3 Best Practices for Businesses on Social Media

Jessica Schlorke • March 6, 2020

Although social media is an ever-changing landscape, there are certain key approaches you can take to garner the most engagement from your audience. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, be intentional about what, when, and how often you are sharing content online. Here are three best practices that will help you get the most out of social media.


Quality Over Quantity in Social Media Posts

Facebook has consistently proven to be the most popular social media platform, boasting 2.37 billion monthly active users. However, this doesn’t necessarily mean that you should post more often — quality always wins over quantity. At most, post once per day to avoid over-saturating your timeline. Your posts should be relevant and timely and should provide your audience with some sort of value. Don’t post just for the sake of posting; instead, spend a few minutes brainstorming the best way to connect.


Post a Variety of Content to Your Business’s Social Media Feeds

Don’t let your posts become stale! Grab the attention of your audience by posting a variety of content like blogs, videos, graphics and relevant articles. In addition to industry-related news, it’s a great idea to also include personalized posts in your social media plan. For example, simply wishing an employee a happy birthday online can help to humanize your brand and resonate with users on a different level.


Inspire Engagement with Your Social Media Captions

Although your caption may be short, it can still be used to grab the user’s attention. If relevant, ask a question in your caption. For example, on a post detailing the best meals to aid in digestion, ask the user to share his or her favorite high-fiber foods.

Another great use of your caption is to include a CTA, or a call-to-action. For example, if you want to increase RSVPs at your restaurant, include a reminder with a link to the web page on all relevant posts. Sometimes, all you need to do to increase traffic to your website is to remind your readers! Including prompts like these in your caption will inspire engagement and get the conversation started, thus improving your reach on social media.


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