Embracing the Rise of AI: A Path to Marketing Relevance

Jared Broussard • July 4, 2023

In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a groundbreaking innovation with the potential to revolutionize every industry. At BlinkJar Media, we understand the significance of AI and actively embrace its capabilities. In this blog, we delve into the impact of AI on the marketing industry and discuss how we remain relevant by harnessing its potential while maintaining the human touch.


AI in Marketing: Ignoring vs. Leveraging

Some may choose to ignore AI, fearing its potential complexities and uncertainties. However, at BlinkJar, we firmly believe that marketing companies disregarding AI will ultimately become irrelevant. Just as the printing press transformed the dissemination of knowledge, AI has the power to reshape marketing practices. While both positive and negative outcomes will inevitably arise from AI, its true potential is still unfolding. 


BlinkJar's Approach to AI

To adapt and thrive in this new era, BlinkJar has taken proactive measures to integrate AI into our marketing strategies. Our number one priority is to invest in educating the BlinkJar team about AI and Marketing. I recently was certified in the "Piloting AI for Marketers" series conducted by the Marketing Artificial Intelligence Institute. I recently had the privilege of speaking at LSU about the rise of AI in Marketing and am attending the upcoming MAICON conference in Cleveland, Ohio.


We leverage AI as a starting point for many of our repetitive marketing tasks. Infusing AI into some of our consistent (and often mundane) tasks allows our team to sharpen our skills in more specialized areas of our agency. With this approach, we are confident we are ultimately providing our clients with more value, and AI plays a part in this approach. 


BlinkJar's AI Manifesto

At BlinkJar, we advocate for establishing an AI policy or manifesto to guide our team in the rapidly evolving world of AI. We have adopted the AI Manifesto from The Marketing Artificial Intelligence Institute as our foundation. While we acknowledge that these policies may need adjustment as AI and businesses evolve, this current policy is an excellent starting point.


Our Responsible AI Principles:

  1. We believe in the responsible design, development, deployment, and operation of AI technologies.
  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous. 
  3. Humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications. 
  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
  5. We believe in the power of language, images, and videos to educate, influence, and affect change. We commit to never knowingly using generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. 
  6. We believe in understanding the limitations and dangers of AI and considering those factors in our decisions and actions. 
  7. Transparency in data collection and AI usage is essential to maintain the trust of our audiences and stakeholders.
  8. We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation. 
  9. We believe in intelligent automation without dehumanization and the potential of AI to have profound benefits for humanity and society.
  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes to advance the industry and society.
  11. We believe in the importance of upskilling and reskilling professionals and using AI to build more fulfilling careers and lives.
  12. We believe in partnering with organizations and people who share our principles. 


We primarily utilize generative AI technologies for marketing purposes, such as content creation for our various channels. We employ Software-as-a-Service (SaaS) products for speech-to-text transcription, content summarization, outline generation, image generation, copywriting, and creativity.


By adhering to these principles and leveraging AI responsibly, we aim to drive efficiency and performance while maintaining the trust of our audience and stakeholders.


Staying Ahead in Marketing with AI

As AI continues to shape the marketing landscape, it is imperative to remain aligned with industry leaders such as Google, Microsoft, and Facebook, who heavily invest in AI research and development. Remaining adaptable to changing consumer preferences and staying present where they are headed is essential. While Google dominates web marketing today, the consumer will ultimately determine the winner in the AI landscape. At BlinkJar, we make it our mission to keep a vigilant eye on industry trends and apply best practices to ensure our clients' success. Rest assured, the transformations brought about by AI will not blindside us.


Navigating the AI Revolution with BlinkJar

AI presents an extraordinary opportunity for marketers to enhance their strategies, engage with customers more effectively, and drive business growth. BlinkJar Media ensures that we keep our agency and clients at the forefront of the industry by embracing AI, investing in continuous education, and adapting to evolving consumer behaviors. The future may hold many uncertainties, but with our expertise and dedication, we will confidently navigate the AI revolution, delivering impactful results for our clients while maintaining the personal touch that makes us who we are.

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