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THE INBOUND MARKETING

METhodology

The Inbound Marketing Methodology is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.

Educate Your Prospects

SOCIAL MEDIA

Engage with Your Audience

MARKETING ANALYTICS

Measure Your Performance

The Importance of the Marketing Flywheel

In today’s landscape, inbound marketing is embodied by a vibrant, circular flywheel, illustrating the recurring cycle of customer engagement and organizational expansion. The flywheel accumulates momentum with each positive interaction with a customer, symbolizing the growth of the company. The objective extends beyond mere customer acquisition; it is about engaging and delighting them, converting them into advocates, and maintaining the flywheel’s continuous rotation.

However, the flywheel can be hindered by friction, often resulting from subpar customer service or internal inconsistencies. To preserve momentum, it's crucial to minimize this friction by ensuring team cohesion and improving customer interactions. Fundamentally, the inbound marketing flywheel represents a comprehensive, customer-centric approach that prioritizes seamless and enjoyable experiences to drive consistent business growth.

The Attract Stage

The goal of the attract stage is to turn complete strangers into interested visitors of your website. Ideally, you want to attract new visitors who have a problem that you can solve. To do this, you must create relevant and helpful content, so your website will attract quality visitors. Once they have visited your website, the next step is to provide something of value so they will engage with you.

Some of the strategies within the attract stage are:

Grade Your Website

Identify problems that are holding your site back.

GET STARTED

The Engage Stage

The engage stage begins when someone has moved from being a website visitor to becoming a lead. The best way to convert a visitor to a lead is by offering helpful and valuable information with no expectations of anything in return. The goal of the engage stage is to build a long-term relationship with this potential customer. Your communication must focus on the value your company can provide to them.

Some of the strategies under the Engage Stage are:

Lead Generation
Lead Conversion
Email Marketing
Conversational Marketing

The Engage Stage

Some of the strategies under the Engage Stage are:

Lead Generation
Lead Conversion
Email Marketing
Conversational Marketing

The Delight Stage

The core of Inbound marketing is centered around helping people effectively solve their problems and challenges. This approach should not stop once a lead becomes a customer. In fact, the delight stage is the process of exceeding your customers' expectations and ensuring a long-term, positive experience is established around your company.

Some of the strategies under the Delight Stage are:

Online Reviews
Email Marketing
Attribution Reporting
One on One Videos

INBOUND MARKETING FANATICS

An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.