In Star Wars: The Phantom Menace, we were introduced to the character of Jar Jar Binks, a tall and rangy Gugan outcast from the planet of Naboo. Jar Jar Binks was a clumsy, well-meaning character that failed to endear himself to the public. To many, Jar Jar Binks was the biggest flop in the history of Star Wars. So, we want to set the record straight. Jar Jar Binks has nothing to do with the naming of BlinkJar. Phew, we feel better now.
Naming your business is the first step in creating your identity as an organization. The name of your business is used in conversations, presentations, proposals, social media posts, and online searches. On a deeper level, your company name is the heart and soul of your existence. In his book “Start With Why," Simon Sinek states that “Nobody cares what you do. They care why you do it." When a company can speak to the why of its organization by referencing their name, then they have made a wise choice for the name.