RETURN ON INVESTMENT

iN marketing

The only way to make better decisions and take your marketing to the next level is by utilizing data-driven metrics like the return on investment (ROI). 

Inbound Marketing ROI
Educate Your Prospects
Engage with Your Audience
Measure Your Performance

What is ROI in Marketing?

ROI stands for return on investment. John Wanamaker, a pioneer in marketing and advertising, once said, "Half the money I spend on marketing is wasted – the problem is I don't know which half." If this quote resonates with your marketing today, you're not alone. Fortunately, marketing today does not have to be this way. We live in a data-driven world where you can determine what efforts are working and what parts of your strategy need to be adjusted. The metrics we have today allow us to calculate a return on investment in your marketing efforts. This ROI calculation is no longer a guessing game; it is an exact science.

What is ROI in Marketing

Why Do Most Companies Ignore ROI in Marketing?

According to a recent survey conducted by Hubspot, just over half (52%) of the companies polled are even tracking vital metrics like ROI and customer acquisition costs. Many companies do not have the infrastructure to support a culture of measurement. However, most marketers do not track ROI and other essential marketing metrics because they overwhelmed and do not know where to start. They understand the importance of measuring the ROI of marketing, but pinpointing what's driving results and what to track can be overwhelming.

Understanding Social media ROI
Ignoring ROI in Marketing

Why Do Most Companies Ignore ROI in Marketing?

According to a recent survey conducted by Hubspot, just over half (52%) of the companies polled are even tracking vital metrics like ROI and customer acquisition costs. Many companies do not have the infrastructure to support a culture of measurement. Furthermore, most marketers do not track ROI and other essential marketing metrics because they are overwhelmed and do not know where to start. They understand the importance of measuring the ROI of marketing, but pinpointing what's driving results and what to track can be perplexing.

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How Can an Agency Help in Reporting ROI in Marketing?

If you're like most companies, you don't have the time or infrastructure to calculate and measure what's working in your marketing. The BlinkJar team has the experience and the marketing analytics tools to provide you with a clear picture of what marketing efforts are generating a return, and what actions are hurting your performance. 


If you're tired of guessing what is working in your marketing, then take the first step of eliminating the doubt by scheduling a consultation with BlinkJar. 

Marketing Agency Producing ROI

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

Angela Poirrier
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Poirrier, Acadian House Design + Renovations

READY TO MAKE SENSE OF YOUR MARKETING?

BarkJar
Amy Desselle
Maggie, BarkJar
Jared Broussard, BlinkJar Media

Meet Your Team

The goal of every single member of the BlinkJar team is to make your marketing easier.

Rikki Broussard, BlinkJar Media
Cheri Fasy
Ashley Roth, BlinkJar Media
Tiger
Maddie Sieg, BlinkJar Media

INBOUND MARKETING MADE EASY

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