Baton Rouge Google Ads Agency: Should My Business Manage Internally or Outsource?

Advertising on Google Ads can be a smart, effective, efficient, and most importantly, profitable decision. This agile advertising platform provides real-time feedback along with the ability to make data-driven, results-based adjustments. This means that you can change your budget instantly based on the response that your campaign has, or has not, generated. 

However, Google Ads is not a “set it and forget it” marketing tool. There are many layers that go into creating an optimized and successful PPC (pay-per-click) campaign. From a strategic approach to keyword targeting and ad creation to thoughtful landing page design that promotes quality score to efficiently managing your bids to create the most significant ROI, Google Ads management is, in itself, a full-time job. 

Whether you have a service or product, there are people online, around the clock, and around the world looking for it. Google’s intent-based advertising platform allows you to share your business with a captive audience. However, creating and managing these campaigns on your own while running a business can be a lot like choosing to represent yourself in court. You know precisely what you want to say, what you want people to know, but you don’t know how to get it across in a way that results in a successful outcome. In the AdWords scenario, you can stand to lose a lot of money and waste a lot of time; in the other, well…

This is why leveraging the expertise of an experienced Google Partner agency to create and manage your Google Ads account can pay dividends, saving you time and making you money. 

The Disadvantages of Managing AdWords In-House

When managing your Google Ads in-house, you really have one of two options; do it yourself or hire an employee to oversee these ads. While it may seem like an easy task that you can add to your day-to-day obligations, it can quickly fall by the wayside. At the same time, hiring an employee to manage this marketing initiative can quickly add to your overall expenses in addition to the cost of your PPC spending. Depending on the size of your business, this may not be a feasible option. Furthermore, in order to make the most of a digital advertising budget of any kind, you will need access to data, experience, and time to analyze performance. However, these all take time and resources, in addition to what is already being applied toward your overall operation.

On the positive side, if you have an internal employee handling your digital advertising, they can be at your beck and call. This instant access to information can be beneficial in your decision making going forward. This employee, or team, can also hand other operational initiatives.

The Benefits of Outsourcing Google Ads Management

When you decide to outsource your Google Ads management, you get three very important things: time (yours), expertise (ours), and a return on your investment (also yours). Instead of spending your early mornings, lunch breaks, or late nights attempting to discover why your CTR (click-thru-rate) is down, impressions are up, or what a quality score is, you can rest assured that each step of the process is being meticulously watched. 

Furthermore, Google Ads management goes far beyond picking keywords and selecting geographic areas. This is a complete, ongoing process encompassing everything from campaign design with ad extensions and call tracking to landing page creation and optimization. Your outsourced Google Partner should not only be able to create, manage, and adapt your campaigns, ad groups, ads, and extensions but also to create appropriate, lead-generating landing pages that reward your prospective consumer for clicking on your ad.

One potential drawback of hiring a digital advertising agency is that they likely manage dozens, if not hundreds, of accounts. While this wide scope of work offers plenty of experience and expertise, it can make instant communication and campaign updates a challenge.

BlinkJar Media has been creating, managing, and improving Google Ads campaigns for businesses across many industries and markets in the United States for several years. With state-of-the-art software, years of experience, a proven track record, a finger on the pulse of PPC’s best practices, and an agile approach to making quick and effective adjustments for the best possible outcome for our clients, BlinkJar can provide the results that you need, while allowing you to do what you do best- run your business.