Baton Rouge Reputation Management: A Case Study on Improving and Increasing Online Reviews
Did you know that 85% of consumers trust online reviews as much as they do personal recommendations? With online reviews and ratings across the web and social media, customers, clients, and patients have more access to sharing their opinions and learning from others' experiences than ever before. How your business is portrayed and perceived through these reviews is critical to attracting new and returning patrons and to your overall brand value. 75% of consumers are more willing to trust a company with positive reviews. Furthermore, 60% of consumers will avoid a business with negative reviews. These trends and the perpetuation of online review platforms make reputation management hard to ignore.
While reputation management and overseeing online ratings and reviews can seem daunting, it doesn't have to be. Leveraging the experience and expertise of a reputation management firm allows you to focus on your daily tasks. When a mortgage company with locations across Louisiana and Texas partnered with BlinkJar Media for their digital marketing needs, reputation management was an essential concentration. Let's take a closer look.
The Problem with Ignoring Online Reviews
To utilize the value of online reviews and ratings, you have to be aware of them. Beyond that, interaction and engagement with these reviewers can enhance the opportunities for positive feedback. At the beginning of this process, the client was not monitoring reviews, so they were completely unaware of whether their customers were satisfied, disgruntled, or fell anywhere in between. Because the company did not monitor reviews, they did not respond to them. As a result, the company missed out on showing gratitude toward positive reviewers. More importantly, they squandered the chance to address the negative reviews.
Customized Reputation Management Solutions
BlinkJar Media was able to put together a customized reputation management plan by utilizing a software called Review Trackers.
This platform aggregates ratings and reviews across the web and organizes them in one central location, streamlining the review monitoring and engagement process. Once this was in place, the review management team and the client were notified of any new reviews or ratings. Furthermore, protocols were established to generate more reviews from each market, resulting in higher participation and more positive feedback.
Results of Thorough Online Review Management
While the results were distinctly noticeable after a few months, continuing this strategy over the past few years has dramatically improved this company's online presence. The client is alerted to and aware of every rating and review their offices and employees receive. Every location has a 4-star rating or higher, and every submitted review gets a personal response.
Having the ability to efficiently and effectively manage your online reputation is imperative. The expert team of hybrid marketers at BlinkJar Media are well-versed in the latest trends and strategies in reputation and online review management. BlinkJar Media is a full-service digital agency that specializes in SEO, advertising, graphic design, social media, web design, and content creation.
