7 Reasons Why Branding is Important to Your Business [INFOGRAPHIC]
Cheri Fasy • March 22, 2023
Branding is one of the most critical aspects of any business, big or small. It's more than just creating a logo or slogan; branding encompasses the entire image and reputation of a company. A strong brand can increase customer loyalty, boost recognition and awareness, differentiate a business from its competitors, and ultimately drive sales and revenue. In today's competitive market, where consumers are inundated with endless options, a well-defined and consistently executed brand strategy can be the key to success.
Hey everyone, it’s Rikki here! I like to write blogs based on real questions from our clients. Recently, we launched two brand-new websites on fresh domains. Everything about the design, development, and launch went smoothly, but once the sites were live, both clients asked the same question: “Why can’t I find my site on Google yet? Launching a new website is exciting. After weeks (sometimes months) of planning and building, the site is finally live. Naturally, the next step is to open Google, type in one of your main keywords, and expect to see your business right at the top. But here’s the reality: search engines don’t work like flipping a light switch. It’s completely normal (although frustrating) for brand-new websites to take time before appearing in Google search results . How Google Finds and Ranks Websites When your new site goes live, Google has to: Crawl – Send its “bots” to scan and read the site. Index – Store those pages in Google’s database. Rank – Decide where your site belongs in the search results compared to competitors. Submitting a sitemap and setting up Google Search Console helps Google know your site exists. But discovery doesn’t mean instant visibility; it just means the process has started.
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