Yellow Page Advertising Baton Rouge

Jared Broussard • May 31, 2012

The yellow page contracts are up for renewal in the Baton Rouge market. In several meetings recently, I have been surprised at the dollars that are invested in the print version of the yellow pages. In many markets, the yellow pages is becoming an "opt-in" consumer choice. In another words, if you are really interested in having the Yellow Pages, you must "opt-in" to have it sent to you.


Just today, Verizon announced the continuation in discontinuing the printing of the White Pages in some California markets. Earlier this month, AT&T announced that they intend to drop the white pages for the Louisiana markets. According to an article on Yahoo.com, AT&T spokeswoman Kim Allen said that in 75 of company's markets across the country where white pages delivery is optional, less than 1 percent of its customers requested the directory. She said at least 19 states have removed mandatory directory delivery. Is this a sign of things to come?


As BlinkJar Media has discussed in the past, advertising and marketing options are changing in the "Blink" of an eye. What is relevant today may not be so important tomorrow. In a time where the consumer is exposed to over five thousand messages a day, what is the average consumer doing to stand out from the pack. Additionally, the platforms to be found that were used by businesses just ten years ago are now changing drastically.


With so many ways to search, are the yellow pages still a valuable resource for a local client to spend its advertising dollars? With over 66% of the search market going to Google, is it necessary to be in the Yellow pages at all? According to Comscore.com, 17.6 billion explicit core searches were conducted in the month of February 2012 alone. With the seismic shifts taking place in marketing and advertising, is there a pulse left for the Yellow Pages? Maybe it is not a black and white answer. But, I would love to get a true and real feel for where most people search for answers when it comes to consumer products and services.


I have my personal opinions on this topic, but I am going to try something different. This platform is developed with the business owner and advertising executive in mind. I want to hear from you. For the category of Yellow Page Advertising Baton Rouge, where do you stand? You are the "feet on the street". As business owners and advertising executives, you have a feel for the direction of the local marketing. How do you search? Where do you think marketing is headed in terms of search? Do you still use the Yellow Pages? Have you found it to be an effective means of advertising as it relates to producing results? 


Please give me your opinion. Your input matters. Simply write your answer in the field below, and maybe we can generate enough feedback to start our own informal survey. Please list your opinion on the yellow pages and google below, so that we can all gather a feel for where the community falls in the world of search. Maybe the answer is neither. If so, I would love to hear about it. So, how do you search?


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.