The Pros and Cons of Newsjacking
Newsjacking continues to grow in popularity as a means of content creation. Whether it be for a blog, or simply in social media, more companies are using newsjacking to grow their brand, share their knowledge, and connect to their clientele. Before working in inbound marketing, I worked in Talk Radio, so naturally, the concept is one of my favorites. Before you can determine if your business should utilize the practice of newsjacking, you need to know what newsjacking is.