Business Blogging: Why Should Any Business Owner Care?

Jared Broussard • November 4, 2013

n the previous episode of BlinkJargon, we spoke about the basics of Inbound Marketing. We explained the way consumers research and shop today has changed dramatically. In our latest BlinkJargon video on Inbound Marketing, we talked about how smart marketers are adapting to this change or shift. And, one of the most effective and convenient first steps a business can make in embracing this consumer shift is to start a business blog.


"B2C Companies that blog receive 88% more leads per month than those who do not blog" Hubspot*


With all the marketing and advertising options a business owner has at their finger tips, it may initially seem like blogging may not be the immediate answer in solving any type of marketing challenge. In fact, while the impact of business blogging extends to several major marketing areas, it is often overlooked by business owners. Smart business owners are starting to take a step back and are discovering the impact a business blog can have on their business. So, what are the benefits of a business blog? Glad you asked:

First, blogging establishes your company as a thought leader in your industry. Your company blog is an asset that will help you earn people's trust and stay top of mind for many in your community. 


"71% say blogs affect their purchasing decision" Hubspot* 



Secondly, a blog will transform your website from an online brochure to a living, breathing hub for potential consumers. Every time a new blog is published, it is sending signals to search engines to rank your site. Additionally, a blog creates a forum for potential customers to provide feedback, ask questions, and even discover more about your company. Most of the time, the blog is bringing the visitor to your site for the first time, so it plays a critical role in introducing your company to the world. 


"Companies that blog have 55% more web visitors than companies that do not blog" Hubspot*


Third, a blog gives your potential consumers a way to engage with you versus being hit by an annoying sales pitch. It gives both the company and the consumer a voice. Blogging allows your company to be a problem solver. As Marcus Sheridan of The Sales Lion states, "They ask, you answer." If the consumer is asking you a question, they are also asking Google this same question. By addressing the answers to these questions in a blog format, you are positioning your company as a problem solver. It also allows additional interaction with the potential consumer without having to go through the uncomfortable sales process. 


"Great content is the best sales tool in the world. It’s the best sales “person.” When we’re all asleep, it’s still working, teaching, and moving prospects in the right direction." Marcus Sheridan, The Sales Lion

 

Fourth, a blog will dramatically improve your search engine rankings. Google loves indexed pages, and every blog represents a new indexed page in the eyes of Google. So, the more blog posts you publish, the more indexed pages you display for search engines to display their results. A Blog is the fuel for your website. According to Hubspot, websites with a blog generate 55% more visitors to their website than sites without a blog. 


"B2B companies that blog get 88% more leads per month than those who don't."


A blog should not be a sales pitch. Rather, it should be a hub for brilliant and unbiased content in the industry. It is a GIVE BEFOR YOU GET STRATEGY. Smart blogging allows prospects to connect the dots from remarkable content creation, knowing these same prospects will buy from your company when they are ready. 


One of the most important realizations on starting a business blog is that blogs are not an overnight success, but are a work in progress. Blogs are a durable asset to your company that provides residual value for the future. By having a consistent strategy with your blog, it certainly can be a gift that keeps on giving! 


Want to learn more about blogging? Check out our VERY BRIEF video on blogging below. It is a quick introductory to blogging, and it is right at 3 minutes long. So, three minutes for a lifetime of leads...not bad! 


Now, it is your turn. We would love to hear your feedback. Have you tried blogging for your business? What are some of the challenges that you have faced with blogging? We would love to know.

The fragmentation of search. Why Being Found Is No Longer Just About Google

The Fragmentation of Search: Why Being Found Is No Longer Just About Google

By Rikki Broussard • July 23, 2026
Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization, is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story. 
Kingsley Working

What I Learned as a Marketing Intern at BlinkJar Media

By Kingsley Lavender • July 20, 2026
Kingsley Lavender shares what he learned as a marketing intern at BlinkJar Media, including SEO, website updates, content marketing, and real-world agency experience.

Why Personal Connections Matter More Than Ever in an AI-Driven Marketing World?

By Caroline Thaxton • July 10, 2026
Artificial intelligence is changing the way businesses approach content marketing , social media marketing , and digital communications. AI can generate ideas, streamline workflows, and help marketers create content faster than ever before. At Blinkjar, we embrace AI as a powerful tool, but we also know the most impactful marketing still begins with something technology can't replicate: a genuine human connection. As a Creative Content Specialist at Blinkjar , some of my most valuable work happens away from my desk. Meeting with clients, visiting their businesses, and building real relationships gives me a deeper understanding of who they are and what makes their brands unique. Those face-to-face interactions help me create authentic content that reflects each client's personality , values, and story. Can AI Really Tell Your Brand's Story? Every business has a story worth telling . While AI can help organize information, brainstorm ideas, and improve efficiency, it can't experience a company's culture, observe customer interactions, or hear the passion behind why a business was started. That’s why every interaction matters. Whether we’re on a call, exchanging emails, meeting in person, capturing photos and videos, or simply talking through new ideas, each touchpoint helps us better understand the businesses we support. These conversations allow us to see how a brand operates, hear the stories behind the work, and uncover the details that make it unique. Those real insights often become the foundation for stronger content because they reveal perspectives that AI simply can’t generate. How Do Client Conversations Lead to Better Content Marketing? The more time I spend with the businesses we support, the better I can represent their brand. Photoshoots are one way those connections happen, but many of my strongest content ideas come from everyday conversations, planning calls, emails, meetings, and moments when a client shares something we would not have known otherwise. Those small details often become the difference between content that feels generic and content that feels true to the brand. Whether we're discussing a new project, talking through their day-to-day operations, or simply catching up, those conversations give me the context I need to write content that's accurate, authentic, and true to their voice. Instead of relying on assumptions, I can pull directly from their experiences, expertise, and personality . That's what transforms content from informative to meaningful.