Google My Business: Using the Google Post Feature

Lindsey Blanchard • September 19, 2017

For today’s consumer, local search is a wondrous thing. No matter what type of business we’re looking for or where, a simple search query returns our nearby options within moments. It’s a functionality we’ve become so reliant on that 30 percent of our mobile searches (the top used method for online search) are related specifically to location. And, not only are we using these results to locate a business, we’re using them to conduct research and make purchases, making the local search results that we see powerful tools for sales and marketing.

What is the Google Post?

Understanding the importance of local search should make any business owner take notice. After all, a well-kept Google My Business page allows a company to deliver much of the information that searchers need: address, phone number, website, photos, and reviews. And, with the introduction of Google Posts to all small businesses earlier this year, there is yet another valuable GMB tool at your disposal.

Google Posts can be used to publish events, products, or services directly to your GMB page, where it will show on your Google search and maps listings. The potential value of such a feature is enormous. So, how do you use it? Here’s a quick step-by-step:

How to Create a Google Post

Step 1: From your GMB account, select “Posts” in the left-hand menu.

Step 2: The interface for creating a Google Post is similar to many other social media platforms, giving you the ability to add a photo, write your message, select event dates if relevant, and even add a call-to-action button. If possible, implement a tracking URL here for additional backend data.

Step 3: Preview your message after entering all relevant information.

Step 4: Publish, and search your business name to see the post live on search and maps.

Voila! You’re Google Post is live and ready to work for you 24/7 (or at least for the next seven days). Keep an eye on any applicable metrics, and when your post is set to expire, use these to judge the benefit of using the same post again or taking a new approach. With a little experimentation, this a feature that any business can make work to their benefit.

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Why You Need to Claim Your Business on ChatGPT Now

By Jared Broussard • November 11, 2026

ChatGPT is helping customers decide which businesses to trust, but it doesn’t always get the facts right. OpenAI’s new Business Hub lets eligible businesses claim their profiles, manage key company information, and see how customers discover them. It’s an important step toward giving businesses a voice in how they’re represented by AI. Why Should You Care What ChatGPT Says About Your Business? What ChatGPT says about your business matters because customers may use that information to decide whether to contact you or a competitor. Imagine a potential customer asking ChatGPT to recommend a business like yours. The answer may sound convincing, but it could be based on outdated services, missing locations, or a partial understanding of your expertise. You’ve spent years building the reputation of your business. You don’t want potential customers making decisions based on inaccurate information, especially when you may not even know what they’re seeing.