The ABC’s of Digital Marketing: A Baton Rouge Ad Agency’s Web Glossary

Dan Davidson • April 5, 2017

If you’ve ever sat in a meeting focused on your website or your digital marketing efforts you’ve likely noticed that there are enough terms, buzzwords, and jargon to make you dizzy. Wrapping your head around this lingo can be a challenge. The value behind these metrics and the definitions behind their terminology is critical to your overall strategy; however you need to not only know what each term means, you need to understand the trends, goals, and impact of each measureable. 


So, for this very reason we’ve put together an easy-to-use, easier-to-understand glossary of some common website and web marketing terms. 


What Does Bounce Rate Mean?

The bounce rate of your website refers to the percentage of visitors that leave your site after only visiting one page. Ideally, your site will be organized in a way with enough content offers to encourage visitors to see more, and visit more pages. 


What is Anchor Text?

Anchor text is the non-URL text that is displayed in a hyperlink. Strategic selection of anchor text can have both, SEO and user experience benefits.


What are H-Tags?

H-tags, or header tags are page elements that represent different levels of headings in HTML. For SEO and user experience, these tags should include related keywords.


What is an Iframe?

Iframes are HTML devices that allow 2 or more websites to be displayed simultaneously on the same page.


What is an Inbound Link?

An inbound link is a link from another website that directs back to yours. These are also called backlinks.  Inbound links are a major component of SEO. They are used by search engine algorithms to determine the quality and authority of your site.


What are Keywords?

Keywords are terms that people type into search engines to find information.  Your website can be optimized around specific keywords so that you can be found when people search for them.


What is a Landing Page?

A landing page is a stand-alone page on your site that is a specific destination for a visitor after they take a certain action.  Landing pages are designed and intended for distinct purposes, most commonly conversions.


What is a SERP?

SERP stands for Search Engine Results Page.


What is a 301 Redirect?

A 301 Redirect is a code that means “permanently moved”. It is used to point browsers and web crawling elements to the correct location of a renamed or missing URL.


What is a 404 Error?

A 404 Error stands for “File not found”. This happens when a user attempts to access a URL that has been renamed, moved, or deleted.

Hopefully having the definitions of these 10 common terms and phrases will make your next web meeting and metrics report a little easier. BlinkJar Media is an inbound marketing agency based in Baton Rouge, Louisiana. In addition to content and social media marketing, BlinkJar also provides design, development, SEO, and traditional advertising services.


AEO is SEO

AEO is SEO: What Businesses Need to Understand

By Jared Broussard • July 29, 2026
Is AEO replacing SEO? Learn why both rely on the same fundamentals to help businesses earn visibility, trust, and citations in AI search.
The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization , is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story.
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.