5 Reasons Video Needs to be Added to Your Baton Rouge Marketing Plan

Brian Haldane • December 21, 2016

The use of video has grown over the past few years to be a staple of marketing plans for companies of all sizes. More people are embracing the potential that video brings, and the data shows us that number is only going to grow from here. YouTube says their mobile video consumption doubles every year, and as marketing guru Gary Vaynerchuck recently said, “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.”


Yet, there are still many companies that are hesitant to join the conversation. Perhaps they don’t realize the power video carries in search or are concerned that large commitments of their time or money must be involved. Fortunately, none of these are true, and video is currently one of most easily implementable search engine optimization tools at our disposal. Still not convinced? Here are 5 reasons video needs to be added to your Baton Rouge marketing plan.


Google is watching

Not long ago, adapting your site to mobile was the hot ingredient in SEO. Now, according to sites like Search Engine Land, Brain Shark, and many others, a healthy dose of video is being added to the recipe. Research and consulting firm, Forrester recently reported, “Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page.” And, as it turns out, this “better chance” isn’t minimal. Google grants video favoritism that makes them up to 50 times more likely to rank organically than text.


Video more than doubles the click through rate of an email

That same study from Forrester revealed that including video in an email yields amazing results. How amazing? They noted, "Video in an email leads to a whopping 200-300% increase in click-through rate."


Video is about more than just branding

It used to be that when people thought of video in marketing, they would naturally equate it to a television commercial. That meant confining the content of the video to either branding or a particular sale. That also meant primarily targeting viewers who were at the beginning of the buyer’s journey (top of the sales funnel). Thanks to the growth in diversity of platforms and consumption, there are countless possibilities for video content to target potential customers at all stages of the buyer’s journey. Product demos, how to videos, tutorials, v-logs, and client testimonials are just a few examples of video opportunities.


Video is easier than ever to make

Gone are the days of needing to outsource everything to a production company. Technology in both hardware and software have advanced to the point where it just takes a little technical acumen to create and produce quality video content for your business. Of course, there are still projects that require a trained professional, but you’d be surprised what you can do with an IPhone, a Go Pro, and some editing software.


Video is quickly growing in popularity

More than 400 hours of video are uploaded to YouTube every minute. That is a statistic that seems to defy the time space continuum, but that is what was reported by Google in November of 2015. That number is expected to exceed 500 hours per minute by the end of 2017. YouTube also reports that their users watch more than a billion hours of video per month. In other words, this is where your customers are.

There are many other statistics to accompany these reasons for adding video to your marketing plan. The bottom line is that video puts your company in a growing conversation, and the sooner you join that conversation, the greater your knowledge and authority will be within it. If you have any questions about implementing video, call our team at Blinkjar Media and we’ll be happy to answer them.


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
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Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.