Baton Rouge Web Marketing: The Rise of Search for Healthcare

Dan Davidson • March 16, 2016

Our thirst for knowledge is as limitless as our patience to find answers is non-existent. Having the keys to the world's greatest puzzles in our pockets, purses, and at our fingertips allows us to harness the vast power of search engines to solve important quandries like: Who's voice is that in Zootopia? Or relentlessly asking Siri who the best baseball team in the world is (try it). However, it turns out that search can be useful for more than just quelling our rampant curiousity. There probably isn't a better example of this than the way people are leveraging search engines to find healthcare solutions. In a recent Google Partners event focused on healthcare, there were some very intriguing statistics and trends. Here are the highlights.



Inbound marketing for healthcare


These numbers speak to the importance of a search presence for hospitals, clinics, doctors, and other healthcare providers. Whether it's someone attempting to diagnose a sprained a knee, or looking for the nearest emergency room, medical professionals need to focus on content that will offer solutions and be found. 


BlinkJar Media is an inbound marketing agency based in Baton Rouge that works with healthcare providers across the United States. 


SEO vs. AEO
By Jared Broussard October 3, 2025
Explore how SEO and AEO strategies work together to enhance visibility, engage users, and drive meaningful business results.
zero click search
By Jared Broussard September 30, 2025
Website traffic down? Learn how zero-click search and AI Overviews are shifting behavior and creating new opportunities for stronger, high-intent leads.
Can Performance Max Campaigns Succeed Without Search Ads
By Rikki Broussard September 22, 2025
Learn the pros and cons of running Google Performance Max campaigns without Search ads. Discover strategies to make PMax work with only video and display placements.