Our thirst for knowledge is as limitless as our patience to find answers is non-existent. Having the keys to the world's greatest puzzles in our pockets, purses, and at our fingertips allows us to harness the vast power of search engines to solve important quandries like: Who's voice is that in Zootopia? Or relentlessly asking Siri who the best baseball team in the world is (try it). However, it turns out that search can be useful for more than just quelling our rampant curiousity. There probably isn't a better example of this than the way people are leveraging search engines to find healthcare solutions. In a recent Google Partners event focused on healthcare, there were some very intriguing statistics and trends. Here are the highlights.
These numbers speak to the importance of a search presence for hospitals, clinics, doctors, and other healthcare providers. Whether it's someone attempting to diagnose a sprained a knee, or looking for the nearest emergency room, medical professionals need to focus on content that will offer solutions and be found.
BlinkJar Media is an inbound marketing agency based in Baton Rouge that works with healthcare providers across the United States.