Leveraging the Power of AI in Marketing: Level Up or Be Left Behind

Amy Desselle • May 29, 2024

In the blink of AI, artificial intelligence has swooped in to transform the digital world as we know it. It enhances efficiency and productivity and changes how we interact with technology and each other. Significant advancements in AI will continue to reshape various aspects of our lives in profound ways. As a digital marketer, embracing and incorporating AI into your marketing strategy is essential for staying ahead of the curve. Resisting the implementation of AI into your approach will likely lead to becoming as obsolete as a RIM Blackberry. 


How Can Your Marketing Efforts Benefit from AI? 


AI-powered tools are capable of analyzing vast volumes of data in real-time, enabling you to make well-informed, data-driven decisions and fine-tune your marketing strategies for maximum effectiveness. Some ways you can leverage AI in your marketing strategy include:

  • Monitor campaign performance through real-time analytics, allowing you to pivot strategy to optimize performance. Use predictive analytics to anticipate changes in customer needs or trends.
  • Analyze content performance to determine what resonates with your audience best. Segment audiences more precisely to create relevant campaigns that improve engagement and conversion rates. 
  • Automate routine tasks such as data analysis or workflows, so your team can reallocate their time to focus on strategy and creativity. 
  • Streamline your content creation using AI to assist in researching relevant information. Use Large Language Models like ChatGPT to help structure and organize your content to make it clear, engaging, and easy to understand. 
  • Improve SEO by identifying relevant keywords, analyzing backlinks for new link-building opportunities, or performing site audits to identify duplicate content, broken links, or other errors. 


Using AI to Achieve Your Marketing Goals


Leveraging AI in your marketing efforts can transform how businesses connect with their audiences, but it's crucial to use this technology wisely. Identify specific marketing goals and choose tools that best align with achieving these goals to ensure a focused application. Be transparent in your use of assistive technology when communicating with clients. Explain how you use the technology and how it benefits your marketing efforts and allows you to achieve client goals more effectively. Develop a company statement outlining your approach to AI in marketing and display it on your website or social media.


Maintaining a balance between automation and the human touch is the best way to implement AI. Use it as a tool to enhance your overall marketing efforts, ensuring that a human element remains at the heart of your strategy. While AI can provide time-saving benefits by streamlining processes, analyzing data at scale, and optimizing performance, it is the human touch that adds creativity, empathy, and authenticity to your marketing campaigns. As marketers, we are the strategic storytellers behind AI-powered marketing campaigns, overseeing, managing, and translating data and insights into clear, compelling marketing deliverables.


“Treat AI technology like you would an intern at your company. Allow it to help by taking on routine tasks, researching information, and providing valuable insights, but guide it with clear expectations, as it might not always grasp the nuances of your marketing goals.” – Jared Broussard, CEO BlinkJar Media


The future of marketing is undeniably AI-powered. It stands as a transformative force, reshaping our approach to enhance efficiency, make data-driven decisions, and create more personalized and effective campaigns. Remember, AI is here to augment your marketing efforts, not replace the human touch. With creativity and human empathy at the helm, AI can fuel your marketing initiatives to new heights and ensure long-term success.

The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.