The Facebook boosted post option makes reaching a larger audience painless and simple. But this simplicity comes at a cost – control.
When you hit the “boost post” button, you are at the complete mercy of the Facebook ad algorithm. Once pressed, the objective of Facebook is to reach as many people in as little amount of time as possible. As a result, Facebook will deliver likes from countries like Dubai and Bangladesh within 24 hours of pressing the boost post button.
So, if gaining relevant users are important to your business, you should resist the “boost post” option. Facebook provides many ad tools that build geographical fences around your business page, so the ads are served to the desired target audience without any waste involved. The ad tool options provided by Facebook are user-friendly, and they do not require a large amount of time to implement.