According to a study conducted by BrightLocal, 85% of consumers read online reviews to determine if a business is good or not. As business owner, what measures are you taking to ensure your online reputation is intact?
Online reviews have a direct impact on your bottom line. Yet, according to a report by Street Fight, only 13 percent of SMB owners are actively managing online reviews on sites like Facebook, Google+ Local, Angie’s List, Yelp, and CitySearch.
What can you do to manage your online reputation? The first step is to protect your business with an online reputation tracking system. A review and monitoring solution allows local businesses the ability to be notified when a review has been made for your business. Also mentioned by Street Fight, only 19% of local businesses are even aware of their business reviews. Before a business can manage their reputation, they must be able to track the reviews across the web.
Keeping track of all your reviews across the web can be overwhelming. At BlinkJar Media, we use an all-in-one review system that allows our team to monitor your online reputation in one tool. Knowing their reputation is in good hands allows the businesses we work for to focus on the core of their business without the stress and worry of an unnoticed online review.
How are the online reviews for your business? Do you currently have a system in place to monitor the reviews? If not, fill out the form on your right for a complimentary report of your online reputation.