Having a presence on social media is no longer an option but a necessity for professional business organizations.
Social media has given businesses and healthcare organizations the opportunity to interact with their clients in a very personal and effective way. Whether you are building a new community of followers or implementing a sophisticated content marketing strategy, social media can position your company at the forefront of the minds of potential consumers.
A company website should be the center of a business or medical marketing strategy. But, in order to be effective, companies should have an active and engaging presence in social media. Whether you are a business-to-business firm or a healthcare orgainizatio marketing to patients, you cannot afford to miss out on any opportunities to drive traffic and leads back to your site. Businesses that have an organized and planned social media strategy will reap the benefits of new web visitors and leads.
Over the past few years, the social media world has become extremely crowded and noisy. It is no longer a “build it and they will come” type of scenario. So, how does a company maintain relevancy in such a crowded space? Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, and Vine are just a few of the many social networks available for businesses. Should a business try to maintain relevance across all social media platforms? If so, how in the world can this be accomplished?
At BlinkJar Media, we start with the basics of building a successful social media strategy. The social media strategy is then integrated with a larger Inbound Marketing plan. By leveraging different social media channels, you can develop pathways for potential customers to engage with you, experience exceptional customer service first hand, and drive new traffic and qualified leads to your website.