How Internal and External Linking Boosts SEO: Insight from a Louisiana SEO Agency

Dan Davidson • September 29, 2023

Search engine optimization, or SEO, is essential for bringing organic traffic to your website. While there are many different SEO tactics and strategies, internal and external linking are two key components that have a big impact on how well your website performs in search engine results. Let’s take a closer look at the significance of internal and external linking and how they help your SEO efforts and overall website performance.


The Benefits of Internal Linking for Your Website


Internal linking is the process of connecting two pages of your website. These links create a number of different optimization advantages.


Improve User Experience with Internal Links


Visitors can navigate your website more easily with internal links. Users can click through to find more information on related topics when you provide pertinent internal links in your content.


Distributing Page Authority through Internal Linking


Each page on your website is given a certain level of authority by search engines. You can share this authority and increase the visibility of lower-ranking pages in search results by connecting high-authority pages to others.


Internal Links Enhance Keyword Optimization


Search engines can better interpret the context and relationships between the pages of your website to internal links. You can optimize your content for particular keywords and raise your ranks by employing targeted anchor text, which is the clickable text in links.


Internal Links Can Reduce Bounce Rate


Internal links can prolong a visitor’s stay on your site. This can lower bounce rates and improve the likelihood that each session can develop into a conversion.


The Benefits of External Linking for Your Website



In addition to internal links, external linking refers to links that are made from within your own content to other websites. Although it may appear paradoxical, this is crucial for SEO.


External Links Create Credibility and Trustworthiness


Search engines understand that your material is reliable and well-researched when you connect to authoritative sites. This improves the legitimacy of your site and your search engine rankings.


Relevance and Context Are Improved with External Linking


When you provide your visitors with more context and information by linking to pertinent external sources it raises the quality of your content.


External Links Provide Resourceful Content


Even when the resources are on different websites, external links point viewers to further information on the subject they’re interested in. This demonstrates your commitment to providing your potential clients and customers with useful information.


How Do Internal and External Website Links Work Together?


Achieving the ideal mix between internal and external links is essential for effective SEO. Make sure all of your links—internal or external—are pertinent to the content in which they are embedded. Put the user's experience first by including links that actually benefit the user and make it easier to navigate. Use context-rich, keyword-rich anchor text for both internal and external links to provide search engines with more information.


As search becomes an ever-increasing component of everyday life for consumers across every industry, your ability to be found has never been more important. For over a decade, BlinkJar Media has been helping businesses of all sizes with their content and SEO strategy.

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The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.