Lessons from My First Month Working at an Inbound Marketing Agency

Madeline Silvio • April 26, 2021

 

I have officially been working at BlinkJar for a month, and I can truly say that I am so thankful to be here learning under such an incredible team. I have felt supported and challenged in my new role and I feel like I am receiving the tools necessary to be successful.

 

Learning About Inbound Marketing

 

When it came to inbound marketing, my understanding of it was somewhat there, but I had no gauge for the term and just how powerful it can be to the success of a business.

 

I think one of my main takeaways is the realization that marketing is a continually evolving field. From one day to the next, a search engine algorithm can change or a new feature could be available on a social media platform. With constant change, you have to learn to change with it. There are always new things to try and learn, and I love that. You are not stuck doing the exact same thing every day.

 

Marketing Agency Roles

 

With everyone playing a different role at BlinkJar, I have enjoyed seeing how each person brings something to the table. You have several people working on several different pieces of the inbound marketing puzzle like facebook ads, blogs, or social media management, it all comes together to create a robust marketing plan for a business, where everyone’s efforts are positively working with each other.

 

Building Social Media Management Experience


With managing a number of different accounts. It has been a fun challenge to learn how to write for each of them. They all are promoting different services/products, reaching different demographics, locations, and more. Understanding a business’ persona has been helpful when beginning to schedule out all of their social media content. I have spent a lot of time researching each of our clients and asking questions like-- Who owns the business? Who works there? What services do they provide? Who are they trying to reach? What type of voice do they have…serious, funny, punny? The list goes on!

 

As a piece of inbound marketing, I have found that you have to stay on your toes with social media platforms. New features and algorithms can change everything, along with the basics like weather and world events. For example, you don’t want to have a scheduled post about eating at a restaurant outside if it is storming! You have to make sure the content you are posting is accurate for the day it is being posted and so on.


Looking Forward to My Marketing Future

 

Something I am looking forward to at BlinkJar: I am excited to learn and grow my knowledge about other facets of inbound marketing including SEO, Facebook ads, and blogs. Just to name a few. Not only is there an opportunity for me to grow as a social media coordinator, but the BlinkJar team has made it clear that there is room for me to learn more areas of the company, which continues to help me be a stronger inbound marketer and member of the team. I truly do feel like the sky’s the limit when it comes to working here, and I am excited for all that is to come!


Get a Social Media Audit Report
The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.