BlinkJar Media

CONTENT MARKETING FOR BUSINESS GROWTH

Educate Your Prospects
Engage with Your Audience
Measure Your Performance

What is Content Marketing? 


Content marketing refers to any material created and shared through your website. This content may include blogs, videos, e-books, whitepapers, infographics, and more.  A strong focus on content marketing by local businesses is the cornerstone to successful marketing today.

 

Today, successful marketers are the ones that are earning consumer trust before selling them anything. A smart marketing strategy will develop industry-specific content focused on providing helpful information to the consumer. This carefully crafted content can help guide a specific audience down the right path and delay the need for sales assistance until further in the buying process.  



Content Marketing Baton Rouge

What is Content Marketing? 


Content marketing refers to any material created and shared through your website. This content may include blogs, videos, e-books, whitepapers, infographics, and more.  A strong focus on content marketing by local businesses is the cornerstone to successful marketing today.

 

Today, successful marketers are the ones that are earning consumer trust before selling them anything. A smart marketing strategy will develop industry-specific content focused on providing helpful information to the consumer. This carefully crafted content can help guide a specific audience down the right path and delay the need for sales assistance until further in the buying process.  


Why is Content Marketing Important for Your Business?

Online search has become the cornerstone of many purchasing decisions. According to research, over 70% of consumers turn to search engines such as Google and Bing at every stage of the typical buyer’s journey, from research to final transaction. Naturally, consumers are only exploring the websites that they can find, and paramount to being found is relevant, optimized, user-friendly content. When done right, content, in its many forms, can:


  • Improve search rankings 
  • Generate leads
  • Answer important consumer questions
  • Build brand awareness and authority
  • Encourage social sharing
FREE CONSULTATION

Grade Your Website

Identify problems that are holding your site back.

GET STARTED

Content Marketing Tips for Businesses


  • Is Content Marketing Effective for Businesses?

    When done correctly, content marketing can improve search rankings, generate leads, answer important consumer questions, build brand awareness and authority, and encourage social sharing, making it a highly effective tool for businesses in multiple regards.

  • How Long Does my Content Need to Be?

    Ideal length of content varies based on the specific type being produced. While a standard blog post may be as brief as 200-300 words (although typically longer), more in-depth content like pillar pages may contain several thousand words.

  • How often should I publish content?

    While it may feel like you need to be blogging constantly for maximum impact, the more important factor is to focus on content that is relevant and useful to your audience. Also keep in mind that Google doesn't just consider blogs to be content. Videos, landing pages, and whitepapers published on your website are all examples of useful content.

  • How Does Content Marketing Work with Social Media?

    Effective content  serves not only to generate traffic and leads from search engines but from social media as well. Sharing relevant content from your own website can position you as an authoritative source, expand your company's audience, and encourage soical sharing.

  • How Does Content Marketing Work with Digital Ads?

    Website content such as landing pages and whitepapers play an integral role in the success of digital advertising, ensuring that consumers  are delivered the exact content that they were promised when clicking on an ad. Ads that are accompanied by relevant, quality content not only generate more leads, they also receive higher quality scores from Google.

  • How Does Content Marketing Help with SEO?

    Search engine algorithms are complicated, multi-faceted processes. However, we do have enough insight into these processes to reliably define some of the best practices for ranking such as descriptive, keyword-focused page titles, heading tags, URLs, and links. A high-quality piece of content supports all of these factors, signaling to search engines that the piece will be useful to searchers.

  • Should I Hire Someone Internally or Use an Agency for Content?

    This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.

READY TO MAKE SENSE OF YOUR MARKETING?

Inbound Marketing Services

We've listed just a few of the spokes in the wheel of Inbound Marketing .


INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

CONTENT MARKETING MADE EASY

steps to optimize a blog
By Lindsey Blanchard 30 Jun, 2022
These 9 optimization steps will give your blog the best chance for success in search! They'll also ensure a positive user experience.
blog SEO
By Jennifer Hochman 22 Dec, 2021
SEO can make or break your blog's performance. Here are the elements that should be properly implemented every time for consistent blog success.
Making Your Content Work Smarter: Keywords
By Lindsey Blanchard 18 Nov, 2016
Are you new to blogging, or are your efforts just not paying off like you thought they would? Keyword targeting and usage is a common problem area.

The content on this page was

masterfully crafted by Jared Broussard.

Share by: