Why is Internal Linking Important?

Lindsey Blanchard • March 31, 2023

There are many pieces in the puzzle of a successful search engine optimization (SEO) strategy. From page titles to content creation, each aspect works as an individual component of a much larger whole. One seemingly small but incredibly important component is the internal linking structure. 


Internal links connect pages within a website, making it easier for users to navigate and for search engine crawlers to understand the site’s structure. At first glance, it can be easy to underestimate the holistic impact of internal links, but their functionality is far greater than many realize.


Using Internal Links to Improve User Experience


Internal linking helps to improve the user experience of a website. By linking related pages together, users can easily find additional information that they are interested in. This keeps them on the site longer, reducing bounce rates and increasing the likelihood of conversions.


Internal Links Boost Crawling and Indexing


Internal links also help search engine crawlers to navigate a website and understand its structure. By following internal links, search engine bots can easily discover new pages and index them quickly. This can help to boost a website’s search engine ranking and visibility.


Internal Links Increase Page Authority


Internal linking also helps to increase the authority of a website’s pages. When a page is linked to from multiple other pages within a website, it signals to search engines that the content is valuable and relevant. This can lead to an increase in page authority, which can, in turn, lead to higher search engine rankings.


Boost Overall Website Authority with Internal Links


Internal linking also helps to facilitate the flow of link juice within a website. Link juice refers to the equity or authority that a page passes to another page through links. By linking to important pages within a website, internal links help to distribute link juice evenly throughout the site, boosting the overall authority of the website.


Setting Up an Internal Link Structure


While internal linking has many useful applications in the pursuit of successful SEO, it must be implemented correctly in order to obtain the desired results. Take the time to research the best practices for internal linking, and when in doubt, consult with an SEO professional. The team at BlinkJar Media is always here to support businesses of all sizes and help them find success through all elements of inbound and digital marketing.

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