5 Reasons Video Needs to be Added to Your Baton Rouge Marketing Plan
The use of video has grown over the past few years to be a staple of marketing plans for companies of all sizes. More people are embracing the potential that video brings, and the data shows us that number is only going to grow from here. YouTube says their mobile video consumption doubles every year, and as marketing guru Gary Vaynerchuck recently said, “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.”
Yet, there are still many companies that are hesitant to join the conversation. Perhaps they don’t realize the power video carries in search or are concerned that large commitments of their time or money must be involved. Fortunately, none of these are true, and video is currently one of most easily implementable search engine optimization tools at our disposal. Still not convinced? Here are 5 reasons video needs to be added to your Baton Rouge marketing plan.
Google is watching
Not long ago, adapting your site to mobile was the hot ingredient in SEO. Now, according to sites like Search Engine Land, Brain Shark, and many others, a healthy dose of video is being added to the recipe. Research and consulting firm, Forrester recently reported, “Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page.” And, as it turns out, this “better chance” isn’t minimal. Google grants video favoritism that makes them up to 50 times more likely to rank organically than text.
Video more than doubles the click through rate of an email
That same study from Forrester revealed that including video in an email yields amazing results. How amazing? They noted, "Video in an email leads to a whopping 200-300% increase in click-through rate."
Video is about more than just branding
It used to be that when people thought of video in marketing, they would naturally equate it to a television commercial. That meant confining the content of the video to either branding or a particular sale. That also meant primarily targeting viewers who were at the beginning of the buyer’s journey (top of the sales funnel). Thanks to the growth in diversity of platforms and consumption, there are countless possibilities for video content to target potential customers at all stages of the buyer’s journey. Product demos, how to videos, tutorials, v-logs, and client testimonials are just a few examples of video opportunities.
Video is easier than ever to make
Gone are the days of needing to outsource everything to a production company. Technology in both hardware and software have advanced to the point where it just takes a little technical acumen to create and produce quality video content for your business. Of course, there are still projects that require a trained professional, but you’d be surprised what you can do with an IPhone, a Go Pro, and some editing software.
Video is quickly growing in popularity
More than 400 hours of video are uploaded to YouTube every minute. That is a statistic that seems to defy the time space continuum, but that is what was reported by Google in November of 2015. That number is expected to exceed 500 hours per minute by the end of 2017. YouTube also reports that their users watch more than a billion hours of video per month. In other words, this is where your customers are.
There are many other statistics to accompany these reasons for adding video to your marketing plan. The bottom line is that video puts your company in a growing conversation, and the sooner you join that conversation, the greater your knowledge and authority will be within it. If you have any questions about implementing video, call our team at Blinkjar Media and we’ll be happy to answer them.
