How To Select The Right Inbound Marketing Agency

Lindsey Blanchard • April 26, 2013

Inbound marketing has gained much interest in recent years, as businesses look for ways to reach their consumers in a technology-driven world. There is no denying that the internet has fundamentally changed how consumers connect, research, and make purchasing decisions. “Interruption” marketing is quickly losing any effectiveness that it had, with the majority of individuals bypassing unsolicited messages.  86% of people now skip television ads and 44% of direct mail pieces are never even opened. Inbound provides the solution to reaching these customers effectively at a time when so many messages are tuned out. 


Inbound comes in a variety of forms, all working together to establish your business as an industry leader and place your message in front of the ideal customer at the ideal time. Unlike traditional forms of advertising, inbound marketing focuses on capturing leads at their exact time of need. An astounding 97% of consumers use online media to shop locally. If your company cannot be found during those searches, it is a near certainty that buyers will turn elsewhere. Your online presence is not optional; it is critical.


The platforms on which these online searches take place vary. The majority are done through search engines such as Google. However, social media sites such as Facebook, Twitter and LinkedIn, along with other online platforms generate numerous leads as well. Having a presence on all of these develops a marketing program that is robust and optimized for effectiveness. However, implementing such a program takes intimate knowledge of the inbound marketing arena and best practices. While many agencies have begun to include offerings such as search engine marketing to their clients, many still maintain a primary focus on traditional advertising, with inbound being a side offering.


Agencies such as BlinkJar are uniquely focused on the capabilities of inbound marketing. While we have the ability to offer traditional media placement, our core focus is on the results available through inbound marketing. With each lead typically costing 62% less when captured through inbound, it’s a strategy that makes a lot sense. Rather than spending valuable advertising dollars on media with indeterminate ROI, we believe in utilizing products that allow businesses to calculate their cost per lead with exact accuracy.


Offering this type of service means that our company must come with a great deal of trustworthiness and transparency. Any inbound marketing agency should. After all, an agency of this type will largely impact your online persona, how consumers find you, and the overall user experience of your online platforms. Rather than placing an ad and walking away, the material created by an inbound agency is largely organic and must serve to constantly engage your target audience. 


The relationship you have with your inbound marketing agency is vitally important. You should weigh the agency’s style, services provided, and even how they utilize inbound for their own purposes before making your decision. You must trust them implicitly and have the upmost confidence in their abilities. Few decisions will have such a lasting impact on your business as the marketing agency you choose to represent it. 


Those such as BlinkJar Media will be passionate about inbound and its unparalleled ability to help your business reach its goals. To help you determine which qualities are most important to consider when selecting an agency to best fit your needs, we have put together a free guide with our partner, Hubspot. To access it, simply click the image below. You can also contact us directly or leave your questions in the comments. If you hadn’t already guessed, we love talking about inbound!


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.