Millions of people use search engines to find products and services on a daily basis. A vast majority of those people will click one of the links on the first page of the search engine results page. Is your site currently on the first page for the key search queries centered around your industry? If not, are your competitors? Do you have a handle on how much business you are converting from organic search results? What about the amount of business you are losing from not ranking around relevant terms?
According to a Pew Research report on Search Engine behavior in 2012, 73% of ALL Americans use search engines. An overwhelming majority (83%) of search users choose to use Google as the search engine of choice. It comes as no surprise then that Search Engine Optimization does focus largely on accommodating the Google algorithm (which is constantly changing…over 500 changes in 2012!).
HubSpot’s quick definition states, “Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website's pages in search engines like Google. The easier it is for people to find you via a search engine, the more likely you'll get people visiting your site to learn more about your business.”
Over the years, the algorithms that dictate which search engne results appear first and the foundational reasons why (keywords/keyword phrases, relevancy, backlinks, tags, titles, etc) have changed according to the way the search engines want site developers and content creators to attract visitors. Years ago, many SEO experts attempted to trick the algorithm through many “black hat” SEO techniques like keyword stuffing or invisible text, but now, the search engines actually penalize this type of optimization tactic.
Today, the search engines reward websites that work to attract visitors by providing the reader relevant and timely content (or information) and optimizing their sites for a good user experience. The search algorithms are constantly changing, and we stay abreast of these changes in order maximally position the results of our clients. The ultimate goal of SEO at BlinkJar Media is to be found organically for as many keywords and keyword phrases as possible by creating the content that users are looking for. There is no better way to create a more valuable and authoritative website.