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If you are in the Inbound Marketing Agency world or the Advertising Agency sector, then you should do yourself a HUGE favor and read, The Marketing Agency Blueprint by Paul Roetzer. For me, it is the most impactful book that I have read, since starting BlinkJar Media. I remember reading it from the front cover to the back cover in one weekend, and blasting off a tweet to Paul thanking him for the inspiration that he provided throughout the book. Since that moment, I have often referred to it, and have even randomly communicated with Paul on certain agency questions and challenges. Today, Paul and I are still just friendly acquaintances and will occasionally communicate on business topics. What I truly respect about Paul, is that he takes the time to provide genuine feedback and advice to people, like myself, who are starting to blaze their own trails.Paul Roetzer and PR 20/20 are celebrating eight years in business today. I know Paul must feel like he has come a long way from those Panera Bread days. So, from one Inbound Marketing Agency to another, we say congratulations Paul and PR 20/20! Well done. Thank you for being our fearless pilot in these uncharted waters of Inbound Marketing.