BlinkJar's Recent Blog Posts

Let's quickly rewind two weeks in time. I was on the phone with one of our Inbound Marketing Clients, who just so happens to be a friend, a client, and a mentor.  Through our discussions, he informed me about the book, FISH A REMARKABLE WAY TO BOOST MORALE AND IMPROVE RESULTS.  The book is a quick read, and its' messaging is simple, but inspirational.  Certainly, the book can be read by anyone in any field.  

"I don't have the time or resources for Marketing"

Inbound marketing has gained much interest in recent years, as businesses look for ways to reach their consumers in a technology-driven world.  There is no denying that the internet has fundamentally changed how consumers connect, research, and make purchasing decisions.  “Interruption” marketing is quickly losing any effectiveness that it had, with the majority of individuals bypassing unsolicited messages.  86% of people now skip television ads and 44% of direct mail pieces are never even opened.  Inbound provides the solution to reaching these customers effectively at a time when so many messages are tuned out. 

For several years now, I have been a believer in the power of Inbound Marketing, although, like many people, I didn’t completely understand it.  Sure, I had some experience with it.  My career thus far has included the sale of, among other things, yellow pages, PPC, websites and online daily deals.  However, I had yet to work for a company that truly embraced and understood the influence of Inbound Marketing.  Enter, BlinkJar!

Do you have a LOVE for marketing?  Are you tired of the 9 to 5 regimen?  Do you currently feel stuck or handcuffed to a desk all day with no inspiration?  

You can always count on Volkswagen to bring a fresh and alternative view to pretty much anything.  They are a lifestyle auto manufacturer, and they focus on conveying their marketing messages in a friendly and non-salesy way.

Here at BlinkJar Media, we know the importance of being found on Google.  It’s one of the facets of inbound marketing that we specialize in and pride ourselves in understanding.  It’s not the easiest concept to understand or explain, and because it is an eternally shifting target, Google’s primary objectives and focus may change their algorithm several times a day.

According to a new study released by the Pew Research Center’s Internet & American Life Project, 77% of online health seekers start at search engines.  This is worth repeating.....77% of online health seekers start at search engines.  One of the core reasons BlinkJar Media was created had to do with this enormous trend or shift in the way consumers shop, regardless of the sector.  Over the past year, our partnerships with medical related practices has grown dramatically.  And, we truly believe it is this one core factor that has all medical related institutions increasingly interested in the Inbound Marketing world.

I have always considered myself a problem solver and leader.  I have always been the team member that just went ahead and took the reins of the group project and got that ball rolling.  I have always been the critic that can tell you the ways to make your creation better.  I have also been “that person” that wants to offer up a solution that fixes your problem.   Carry over into real life. Marketing style.

2013 is going to be a great year.  At BlinkJar Media, we are approaching our one year mark, and we could not be more excited about the future.  Over the past year, we have doubled in our employee base due to the work capacity that we have earned.