Paul Roetzer and PR 20/20: Blazing A Great Inbound Marketing Path

Jared Broussard • November 7, 2013

In our personal and professional lives, everyone has that certain individual they can lean on as a positive and motivating example. This individual may be someone you look up to as living proof that good things do happen to people who take risks and work hard. These role models are the ones that blaze trails of uncharted territories, so the people following behind them can learn the way and have an easier path. In my short career as the owner of BlinkJar Media, there are many people who I can point to as mentors of sorts. However, there is one person, in particular, who has had a major impact on my career, but has done it in the most indirect way imaginable. When I first started BlinkJar Media, I really did not know this individual personally. Rather, I read his book, and started to follow his agency through social media and industry webinars. This individual is Paul Roetzer, owner of PR 20/20. The insight and information that were provided to me by Paul Roetzer and PR 20/20 team has certainly helped BlinkJar Media blossom and expand to heights that I did not think were possible. When I first started this agency back in February of 2012, there were no rules or guidelines that I could reference to create my personal roadmap. When I discovered Paul's book, The Marketing Agency Blueprint, it provided me with sound vision and guidance at just the right moment.


If you are in the Inbound Marketing Agency world or the Advertising Agency sector, then you should do yourself a HUGE favor and read, The Marketing Agency Blueprint by Paul Roetzer. For me, it is the most impactful book that I have read, since starting BlinkJar Media. I remember reading it from the front cover to the back cover in one weekend, and blasting off a tweet to Paul thanking him for the inspiration that he provided throughout the book. Since that moment, I have often referred to it, and have even randomly communicated with Paul on certain agency questions and challenges. Today, Paul and I are still just friendly acquaintances and will occasionally communicate on business topics. What I truly respect about Paul, is that he takes the time to provide genuine feedback and advice to people, like myself, who are starting to blaze their own trails.Paul Roetzer and PR 20/20 are celebrating eight years in business today. I know Paul must feel like he has come a long way from those Panera Bread days. So, from one Inbound Marketing Agency to another, we say congratulations Paul and PR 20/20! Well done. Thank you for being our fearless pilot in these uncharted waters of Inbound Marketing.


The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.