and his marketing principals.


As many of you know, the main concentration of BlinkJar Media is connecting the off line and on line marketing and advertising efforts for the local business owner. With our traditional background and love for Inbound Marketing and the Hubspot product, we feel we are off to a phenomenal start in our young life as an Inbound Marketing Agency. If you want to learn more about our goals and what we are accomplishing for our local clients, please click here for a detailed description. 


When it comes to our inspiration for Inbound Marketing, without a doubt there is one person that has seperated himself from the pack of Inbound Marketing geniuses. Marcus Sheridan, A.K.A The Sales Lion, is my Jim Doyle of Inbound Marketing. So, what is it about Marcus and his philosophy that provokes such a profound and definitive statement from me? First off, Marcus is a successful business owner that went through some real day struggles and challenges (for his story, click here). But, every business owner has challenges and struggles, so this part is not so special. What is unique and intriguing is the progressive approach Marcus took during these challenging times for his pool company, River Pools and Spas. In the middle of the national economic downturn in 2006, Marcus transformed his company through aggressive and proactive Inbound Marketing applications. What is so dynamic and exceptional to me is the real world concepts that Marcus shares in his teachings. The same real world concepts applied by Jim Doyle in the world of traditional media are integrated and established by Marcus in the Inbound Marketing world. 


If you are a business owner or an advertising executive, application and relevance is key. Theoretical jargon sometimes can be interesting, but is it useful and realistic? In my experience, the abstract and conjectural information that is pushed out today can really make your head spin. Often times, there is so much information available that the business owner can become dizzy and start to suffer from paralysis by analysis.


But, with industry leaders like Jim Doyle and Marcus Sheridan, the hypothetical situations are put to sleep and the real day scenarios are awakened. As an Inbound Marketing Agency and a founder of a non-profit agency, the real day teachings of Jim Doyle and Marcus Sheridan are where the rubber hits the road.


For your convenience and consumption, I have attached both a recent blog and video session by Marcus Sheridan. The video shared here was a game changer for both myself and my companies (BlinkJar Media and Heartwaves.org). I was in attendance at this session of Hubspot Inbound 12, and I just kept thinking of all the parallels for my Inbound Marketing clients. Moving forward, this will be one of the video examples that I use for the blueprint and motivation of our clients. Keep in mind, the applications shared by Marcus are way easier said than done. It takes an intense and extreme amount of work and thought leadership to acheive results and success. It really takes a shift in the mindset of the business owner. Essentially, I am implementing this shift in thinking for BlinkJar Media and Heartwaves and it is an intense amount of work. However, when applied correctly, it is the secret sauce (words of Marcus - see video below) for the path to success in today's world of changing times.


I am thankful for game changers in the marketing and advertising world, like Jim Doyle and Marcus Sheridan who have led the way for me. As the owner of BlinkJar Media and founder of Heartwaves.org, if we can share just a touch of their wisdom, we will be on the path to success, as will our clients. 


Blog from Marcus Sheridan - 

7 Dynamic Ways Businesses can Blog for SEO, Brand-Building, and Thought Leadership 


Video from Marcus Sheridan-


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.