Social Media Secrets Revealed: Helpful (and Awesome) Tips from the PR World

Alexandra Rosen • November 3, 2015

Attention Inbound Marketers: you need to use social media to attract the right strangers. Social media platforms are becoming the most powerful ways to connect with your audience, especially when you want to attract new people to your brand. Twitter has 241 million active users with 5,700 tweets posting every second. Facebook has over one billion users worldwide and presents the largest opportunities for communication with consumers. Basically, you have over a billion opportunities to attract new people to your brand.

Don’t jump into the gold mine just yet. To build a successful social media campaign you need to understand that social media is about participation, sharing and collaboration, not straightforward advertising and selling.


My public relations background has taught me some important and valuable lessons about being successful using social media. I found it particularly helpful when I applied this advice to inbound marketing. Here are some effective social media tips inbound marketers need to take from the PR pros:


Inbound marketers must choose social media channels carefully.


Yes, inbound marketing is multi-channel by nature, but that doesn’t mean every channel is the right channel for your message. Choose the right social media platform(s) for a specific purpose. Interact on the platforms where your buyer personas spend the most time. Determine the goal you want to achieve and what message you want to deliver to your targeted group. The right channels will allow you to share valuable information and engage with the right traffic.


Should inbound marketers be active on social media?


Absolutely. Being active on social media will attract the right traffic to your site. Consistently post creative content to keep your brand fresh. Stay relevant to your targeted group by researching new keywords to use for hashtags or crowdsourcing. Engage with your customers through discussion, but be sure to respond beyond the negative comments.


All social media posts must be consistent.


Consistency is key. Your social media activities should be aligned with each other through cohesive messages across your chosen channels. This reduces uncertainty and resolves ambiguity between your brand and your target audience.


What are the best ways to engage with your social media audience?


Create your content wisely. Personalize your content for those who are viewing it. The more you learn about your leads, the better you can personalize messages to their specific needs. Be sure to avoid overly professional content offerings. Try to blend in with other users and viewers because they are people just like you. Don’t be afraid to make mistakes, it just makes you more human. Once you get the content out there, be humble and start engaging with your audience.


Traditional media is underrated. 


Traditional media still has its perks within a digital world. Integrate social media with traditional media. This is the perfect mixture that will drive strangers to specific online destinations. Integrating content creation, publishing and analytics allows you to focus on publishing the right content, but don’t forget about advertising and PR efforts, too. Traditional media still has major advantages because some of your target audience may not be as digitally native as others. Think about how often you watch TV or listen to the radio. Traditional media is not dead (yet), so take advantage of it and extend your reach.


The benefits of having a social media management team – interns included.


Establish a team within your organization that is dedicated to social media management. Have other staff members occasionally engage with guest blogs in their area of expertise or, in my case, have the intern test the waters. Interns are always eager to put their new skills to use, and this is the perfect opportunity to let them.


The Golden Rule of PR


Be honest and transparent. Always put a human face behind the brand. Identify who are you as the person behind the brand and let people know whom they are talking to.


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

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By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.