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My Internship with BlinkJar Media

Mon, 27 Apr 2026 17:34:00 GMT

What I Learned as a Marketing Intern at BlinkJar Media

Hello everyone! My name is Bella Calloway , and this past spring, I had the opportunity to intern with BlinkJar

Media in Baton Rouge. I’m currently a marketing student at LSU , finishing up my junior year, and I was eager to

gain real-world experience beyond the classroom.

Even before stepping into the office, I was excited to expand my skill set. What I didn’t expect was how much this experience would change the way I think about marketing.

What Makes a Growth-Focused Marketing Agency Different?

From the start, I realized BlinkJar operates differently from what I had learned in school. This isn’t just a creative

agency, it is a growth-focused agency where everything ties back to results.

I used to think marketing was mostly about the creative side, but BlinkJar totally changed my perspective. I learned

how SEO, ads, and design all lean on each other to get results. It’s not just about what looks good on the screen

because the real goal is ensuring every marketing effort actually moves the needle for a business.

This was a huge shift for me. I now realize that successful marketing isn't just about visual appeal, but about what

actually drives sustainable business growth.

What Does Real-World Experience Look Like in a Marketing Internship?

In school, I am used to doing "practice" assignments, but at BlinkJar, my work had a direct impact on real

businesses. On a day-to-day basis, I managed social media for multiple clients using SocialPilot , which was new

to me, but I can now confidently navigate it. I also gained experience with HubSpot , Duda , and Intervals, while

continuing to build my Canva skills.

This responsibility pushed me to learn quickly and see exactly how my efforts contributed to a client's success. I

even got to participate in "Blink of the Week," a structured content strategy where we share the latest marketing

findings.

Here is one I did:

How Do You Build Skills Across SEO, Content, Paid Ads, and Web Design?

One of the biggest advantages of this internship was the opportunity to explore multiple areas of marketing rather

than just one.

I learned how SEO influences content and visibility , how paid ads are tracked and optimized, and how websites

are built not just to look good, but to convert visitors into leads. I also gained experience creating content from

blogs to social posts and understanding how each piece fits into a larger strategy.

Instead of viewing marketing as separate tasks, I started to see how everything connects. That bigger-picture understanding completely changed how I approach marketing.

Why Is Baton Rouge a Great Place to Start a Marketing Career?

Interning in Baton Rouge gave me a unique experience because of the variety of businesses in the area. BlinkJar

works with clients across industries like healthcare, hospitality, construction, and more, which exposed me to

different types of marketing challenges .

Because of the city's size, I also had greater direct access to leadership and strategy. I was not just observing. I

was involved in conversations, meetings, and decision-making.

That level of access helped me grow faster and gave me a better understanding of how an agency operates day to

day.

What Skills Will I Take Into My Future Marketing Career?

One of the biggest takeaways from this experience is how important a strong digital presence is for businesses

today, not just for visibility, but for credibility and even company culture.

I also learned the importance of treating every client’s brand as if it were your own. Rikki emphasized striving for

excellence in everything you do, and that mindset stuck with me.

Beyond technical skills, I gained confidence. I learned how to think more strategically, connect marketing efforts to

real business outcomes, and communicate ideas more effectively.

What Made This Internship Experience So Valuable?

One of my favorite parts of the internship was sitting in on both existing and new client meetings.

In performance meetings, I saw how data drives decisions by analyzing website traffic, ad engagement, and

conversions to adjust strategy. In new-client meetings, I gained exposure to the sales side of the business, which I

really enjoyed.

As someone who is naturally social, I loved interacting with both coworkers and clients. I also appreciated the

opportunities to step outside the office, whether that meant attending photoshoots or luncheons. It showed me that

marketing is not just behind a screen. It is dynamic and collaborative.

I am incredibly grateful to Jared , Rikki , and the entire BlinkJar team for this opportunity. Each week brought new

learning experiences, and I always felt supported.

I never expected to truly enjoy going to work, but BlinkJar showed me what it looks like to work hard, continue

learning, and genuinely love what you do.

10 Ways to Turn One Blog Post into More Content

Tue, 14 Apr 2026 23:27:22 GMT

You spent hours researching, writing, and publishing a blog post . It goes live, gets a handful of reads, and then nothing. So you move on to the next one.

That's how most businesses treat content, and it's a cycle that keeps teams busy without ever building real momentum.

With search expanding across social platforms , AI tools, video, and beyond, your audience is looking for answers in more places than ever. Showing up consistently across channels is how you stay visible, and publishing a blog post once doesn't get you there.

The good news: you don't need to create more content. You need to get more out of the content you’ve already created. That's content repurposing, and one well-built blog post becomes the source material for a week's worth of content across every channel your audience actually uses.

Here are 10 smart ways you can repurpose a single blog post.

1. Turn Key Blog Points into Social Media Posts

Each section or tip in your blog is a standalone caption waiting to happen. Pull the insight, write it in a platform-native tone, and schedule it across LinkedIn, Facebook, and Instagram. If you're already using HubSpot, tools like Content Remix can speed up the process by transforming existing blog content into ready-to-schedule social posts .

2. Create a Carousel or Slide Post with H2s from Your Blog

Carousels are among the highest-engagement formats on both Instagram and LinkedIn. Map each H2 or key tip to a single slide, keep copy tight, and let the blog's structure do the heavy lifting.

3. Write a Short Email Newsletter

Summarize the blog's three to five key takeaways, lead with a strong hook, and link back to the full post. Your email list is one of your most valuable audiences, so give them a reason to click.

4. Turn Written Content Into a Reel or Short-Form Video

Pick one tip from the post and talk through it in a conversational way on camera. Keep it under 60 seconds. Better yet, batch-record several videos in one session. A single blog post can script three to five Reels without much additional prep. Video content helps build trust with your audience , increases brand awareness, and drives engagement.

5. Pull Quotes or Stats for Graphics

Scan the post for its sharpest lines and most compelling data points. Turn them into branded graphics for social. These are fast to produce, easy to schedule, and consistently drive shares.

6. Expand One Section into Its Own Blog Post

If one H2 in your post deserves more than a few bullet points, give it its own URL. A deeper dive on a sub-topic builds topical authority , one of the strongest signals in modern SEO strategy, and creates a natural internal linking opportunity back to the original post.

7. Create a Checklist or Downloadable Resource

Take the how-to section of your post and reformat it as a step-by-step PDF. Package it as a content upgrade on the blog itself. Low production lift, high lead generation value.

8. Turn Your Blog Into a Slide Deck

The blog's structure maps naturally to a slide-by-slide format, making it one of the easiest repurposing formats to execute. A well-organized deck can become a sales leave-behind, a webinar presentation, or an internal training resource with minimal rework. Tools like Canva and Beautiful.ai make the production process even faster.

9. Record a Podcast Episode from your Blog

Use the blog as your episode outline. Work through each section, expand with real-world examples and commentary, and you have a full episode without any separate research required. Tools like NotebookLM take it a step further, transforming your written content into a podcast-ready audio format.

10. Answer Questions on Google or Forums

Take the FAQ-style questions your blog already answers and use them to respond directly on Reddit, Quora, and in Google's People Also Ask results. Each answer positions the original post as the deeper resource and drives qualified referral traffic back to your site .

At BlinkJar Media , that is exactly what our team does. A finished blog isn’t just posted and ghosted on a website. It becomes a social post, a carousel or video, and a newsletter.

Content repurposing works because it meets your audience where they already are. Some people read blogs. Others watch short-form video, scroll through carousels, or listen to podcasts on their commute. A single well-written post has the potential to reach all of them. You just have to give it the chance.

If you're ready to build a content strategy that works harder across every channel, let's talk.

Ads on ChatGPT Are Live: What AI Advertising Means for Your Businesses

Mon, 23 Feb 2026 18:17:17 GMT

Hey everyone. It's Jared. I want to talk about digital advertising , which is one of my favorite topics.

Advertising inside ChatGPT is no longer theoretical. It has begun. Confirmed reports show ads now appearing for some signed-in desktop users in the United States. Even more surprising, they are triggering on the very first prompt.

That detail alone changes the conversation. For the first time, brands are appearing directly inside AI-generated answers at the exact moment someone asks a question, compares options, or evaluates a decision. That is fundamentally different from search engines or social feeds.

And it signals a meaningful shift in how digital advertising will work moving forward.

ChatGPT Ads Are Now Live in the U.S.

Research from AI ad intelligence firm Adthena has identified the first confirmed ChatGPT ads for signed-in U.S. desktop users. The initial assumption was that ads would appear only after extended back-and-forth conversations.

That is not what is happening.

In one documented case, a user asked:

“What’s the best way to book a weekend away?”

A sponsored placement appeared immediately in the very first response.

That tells us OpenAI is treating single, high-intent prompts as viable advertising inventory. This is not about long conversational sessions. It is about decision moments.

What Do Chat GPT Ads Look Like?

The ads currently:

Appear at the bottom of responses
Include a brand favicon
Carry a clear “Sponsored” label
Are integrated into the answer environment

This confirms that OpenAI has quietly entered ChatGPT's monetization phase.

Recent example of ad appearing in Chat GPT:

Why Advertising in ChatGPT was Always Inevitable

I always smile a little when founders say their platform will never run ads. Not because I doubt their intentions. But because history is consistent. There has never been a major media platform that has scaled globally and sustained itself long-term without advertising. Not newspapers. Not radio. Not television. Not search engines. Not social media.

Every major communication channel eventually integrates advertising because scale requires revenue. So when leaders suggested ChatGPT would remain ad-free, I understood the aspiration. But I also factored in the economics.

OpenAI is building one of the most infrastructure-heavy platforms ever created. AI models are expensive to train and operate. Advertising was always the logical monetization path.

Initially, access appears limited to large-budget advertisers. That is standard in early ad ecosystems where inventory is limited and testing is controlled. If ad performance proves strong, broader access and self-serve tools will follow.

That is how media evolves.

ChatGPT Ads Emerge as a Third Major Digital Advertising Channel

For years, businesses had little choice but to advertise on Google and Meta. Those two platforms dominated digital ad spend.

ChatGPT introduces a legitimate third channel. Having another option matters because it creates competitive pressure. It gives brands another high-intent environment. And it shifts advertising into a space where users are actively thinking and deciding.

Graph Source: Axiom

ChatGPT Ads Will Succeed or Fail Based on Relevance

The psychological shift here is critical. People do not open ChatGPT to scroll.

They open it to:

Solve a specific problem
Refine a shortlist
Plan a purchase
Write something
Make sense of a complex decision

This is task-driven behavior, not passive discovery.

When users are in task mode:

Attention narrows
Interruptions feel more intrusive
Speed and clarity matter
Distractions are filtered out

That creates a very high ceiling and a very low floor for advertisers. If an ad directly supports the task at hand, it can be incredibly effective. When it fits naturally into the conversation and provides a solution, a shortcut, or a helpful next step, it does not feel like advertising. It feels like assistance. In that scenario, engagement can be strong because the ad becomes part of the process.

But the opposite is also true.

If brands try to inject non-relevant, interruptive, feed-style ads into this environment, performance will suffer quickly. ChatGPT is not built for awareness blasts or distraction marketing. Users will reject anything that slows them down or adds friction.

Ads in ChatGPT will reward relevance and punish interruption. Trust in AI environments is still forming. If advertising feels manipulative, off-topic, or self-serving, it will damage both performance and perception.

The brands that win in ChatGPT will be the ones that understand this difference. Not just what to advertise, but when and why it makes sense inside the user’s moment of need.

How Should Businesses Prepare for ChatGPT Ads?

ChatGPT’s ad era has begun, and it is moving faster than many expected. Ads are appearing on first prompts and inside high-intent decision moments.

So how should businesses prepare?

Start by recognizing that this is not just another ad placement. It is a behavioral shift.

Businesses that succeed with ChatGPT ads will:

Understand why people use ChatGPT and what tasks they are trying to complete
Align messaging to support those tasks rather than interrupt them
Invest in helpful, educational content that builds authority and trust
Focus on clarity and real solutions instead of generic promotional messaging

This environment rewards usefulness. It penalizes noise. AI-driven discovery is not about shouting louder. It is about being relevant at the exact moment someone needs help.

The brands that prepare now, by building trust and creating practical value, will have the advantage as ChatGPT advertising expands.

SEO Scams Explained: How to Spot Bad SEO Offers and What Real SEO Looks Like

Sat, 31 Jan 2026 22:52:57 GMT

Hi everyone, Rikki here. I always ask Jared Broussard to proofread my blogs, so after finishing this one, I sent it his way. BlinkJar just celebrated 14 years, and instead of edits, he sent me a video from BlinkJar’s very first year… and it was about this exact topic.

I’ve embedded the video below because it’s interesting to see how the principles he built this agency on back then still hold true and are still considered best practices today. Look how young he was!

Full honesty: I didn’t start reading Jared’s blogs until I came to work with him about 10 years ago. But looking back now, it’s pretty incredible how consistent the message has been all along. And honestly, I’m really proud of him for that.

Which brings me to why this topic still matters today.

Recently, I spoke with a prospect who had been contacted by a national SEO company. They weren’t calling because they were sold; they were calling because something didn’t feel right.

That instinct was spot on.

The national firm presented a “limited-time” SEO offer, promised first-page rankings, included Meta ads, a local search listing aggregator (the only piece that was valuable), and mentioned nothing about on-page SEO. The pricing sounded appealing, $99 to start, followed by a few hundred dollars per month, but when we unpacked what was actually being offered, the red flags started stacking up quickly.

This isn’t an isolated case. I hear versions of this story all the time.

So let’s break down what these offers usually mean, why they’re misleading, and what real SEO best practices actually look like in 2026.

What Is a Cheap SEO Package, and Why Are They So Common?

Cheap SEO packages are typically low-cost, high-volume services designed to close sales quickly rather than deliver long-term results. These packages often rely on automation, minimal effort, and vague promises rather than a real strategy.

They’re common because they sound appealing. A low monthly fee feels like a safe test, especially for small businesses. Unfortunately, SEO doesn’t work that way, and these offers often do more harm than good.

Is a “Limited-Time SEO Offer” a Red Flag?

Yes. A deadline on an SEO proposal is one of the biggest warning signs.

Search engine optimization is not a flash sale. Google rankings don’t change based on how fast you sign a contract. Artificial urgency is used to prevent business owners from asking the right questions or comparing providers.

A legitimate SEO partner encourages evaluation, not pressure.

Can an SEO Company Really Guarantee First-Page Rankings?

No, and any company that claims otherwise is being misleading.

Google rankings depend on:

Competition in your market
The quality and structure of your website
Content depth and relevance
Authority and trust signals
Ongoing algorithm updates

Years ago, we wrote about the “ Dangers of the Google Guarantee, ” and nothing has changed today. No agency controls Google. Ethical SEO providers set expectations around improvement, visibility, and growth, not guarantees.

What Happens When On-Page SEO Is Ignored?

When on-page SEO is skipped, everything else falls apart.

On-page SEO includes:

Page titles and meta descriptions
Header hierarchy (H1–H3)
Internal linking
Image optimization
Mobile usability and site speed
Clear service and location signals

If your website isn’t optimized, listings and ads can’t compensate for it. On-page SEO is the foundation that supports every other SEO effort.

Do Meta Ads Help with SEO?

No, Meta ads do not improve organic search rankings.

This is a common point of confusion. While organic social content may occasionally surface in AI-driven search experiences, paid Meta advertising does not:

Improve website rankings
Increase organic authority
Contribute to indexed content

Meta ads are advertising. SEO is organic visibility. They serve different purposes and should never be sold as the same strategy.

Are Local Listings Enough for SEO?

Local listings are important, but they are not a complete SEO strategy.

Using a listing aggregator can help with:

Consistent business information
Local trust signals
Map visibility

However, listings do not replace:

On-page optimization
Local service pages
Google Business Profile optimization
Locally relevant content

Listings support SEO, they don’t create it.

What Does Real SEO Look Like in 2026?

Modern SEO is layered, intentional, and ongoing.

Real SEO includes:

On-page SEO to establish a strong foundation
Local search optimization, including Google Business Profile management
Consistent content creation that answers real customer questions
Technical upkeep as algorithms and user behavior change

As Google leans further into AI Overviews , SEO is no longer about gaming keywords; it’s about building authority and clarity.

Why Is Ongoing Content Critical for SEO and AI Visibility?

One of the most important things to understand when building a business content strategy is that results do not happen overnight. Content is a long-term investment that builds equity over time and continues to deliver value well into the future. A strong content strategy today creates momentum for tomorrow and truly becomes the gift that keeps on giving.

Search engines and AI systems prioritize fresh, helpful, and authoritative content. Ongoing content:

Builds topical authority
Answers conversational search queries
Feeds AI Overviews
Keeps your website competitive over time

Blogs, videos, FAQs, and service explainers are not extras. They are how long-term organic visibility is earned.

Why Do Cheap SEO Services End Up Costing More?

Cheap SEO often leads to:

No measurable growth
Missed opportunities
Lost time
Rebuilding from scratch later

By the time many businesses realize nothing is working, they’ve already spent months or years without progress. Real SEO requires investment, but it protects your visibility and compounds over time.

How Can I Tell If the SEO Company Isn’t Following Best Practices?

If an SEO company:

Pressures you with deadlines
Guarantees rankings
Skips website optimization
Blurs the line between ads and SEO
Avoids discussing ongoing content

Bottom line, if it feels too good to be true, it probably is. Those aren’t shortcuts, they’re red flags.

SEO done right is steady, transparent, and built to last. In a search landscape increasingly shaped by AI, sustainable SEO isn’t optional; it’s essential.

At BlinkJar Media , we help businesses cut through the noise and focus on SEO strategies that actually work. Based in Baton Rouge, we partner with companies that want sustainable growth, not shortcuts or gimmicks.

Our approach to SEO is built on:

Strong on-page foundations
Thoughtful local search optimization
Ongoing content that builds authority over time
Transparency at every step of the process

Search engine optimization is a marathon, not a sprint. First page rankings do not happen overnight. Promises like ranking multiple keywords in days or guaranteeing first page results are rarely realistic. If something sounds too good to be true, it probably is.

We believe SEO should be understandable, measurable, and aligned with real business goals. A strong strategy takes time, creativity, and a genuine understanding of your business, not a cold email or a generic pitch. If you have been presented with a “too good to be true” SEO offer and want a second opinion, we are always happy to walk through it with you. No pressure, no sales deadlines, just honest insight.

Duda CMS 2025: Updates Redefining How Modern Business Websites Are Built

Mon, 12 Jan 2026 21:49:35 GMT

Hi everyone, Rikki here. While I’m not the one building websites day in and day out, I am the one sitting with clients, helping them decide which platform makes the most sense for their business, and making sure what they want is actually possible and implemented well. That’s one of the reasons I enjoy working with Duda . The platform is constantly evolving, rolling out enhancements that make it easier for our team to deliver better, faster, and more scalable websites for clients. And yes… even I can jump into Duda and build an entire site if I need to (not saying you want me to, but I could).

2025 was a pivotal year for Duda. Between continued Editor 2.0 rollouts, major DudaCon announcements , and a steady cadence of product releases, the platform introduced updates that meaningfully changed how business websites are built, managed, and scaled.

These were not surface-level enhancements. Throughout 2025, Duda focused on reducing complexity, improving build efficiency, and minimizing reliance on third-party apps, all while keeping sites fast, flexible, and easy to manage for both internal teams and end clients.

As we move into 2026, the direction is clear, and it’s exciting to watch it unfold. The foundation Duda laid in 2025 aligns closely with modern digital marketing agency workflows, AI-driven search behavior, and long-term scalability. At BlinkJar Media, these improvements are already influencing how we guide clients, scope projects, and build websites that can grow alongside their businesses.

Below are the Duda updates from 2025 that had the biggest impact on how we build client sites at BlinkJar Media , and why they position Duda to lead the CMS space into 2026.

Duda CMS: What Changed in 2025 and Why It Matters for 2026

If you’re like me, and you just want the highlights, I made a quick summary just for you. If you do not read the full breakdown, here is the short version.

Advanced Forms made it easier to design high-converting, on-brand forms directly inside the CMS without relying on third-party tools
Content importing and structured client intake simplified rebuilds, migrations, and onboarding
Expanded blogging tools improved editorial workflows and content organization
Duda Editor 2.0 design flexibility delivered more layout control and built-in visual tools without custom code
Native mega menus elevated navigation and user experience using tools built directly into the editor

Together, these updates reflect Duda’s direction for 2026. Fewer apps, faster builds, cleaner workflows, and a CMS designed for how modern businesses actually operate.

How Are Duda’s Advanced Forms Improving Conversions and Design Flexibility?

Duda’s forms evolved significantly in 2025, especially within Editor 2.0. What was once a simple contact element has become a flexible, design-first component that fits naturally into modern page layouts.

Advanced form capabilities now allow teams to control layout using flex-based containers, place media and widgets directly inside forms, and design forms without workarounds or embedded third-party tools. Practically, this means forms can match the site's visual language, include inline guidance, and present conditional sections without breaking design consistency.

Keeping form design and submissions within the CMS eliminates the need for extra tools, maintains consistent styling, and creates cleaner user experiences that support higher conversion rates.

How Does Duda’s Content Importing Speed Up Website Rebuilds and Migrations?

In 2025, Duda strengthened its content importing tools to make rebuilds and migrations far more efficient. Teams can now pull text, images, and business information directly from an existing site into a new project’s Content Library.

Instead of copying and pasting page by page, entire blocks of content can be imported and refined directly inside the editor. This is especially valuable when moving clients off older platforms or scaffolding multiple sites while maintaining structure. At BlinkJar, we’re excited to use this capability as we transition clients from the legacy editor into Duda’s Editor 2.0, allowing us to move faster without sacrificing consistency or quality.

These tools are integrated into the Editor 2.0 workflow, helping teams move faster without sacrificing organization or quality.

What Is Duda’s Content Collection Form and Why Does It Simplify Client Onboarding?

Alongside improved importing tools, Duda introduced a client-facing Content Collection Form. This feature addresses one of the most common friction points in website projects : gathering content.

Rather than chasing logos, brand colors, bios, and images through long email threads, teams can send a structured intake form that collects everything in one place. Submissions flow directly into the site’s Content Library, keeping assets organized and ready for use.

This change alone can dramatically speed up onboarding while reducing confusion and delays for both teams and clients. At BlinkJar, we’re already incorporating this into upcoming projects to create a more organized, efficient onboarding experience from the very start.

What Changed in Duda’s Blogging Tools and Why It Matters for Content Teams?

Duda continued expanding its blogging capabilities throughout 2025, focusing on content management and editorial workflows.

One of the most impactful updates was the ability to use multiple post layouts within a single blog. This new feature may be my favorite, as I am constantly looking for new ways to enhance our clients’ blogs. This option allows different content types, such as news updates, case studies, and how-to articles, to have layouts that fit their purpose while remaining under a unified blog structure.

Improved scheduling and management tools also helped streamline publishing for teams managing consistent content calendars. Together, these enhancements make blogging on Duda more flexible and better suited for businesses investing in ongoing content strategies.

How Does Duda’s Editor 2.0 Improve Layout Control Without Custom Code?

Features that expand design flexibility without requiring custom code are always worth paying attention to, and Duda made that a clear priority in 2025. Advanced container combinations now allow teams to nest rows and columns more intuitively, opening the door for modern page layouts that remain fully editable for non-technical users.

New smart sections and design presets help teams maintain consistency across individual sites or entire client portfolios. This makes it easier to scale design systems without locking clients out of future edits.

Why Built-In Background Removal Is a Big Win for Modern Website Design

Remember the days of having to create a separate task for your designer to remove the background from a blog image that you want to use. Say goodbye to that “clog in the wheel” as Duda has eliminated this step. On the visual side, Duda enhanced its built-in photo editing tools by adding background removal. This feature is often locked behind paid tools on other platforms, but Duda made it available directly inside the CMS.

You can now create clean, image-forward layouts quickly without leaving the platform. For businesses, this means more polished visuals with fewer tools and less friction.

What Is Duda’s Mega Menu and How Does It Improve User Experience?

This was a long-requested feature and one I’ve personally been hoping to see for quite some time. One of the most impactful user experience improvements in 2025 was the release of a native mega menu for Editor 2.0.

The mega menu lets teams create multi-column dropdowns with subcategories, images, icons, and calls to action. This effectively turns the site header into an interactive content hub rather than a simple navigation bar.

Most importantly, this functionality is built directly into Duda. There is no need for custom code or third-party solutions that can break during updates. The result is a more premium navigation experience that remains stable and easy to manage.

Why Duda Is Positioned to Lead CMS Platforms in 2026?

We’re genuinely excited to start putting these improvements to work in 2026. While these updates represent only a snapshot of what Duda delivered in 2025, they point to a clear direction. With Editor 2.0, advanced built-in tools, and expanding design components, Duda continues moving toward a CMS that supports professional workflows without relying on layers of external apps.

As Duda rolls out its 2026 updates, the gap between modern, streamlined website builders and legacy platforms continues to grow. Businesses that feel slowed down by bloated systems or constant maintenance demands are increasingly looking for cleaner alternatives.

If your current website feels difficult to manage or overly dependent on plug-ins and workarounds, it may be time to rethink the platform behind it.

At BlinkJar Media, we design and build Duda websites that are fast, flexible, and scalable. Whether you are planning a full rebuild or evaluating what is next for 2026, we are happy to talk through what a modern CMS setup could look like for your business.

Let’s talk about what’s next and whether Duda is the right fit for your site.

The #1 Reason Google Ads Underperform: Faulty Conversion Tracking

Tue, 16 Dec 2025 16:32:14 GMT

As I’ve become more involved in managing Google Ads for our clients, I’ve gained a deeper appreciation for how critical Google Ads is within a complete marketing strategy.

That importance becomes especially clear when reviewing accounts inherited from previous agencies, where conversion tracking is often incomplete or unreliable. The more time I spent inside those accounts, the clearer it became that performance is only as strong as the information behind the scenes. When tracking is incomplete, even well-built campaigns become harder to interpret and optimize.

The Role of Accurate Conversion Tracking in Google Ads

One of the clearest examples of how conversion tracking impacts performance came from a home services client that handles both AC and heating repair. Because demand shifts seasonally, we adjust Google Search and Display campaigns as weather conditions change. As we transitioned into the heating season, the heating display campaign began performing as expected, while the heating search campaign remained well below anticipated lead volume. At first glance, demand for heating repairs appeared to have dropped.

That assumption did not align with reality. Overall call volume remained consistent, prompting a deeper review of CallRail conversion data to identify which ads were actually driving qualified calls. Accurate tracking revealed that a significant number of heating repair calls originated from AC search ads, as customers continued using familiar search terms like “AC not working” even when the issue involved their heating system.

With that insight, we adjusted keyword strategy and budget allocation to reflect how customers were actually searching. Once campaigns were aligned with real search behavior, performance matched true demand instead of surface-level assumptions.

The Impact of Incomplete Tracking on Google Ads Results

When conversion tracking is incomplete or misconfigured, it becomes difficult to understand what is actually driving revenue. In those situations, Google’s automated systems are forced to rely on weaker signals such as clicks or general engagement, which rarely align with real business outcomes. Campaigns may appear successful on the surface because engagement looks strong, even though meaningful leads are not increasing. Budget often shifts toward activity instead of qualified conversions, and marketing analytics and reporting becomes misleading, making it harder to make informed strategic decisions.

When Google cannot clearly identify which actions matter most, the system struggles to learn from real outcomes and often prioritizes the wrong signals. This leads to campaigns that look healthy in reports but fail to support actual business goals.

A Real-World Example: Optimizing for the Wrong Action

We recently took over a Google Ads account for an industrial construction company whose campaigns were set up to track both form submissions and phone calls. On the surface, the account appeared to be correctly tracking conversions. A closer review, however, revealed a major imbalance in value. Historically, the client received roughly twenty qualified phone calls for every one form submission, yet the campaign was configured to optimize primarily for form fills, which occurred far less frequently.

As a result, Google was training its system to pursue the rare form submission instead of prioritizing phone calls, the client’s most valuable and consistent lead source. Once the primary conversion goal was corrected to focus on high-volume phone calls, conversion activity increased significantly. Simply fixing the underlying tracking allowed the budget to shift toward the leads that actually drove business results.

Benefits of Accurate Tracking for Google Ad Optimization

Reliable conversion data creates clarity. When tracking is accurate, it becomes easier to identify low-performing keywords , refine targeting, remove irrelevant search terms, and invest in the campaigns that generate revenue. Precise data supports clear decisions, and that directly reduces wasted spend.

Accurate tracking is also essential as Google continues to expand automated and AI-driven campaign types such as Performance Max and AI Max. These systems rely on conversion data to understand who is most likely to convert. When the data is complete, Google can optimize bidding and audience signals with far greater accuracy. When data is inconsistent or missing, performance becomes unpredictable because the system lacks the information it needs to improve.

Accurate tracking gives Google a clear picture of what matters, which strengthens both budget efficiency and long-term performance.

BlinkJar’s Approach to Building Stronger Google Ads Campaigns

Working inside these accounts has shown me that accurate data is absolutely necessary. Digging into tracking and measurement is often where performance issues become clear.

At BlinkJar , we carefully build conversion tracking from the start, testing every path and confirming that all platforms communicate properly before launching. We then continually evaluate lead quality and adjust strategy based on real customer behavior. This approach makes accurate tracking the foundation for smarter decisions and stronger results, allowing us to build strategies that grow steadily instead of relying on guesswork.

If you are currently struggling to get the most out of your Google Ads , I would love to help investigate ways to improve your performance and, in turn, help your company grow. A focused assessment is often the first step, revealing tracking gaps, missed optimization opportunities, and areas where budget can be used more effectively.

Reach out to BlinkJar Media for a free Google Ads assessment and take the first step toward more consistent, measurable results.

The 7 SEO Musts You Can’t Ignore in 2026

Thu, 11 Dec 2025 16:38:12 GMT

SEO in 2026 is not the same game we were playing even a year ago. With AI Overviews, zero-click behavior, and smarter search models deciding what users see before they ever reach your website, brands now need a strategy built for a world where Google thinks, summarizes, and predicts.

Think of your website like a detective in a mystery novel. Keywords are still the first clue, but in 2026, they are only the beginning. Your content now needs context, clarity, and real value to solve the full search puzzle. When keywords guide the topic and expertise shapes the story, Google rewards you with stronger visibility and trust.

Here are the SEO non-negotiables for 2026, along with the clues you need to solve the puzzle.

1. How to Create Content that Ranks in the Era of AI

AI is now the first reader of your content, but people are still your audience.

The must:
Create conversational, helpful, well-structured content that feels natural because AI models summarize your page before users even touch it.

Example:
If you wrote a blog titled “Why My AC Won’t Turn On,” include:

A quick diagnosis list
Plain-language steps
A simple “what to check first” section

Google and AI Overviews love content that answers questions fast.

2. Strategies to Get Cited in Google's AI Overviews (SGE)

AI Overviews have reshaped click-through rates. Some industries see drops, others see more qualified traffic climbing the ranks.

The must:
Structure content so AI trusts and cites you by using:

Clear headers
Step-by-step formats
Stat-rich or fact-rich explanations
Schema markup for FAQs, How-Tos, or local business information

Example:
If you are a medical spa writing about semaglutide, turn a long paragraph into a “What It Is / How It Works / Who It Helps / What to Expect” format. This helps AI parse and quote your content.

3. Local SEO Ranking Factors

Local SEO is becoming hyper-granular and behavior-driven.

The must:

Consistent Google Business Profile posting
Localized pages such as “Knee Pain Treatment in Baton Rouge.”
Geo-specific FAQs
Local backlinks and directory accuracy

Example:
A GBP post about “Weekend Appointments Available in Baton Rouge” can appear in AI Overviews that are connected to real-time intent, such as “knee doctor near me open Saturday.”

4. Build Topical Authority Via Topic Clusters

Google wants to see that you own a topic, not just mention it.

Create topic clusters tied to your core services. For BlinkJar, this could be the Digital Ads pillar page , which demonstrates deep expertise in planning, optimizing, and measuring Google Ads performance. Building a cluster around this topic shows Google that you understand it from every angle.

Example:
For the Digital Ads pillar focused on Google Ads, supporting blogs might include:

The Best Google Ads Targeting Strategies for Local Businesses
The Benefits of Using Assets in Google Search Ads
How AI Overviews Are Changing Google Ads Strategy in 2026
How Performance Max Transformed Our Google Ads

Depth builds trust. Trust earns rankings.

5. Improving Core Web Vitals: UX as a Direct Ranking Factor

Google measures satisfaction more than ever.

The must:

Fast load times
Clear navigation
No layout shifts
Strong mobile experience
Immediate visible value above the fold

Example:
If your page takes five seconds to load, a competitor with similar content but faster performance will outrank you.

6. How to Build Authority and Credibility

Google rewards real-world authority signals.

The must:

Expert bios
Author bylines
Real-world citations
Local PR
Thought-leadership content

Your content should answer one question:
Why should Google believe you?

Example:
A blog written by BlinkJar’s CEO , sharing over 30 years of digital marketing experience, instantly carries more authority than generic SEO advice published anonymously.

7. Visibility Optimization: Ranking for AI Overviews

With AI summaries, rankings do not always create traffic. But being consistently visible still influences decisions.

The must:
Shift part of your strategy to visibility optimization, which focuses on brand presence in:

AI Overviews
Local Pack
Discover
People Also Ask
Social snippets

Example:
Your blog may be the cited source in an AI Overview. Users might not click, but they still saw your brand. That exposure still matters.

What’s the Big SEO Takeaway?

SEO in 2026 is less about playing the Google game and more about becoming the obvious and trusted answer.

Your website is the detective.
Your content is the evidence.
Your authority is the report that convinces the judge.

When you stitch everything together with clarity, expertise, and structure, Google chooses you as the solution, whether that is a blue link, an AI Overview snippet, or a local result.

How Can I Build a 2026 SEO Strategy?

BlinkJar Media can help you adapt, simplify, and optimize your marketing for the new search landscape without the constant stress of algorithm changes.

Just reach out, and we will guide you through it.

Meta Lead Forms: The Hidden Problems Behind Your Campaign

Mon, 24 Nov 2025 22:09:17 GMT

When businesses run Meta Lead Form campaigns , the agency and even the business typically check results by reviewing the reporting dashboard. Cost per result (CPR), landing page views, click-through rates, and submission numbers usually determine whether a campaign is labeled a success. Most agencies stop there and send a report that looks impressive on paper.

To be honest, I did this early in my career, too. It is natural to want to see quick results from the work you are doing.

However, many business owners eventually discover an uncomfortable truth: strong ad metrics do not always translate into strong sales. Most agencies never look closely enough to understand why.

Starting Your Meta Lead Forms Campaign

Recently, we launched a Meta Lead Form campaign for a venue in the Baton Rouge area. Everything appeared to be in order. The CPR was low, traffic was steady, and the number of leads looked promising. From the outside, the campaign seemed to be performing exactly as expected.

But once we reviewed early conversations and follow-ups, a different story emerged. Some leads were not legitimate. Some never responded. Others were misaligned with the venue’s pricing or capacity needs. The dashboard told one story, but the real-world conversations told a different one.

This is the point where every business owner should ask:

Is your agency digging deep enough to understand what actually
happens after the lead form is submitted?

Most advertising agencies focus strictly on generating leads . The real opportunity and the real truth are uncovered only when you examine why those leads do or do not convert.

With 17 years of experience in sales, including qualifying prospects and managing follow-ups, I knew the issue was not with the ads themselves. Something was happening in the space between the form submission and the sale. To understand it, I took a step that most marketing agencies never take. I became the first point of contact for every new Meta lead. The insights that followed changed the entire campaign.

The First Point Of Contact After a Meta Lead Form is Submitted

My first step was to personally test the conditional logic form . It included qualifying questions designed to help filter out unqualified inquiries. The moment someone submitted the form, a Messenger chat was triggered, alerting the team.

On paper, everything looked correct. But I did not fully understand the breakdowns until I started responding to every lead myself. This is something most marketing agencies never do.

Being inside the conversations instead of standing outside them gave an entirely new perspective. As a former LSU soccer player , it felt like stepping back onto the field after years of watching from the sidelines. You start noticing details that the numbers alone cannot reveal.

Here is what stood out.

What Every Business Should Know About Meta Lead Forms

1. Ask Better Questions Upfront

One of the first improvements we made was adjusting the form questions to better qualify inquiries, including budget and guest count. This instantly helped filter out submissions that were not a good fit, improving overall lead quality.

These refinements were made after noticing a clear disconnect between what the form collected and what the business actually needed. The right questions dramatically change the quality of leads.

2. Messenger Cannot Be Your Only Follow-Up Channel

One of the most misunderstood parts of Meta Lead Forms is what happens after someone hits “Submit.”

When a user completes a Meta form, they move on to whatever they were doing before. They do not intentionally open Messenger. Meta does that automatically. The conversation is initiated by you, not them.

It is a workaround that Meta uses because lead form submissions are not emailed to you, unlike traditional form fills.

This is where many agencies and businesses get tripped up.

Messenger can be effective as part of a multi-touch communication plan . But if you rely on Messenger alone, even highly interested prospects can disappear before a real conversation begins.

3. Location Clarity Matters More Than You Think

Even though Baton Rouge was already targeted in the ad set, Meta continued serving ads to people hours away. This was not a setup error. It was the result of a built-in Meta recommendation.

Meta encourages advertisers to “reach people interested in your selected cities or regions.” This means the platform shows your ads not only to people physically in Baton Rouge, but also to people who are interested in Baton Rouge. According to Meta, this can reduce cost per result by 6.7 percent.

On paper, that sounds great. In practice, it resulted in leads from people far outside the feasible radius for a local venue. We removed that option entirely. Once we stopped allowing Meta to reach people who were simply “interested in” Baton Rouge, the location-based confusion decreased and lead quality improved significantly.

Turning Lead Data Into Actionable Value

Every lead, whether they responded or not, was logged and tracked in the client's CRM. This level of organization matters. It creates remarketing audiences, enhances future targeting, and ensures that no potential customer is overlooked.

Each lead received:

a Messenger reply
a personalized text message
an email
a follow-up phone call

And the process was repeated as needed.

By taking a hands-on approach, I was able to schedule tours and see firsthand how timing, tone, and consistency affected conversions.

The biggest discovery was simple.

Before implementing this structure, many leads that looked promising inside
Meta Forms were falling through the cracks because the follow-up was not consistent or organized.

The solution was not more ad spend. It was a stronger follow-through.

From Leads to Conversions: Our Repeatable Sales Action Plan

What began as a simple test has grown into a repeatable framework we now use across multiple clients. In most cases, the breakdown does not occur within the ad platform. It occurs after someone fills out the form.

Our Sales Action Plan includes:

Immediate Messenger outreach
Organized tracking and tagging
A text message within 24 hours
A phone call one to two days later
Email follow-ups
Follow-ups again at the two-day and five-day marks

Anyone with real sales experience knows the truth. The follow-up is where momentum is gained or lost.

And remember, prospects are filling out similar forms with your competitors as well. By the time you reach out, some do not remember how or why they submitted the form. These are cold leads, not warm ones, and success requires consistency, speed, and persistence.

Is Your Agency Helping You See the Full Picture?

As the leaders of BlinkJar Media, Jared Broussard and I share a rich background in media advertising sales. This unique foundation taught us about digital marketing and sales simultaneously.

Our background taught us an important truth: Marketing is more than dashboards and reports. It is about understanding how people think and act. Most agencies stay on the surface; BlinkJar goes deeper into real conversations.

Our dual background is a rare and valuable trait for an agency. Because we understand both digital marketing and sales , we analyze the full customer journey.

If your marketing partner is not analyzing follow-up, identifying friction points, or providing insights from real dialogue, you are only seeing half the picture.

At BlinkJar, we don't just generate leads. We turn leads into conversations that move your business forward. For deeper insights and stronger results from an agency that understands both marketing and sales, let's talk.

Short-Form Video Strategy: How to Boost Brand Visibility

Wed, 12 Nov 2025 19:49:56 GMT

Hello everyone, I’m Caroline, a Creative Content Specialist at BlinkJar. In my role, I help craft stunning visual designs for social media , websites, and ads. While my focus was mainly on static graphics and posts, I recently began exploring short-form video . The more I worked with it, the more I realized how essential it has become for brands seeking to connect authentically and maintain visibility online.

That shift exposed a gap in our own social media strategy at BlinkJar. Our static, link-driven posts were losing traction because the platforms no longer rewarded that type of content. We responded by embracing short-form video, prioritizing authentic storytelling that keeps people on the platform and our brand top of mind.

Why Social Media Algorithms Reward Short, Engaging Video Content

Most people associate short-form video with TikTok or Instagram , but nearly every major social platform, from Facebook, LinkedIn, and YouTube, has made the same pivot. Algorithms now prioritize short, engaging videos that keep users on the app longer and reward posts based on interaction rather than follower count.

That shift aligned perfectly with our new direction, and the results speak for themselves:

Impressions increased by 73%
Shares reached record highs
Audience size continues to grow
Engagement increased across all platforms
Clicks decreased intentionally

Clicks are lower because we moved away from linking out to our website. Instead of driving users away from the platform, our videos encourage them to stay, watch, and engage. The trade-off is clear: fewer outbound clicks but far greater visibility, reach, and brand awareness.

How Authentic Video Builds Stronger Connections With Your Audience

People connect with people, not logos or stock images. Our shift to short-form video was not just about changing formats. It was about building stronger connections to our audience. By featuring our team , sharing behind-the-scenes clips, and embracing imperfection, we built trust and relatability.

Videos highlighting employees, partners, and candid moments make our brand approachable and real. That authenticity has strengthened audience connections; many people say they feel like they already know us before reaching out. Familiarity builds trust, and trust builds loyalty, the foundation of every strong brand.

The Benefits of Short-Form Video Marketing

Short-form videos do more than drive engagement. They also strengthen a brand’s image and deepen its connection with the audience.

They:

Build trust and authenticity by showcasing genuine people and authentic moments.
Enhance credibility through increased visibility of employees and partners.
Make the brand more relatable and memorable.
Increase brand awareness by reaching new audiences.
Simplify complex ideas into clear, visual stories.

So, what does this look like for BlinkJar? We bring authenticity to life through intentional, consistent content. Our weekly #BlinkOfTheWeek videos feature team members sharing quick industry insights that keep us sharp and help our clients stay ahead.

We tag partners and organizations to expand our reach, like when our founder, Jared Broussard , speaks to LSU’s E.J. Ourso College of Business . Tagging connects us with new audiences and drives engagement.

We also share behind-the-scenes moments that reveal a personal side of BlinkJar, showing the real people behind our work. These authentic glimpses resonate with our audience and help us build a genuine connection with our community.

The Power of Quality Content in Today’s Social Media Algorithms

One of our biggest lessons this year is that posting less often can produce better results.

We used to focus on posting frequently. Now, we focus on creating content that matters . One well-planned, high-quality video often performs better than several average posts.

Our formula is simple. We focus on creating high-quality videos that feature authentic people and showcase who we truly are as a company. This approach fosters trust, encourages engagement, and helps us differentiate ourselves from the crowd.

The Future of Social Media Marketing Is Video-First

Short-form video is no longer optional. It has become the foundation of modern social media.

At BlinkJar, we plan to continue investing in video-first strategies that showcase our people, clients, and community. Our approach includes:

Producing engaging videos for all major platforms.
Featuring real people and authentic company culture.
Collaborating and tagging partners for greater reach.
Repurposing strong content across Facebook, Instagram, LinkedIn, and TikTok.
Applying this same strategy to client brands for even bigger results.

Creating authentic video content requires effort, but the return on investment in brand recognition, visibility, and engagement is well worth it.

Transform Your Social Media Strategy

If your social media feels stuck, it might be time for a new approach.

Stop focusing only on clicks and start focusing on connection. Create short, authentic videos that show the people behind your brand.

When your audience sees your real team and your real story, they begin to trust you. And once they trust you, engagement follows naturally.

At BlinkJar , we’re proving that authenticity, creativity, and a camera can go a long way toward building a brand people truly believe in.

Why Your New Website Isn’t Showing Up in Google Yet

Wed, 22 Oct 2025 16:37:42 GMT

Hey everyone, it’s Rikki here! I like to write blogs based on real questions from our clients. Recently, we launched two brand-new websites on fresh domains. Everything about the design, development, and launch went smoothly, but once the sites were live, both clients asked the same question: “Why can’t I find my site on Google yet?

Launching a new website is exciting. After weeks (sometimes months) of planning and building, the site is finally live. Naturally, the next step is to open Google, type in one of your main keywords, and expect to see your business right at the top.

But here’s the reality: search engines don’t work like flipping a light switch. It’s completely normal (although frustrating) for brand-new websites to take time before appearing in Google search results .

How Google Finds and Ranks Websites

When your new site goes live, Google has to:

Crawl – Send its “bots” to scan and read the site.
Index – Store those pages in Google’s database.
Rank – Decide where your site belongs in the search results compared to competitors.

Submitting a sitemap and setting up Google Search Console helps Google know your site exists. But discovery doesn’t mean instant visibility; it just means the process has started.

Why New Websites Don’t Rank (and What You Need to Do)

Newly created websites often experience a short delay before being indexed by Google. Search engines rely on signals of trust, and new domains start with none. Here are the key factors that hold new sites back, and what you should do to address them:

No domain history: Google tends to trust older sites. A new domain starts at zero, so time and consistency matter.
No backlinks yet: Other sites linking to yours, known as backlinks , act as votes of credibility. Start by getting listed in industry directories, building partnerships, or publishing content others will want to reference.
Limited content: Competitors often have years’ worth of blogs and service pages. You’ll need to steadily add new, optimized content to compete.
Competitive keywords: High-value terms like “injury attorney” are already dominated by established players. Balance your strategy with niche or long-tail keywords to gain traction faster.
Lack of social signals: Activity on social media and in local/industry listings shows Google your business is legitimate and active.

First Steps You Shouldn’t Skip

Before you can start gaining traction, make sure you’ve covered the basics that allow Google to find and index your site:

Set up Google Search Console – this gives you direct feedback on how Google sees your site.
Submit a sitemap – helps Google discover your pages more efficiently.
Apply on-page SEO basics – optimize your titles, meta descriptions, headers, images, and keyword targeting so your site is search-friendly from day one.

These steps don’t guarantee rankings, but they ensure your site has the foundation it needs to grow. From there, it’s about building momentum with content (blogs and social), backlinks, and activity.

How Long Does It Take to Rank on Google?

SEO is a long-term game. Here’s a typical timeline:

Weeks 1–4 : Google discovers and indexes the site. You may start seeing traffic from branded searches (like people typing in your company name).
Months 1–3 : Pages start appearing in search results, but usually for less competitive keywords.
Months 3–6+ : With consistent SEO and content efforts, rankings improve, and you can begin to compete for more competitive search terms.

This slow climb is sometimes called the “ Google sandbox effect. ” New sites are often held back until they prove themselves with time and consistency.

How to Speed Things Up

While you can’t shortcut trust, you can build it faster:

Create fresh content : Blogs, FAQs, and resource pages show Google you’re an authority in your field.
Earn backlinks : Industry directories, guest articles, press mentions, and partnerships help establish credibility.
Stay active on social media: Sharing content and driving traffic builds awareness and signals relevance.
Invest in local SEO : A Google Business Profile and local citations are especially powerful for businesses serving specific regions. Subscribe to a listing aggregator such as SEMRush or MozLocal to ensure consistency across directories.
Consider paid ads : Google Ads can get you visibility right away while SEO builds in the background.

The most important thing to know is that not ranking immediately is normal. SEO is cumulative, meaning it builds over time. While competitors may have a 10-year head start, your website now has the foundation to catch up and eventually outrank them, with consistency and patience.

Think of it like planting a tree: you don’t get shade the day after you put it in the ground, but with care and attention, it grows stronger every month.

If your brand-new site isn’t showing up in Google yet, don’t panic. It’s part of the natural process. With the right SEO strategy , consistent content, and time, your site will gain visibility and authority.

Want a roadmap to move from invisible to competitive faster? Let’s talk about an SEO plan that fits your business goals.

SEO vs AEO Explained: How They Work Together to Drive Visibility

Fri, 03 Oct 2025 21:58:59 GMT

What Is SEO and Why Does It Still Matter in 2025?

The Future of Search Series — Blog 3

SEO is the practice of optimizing a website to improve its ranking in search engine results. The goal is to achieve visibility, attract more qualified visitors, and ultimately drive conversions. These outcomes are a key part of the Inbound Methodology.

Core SEO tactics include:

Strategic keyword research and optimization
Backlinks that build authority
Fast, mobile-friendly websites
Structured metadata and schema markup

And the dominance of Google proves SEO’s staying power:

Google accounts for 89.66% of the global search engine market .
63.41% of all U.S. web traffic referrals from the top 170 sites come from Google.com.

Even as AI continues to grow, Google remains the backbone of online discovery. SEO ensures you are visible where decisions are verified and made.

What Is AEO and How Is It Different From SEO?

AEO, also called Generative Engine Optimization (GEO), is the practice of preparing your content to be selected directly by AI systems as part of an answer.

This includes:

Google’s AI Overviews
Voice assistants like Siri, Alexa, and Google Home
AI chat platforms like ChatGPT or Perplexity

While SEO earns you a place on the results page, AEO makes sure your content is included in the answer itself.

Why Is AEO Growing So Quickly?

AEO’s rise is driven by changes in how people search.

Imagine you are planning a trip to Paris and type:

“Top things to do in Paris in 3 days.”

Ten years ago, you would get a list of blog links and forums to sift through.
Today, AI instantly generates a three-day itinerary with attractions, restaurants, and suggested routes before you click a single result.

That is AEO in action where AI scans content, chunks the details, and provides the most useful answer right away.

And different AI platforms source answers differently:

ChatGPT favors Reddit and Wikipedia
Perplexity cites publishers and niche blogs
Google AI Overviews mix authoritative domains with user-driven sites

This fragmentation makes AEO critical. You cannot control where AI looks, but you can optimize your content so it is AI-ready.

How Does AI Search Work Compared to Traditional Search?

The primary difference between AI and traditional search lies in how they interpret a query.

A traditional search engine treats a long query as one string of keywords. Results may answer parts of it, but users must click through multiple pages to piece everything together.

AI search uses a process called chunking. It takes a detailed query, breaks it into smaller sub-questions, finds focused pieces of content that answer each one, and then combines those pieces into a complete, cohesive response.

Here is an example of how chunking works in AI search:

I want a family-friendly hotel in Rome near the Colosseum, under $300 a night, with free breakfast and airport shuttle service.

Traditional search: returns booking sites that may meet some criteria, but not all.
AI search: breaks it down into “best hotels under $300,” “hotels near the Colosseum,” “family-friendly hotels with breakfast,” and “hotels with shuttle service.” It then combines the answers into a complete recommendation.

This is why chunk-level optimization matters. AI is not looking for entire pages; it is looking for concise, answer-ready sections of your content.

Does SEO Still Matter if People Start with AI?

This shift leads to a new reality: SEO is not going away. It is evolving.

Many users now start their discovery with AI. They ask broad questions and get instant summaries. But they rarely stop there. Once they have direction, they head to Google to verify, refine, and make purchasing decisions.

AI sparks curiosity. Google builds trust and drives conversion. Together, SEO and AEO guide users from discovery to decision.

Which SEO Fundamentals Still Support AEO?

AEO does not replace SEO. It builds on it. The same fundamentals still power both strategies:

Keyword research to establish context and relevance
Technical SEO to ensure crawlability and speed
Schema markup for structure and summaries
Internal linking for authority and depth
High-quality content that delivers real answers

If you are strong in SEO, you already have the foundation AEO needs to succeed.

Why Does Website Performance Matter More in AI Search?

Performance has always mattered for SEO. In AEO, it becomes non-negotiable.

Speed = Visibility. AI engines require fast pages to generate answers in real-time.
Stability = Trust. Smooth rendering signals authority and reliability.
Global Reach = Inclusivity. AI answers queries worldwide. Sites that only perform locally risk exclusion.

If your site is not technically sound, you may never even be considered for inclusion in AI-generated answers.

How Do You Optimize Content for AEO?

Think of AEO as SEO plus refinement for AI-driven search. The fundamentals stay the same, but you need to adapt to how AI crawlers and engines process content.

Optimize for conversational queries and topical authority (pillar pages and clusters) .
Anticipate follow-up questions and answer them on the same page.
Structure content for chunk-level retrieval with focused, standalone sections.
Demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Allow AI crawlers (GPTBot, Google-Extended, Bingbot, PerplexityBot, etc.).
Use structured data and schema markup (FAQ, How-To, Speakable).
Build digital PR and backlinks to strengthen trust.
Maintain visibility across multiple platforms, including YouTube , Reddit, LinkedIn, Medium and industry-specific sites.

What SEO and AEO Trends Should Marketers Watch?

The latest data shows why both strategies matter:

AI Overviews are growing fast. 13.1% of Google desktop searches included them in March 2025, up from 6% in January.
Voice search keeps expanding. Over 1 billion voice searches happen every month , and the number continues to grow.
Zero-click searches are increasing. More than 58% of U.S. Google searches end without a click , with some reports indicating a higher rate of 65%.
AI crawlers are selective. Many skip heavy JavaScript and slow-loading sites .
Generative search is fragmented. Different AIs favor different sources , from Reddit to niche blogs.

Should You Focus on SEO or AEO?

The future of search is not about choosing SEO or AEO. It is about combining both.

SEO builds authority and visibility in search.
AEO ensures you are part of the AI-generated answer.

AI drives exploration. Google drives trust and conversion. The brands that thrive will see SEO and AEO not as competitors, but as partners.

SEO helps you rank. AEO helps you become part of the answer.

That is not a replacement. That is an enhancement. And that is the future of search.

Zero-Click Search: Why Website Traffic Is Declining and What Businesses Should Do About It

Tue, 30 Sep 2025 16:05:08 GMT

The Future of Search Series — Blog 2

Hey everyone, it’s Jared with BlinkJar Media . If you’ve noticed your website traffic dipping, it might feel like the sky is falling. But here’s the truth: a lot of those clicks that disappeared weren’t serious prospects for your business in the first place. They were just "kicking the tires" with no intention of engaging with you or your website.

Think of it like retail. Some visitors walk into your store just to browse. Perhaps they try on a shirt to determine their size and then purchase it on Amazon. Or worse, they stop in to use your restroom and leave without ever looking at your products. Those folks were never going to become customers, and losing them isn’t really a loss.

The same thing is happening online. Many of those past visits to your website were just quick-answer hunters who weren’t ready to buy, sign up, or engage . On the other hand, the visitors who still make it to your site are the ones who actually matter. They have more interest than just kicking a tire or two. And that’s where the opportunity lies.

This post is part of our series, The Future of Search . Today, we’re digging into a topic that’s making marketers everywhere squirm: zero-click search. At first glance, it looks like traffic is evaporating into thin air. But the truth is more nuanced. Let’s break it down.

What Is a Zero-Click Search in Google and AI Results?

A zero-click search happens when the search engine answers your question directly on the results page, so there’s no need to click any links at all.

You’ve likely seen this in action. For example, if you search for “How tall is LeBron James,” Google shows the answer instantly at the top of the page: 6' 9". No extra clicks. No scrolling. No website visits. Just the answer, right there.

And if you ask LeBron himself? He might tell you he's 7' 1".

With AI Overviews, ChatGPT, and Gemini now in the mix, these zero-click answers are becoming even more common and much more sophisticated.

Why Is Website Traffic Declining in the Age of Google AI Overviews?

Search is changing fast. AI and search engines are now serving up answers directly on the results page, which means users often get what they need without ever visiting your website. That’s why your traffic reports might look like they’ve fallen off a cliff. It’s easy to panic and assume something is broken, but what’s really happening is that search itself has changed.

According to Rand Fishkin of SparkToro, nearly 60% of Google searches now end without a click . Compare that to just 26% in 2022, and you can see why marketers are sounding the alarm. That’s a lot of tire kickers who were never making it to your showroom floor anyway.

Additionally, the shift is even stronger on mobile, where users expect fast, no-scroll answers. Add AI Overviews to the mix, and it’s no wonder organic clicks are shrinking.

Why Information-Intent Visitors Rarely Convert Into Customers

Here’s the part many businesses forget. A big slice of your past traffic was never going to convert anyway.

Information-intent visitors are individuals searching for quick answers, such as definitions, formulas, or simple how-to instructions. They don’t want popups, cookies, retargeting, or a brand pitch. They just want a few hundred words, and then they’re gone.

As content marketers , we’re glad to provide those resources. But let’s be real: those visitors rarely became customers. They were digital tire kickers, padding your analytics without ever planning to buy. In fact, they often just cluttered your data and caused unnecessary panic when traffic dipped.

The visitors you’re losing to AI Overviews and zero-click answers are mostly those casual browsers. The ones who still click through are individuals who are actively comparing, researching, or ready to make a purchase. And that makes them far more valuable.

How Can Businesses Adapt to Zero-Click Search and AI Results?

If fewer people are clicking (or kicking tires), how do you stay visible? Here’s what works:

1. Optimize for AI Visibility (AI Overviews, Snippets, and ChatGPT results)

Write content that answers common questions clearly and directly. Use structured data so that search engines can understand your content, and format it in a way that AI tools can easily extract into summaries. Think FAQs, step-by-step guides, and concise definitions that make you the source worth citing.

2. Target “People Also Ask” and Related Queries

Google’s “People Also Ask” boxes are hot property. Anticipate follow-up questions and weave them into your content. The more questions you answer, the more doors you open for exposure, even if the click never comes.

3. Build Brand Awareness and Authority Across Platforms

This is where influence replaces clicks. Share thought leadership, build recognition, and maintain consistency across all channels. The stronger your authority, the more likely AI systems are to feature you instead of the competition.

4. Adapt Paid Search to Focus on Transactional Keywords

AI often satisfies informational intent at no cost, but transactional intent is different. Focus your paid campaigns on high-intent keywords, such as “buy,” “near me,” or “schedule.” These users aren’t kicking tires; they’re ready to drive something off the lot.

5. Diversify Traffic Sources Beyond Google Search

The buyer journey often begins outside traditional search engines. Platforms like TikTok, YouTube, Reddit, and Instagram are increasingly where people go to discover, research, and validate. If your content only lives on your website or blog, you're missing opportunities to meet your audience where they already are.

Start by repurposing your blog content into videos, infographics, carousels, or short-form posts. Share them across multiple platforms. The more ways your message can be seen, the stronger your brand presence becomes. Each piece of distributed content builds another layer of protection and reach for your brand.

Create once. Distribute everywhere.

6. Double Down on Conversion Optimization (CRO)

The traffic that still comes to your site is higher quality. Don’t waste it. Refine your CTAs, streamline forms, and test your landing pages to optimize your online presence. You want those real prospects, not the tire kickers, to move forward once they land.

Why Zero-Click Search Can Actually Be Good for Business

At first glance, zero-click search appears to be a problem. However, the silver lining is that the visitors who still manage to make it through are far more qualified. They’re not just browsing or kicking tires. They’re considering your brand, comparing options, or ready to buy.

In fact, research supports this. A Seer Interactive case study found that traffic from ChatGPT converted at a rate of around 16%, compared to just 1.8% for Google organic traffic. That’s not a curse. That’s an opportunity.

So the real question is no longer “How do we get more clicks?” It’s “How do we make the most of the right clicks?”

How Businesses Can Win in a Zero-Click Search World

Zero-click search isn’t killing opportunity. It’s compressing it.

Instead of waiting for a user to land on your website, your chance to make an impact now happens directly on the search results page. The brands that succeed are the ones that show up early, are cited frequently, and influence decisions before a click is ever made.

To win in this environment, your content must be structured clearly and written with authority. It should be easy for search engines and AI tools to identify, understand, and reference. When your content becomes part of the answer, you earn visibility even without the user leaving the search page.

In many ways, this shift can be a good thing. When low-intent users no longer click through, you save time and resources. What remains is stronger brand recognition and more meaningful engagement with people who are truly interested.

Can Performance Max Campaigns Succeed Without Search Ads?

Mon, 22 Sep 2025 16:33:07 GMT

Hi everyone, Rikki here! I’ve been running PMax campaigns alongside search ads lately, but not all of my clients are interested in running search. After seeing such quick and impressive results from PMax, it got me thinking: could Performance Max stand on its own without search ads?

For those who aren’t as familiar, Google’s Performance Max (PMax) campaigns are built to expand your reach by showing ads across Search, Display, YouTube, Gmail, and Discover. Most advertisers pair PMax with Search campaigns, but what happens if you or your client decides to skip Search altogether?

At BlinkJar Media, we’ve tried both methods. PMax works best with Search, but it can still get good results on its own. The key is to understand the trade-offs and adjust your strategy accordingly.

Why PMax Works Best With Search Ads

Before exploring the “without Search” option, it’s important to understand why PMax and Search work so well together:

Stronger intent signals: Search ads capture users at the bottom of the funnel , when they’re actively looking for a solution. This helps Google’s algorithm better identify high-intent prospects.
Improved machine learning feedback: Search click and conversion data help train PMax’s automation, making its targeting across Display and YouTube more efficient.
Brand protection: Search ensures competitors aren’t the only ones showing up when people look for your brand.

For most businesses, running Search alongside PMax creates a balanced customer journey : Search captures demand, and PMax expands it.

What Are the Pros of Running PMax Without Search Ads?

If you don’t want to run Search ads but still want to leverage PMax, here’s what works in your favor:

Broader reach on awareness channels
PMax can still tap into YouTube, Display, and Discover placements to build brand visibility and push prospects into the funnel, or loop (Hubspot’s newest cyclical growth model) .
Creative-driven performance
Without Search, success relies more on video, images, and headlines. For brands with strong visuals, this can actually be an advantage.
Data-driven learning still happens
Even without Search data, PMax uses conversion tracking, audience signals, and creative assets to learn and optimize.
Budget efficiency for top-of-funnel goals
If the goal is awareness or engagement, skipping Search allows more budget to be allocated to video and display placements.

What Are the Cons of Not Running Google Search Ads?

That said, running PMax without Search ads comes with some limitations:

Weaker intent capture
You’ll miss the highest-converting audience segment: people actively searching for your product or service.
Slower machine learning
Without Search click data, PMax takes longer to optimize. You’ll rely heavily on conversion signals from Display and YouTube, which may be noisier.
Brand visibility risks
If competitors are running Search ads, you’re leaving the door open for them to capture your branded searches.
Less control over queries
Search campaigns allow you to manage keywords , negatives, and match types, none of which you get when relying only on PMax placements.

How Can You Make PMax Work Without Search Ads?

If Search isn’t an option, here are strategies to get the most out of PMax:

Invest in high-quality creative
P rioritize strong video assets , clear display messaging, and compelling headlines. The better your creative, the better your performance.
Feed PMax with audience signals
Use custom audiences, customer lists, and remarketing data to help Google understand who your best prospects are.
Set clear conversion goals
Optimize for the right actions such as form fills, calls, or purchases. This helps PMax understand what success means for your business.
Leverage offline conversion tracking if possible
Feeding CRM or offline data back into Google can help PMax optimize without relying on Search intent.
Monitor placement and asset reports closely
Since Search isn’t balancing your funnel, you’ll want to track which channels are driving real conversions and shift creative accordingly.

So, Should You Run PMax Without Search Ads?

The short answer is yes, but only if it aligns with your goals.

If your primary goals are awareness and reach, and you have strong creative, PMax without Search can still perform well. If your goals are lead generation or direct response, you will almost always get better results with Search included.

At BlinkJar Media , we believe Search Plus PMax is the best approach. If Search isn’t possible, PMax still offers flexibility. You’ll just need to focus more on creative assets, audience signals, and conversion tracking to make up for what’s missing.

The bottom line: Performance Max doesn’t have to be all or nothing. Search makes it stronger, but with the right strategy, PMax can still do well on video and display channels.

AI and the Future of Search: What Every Business Needs to Know

Tue, 16 Sep 2025 23:08:15 GMT

Hey everyone, it’s Jared with BlinkJar Media . No, not the ChatGPT Jared. We try not to let that guy out too often. He’s a little… awkward and uses words that don’t make much sense. He is also way too obsessed with em dashes.

This post marks the launch of a new series we’re calling "The Future of Search." Over the next few weeks, my team and I will break down how AI and search are colliding, what that means for businesses like yours, and how you can stay ahead of the curve. We’ll bring in statistics, case studies, and real-world examples to demonstrate how customer habits are evolving and what practical steps you can take to adapt to these changes.

At BlinkJar , we’ve always focused on following the customer, not the competition. That obsession (the good kind, not the creepy kind) is what drives us to learn fast and help businesses prepare for what’s coming next. In fact, we were one of the first agencies to promote our policy on the use of AI in our agency .

How Have Consumer Media Habits Shifted Over Time?

In the late 1990s and early 2000s, I worked in television advertising, helping local businesses shift their budgets from print to television. The audience had already made the jump, but convincing business owners to follow them was tough. When someone has been doing the same thing for decades, change can feel risky. Trying to convince someone to do something they do not want to do is akin to getting a cat to bark. It’s not going to happen.

By the mid-2000s, attention had shifted again, this time from TV to the web. The businesses that leaned in early thrived, while many others stuck with what felt safe.

Today, we are at another turning point. But this time, it isn’t about moving from one medium to another. Consumers aren’t abandoning search; they are expanding how they look for answers. Google is still part of the journey, but AI-powered tools like ChatGPT, Gemini, and Google’s AI Overview are now in the mix.

The future isn’t about choosing between search and AI. It’s about how the two will work together to shape the way customers discover, learn, and make decisions .

Why Does AI-Powered Search Matter for Businesses?

We know customer habits are shifting, but it’s not just an observation. The data backs it up.

A Semrush study titled “ChatGPT Is Not Replacing Google — It’s Expanding Search” found that when people began using ChatGPT, their usage of Google Search did not drop. In fact, there was a slight increase in average Google usage. This supports the “expansion hypothesis,” which suggests that people are using AI to expand their information sources, rather than replacing search entirely.

For businesses, this means things have changed. Search is no longer just about keywords. To stay relevant, you have to show up in traditional search results and in the kinds of responses AI tools generate.

What Is the Golden Marketing Rule Businesses Must Follow in the AI Era?

Even as the tools change, one rule never does: follow the customer.

Customers have always shifted their focus from print to TV, to the web, and then to search. Each shift created winners and losers. The winners were the businesses that adapted first, while the losers clung to the old way of doing things and got left behind.

Today’s shift is no different. The only thing that has changed is the speed. AI isn’t waiting around.

How Is AI Search Changing the Way Businesses Get Found?

Think of AI search as the next evolution of discovery. It doesn’t replace traditional search ; it builds on it. The businesses that adapt now will be the ones customers find when they ask AI assistants for recommendations, comparisons, or advice.

What Steps Should Businesses Take to Stay Ahead in AI and Search?

The real question isn’t “How do we rank on Google?” anymore. It’s “How will customers find us in an AI-driven world?” Visibility is expanding beyond Google results. Now it’s about showing up in AI-generated answers, platform searches, and new pathways that combine traditional search with AI.

That’s what this series, The Future of Search , will cover. We’ll dig into zero-click search, Answer Engine Optimization, measurement changes, reputation signals, and why being present on platforms like YouTube, TikTok, and Reddit is becoming just as important as ranking on Google.

For now, I’ll leave you with this: the businesses that embrace these changes early will be the ones that customers continue to find, trust, and choose. If you want to be that business, we should have a conversation .

8 Signs Your Business Needs a New Website

Thu, 11 Sep 2025 15:19:14 GMT

Your website is often a customer’s first impression of your business, your 24/7 sales team. For small to medium-sized businesses, that impression can decide whether you attract new customers or lose them to competitors. An outdated, slow, or confusing website indicates it’s time for a modern redesign.

Here are eight signs that your business needs a new website:

1. Outdated Website Design Hurts Your Business

Website design trends evolve quickly. A site built several years ago can appear outdated next to competitors with modern, clean, and mobile-friendly layouts. If your site feels outdated, visitors may assume your business is too.

2. Poor Mobile Website Design Costs You Customers

With most web traffic coming from mobile devices, a website that isn't responsive causes users to struggle to navigate. This frustration often leads visitors to leave for a competitor's site.

3. Slow Website Performance Means Lost Leads

Website visitors expect fast-loading pages. If your site is slowed by outdated code, large images, or hosting issues, you risk losing leads before they even engage with your content.

4. Website Design No Longer Matches Your Brand

As your business grows, your messaging, visuals, and offerings will evolve. If your website no longer aligns with your current brand identity, it can cause confusion and erode visitor trust. Your site should always reflect who your business is today.

Consider your website a reflection of your storefront. A modern, welcoming, and accessible online presence invites customers to engage with your business. If your website is outdated or difficult to navigate, visitors are more likely to leave. Your site should always offer an open door to your customers.

5. Difficult Website CMS Makes Updates a Hassle

If updating your website is difficult or time-consuming, this is a clear signal for change. A modern content management system like Duda allows you to easily edit pages, update information, and add new features, without dependency on a developer for minor updates.

6. Website Development Issues Can Hurt SEO Rankings

An outdated website typically reflects outdated SEO practices. Issues such as missing metadata and poor mobile usability often prevent older websites from performing well in search results. Redesigning with SEO in mind improves your chances of being discovered by those seeking your products or services.

7. Website Design That Fails to Convert Visitors into Leads

Ultimately, your website should support your business goals. If your site is not generating leads, driving calls, or facilitating bookings, it may be time to reexamine your design, content, and functionality. A well-designed site is a tool for business growth, not just an online brochure.

8. Your Website Design Isn’t Accessible for All Users

A modern website should be inclusive and accessible to everyone, including people with disabilities. If your site lacks features like alt text for images, proper color contrast, keyboard navigation, or screen reader compatibility, you could be shutting out potential customers. Accessibility isn’t just good practice, it’s also part of building trust and showing that your business values every visitor.

Why Duda Is Our Preferred Website CMS for SMBs

When designing and developing websites for small and medium-sized businesses, we recommend Duda as our preferred content management system . Duda is designed for businesses seeking flexibility, speed, and reliability, without the difficulties that come with outdated platforms. Managing your website, scaling your business, and establishing a professional online presence is straightforward with Duda.

Ready to Redesign Your Website?

Your website serves as the center of your digital marketing efforts. If these signs resonate with your current website situation, it may be time to invest in a new design . For small and medium-sized businesses, a modern site using a robust platform like Duda increases visibility, builds customer trust, and supports business growth.

BlinkJar Media specializes in helping small and medium-sized businesses transform outdated websites into effective marketing assets. Whether you require a complete redesign or development assistance, our team creates sites that are visually appealing and produce measurable business results.

Contact BlinkJar Media today to discuss how we can build the website your business needs to achieve its goals.

How Performance Max Transformed Our Google Ads: What We Learned From Running Our First Campaign

Wed, 27 Aug 2025 19:16:01 GMT

Performance Max (PMax) represents the next evolution of Google Ads, offering advertisers an all-in-one, AI-driven approach that reaches customers across every Google channel. At BlinkJar Media, we initially kept our distance from PMax. It felt too automated, too opaque, and too risky. Google Search, display, and video campaigns were already delivering results, so we were comfortable staying the course. However, curiosity and our desire to test everything that could benefit our clients ultimately prevailed. Within one week of launching our first PMax campaign, our lead volume had doubled.

That single week completely changed our entire perspective. Here’s what we learned and the framework we now use to maximize the benefits of PMax.

How to Make Performance Max Campaigns Work for Your Business

We started by ensuring our conversion tracking was airtight. We optimized for our highest-value action, a qualified lead, not just clicks or low-intent form fills. Feeding clean, accurate data into PMax enabled the AI to learn faster and optimize for results that truly mattered.

Instead of grouping all creatives together, we built separate asset groups for each audience signal and service category. This provided Google’s AI with clearer signals, enabling it to match creative content with the correct search intent and placement.

PMax runs across Search, Display, YouTube , Gmail, and Discovery. If you skip formats, you limit its reach. We saw improved ad strength and performance when we uploaded at least one high-quality video for each asset group.

Recent updates allow you to add negative keywords at the campaign level and prioritize new customer acquisition. We used both, excluding low-quality search terms and signaling that we wanted leads, not just repeat customers.

We didn’t replace Search; we supplemented it. Our exact and phrase match search campaigns continued to capture high-intent traffic, while PMax expanded its reach into channels and placements we hadn’t previously explored.

How to Use PMax Reporting for Better Insights and Control

While Performance Max is automated, it’s not a hands-off approach. Every week, we host a Google Ads team huddle to review campaign activity. We analyze:

Asset performance by channel
Search term reports for what to add or exclude
Creative performance and opportunities for updates
Conversion quality and lead source trends

Alongside these manual reviews, we also rely on custom Google Ad scripts to automatically monitor budgets and send alerts when thresholds are hit. This structure enables us to fine-tune PMax campaigns while leveraging the AI’s reach and automation .

When to Use Performance Max Campaigns—and When to Avoid Them

PMax works best when you:

Have reliable conversion tracking in place
Want to expand reach beyond Search campaigns
Can provide strong creative assets across all formats
Review campaign performance regularly
Are targeting lead generation or e-commerce with conversion goals

PMax is less effective if:

You don’t have meaningful conversion data for it to optimize toward
You can’t commit to creative updates or asset testing
You want full control over placement and keyword-level bidding

Why Performance Max Needs Quality Data and Simple Structure to Succeed

One of the most important lessons we learned is that PMax rewards clarity. If you give the system clean data and a clear structure, it responds quickly.

We refined our Google assets , ensured consistent naming conventions, and focused on high-quality conversion events. This simplified structure helped us scale leads without bloating or budget misalignment.

“When I first started managing Google Ads at BlinkJar, I was taught to avoid Performance Max. But if you know me, you know I can’t resist testing new features. �� After launching our first PMax campaign, leads doubled in just one week, and our doubts disappeared. Seeing instant results with high-quality leads completely changed our perspective.” - Rikki Broussard, BlinkJar Media

Performance Max is more than a new campaign type. It offers a smarter way to approach Google Ads. When set up correctly, it can uncover new lead opportunities while keeping your ad spend efficient.

The best way to get started is with one well-structured campaign. Give it clean conversion data and review the results each week. You may find the payoff is bigger than you expected, just as we did.

6 Best Practices for Writing Google Ads Scripts

Thu, 14 Aug 2025 19:57:01 GMT

Managing Google Ads accounts means closely controlling your budget and campaign performance. Automation with

Google Ads scripts is the most effective tool for this. Still, not all scripts are equal; small mistakes can cause big issues.

At BlinkJar Media, we manage Google Ads for multiple clients, overseeing the entire process from strategy to execution, including setting budgets, monitoring spend, and handling invoicing. As the agency owner, financial accountability ultimately rests with me, which means getting scripts right is not just good practice, it’s essential for peace of mind.

During our weekly audits, we refined our scripts to ensure they meet our goals for all campaign types. Here are the best practices we follow when writing Google Ads scripts.

1. Use a Google Ads Script to Enforce a Budget Cap

The most essential use of a Google Ads script is to set a clear monthly budget cap that aligns with client expectations. The script should query your account’s total cost from the first of the month through today, and automatically pause campaigns when that spend hits the defined threshold.

Why it matters: Without a script monitoring spend, you run the risk of overshooting your budget, especially during weekends, holidays, or campaign surges.

2. Add a Buffer to Your Budget Script to Account for Reporting Delays

Google Ads data isn’t always updated in real time. That’s why we recommend adding a buffer (e.g., $100 or 5–10%) to your monthly budget cap. This ensures your campaigns are paused before your actual spend exceeds the true limit due to data lag.

Why it matters: Even if your script runs at the right time, delayed cost data could cause your campaigns to overspend. The buffer acts as your safety net.

3. Schedule Your Google Ads Script to Run Hourly

To stay on top of spend, schedule your script to run hourly instead of daily. This provides more frequent checkpoints and ensures that spending is managed proactively, even on weekends or off-hours when your team may not be actively monitoring the account.

Why it matters: Daily checks are too infrequent to catch rapid spend increases, especially in accounts running Performance Max or YouTube ads.

4. Monitor All Google Ad Campaign Types (Not Just Search)

A common mistake in early scripts is focusing only on Search campaigns , but most accounts run multiple campaign types, including Display, YouTube, Shopping, and Performance Max. Your script should pull total account spend, not just a subset.

Why it matters: You might think you’re under budget based on Search ads alone, but your YouTube or Performance Max campaign could be pushing you over.

5. Send Real-Time Script Notifications to Your Team

Once your script takes action (like pausing campaigns due to budget limits), send an email notification to stakeholders. In our case, that includes Ashton, Jared , and me. This ensures our internal team is in the loop and can communicate changes clearly to clients.

Why it matters: Automated actions without visibility can lead to miscommunication. Alerts keep everyone informed and reduce confusion.

6. Include Logic to Resume Campaigns at the Start of the Month

It’s easy to overlook, but your script should include a restart function to automatically resume campaigns at the beginning of each new month. Without this, your campaigns could remain paused indefinitely until manually restarted, causing missed opportunities and confusion.

Why it matters: Budget caps should reset with the calendar month. Including this logic keeps things running smoothly and saves time.

Why I Trust Google Ads Scripts to Protect Client Budgets

“At the end of the day, financial responsibility stops with me. I help our clients set budgets, spend budgets, and invoice for performance. Knowing that our scripts are running in the background brings me real peace of mind - it’s like an extra layer of protection that I can trust.”

— Rikki Broussard, COO, BlinkJar Media

Combine Google Ads Scripts With Manual Weekly Reviews

Automation is powerful, but nothing replaces human oversight. At BlinkJar , our team works within Google Ads accounts on a daily basis, and we conduct a weekly huddle to review all active campaigns. This gives us the opportunity to identify anomalies, spot opportunities, and enhance script performance based on real-world results.

Pro tip : Always preview and test scripts before launch, and regularly monitor logs. Automation works best when paired with consistent human review.

Why Google Ads Scripts Should Be in Every Advertiser’s Toolkit

Google Ads scripts aren’t just about saving time; they’re about protecting your spend, improving performance and return on investment , and creating peace of mind for both agency teams and clients. By applying the best practices above, you can ensure that your scripts not only run but also work for you.

If you’re not already using scripts, or if it’s been a while since you’ve reviewed them, this is your reminder to make sure they’re set up properly. You’ll thank yourself later.

How to Create a Content Calendar That Aligns With Your Business Goals in 2025

ashton@blinkjarmedia.com (Ashton Mouton) — Wed, 23 Jul 2025 21:02:58 GMT

Hi everyone, Ashton here. I started at BlinkJar Media as an intern and now work full-time as a digital marketing specialist. One of the most rewarding parts of my role is content creation. It’s not just because I enjoy writing, but because I get to create content strategies that actually help clients grow.

When I first started, I found it challenging to choose topics that felt purposeful. It’s not as simple as picking what sounds interesting or timely. Writing effective content requires more than that. It takes time spent learning the client’s business, digging into their annual goals, and breaking those goals down into monthly timelines. One of the key questions I’ve learned to ask is “how can my work support what the business is focusing on over the next three, six, or twelve months?”

That’s where content calendars came in. Learning to build and use a content calendar helped me move from reactive writing to intentional planning. It helped me zoom out beyond just the next blog or social post and start thinking strategically about content across a full campaign or season. Since content calendars have played such a big role in how I approach strategy, I wanted to share what I’ve learned in case it’s helpful to your own marketing efforts.

Why Your Business Needs a Content Calendar

A content calendar does more than help your team meet deadlines. It provides your marketing efforts with a clear direction and enables your business to stay focused throughout the year. Instead of producing random or isolated content, a calendar helps you tell a connected story that aligns with your brand and goals.

For example, if you’re launching a new service, a content calendar allows you to map out a full campaign. You can write a detailed blog post that explains the service, follow it with social media posts featuring customer testimonials or behind-the-scenes content, and send a newsletter offering tips or exclusive deals. This type of strategy fosters consistency and ensures your message remains aligned across various channels.

I now have a better understanding of how to match content with seasonal trends and high-priority times for each client. For example, one of our clients in the home services industry experiences the most engagement during the spring and fall seasons. Planning ahead enables us to post the most relevant content at the time when it will have the greatest impact.

Steps to Build an Effective Content Calendar

1. Start with your company’s goals. Look at major campaigns, product launches, or events happening throughout the year. Planning content around these events keeps your messaging focused and intentional.

2. Set clear content goals. Decide what you want your content to achieve. Whether that’s increasing website traffic, generating leads, or improving brand awareness, having specific goals helps you prioritize your efforts and measure success.

3. Know your audience. Spend time learning who your audience is, what they care about, and where they spend their time online. This will help you choose the right topics and content formats, such as blog posts, videos, or social media updates, to effectively engage your audience.

4. Audit your existing content. Review what you already have to identify what performs well and where there are gaps. You may find opportunities to update or repurpose older content to better align with your current goals.

5. Create a realistic publishing schedule. One of my early mistakes was trying to do everything at once. A consistent publishing schedule helps avoid burnout, keeps your brand visible, and builds trust with your audience over time.

6. Stay flexible. Even the best plans can change. New trends, unexpected events, or opportunities may pop up. A content calendar gives you structure, but it also allows you to adapt without losing focus.

Optimizing Your Content Calendar for Local SEO in Baton Rouge

If your business targets a local audience, incorporating local SEO strategies into your content calendar is crucial. Here are a few ways to do that:

Use local keywords naturally.
Words and phrases like “Baton Rouge” and other regional terms signal to search engines that your content is relevant to local searches. Use them in a way that feels natural and maintains good readability.
Share local stories and events.
Highlighting customer testimonials, community involvement, or local news helps connect your business to the Baton Rouge community and demonstrates that you are a trusted and engaged entity.
Match your content to local seasons and trends.
Creating content that aligns with what’s happening in your area helps your business stay relevant. For example, writing about flood preparation before storm season or covering major local events can help your content resonate more with your audience.

In my role, I’ve found that including local references not only improves SEO but also makes the content feel more authentic and engaging for both the client and their audience.

How BlinkJar Media Can Help You Build a Content Strategy That Works

Managing a content calendar involves more than just plugging dates into a spreadsheet. It takes time, strategy, and a deep understanding of your business goals. Between generating ideas, coordinating with your team, staying current with trends, and optimizing for search, content planning can quickly become overwhelming.

Many companies assume that tools like ChatGPT or Google Gemini will automatically solve all of their content creation challenges. While these AI tools can be helpful for brainstorming ideas or drafting first drafts, they are not a complete solution. They cannot fully connect the dots between strategy, organization, optimization, and the human insight needed to produce high-performing content. There is a major difference between a blog that supports business goals, resonates with your audience, and ranks well on search engines and one that is AI-generated without context or strategic alignment.

At BlinkJar Media , we help businesses eliminate the guesswork from content planning. We work with you to create a strategy that aligns with your business goals, fits your team’s capacity, and maintains a consistent brand voice across all channels. Whether you need help organizing your ideas, improving your local SEO, or giving your internal team more time to focus on other priorities, we’re here to make your content calendar a powerful tool that drives measurable results.

Need help creating your content calendar? Schedule a free consultation to discuss building your 2025 content calendar and beyond.

Why Low Foot Traffic May Be A Good Sign: A Lesson From My Son

Thu, 26 Jun 2025 16:17:37 GMT

If you've noticed fewer people walking into your store to browse, you're not imagining things, and you're not alone. But before you panic, there's something important to understand: fewer customers doesn't mean fewer qualified customers. Just as fewer website visits don't mean fewer sales. In fact, it's just the opposite.

Today's Shoppers Are Using Search Before They Ever Visit

Whether it's through social media , Reddit, Google, YouTube, websites, or even AI tools like ChatGPT, customers are conducting their research before ever setting foot in a store (or on your website). They're comparing brands, reading online reviews , watching demos, asking around, and narrowing down their choices long before they're ready to buy.

By the time they walk through your doors or visit your website, they often already know exactly what they want; they need someone to help them cross the finish line.

Local SEO in Action: How My Son Found the Right Supplier

Let me give you a quick example. My son recently decided to start his own business, Johnny on the Spot. (Yes, I'm definitely a proud parent over here!) One of his first service offerings was pressure washing, and when it came time to invest in equipment, he didn't just walk into the first store he saw.

He went into full research mode—reading up on terms like PSI (pounds per square inch) and GPM (gallons per minute) and comparing equipment options. He discovered Whisper Wash, a surface cleaner brand that fit what he was looking for. Then he searched to see who carried them locally here in Baton Rouge and discovered that Bozeman Distributors was the place to go.

So when he walked into Bozeman, he wasn't just browsing - he was ready to make a purchase. He knew what he needed, asked thoughtful questions, and was able to work directly with their team to get exactly what he wanted.

Smarter Buyers Are Visiting Your Website And Your Store

That story isn't unique. This is how customers operate now:

They show up, in person or on your website, already knowing what they want.

They've compared prices and features and read reviews. They're not looking for a sales pitch; they're looking for support.

Yes, foot and website traffic may be lower than in years past, but today's customers are of higher quality and closer to a decision than ever before. They're not in your store or on your website by accident; they've already chosen you as a potential provider.

How to Align Your Website and Marketing With Buyer Behavior

Here's how to make the most of today's more informed buyer:

Give them an amazing experience. Make it easy, friendly, and smooth.
Listen first, then guide. Let them tell you what they've researched, then fill in the gaps or steer them toward the best solution.
Validate their research. Confirm they're on the right track, and build trust in the process.
Be ready to educate. Even the most informed buyers may have overlooked something important; they should be the experts they trust to tell them.

Today's Marketing Isn't About Persuasion; It's About Partnership

It's a new era of retail. The power has shifted to the buyer, and that's not a bad thing. Your role is evolving from "salesperson" to "trusted partner," and businesses that lean into that role will thrive.

Oh, and if your driveway or patio could use a refresh, look no further than Johnny on the Spot. He's researched every nozzle, every pressure setting, and every piece of equipment to get the job done right. (Did I mention I'm a proud parent?)

What This Means for Agencies and Website Strategy

We see this same behavior every day in our digital marketing agency . When businesses reach out to us, they've usually already done extensive research. They've explored digital advertising , traditional media buys, and websites they like. They know what they're looking for; they want to find a team they can trust. A team that's honest, experienced, and invested in their success.

And we welcome those kinds of clients with open arms.

Whether we're lucky enough to work together or not, we genuinely enjoy discussing our craft, sharing ideas, and helping businesses grow. Because just like my son with his new pressure washing business, we know that when someone walks through your door informed and intentional, it's a sign they're serious. And that's always a good thing.

How to Launch a Successful YouTube Channel in Baton Rouge

caroline@blinkjarmedia.com (Caroline Thaxton) — Tue, 10 Jun 2025 20:11:58 GMT

Whether you're a small business or growing brand, here's how local Baton Rouge companies can start—and scale—a YouTube channel with expert help from a YouTube marketing agency.

Why Baton Rouge Businesses Should Be on YouTube

For local businesses in Baton Rouge, YouTube offers a powerful way to reach potential customers beyond traditional advertising. From showing behind-the-scenes footage to educating your audience or showcasing customer success stories, video content builds trust, boosts visibility, and generates leads. But launching a channel without a clear strategy often leads to wasted time and inconsistent results. That’s why working with a Baton Rouge YouTube agency that understands the local market and your goals can make all the difference.

Setting Up Your YouTube Channel for Success

1. Define Your Audience & Purpose

Are you speaking to homeowners, local shoppers, B2B clients, or niche professionals? Knowing your target viewer helps shape every content decision.

2. Pick a Channel Name That’s Easy to Find

Use something that’s searchable, relevant to your brand , and easy to remember—especially important for local discovery.

3. Brand Your Channel Consistently

From your banner to your profile image and thumbnails, every visual should reflect your brand. This is where a Baton Rouge YouTube marketing expert can help you stand out.

4. Optimize Your Channel Description

Use relevant keywords like “Baton Rouge real estate,” “local roofing tips,” or “Louisiana fitness coach” to help YouTube recommend your content to the right viewers.

Creating the Right Video Strategy

1. Build a Content Calendar

Decide on a regular posting schedule—weekly, bi-weekly, or monthly—and stick to it. Consistency is key.

2. Focus on Local Value

Your content should solve real problems, answer questions, or entertain your ideal Baton Rouge customer. Think: “How to Choose the Right HVAC Company in Baton Rouge” or “Top 5 Things to Know Before Buying a Home in South Louisiana.”

3. Open Strong to Hook Viewers

Start each video with a question, bold stat, or preview of what’s coming. The first 10 seconds determine whether someone sticks around.

4. Use Engaging Titles & Thumbnails

Your video’s title and thumbnail drive clicks. Make them clear, eye-catching, and relevant to Baton Rouge viewers.

Growing Your YouTube Channel Locally (and Strategically)

1. Optimize Each Video for SEO

Use location-based keywords in your titles, descriptions, and tags. Tools like TubeBuddy can help you uncover what your Baton Rouge audience is searching for.

2. Organize Videos into Playlists

Group your content by service, topic, or format. This keeps viewers watching and increases time on your channel.

3. Engage With Viewers

Respond to comments, ask questions, and encourage subscriptions. Engagement boosts your video in search and builds trust.

4. Review Analytics to Guide Your Next Steps

Keep an eye on watch time, viewer retention, and which videos bring in the most local traffic. The data will show you what’s working —and what needs to change.

Boosting Visibility with YouTube Marketing Experts

1. Collaborate With Local Creators

A Baton Rouge food blogger, local real estate influencer, or LSU podcast host can help you tap into new audiences.

2. Repurpose Content Across Platforms

Turn long-form videos into YouTube Shorts, Instagram Reels, or TikToks. One piece of content can go a long way .

3. Take Advantage of YouTube Shorts

Shorts are prioritized in the algorithm and can be a fast way to get views—especially when optimized with local keywords and hashtags.

Why Work With a YouTube Marketing Agency in Baton Rouge?

Launching and growing a channel is more than uploading videos—it’s about creating a long-term strategy that connects with the people you want to reach. At BlinkJar Media, we help Baton Rouge businesses create video content that informs, entertains, and converts—without the guesswork. From scripting and scheduling to keyword research and paid video promotion, we handle the heavy lifting so you can focus on what you do best.

Interested in starting your channel the right way?

Let’s talk. BlinkJar Media is your local partner for strategic YouTube marketing in Baton Rouge.

Unleashing Creativity with Canva AI and Visual Suite 2.0

Wed, 21 May 2025 18:44:42 GMT

The future of design is here, and AI powers it. Canva Create 2025 unveiled a suite of innovations that redefine visual communication. At the forefront is Canva AI. This powerful tool is designed to transform the way we approach design, taking you from a blank page to a finished masterpiece in seconds. With intuitive prompts—whether they be voice, text, or media—Canva AI enables users to brainstorm, visualize, and personalize content like never before. It's not just about speed; it's about unlocking creativity without the constraints of complexity.

Complementing Canva AI is the introduction of Visual Suite 2.0, which brings a new level of integration and efficiency to workflows. Imagine a workspace where presentations, documents, whiteboards, and spreadsheets coexist seamlessly. Visual Suite 2.0 makes this possible, enabling teams to collaborate and create across multiple formats in one cohesive environment. This innovation not only simplifies the creative process but also fosters more innovative collaboration, making it easier for teams to execute big ideas without getting bogged down by technical hurdles.

Revolutionizing Data Management with Canva Sheets

Data is the backbone of modern decision-making, and Canva Sheets is revolutionizing how we interact with it. Canva Sheets combines the structure you need with the creative power of Canva's AI-powered Magic Studio. The result is a dynamic platform where data meets design, allowing for high-speed, personalized content creation at scale.

Imagine turning data into engaging visualizations with just a click, and then seamlessly incorporating them into presentations, reports, or social media posts. Canva Sheets brings this vision to life, offering tools like Magic Charts, Magic Formulas, and Magic Insights to simplify even the most complex data tasks. Whether launching a global campaign or managing internal communications, Canva Sheets empowers users to create impactful, on-brand assets quickly and consistently.

Integrating Analytics for Enhanced Design Insights

Data-driven design is no longer a niche; it's a necessity, and Canva Create 2025 has made it more accessible than ever. With the integration of analytics tools, designers can now gain deeper insights into their creations and make informed decisions that enhance their visual narratives . Rikki, our analytics enthusiast, would be thrilled with how these tools transform raw data into compelling, interactive visuals that tell a story.

Magic Charts is a standout feature, turning complex datasets into beautiful, on-brand visuals in just a few clicks. By connecting to platforms like Google Analytics and HubSpot , users can keep their visualizations updated in real-time, ensuring that data storytelling is both dynamic and accurate. This integration is particularly valuable for businesses and educators who need to convey insights clearly and engagingly, making it easier for audiences to grasp key takeaways.

Interactive Design Made Easy with Canva Code

For those who have always been intimidated by the thought of coding, Canva Code is a game-changer. Imagine bringing interactivity to your designs with just a few simple prompts, no coding expertise required. Ashley , our UX Manager, is particularly excited about this feature, which democratizes the ability to create dynamic content.

Canva Code allows users to transform static designs into engaging experiences, from calculators and flashcards to custom widgets and forms. This tool is perfect for creating interactive website pages , classroom resources, or sales toolkits. By eliminating the need for external tools and complex coding knowledge, Canva Code empowers everyone to elevate their designs with interactivity, making content more engaging and impactful.

Diverse Graphic Sizes for Comprehensive Visual Storytelling

In today's visually driven world, one size does not fit all. Cheri , who appreciates the importance of diverse graphic sizes, will be delighted with Canva's commitment to offering flexibility in design dimensions. Canva Create 2025 introduces features that allow users to work with multiple graphic sizes within a single file, making it easier to create cohesive visual stories across different platforms.

This flexibility is crucial for brands and creators who need to maintain consistency across various channels, from social media posts to print materials. By accommodating diverse graphic sizes, Canva ensures that users can tailor their designs to suit specific needs without sacrificing quality or brand integrity. This capability is particularly beneficial for marketers and social media managers who need to produce a range of content quickly and efficiently .

Canva Create 2025 has set a new benchmark for innovation in visual design. By combining cutting-edge tools with user-centric features, Canva is empowering individuals and teams to create, collaborate, and communicate more effectively than ever before. As we look to the future, these advancements promise to transform the way we engage with visual content, making creativity more accessible and impactful for everyone.

Benchmarks for Measuring Your Content’s Social Media Performance in 2025

amy@blinkjarmedia.com (Amy Desselle) — Tue, 13 May 2025 20:17:34 GMT

Social media isn’t slowing down—and neither are the changes. In 2025, staying ahead means knowing how to measure success in a landscape that refuses to sit still. As platforms like Meta pivot from prioritizing engagement to focusing on views, marketers need to recalibrate their performance metrics. The rules are shifting, and so should your strategy. Here’s what you need to know to effectively track content performance in 2025.

Key Metrics to Watch in 2025

 1. Views as the New Standard on Meta

Meta (Facebook and Instagram) has traditionally focused on engagement—likes, shares, and comments—as a measure of content performance. However, in 2025, Meta shifted its focus towards prioritizing views as a primary metric, as video continues to gain popularity across social platforms . This means:

Benchmarking success should focus on how many users actually see your content rather than just how many interact with it.
Video content , Reels, and Stories may receive more weight since they are typically consumed passively rather than requiring active engagement.
Average watch time will be crucial, especially for video content.

Benchmark:

A strong organic reach rate: 10-15% of your follower count per post
Average video watch time: at least 50% of the video duration
Reels completion rate: 30-40%

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2. Engagement Rate Still Matters (But in Context)

Although views are becoming a primary metric, engagement remains a key factor in assessing content relevance . However, the way engagement is measured may shift toward deeper interactions, such as:

Saves and Shares indicate your content has value
Comments with substance suggest higher intent and create a connection with your audience
Direct Messages are growing in importance

Benchmark:

Engagement Rate by Reach (ERR): 2-5% per post
Share-to-like ratio: 1 share for every 3-5 likes

3. Click-Through Rate (CTR) and Website Traffic

With more content being consumed within social platforms, getting users to leave social media and visit your website is tougher. However, it remains an essential metric for conversion-driven businesses.

Benchmark:

Click-Through Rate (CTR) from social media: 1-3%
Traffic from social as a percentage of total website traffic: 10-30%

4. Follower Growth & Audience Retention

Growing an audience is important, but retaining an engaged audience is even more valuable. A healthy community actively consumes your content and comes back for more.

Benchmark:

Monthly follower growth rate: 1-3%
Audience retention rate (repeat viewers): 40-60%

5. Conversion & ROI Tracking

Social media isn’t just about visibility—it should contribute to your bottom line. Whether you’re selling products, generating leads, or driving sign-ups, tracking conversions is key.

Benchmark:

Social media conversion rate: 1-2%
Return on Ad Spend (ROAS): 3-5x

Marketers who adapt to these new standards will lead the pack in 2025, keeping their content both impactful and measurable. Focus on the right metrics, stay flexible, and continuously optimize to keep your social media strategy aligned with a rapidly evolving social media landscape.

Why You Should Work at BlinkJar Media

jared@blinkjarmedia.com (Jared Broussard) — Mon, 21 Apr 2025 19:18:35 GMT

Hey everyone, it's Jared at Blinkjar . When I started BlinkJar Media in 2012, I did so with a vision: to create a workplace where creativity thrives, ideas become reality, and results matter. I wanted to build an agency that wasn't bogged down by red tape but instead empowered its people to innovate, learn, and enjoy their work. If you're thinking about joining our team, there's no better way to get a true feel for BlinkJar than to hear directly from the people who live it every day. Their insights and experiences offer the clearest window into what it's really like to be part of our team. Here's why BlinkJar might be the perfect place for you.

1. Small but Nimble – Your Voice Matters

One of the biggest frustrations I had in my previous career in broadcast television advertising was the endless approval processes. Good ideas often died before they had a chance to shine. At BlinkJar, we cut through the red tape. If you have a great idea, we act on it. We are small and nimble, meaning every team member's voice matters. If you thrive in an environment where creativity isn't stifled but celebrated, you'll fit right in here.

"What I love most is that my ideas don't sit in someone's inbox—they come to life. That's rare in most workplaces."

– Amy Desselle

2. Embracing the Latest Technologies

The digital marketing world moves fast, and we don't wait for trends to come to us. When AI emerged in November 2022, we were one of the first agencies to develop an AI manifesto to guide our clients through this new technology. While many ignored AI or feared it, we embraced it and evolved. If you want to work somewhere that stays ahead of the curve, BlinkJar is the place to be.

"BlinkJar was built to stay ahead of the curve, not stuck in it. We're always scanning the horizon for what's next—and embracing it for the good of our clients."

– Jared Broussard

3. A Culture of Continuous Learning

Marketing is ever-changing, and we love it that way. Google updates its algorithm, Meta shifts its policies, and we see these as opportunities rather than obstacles. One of our core values is competency—if we aren't learning, we aren't growing. Every quarter, we dedicate an entire workday to learning and certification, whether in Google Ads, TikTok Marketing, or another key area. We don't just keep up; we lead the way.

"Our certification days are like pit stops—we refuel, recalibrate, and come back even stronger for our clients.��️"

– Rikki Broussard

4. Flexibility That Works for You

Work-life balance isn't just a buzzword for us. I wanted BlinkJar to be the opposite of my rigid experience in broadcast advertising. That's why we offer a hybrid work schedule—two days from home, three in the office—and unlimited PTO. Of course, with great power comes great responsibility, so we expect our team to apply sound judgment when taking time off. The bottom line? We trust our employees to manage their time effectively.

"The ability to shape my workday around life's needs is the most empowering part of being at BlinkJar."

– Cheri Fasy

5. We Love Pets (and They Love Us!)

If you check out our website or social media, you'll notice we have a thing for pets. Our office is rarely without a furry friend running around, and we even feature our pets on our About Page. If you're an animal lover, you'll feel right at home here.

"There's nothing quite like brainstorming with a furry friend curled up at your feet. It just makes the day better."

– Amy

6. Be a Key Contributor to Client Success

Unlike large agencies where you're just another cog in the machine, at BlinkJar, every team member plays a direct role in client success. We focus on measurable results—ensuring that every campaign we run contributes to real business growth. You'll see firsthand how your work makes a difference, giving you a deeper sense of purpose and impact.

"When a campaign you helped create delivers real results—it's a reminder that what we do truly matters."

– Ashley Roth

7. Experienced Leaders in Marketing and Advertising

At BlinkJar, you'll be working under the guidance of experienced leaders in the marketing and advertising industry. Both Rikki Broussard and I have deep roots in the Baton Rouge advertising scene. I spent fifteen years working for local television stations, where I gained invaluable experience in helping local businesses grow. Through my exposure to countless marketing consultants and industry experts, I developed a holistic approach to marketing that differentiates our clients. I continue to apply these methodologies at BlinkJar today.

Rikki, on the other hand, has nearly twenty years of experience in print advertising, all with Country Roads Magazine. Her extensive knowledge in print media translates seamlessly into the work we do at BlinkJar, helping our clients navigate the ever-changing marketing landscape.

What does this mean for you? It means you're learning from seasoned professionals who have weathered the highs and lows of the industry. We know how to treat clients, critically analyze situations, and apply strategic solutions. While platforms may evolve, the fundamental principles of marketing remain unchanged. At BlinkJar, you're not just working for a company that suddenly decided to start a marketing firm—you're gaining insights from industry veterans who have stood the test of time. If you value learning from experienced professionals, BlinkJar is your place.

"Interning at BlinkJar has taught me more than any classroom. Real experience with real experts—that's what makes this place different."

– Ashton Mouton

8. Happiness is Our #1 Core Value

A happy team creates happy clients. We want every BlinkJar team member to enjoy what they do. We focus on finding areas of strength for each person so they can excel and do work they genuinely love. When you're engaged in meaningful work, happiness follows naturally.

"When you're doing work that aligns with your strengths, happiness isn't a goal—it's just part of the day."

– Rikki

9. Commitment to Community

We love Baton Rouge and believe in giving back. In 2024 alone, we were involved in community initiatives like LWCC's Speaker Series and the Mary Bird Perkins cancer awareness campaign , "Geaux Grizzly." I also personally give back by speaking at local universities like LSU, helping to educate the next generation of marketing professionals. If community involvement is important to you, you'll love being part of BlinkJar.

"Giving back to Baton Rouge through BlinkJar has been one of the most fulfilling parts of my job. We're not just marketers—we're neighbors."

– Maddie Sieg

Join Us at BlinkJar

BlinkJar Media isn't just another digital marketing agency. We are a team of creative thinkers, tech-savvy marketers, and results-driven professionals who love what we do. If you're looking for a place where your ideas are valued, where learning is continuous, and where happiness is a priority, BlinkJar is the place for you.

Are you ready to make an impact? Let's talk .

How Website Speed Impacts Local Search Rankings (And What to Do About It)

Fri, 11 Apr 2025 16:17:36 GMT

When it comes to local search engine optimization (SEO), businesses often focus on Google Business Profile optimization , reviews, and local citations. But one often-overlooked ranking factor? Website speed.

A slow website doesn't just frustrate users—it also hurts your local search rankings . Google prioritizes fast-loading sites in search results, meaning that if your website lags, your competitors could be outranking you. Let's break down how website speed affects local SEO and what you can do to improve it.

Why Website Speed Matters for Local Search Rankings

1. Google Uses Page Speed as a Ranking Factor

Google's Core Web Vitals measure how quickly your site loads and becomes interactive. If your site is slow, Google may rank it lower, even if you have great content and local SEO.

2. Slow Sites Lead to Higher Bounce Rates

Did you know that 40% of users leave a website if it takes longer than 3 seconds to load? A high bounce rate tells Google that users aren't finding your site helpful, which can negatively impact your ranking in local search results.

3. Mobile Speed is Crucial for Local SEO

Most local searches happen on mobile devices, and Google uses mobile-first indexing. If your site isn't optimized for speed on mobile, your local rankings will suffer.

4. Faster Sites Lead to More Conversions

Website speed isn't just about rankings—it's also about conversions. A faster site keeps visitors engaged, increases lead form submissions, and drives more foot traffic to your business.

How to Improve Website Speed

1. Optimize Images Without Losing Quality

Large images slow down your site. Use:

Image compression tools like TinyPNG or Squoosh
Next-gen formats like WebP for faster loading
Lazy loading to delay offscreen images from loading immediately

2. Use a Fast, Performance-Optimized CMS

Your content management system (CMS) plays a significant role in website speed. Some platforms are built with performance in mind, while others rely on heavy plugins that can slow down your site.

If website speed is a priority, consider using a CMS known for fast performance . Some great options include:

Duda – Optimized for speed with built-in caching and a global CDN
Webflow – Lightweight and built for clean, fast-loading code
HubSpot – A powerful CMS with built-in SEO and performance optimization tools

No matter which CMS you choose, ensure it has built-in performance tools or allows for easy integrations to improve speed.

3. Minimize Heavy Third-Party Scripts

Remove unnecessary tracking scripts and plugins
Use Google Tag Manager to consolidate multiple tracking codes
Keep third-party embeds (like maps or videos) to a minimum when possible

4. Enable Browser Caching and Gzip Compression

These features allow users to load your site faster on repeat visits by storing certain elements in their browser. Many hosting providers offer these optimizations automatically, but you can also configure them manually if needed.

5. Optimize for Mobile Performance

Since Google ranks mobile-first, ensure:

Your mobile site loads just as quickly as the desktop version
Fonts, buttons, and images are optimized for mobile users
You test your site speed with Google PageSpeed Insights for mobile-specific recommendations

How to Test Your Website Speed

Use these tools to analyze your site's performance:

Google PageSpeed Insights – Get detailed Core Web Vitals scores and recommendations
GTmetrix – Analyze page load speed and get actionable insights
Pingdom – Another great tool for testing performance across different locations

Website speed plays a critical role in local search rankings, user experience, and conversions. If your site is slow, you could be losing potential customers and search visibility. By optimizing images, minimizing scripts, and using a fast CMS, you can boost performance and improve your rankings .

Best Practices for Creating Engaging Video Content

amy@blinkjarmedia.com (Amy Desselle) — Wed, 26 Mar 2025 19:14:09 GMT

Whether you're creating marketing videos for your business, engaging social media clips, or educational content, capturing and keeping your audience’s attention is key. Here are 10 best practices to ensure your video content stands out and drives results.

1. Know Your Audience

Before hitting record, define your target audience and know which social media platforms they use. What are their interests, pain points, and preferences? Understanding your audience helps tailor your video’s tone, messaging, and format to maximize engagement.

2. Hook Viewers Within the First Few Seconds

Attention spans are short—especially on social media. Start your video with a compelling hook , whether it’s a bold statement, an intriguing question, or a visually striking moment. The goal is to immediately capture interest and encourage viewers to keep watching.

3. Keep Social Video Content Concise

Long-form content has its place, but most audiences prefer short, to-the-point videos . Focus on one key message per video and eliminate unnecessary fluff. A good rule of thumb:

TikTok/Reels/Shorts: 15–60 seconds
Promotional Videos: 30 seconds to 2 minutes
Educational/How-To Videos: 2–10 minutes

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4. Prioritize High-Quality Visuals and Audio

While your audience isn’t expecting a movie-quality production, extremely poor video or audio quality can drive viewers away. Use a high-resolution camera, ensure proper lighting, and invest in a good microphone. If recording on a smartphone, stabilize your shots and shoot in well-lit areas to maintain a professional look.

5. Incorporate Captions and Text Overlays

A significant portion of users watch videos without sound, especially on social media. Adding captions and key text elements enhances accessibility and engagement while making sure your message is clear even with the volume off.

6. Use Video to Tell a Story

Storytelling keeps viewers emotionally invested. Whether it’s a testimonial , behind-the-scenes look, or a problem-solution scenario, structuring your video with a beginning, middle, and end creates a more compelling experience.

7. Use Dynamic Editing and Engaging Visuals

Quick cuts, smooth transitions, and on-screen graphics make videos more visually appealing. Experiment with different angles, animations, and motion graphics to maintain interest and highlight key points .

8. Include a Strong Call to Action (CTA)

What do you want viewers to do after watching your video? Whether it’s visiting your website, subscribing, or making a purchase, include a clear and compelling CTA to guide the next step.

9. Optimize Video Content for Each Platform

Different platforms have unique video requirements and audience behaviors. Customize your content accordingly:

Instagram, TikTok & YouTube Shorts: Vertical videos, short and engaging
YouTube: Horizontal format, longer-form content
LinkedIn: Professional and value-driven content
Facebook: Mixture of formats, captions are essential

10. Analyze Performance and Adapt

Track engagement metrics like watch time, shares, and comments to see what’s working. Use insights to refine your strategy and continuously improve future video content.

Creating engaging video content takes strategy, creativity, and consistency. By following these best practices, you’ll capture attention, connect with your audience, and drive meaningful results.

How Local Reviews Influence Search Rankings (and How to Get More of Them)

Wed, 26 Mar 2025 18:52:04 GMT

Online reviews are more than just testimonials from past customers—they directly impact local search rankings and influence potential buyers. Google and other search engines use reviews as a trust signal, meaning businesses with a steady flow of high-quality reviews are more likely to appear in top search results. Therefore, understanding and actively managing your online reviews is essential for any business aiming to enhance its online presence and attract more customers.

How Reviews Influence Local Search Rankings

1. Review Quantity Matters

Google prioritizes businesses with a higher volume of reviews , as this signals credibility and engagement. A business with 50 reviews and a 4.6-star rating often outranks a competitor with only 10 reviews and a 5-star rating because Google values quantity alongside quality.

2. Review Quality and Keywords to Help Relevance

Reviews that include relevant keywords (such as your services, location, or industry-specific terms) reinforce your business’s relevance in local searches. While you can’t control what customers write, you can encourage detailed reviews by asking specific questions.

GET A FREE LOCAL LISTING AUDIT

3. Recency Keeps You Competitive

Google favors businesses with recent reviews over those with outdated ones. A company that hasn’t received a review in months may seem less relevant than a competitor with fresh, consistent feedback.

4. Response Rate and Engagement Matter

Responding to reviews —both positive and negative—shows Google that your business is active and engaged. This improves trust signals and encourages more people to leave feedback.

5. Star Ratings Influence Click-Through Rates (CTR)

Higher-rated businesses get more clicks, which signals to Google that they are a preferred choice for users. More clicks and engagement can help boost your ranking in local search results.

How to Get More Local Reviews

1. Make It Easy for Customers to Leave a Review

The simpler the process, the more likely customers will leave feedback. Use:

✅ Direct Google review links in emails and texts

✅ QR codes on receipts, business cards, or signs

✅ Call-to-action buttons on your website

2. Ask at the Right Time

Timing is key! Request reviews right after a positive interaction, such as:

✔ A completed service

✔ A successful purchase

✔ A resolved customer support inquiry

3. Use Review Management Tools

Platforms like ReviewTrackers , Semrush, and Podium help monitor, manage, and encourage customer reviews. These tools:

�� Send automated review requests

�� Track sentiment trends across multiple platforms

�� Help businesses respond efficiently

4. Incentivize (Without Violating Policies)

While you can’t buy reviews, you can offer incentives for participation, such as:

�� Entering reviewers into a giveaway

�� Offering a small discount on a future visit

�� Giving a shoutout on social media

5. Respond to Every Review (Yes, Even the Bad Ones)

A thoughtful response shows potential customers—and Google—that you care about feedback. Keep responses:

�� Timely – Within 24-48 hours

�� Professional – Thank positive reviewers and address concerns in negative ones

�� Authentic – Avoid generic responses

Local reviews are a powerful ranking factor that directly impacts search visibility , credibility, and customer trust. By making it easy for customers to leave feedback, responding to every review, and leveraging tools like ReviewTrackers and Semrush, businesses can improve their local search presence and attract more customers.

Local Search Rankings: Controllable vs. Non-Controllable Factors

jared@blinkjarmedia.com (Jared Broussard) — Tue, 11 Mar 2025 17:56:39 GMT

When you search for a business on Google—like a coffee shop or a plumber—you might notice that the results change based on where you are or what you are searching for. That's because Google uses a mix of different factors to decide which businesses to show you first.

Companies can control certain factors, such as updating their information and collecting customer reviews. However, they cannot control things like a searcher's location or changes to Google's search algorithm. Understanding this difference helps businesses focus on strategies that improve their chances of appearing in local search results .

The Big Three Local Search Ranking Factors

Local search rankings are determined by three core elements: Relevance, Proximity, and Prominence. These factors define how Google decides which businesses to show in search results. If you'd like an in-depth breakdown of these ranking factors, check out our recent blog on ranking factors in the Google Map Pack . For now, let's focus on what you can and can't control when it comes to optimizing for local search.

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What You CAN Control: Factors That Impact Local Search Rankings

While you can't manipulate Google's algorithm or a user's physical location, you can optimize key areas that influence your business's local search visibility.

1. Google Business Profile Optimization

Your Google Business Profile (GBP) plays a significant role in local search. Keeping your Google listing updated and optimized helps ensure that Google recognizes your business as a relevant result for local searches.

Ensure your business name, category, and description accurately reflect what your business does.
Select the most relevant categories (one primary and up to nine secondary) to improve search alignment.
Keep your hours updated , as businesses open at the time of a search often rank higher.

2. Website Optimization

Your website's structure and content contribute significantly to your local search ranking. Google looks at website signals to determine how well your site aligns with local queries.

Create localized content that speaks to your community and target customers.
Optimize on-page SEO elements (title tags, meta descriptions, headers) with local keywords.
Ensure your NAP (Name, Address, Phone Number) information is consistent across your website and GBP.

3. Online Reviews & Reputation Management

Google heavily factors review quantity, frequency, and sentiment into rankings. A well-managed review strategy can improve both search visibility and customer trust.

Encourage satisfied customers to leave positive reviews on Google and other review platforms.
Respond to reviews —both positive and negative—to show engagement and build credibility.
Maintain a steady stream of recent reviews, as Google gives more weight to fresh feedback.

4. Local Citations & Backlinks

Your business's presence across directories and local sites can boost your authority and search rankings.

Ensure your business is listed consistently on directories like Yelp, Apple Maps, Bing Places, and industry-specific sites.
Acquire backlinks from reputable local sources , such as local news sites, business associations, and community blogs.

What You CAN'T Control: Uncontrollable Local Search Factors

Unfortunately, not all aspects of local SEO are within your control. These factors can influence your ranking but aren't something you can directly adjust or optimize.

1. User-to-Business Proximity

One of the biggest factors in local search is how close the searcher is to your business when they search. Google prioritizes businesses near the searcher's location, meaning a competitor that's located closer to the searcher may have an advantage.

This factor is especially true for "near me" searches, where Google's algorithm works to provide the most geographically relevant results. If your business isn't appearing as often as you'd like for these searches, there are still ways to improve your visibility. Learn more about optimizing for "near me" searches here.

2. Competitor Actions

You don't operate in a vacuum—your competitors are also working to improve their local SEO. If they invest more in reviews, backlinks, or website optimization, they may outrank you.

You can't control their digital marketing efforts, but you can monitor their strategies and adjust accordingly.
Focus on differentiating your business with superior service, engagement, and content.

3. User Behavior & Search Customization

Google tailors search results based on individual user behavior , including past searches, browsing history, and engagement with specific businesses.

Users who frequently interact with a competitor's listing may see it ranked higher in future searches.
You can't control this directly, but you can improve engagement by encouraging clicks, calls, and reviews on your GBP listing.

4. Google's Algorithm Updates

Google frequently updates its ranking algorithm, sometimes shifting what factors matter most in local search.

You can't predict or influence these updates , but you can stay informed and adapt your strategy accordingly.
Businesses that focus on long-term, best-practice SEO strategies will be better positioned to withstand algorithm changes.

Focus on What You Can Control

The key to successful local SEO is maximizing the factors you can control while understanding the limitations of those you can't. By consistently optimizing your Google Business Profile, website, reviews, and citations, you'll improve your chances of ranking well—regardless of uncontrollable variables like searcher location or competitor actions.

If you're looking to take your local search presence to the next level, start by optimizing what's in your control—and let the rest take care of itself.

Local SEO Myths Debunked: What Actually Moves the Needle?

Thu, 06 Mar 2025 17:04:01 GMT

Local SEO is essential for businesses that want to attract nearby customers, but with so much misinformation floating around, it's easy to waste time on strategies that don't actually help. Let's break down some of the most common misconceptions and focus on the tactics that truly improve local search rankings .

GET YOUR LOCAL LISTING AUDIT

Myth #1: Stuffing Your Google Business Profile with Keywords Boosts Rankings

The Truth: While it's important to include relevant keywords in your Google Business Profile (GBP), keyword stuffing—loading your business name, description, or services with excessive keywords—can actually hurt your rankings. Google prioritizes profiles that provide a clear and natural description of the business.

✅ What Moves the Needle:

Writing a concise, informative business description that naturally includes key terms.
Choosing the correct primary and secondary categories for your business.
Regularly updating your profile with fresh content, including posts, photos, and Q&A responses.

Myth #2: More Citations Automatically Lead to Higher Rankings

The Truth: Citations (mentions of your business name, address, and phone number on directories) are essential for local SEO, but sheer quantity doesn't guarantee higher rankings. Low-quality or inconsistent citations actually hurt your credibility.

✅ What Moves the Needle:

Ensuring all citations are accurate and consistent across major directories (Google, Yelp, Bing, Facebook, etc.).
Focusing on industry-specific and high-authority directories.
Keeping your Name, Address, and Phone Number (NAP) information up to date.

Myth #3: You Don't Need Reviews to Rank Locally

The Truth: Customer reviews play a huge role in local search rankings. Google considers both the quantity and quality of reviews when determining rankings.

✅ What Moves the Needle:

Encouraging satisfied customers to leave Google reviews.
Responding to all reviews (both positive and negative) to show engagement.
Using keywords naturally in responses to reinforce relevance.

Myth #4: Posting on Google Business Profile Doesn't Help Rankings

The Truth: While GBP posts don't directly boost rankings, they increase engagement, which indirectly impacts search engine visibility. Google favors active profiles , and posts help provide fresh, relevant content for potential customers.

✅ What Moves the Needle:

Posting weekly updates, promotions, or events to keep your profile active.
Using high-quality images and relevant CTAs.
Answering customer questions in the Q&A section.

Myth #5: Local SEO Is a One-Time Task

The Truth: Local SEO requires ongoing optimization. Search algorithms, competitor strategies, and customer behaviors constantly evolve, meaning what worked last year may not be enough today.

✅ What Moves the Needle:

Regularly updating your website, business listings, and content.
Monitoring analytics and adjusting your strategy accordingly.
Staying informed on Google's local search algorithm updates.

When it comes to local SEO, focusing on what truly moves the needle is key. Prioritize optimizing your Google Business Profile, maintaining citation consistency, generating reviews, engaging with local content, and keeping up with search trends. By applying proven strategies, you'll increase your visibility and attract more local customers.

Maximizing Google Ad Performance: The Benefits of Using Assets in Google Search Ads

Fri, 21 Feb 2025 14:41:03 GMT

Google Search Ads can be a powerful tool for businesses looking to reach their target audience at the right moment. However, simply running an ad isn’t enough to stand out and create results. To maximize visibility and engagement, advertisers should leverage Google Ads assets , formerly known as ad extensions. These additional information platforms can enhance your ads, improve user experience for your ads and website, and boost performance.

How Do Google Ads and SEO Work Together?

What Are Google Ads Assets?

Additional elements known as “assets” enhance your search advertising footprint by adding more pertinent information, like locations, phone numbers, links, promotions, and more. These resources give users more reasons to interact with your company, raise click-through rates (CTR), and enhance ad visibility. Ad performance and return on investment (ROI) can see greater results by integrating these resources into your Google Search Ads campaign .

Key Benefits of Using Google Ads Assets

Adding assets to your Google Ads creates a more robust experience for searchers, adding to the real estate you have on the SERP (search engine results page), and they offer more conversion opportunities.

Increased Click-Through Rate (CTR)

By including assets, your ads become more visually appealing and educational, which increases clicks. Sitelinks, for instance, show your visitors to specific sections of your website, including contact pages, product categories, and special deals. This increases the possibility that a user will click by providing more ways to interact with your company.

Improved Google Ad Rank and Quality Score

Google rewards well-optimized ads with better rankings. Assets contribute to a higher Ad Rank by making ads more relevant and user-friendly. A higher Ad Rank means better ad placements at a lower cost-per-click (CPC). Since Quality Score is influenced by expected CTR and ad relevance, using assets can improve your ad’s overall quality, leading to better performance in auctions.

Enhanced User Experience

Google Ads assets provide users with more valuable information upfront, reducing friction in their search journey. For instance, callout assets highlight unique selling points like “Free Shipping” or “24/7 Customer Support,” while structured snippet assets give users insights into services or product categories. These enhancements help users find what they’re looking for faster, leading to a better overall experience.

More Real Estate on the Search Engine Results Page (SERP)

Ads with assets take up more space on the search results page, pushing competitors further down. This increased visibility makes your ad stand out and captures more attention. Location assets, for example, can display your business address and distance from the user, making it easier for local customers to find you.

Higher Google Ad Conversion Rates

When ads provide more relevant information, users are more likely to take action. The call asset for your Google Ads allows users to contact your business directly from the ad, while lead form assets enable users to submit their details without leaving the search page. These direct engagement options streamline the conversion process, leading to higher conversion rates.

Cost-Effective Advertising Strategy for Google Ads

Google Ads assets improve ad performance without increasing costs. Since assets help increase CTR and relevance, they often lead to lower CPCs and better overall ad efficiency. More effective ads mean higher ROI, allowing businesses to make the most of their advertising budget.

Types of Google Ads Assets to Consider

To maximize your ad’s effectiveness, consider implementing the following Google Ads assets:

Sitelink Assets – Direct users to specific website pages.
Callout Assets – Highlight unique selling points.
Structured Snippet Assets – Showcase product categories or services.
Call Assets – Enable direct calls from search ads.
Location Assets – Display your business location for local searches.
Price & Promotion Assets – Highlight special offers and discounts.
Lead Form Assets – Capture potential customer information directly from the ad.

If you’re not currently using Google Ads assets, now is the time to start. Experiment with different asset types, track performance, and refine your strategy to maximize your advertising success.

The experts at BlinkJar Media have been helping businesses and organizations grow and thrive with Google Ads. These strategies can enhance your budget and improve your results.

Why is My Business Not Ranking in the Google Map Pack

Tue, 18 Feb 2025 19:53:53 GMT

Hey everyone, Jared here with BlinkJar . We recently had a client who was testing out her rankings in the Google 3-pack or local search results . I'm dating myself with this comparison, but the Google 3-pack is like the Yellow Pages of today. People viewing these results are at the bottom of the consumer funnel or the conversion stage. They are ready to speak to you, so they are looking for contact information like address, phone number, website, or driving directions.

Like many, our client searched popular terms centered around her business to test if her business would appear in the map pack results. She did this on her mobile phone from both her house and her office location. To her surprise, she got much different results when she searched from her home compared to her office. To gain a better perspective on why this happens, let's dive into the details of local search rankings and the Google 3-Pack results.

GET YOUR LOCAL LISTING AUDIT

What are Google's Ranking Factors for the Map Pack?

To appear in Google's Map Pack, you need to understand the key factors affecting your ranking.

Google's algorithm focuses on:

Relevance: How is the search query aligned with your business? Factors such as the keywords used in the search, business category, business description, and the consistency of how your company's name, address, and phone number (NAP) appear across the web are a few of the items that impact the relevance.
Distance: What is the geographic proximity of your business to the searcher? Businesses geographically closer to the searcher are more likely to show in the 3-map pack.
Prominence: What is your business's reputation and online visibility? Factors like online reviews , link signals, and Google Business Profile optimization are just a few of the signals that impact prominence.

What are the controllable and uncontrollable factors in Local Search Rankings?

The business can control some of Google's ranking factors, while others are entirely out of your control.

Controllable Factors:

These are elements within your power to adjust and improve:

NAP Consistency: Ensure your business information is uniform across all online platforms. There are subscription-based companies that can help with this effort.
Online Presence: Develop a robust presence through your website, social media , and other listings. A solid online presence is achieved by following the inbound marketing methodology.
Customer Reviews: Motivate customers to post positive reviews on your Google Business Profile. Be careful with this one, as you want to make it as organic as possible.
SEO: Optimize your website and Google Business Profile for local search terms. Content creation helps tremendously here.
Content: Consistently produce and share high-quality content related to your business.

Uncontrollable Factors:

These factors are outside your direct control but still impact your rankings:

User Distance: The physical closeness of a user to your business.
Proximity of Search: The particular location or area from which a user searches.

Although you cannot influence uncontrollable factors, actively focusing on the controllable ones can significantly enhance your ranking potential in local search results.

Enhancement Tips:

Regularly Update Google My Business: Keep your profile up-to-date and respond promptly to reviews. We also recommend posting consistently on your profile.
Monitor Local SEO Performance: Utilize tools to track your rankings and pinpoint areas for improvement. Tools like SEMRush and Moz are great.
Maintain Consistency: Ensure your business information is consistent across all channels. This area is often ignored but is critical to ranking in Google's 3-Map Pack.
Network Locally: Connect with other local businesses to increase your visibility. Local networking takes time, but it pays off exponentially in local search rankings.

By implementing these local search marketing best practices, you position your business for optimal visibility in Google's Map Pack, thereby enhancing your local search presence. Improved visibility means more potential customers finding you, which leads to increased leads and opportunities. Ultimately, this translates into business growth—the primary goal for any business owner.

How to Rank for 'Near Me' Searches: A Local SEO Guide

rikki@blinkjarmedia.com (Rikki Broussard) — Thu, 13 Feb 2025 21:45:08 GMT

At BlinkJar, one of the most common questions clients ask us is, "How can my business show up in Google's 'near me' searches for my location?" The answer lies in a strong local SEO strategy . Whether you run a restaurant, contracting business, healthcare practice, or retail store, optimizing for local search can significantly increase your visibility and attract more customers.

Here's how you can improve your local rankings:

Why Do "Near Me" SEO Strategies Matter?

Searches for "shopping near me" on Google Maps increased by over 100% in 2022. With higher engagement and ROI, optimizing for local search can drive more foot traffic and conversions. Google uses three key factors to determine local rankings:

Relevance – How well a business profile matches a search query. Complete and detailed profiles improve rankings.
Distance – How close a business is to the searcher's location.
Prominence – How well-known a business is, based on reviews, directory listings, backlinks, and overall web presence.

Key Strategies to Improve "Near Me" Rankings on Google Search

1. Optimize Your Google Business Profile (GBP)

Your Google Business Profile is key to appearing in Google's Local Pack (the top map results).

Claim & verify your business on Google Business Profile.
Use the correct categories (e.g., Restaurant, HVAC Contractor, Dentist, Clothing Store).
Fill out all details (name, address, phone, website, hours, services, FAQs).
Add high-quality photos—Google favors profiles with fresh, engaging images.
Post updates and promotions regularly (Google loves active profiles).
Encourage customers to check in and post pictures of their experiences.
Request and manage reviews effectively.

2. Focus on Local Keywords for Near Me Search Results

Use location-based keywords throughout your website and content:

Example: Instead of just "Best Coffee Shop," use "Best Coffee Shop in Baton Rouge."
Create location-specific pages (e.g., "Top Plumbers in Baton Rouge" or "Best Places to Shop in New Orleans").
Incorporate keywords naturally into your content , headers, meta descriptions, and image alt text.
Optimize for "near me" searches by including variations such as "plumbers near me," "dentists near me," or "best restaurants near me."

3. Consistent Name, Address, Phone (NAP) for Local Search Success

Your business information should be identical across all online listings:

Website
Social media (Instagram, Facebook, LinkedIn)
Local directories (Yelp, BBB, Chamber of Commerce, Angi, TripAdvisor)
Industry-specific directories (e.g., Zocdoc for doctors, Houzz for contractors)
Apply structured data markup to reinforce your location information for search engines.

4. Get Reviews & Respond to Every Single One of Them

Encourage satisfied customers to leave Google reviews , as quantity and recency matter.

Ask for reviews through follow-up emails, texts, receipts, or in person.
Respond to every review (positive and negative)—Google sees engagement as a ranking factor.
Example: "Thank you, John! We're glad you enjoyed your meal at Our Mom's Restaurant and Bar in Baton Rouge!"
Highlight keyword-optimized reviews on your website and social media pages.
Encourage customers to leave reviews on high-ranking sites such as Yelp, TripAdvisor, and Angi.

GET YOUR REPUTATION MANAGEMENT SCORECARD

5. Localized Content & Blogging for Near Me Searches

Create blog posts that match local searches:

"Best Places to Eat in Baton Rouge"
"How to Choose a Reliable Plumber in Gonzales"
"Top-Rated Dentists in Prairieville"
Include landmarks, neighborhoods, and local events to further optimize location-based relevance.
Utilize structured data (schema markup) to help Google categorize local content effectively.

6. Build Local Backlinks for Improved Rankings

Get mentioned on local blogs, news sites, and directories:

Partner with other local businesses for guest blogs or features.
Sponsor local events or charities and request backlinks.
Submit press releases to local news websites.
Use geocoded images with embedded metadata to strengthen your local presence.

7. Optimize for Mobile & Page Speed to Rank on Google

Since most local searches happen on mobile, your website needs to be fast and user-friendly.

Ensure mobile responsiveness.
Improve loading speed (use Google's PageSpeed Insights to check performance).
Simplify navigation for a better user experience.
Use location-based call-to-action buttons, such as "Call Now" or "Get Directions."

8. Optimize On-Page SEO

To connect with people who are searching "near me" keywords in your locations, follow these best practices:

Optimize Title Tags – Include "near me" and location-based keywords in the title tags of your page .
Write Meta Descriptions – Encourage click-throughs with compelling meta-descriptions .
Follow EEAT Guidelines – Ensure your content demonstrates (EEAT) experience, expertise, authoritativeness, and trustworthiness.
Build Internal Links – Strengthen your site's SEO with interlinked location-specific pages.
Use Geocode Images & Alt Text – Embed location data in images to improve local ranking.
Implement Schema Markup – Use Local Business Schema to provide Google with structured location data.

At BlinkJar, we follow a proven process to optimize our clients' online presence. By implementing these strategies, your business is more likely to appear in Google's Local Pack and "near me" searches, making it easier for potential customers to find and choose you. Ultimately, our goal is to drive more traffic and leads —delivering the results you hired us for in the first place.

2025 Social Media Success: Harnessing Employee Engagement

rikki@blinkjarmedia.com (Rikki Broussard) — Tue, 28 Jan 2025 18:14:03 GMT

Incorporating employees into your social media plan can be a powerful strategy that drives engagement, boosts credibility, and strengthens your brand. Here are the key reasons why leveraging your employees in your social media efforts is a game-changer, along with practical tips to get started.

Humanize Your Brand on Social Media

Your employees bring a personal touch to your brand, making it more relatable and authentic. People connect better with faces and stories than they do with logos and corporate messaging. Featuring employees in your content helps your audience see the human side of your company , fostering deeper emotional connections.

Expand Your Social Media Reach

Employee advocacy is a powerful tool for content marketing . When employees share company content featuring them on their profiles, it significantly expands your brand's reach, and exposes your brand to new audiences, many of whom may not follow your official accounts. This ripple effect can amplify your message far beyond your existing network.

Boost Your Social Media Credibility

Messages shared by employees often come across as more genuine and trustworthy than traditional corporate communications. When employees talk about their experiences or promote the company they work for, it adds an extra layer of authenticity that resonates with audiences. Their endorsements can significantly enhance trust in your brand.

Showcase Company Culture on Social Media

Highlighting employees on your social media channels is an excellent way to showcase your workplace environment and values. Sharing stories about your team, whether through spotlights or behind-the-scenes content, helps paint a picture of your company culture. This not only engages your audience but also attracts top talent who align with your values.

Increase Your Social Media Engagement

Content featuring employees often outperforms other types of posts in terms of likes, comments, and shares. This is because people love seeing the faces and stories behind a brand. It creates a sense of community and fosters stronger connections with your audience, both internally and externally.

Encourage Collaboration and Morale on Social Media

Involving employees in your social media efforts fosters a sense of ownership and pride in the company. It strengthens internal engagement, builds a team-oriented culture, and creates opportunities for employees to collaborate on creative projects. Recognizing their contributions can also boost morale.

Offers Diverse Perspectives on Social Media

Your employees bring unique insights, expertise, and creativity to the table. By featuring a variety of voices, you can create fresh, engaging content that appeals to a broader audience and expands your content reach . This diversity not only enriches your social media presence but also demonstrates the multifaceted nature of your organization.

Leverage Social Media for Brand Advocacy

Empowering employees to share their positive experiences can turn them into enthusiastic brand ambassadors. This organic advocacy is often more impactful than traditional marketing efforts because it comes from a genuine place. People trust personal recommendations over advertisements, making this social media strategy highly effective.

Tips for Successfully Incorporating Employees into Social Media

Provide Clear Guidelines : Ensure employees know what they can share and how to maintain brand consistency . A social media policy or set of best practices can be helpful.
Create Opportunities : Feature employees in spotlights, behind-the-scenes content, or "day-in-the-life" posts. Encourage them to share their expertise or personal stories related to the company.
Offer Training and Tools : Provide resources and training to make participation easy and enjoyable. This could include workshops, templates, or access to social media scheduling tools .
Recognize and Reward Contributions : Celebrate employees who actively contribute to your social media efforts. Whether it's through shoutouts, incentives, or internal recognition, showing appreciation can encourage continued participation.

By involving employees, your social media strategy becomes more dynamic, authentic, and effective. It's a win-win approach that not only engages your audience but also fosters a positive and collaborative company culture.

Why Website Accessibility Matters and How to Test It

rikki@blinkjarmedia.com (Rikki Broussard) — Mon, 20 Jan 2025 17:45:25 GMT

Website accessibility ensures that all users, including those with disabilities, can easily navigate and interact with a site. Accessibility is an ever-changing landscape that requires consistent attention and effort. As technology advances and user needs evolve, regular monitoring and updates are essential to ensure your website remains inclusive and compliant with the latest Web Content Accessibility Guidelines (WCAG). Whether you're adding new features, redesigning pages, or updating content, it's critical to prioritize accessibility at every step. Doing so not only ensures a seamless user experience but also reflects your commitment to creating an equitable online environment.

How Can I Test My Website's Accessibility?

Testing your website for accessibility doesn't have to be overwhelming, but it needs to be ongoing. Here are the primary methods to assess your site's compliance and usability for people with disabilities:

1. Partner with Accessibility Experts

Web accessibility experts can perform detailed manual assessments of your website. These professionals don't just identify compliance issues—they provide actionable recommendations tailored to your site. Importantly, reputable experts involve people with disabilities in the testing process.

2. Use Automated Tools

Automated tools are a quick and efficient way to identify potential accessibility issues . Simply submit your website's URL, and an audit will be performed within seconds. You'll receive a score indicating whether your site is compliant, semi-compliant, or non-compliant, along with a detailed report of any issues found.

3. Combine Both Methods

The best approach is to use a combination of automated tools and manual testing. Automated tools can quickly identify most issues, while experts can dig deeper to assess the real-world impact of those issues and provide comprehensive solutions.

Why Is Website Accessibility Important?

Equal Access Is a Right

Every person deserves the opportunity to engage with online environments. For over 25% of American adults who identify as having a disability, an inaccessible website creates unnecessary barriers to information, products, and services. By prioritizing accessibility, you help ensure your website is welcoming and inclusive for everyone.

It's Good for Business

The disability community and their families wield over $13 trillion in disposable income. By creating a modern, accessible website , you not only demonstrate respect for this audience but also open your business to a larger market. An inclusive website fosters trust, encourages engagement, and increases the likelihood of conversions from individuals who can navigate and enjoy your site seamlessly.

Making your website accessible isn't just the right thing to do—it's a way to grow your audience and ensure everyone can engage with your content. Ready to find out where your website stands? Partner with BlinkJar and take the first step toward a more inclusive digital presence.

Baton Rouge Digital Marketing Agency: How Do SEO and Google Ads Work Together?

Mon, 30 Dec 2024 17:24:23 GMT

Search Engine Optimization (SEO) and Google Ads are two distinct but complementary strategies for increasing your online visibility. While SEO focuses on organic, unpaid search results, Google Ads leverages paid advertising to instantly put your site near the top of a search engine results page.

How SEO and Google Ads Work Together

Google Ad s and SEO work together to produce a synergy that can significantly increase website traffic and leads. Keyword research is a significant component of both tactics. By identifying the terms that work best for generating clicks and conversions, Google Ads campaign insights can help you refine your SEO approach .

Your Google Ads campaigns gain indirectly from SEO initiatives like producing excellent content and streamlining the architecture of your website. A better user experience from a well-optimized website will raise your Google Ads Quality Score , which can result in lower costs and better ad placements. Brand exposure and visibility can also be increased using Google Ads. Over time, your organic search rankings can benefit from this enhanced brand awareness.

Improve Your Marketing with Pay-Per-Click and Search Engine Optimization

Google Ads and SEO both offer helpful information that you can use to improve your marketing. You can better understand your target demographic and make better decisions for your online marketing goals by leveraging data from both platforms. As your SEO efforts gain traction and your website starts to rank higher organically , you could gradually reduce your Google Ads spend while still maintaining a strong online presence.

SEO and Google Ads are not mutually exclusive; they are complementary strategies that can work together to help you achieve your online marketing goals. By combining organic and paid search efforts, you can maximize your online visibility, attract more customers, and drive significant growth for your business.

For over a decade, BlinkJar Media has been helping businesses and organizations of all sizes grow through organic and paid digital marketing . Maximize your marketing efforts and contact BlinkJar Media today!

Why Digital Accessibility Must Be a Priority in 2025

Wed, 18 Dec 2024 22:29:41 GMT

How BlinkJar Media is Helping Businesses Create Inclusive Online Experiences

As we step into 2025, one thing is clear: accessibility in the digital world is no longer a "nice-to-have"—it's a must. Websites, apps, and online tools are essential to everyday life, from shopping and scheduling appointments to accessing news and education. But for millions of people with lifelong or even temporary disabilities, navigating the digital world can still feel like an uphill battle.

At BlinkJar Media , we believe that the internet should be accessible to everyone. That's why we're helping businesses prioritize web accessibility by leveraging powerful tools like AccessiBe , Audio Eye and UserWay . These platforms streamline the process of ensuring websites meet accessibility standards, making it easier for companies to open their virtual doors to all users.

Why Online Accessibility Matters More Than Ever

It's About People : According to the World Health Organization, over 1 billion people live with some form of disability. Whether it's visual impairments, mobility challenges, or cognitive conditions, digital barriers can prevent people from fully participating in online life.
It's About Business : Making your website modern and accessible doesn't just foster inclusion—it's good for your bottom line. An accessible website allows you to reach a broader audience, improve user experience, and build trust with customers who value inclusivity.
It's About Compliance : Legal requirements for accessibility are becoming more rigorous. Non-compliance with standards like the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA) can result in costly lawsuits and damaged reputations. Proactive accessibility measures help businesses mitigate risks while doing the right thing.

By opening up your website to 15% of the global population that lives with a disability, you’re tapping into a market with a spending power of $8 trillion!

Tools That Simplify Online Accessibility

Web accessibility may sound complex , but with advancements in technology, it's more achievable than ever. Look for platforms that include the following:

24/7 Monitoring to ensure websites remain accessible as new content is added.
Automated Scans and Adjustments to fix common accessibility barriers.
Compliance Audits to align websites with evolving standards.
Litigation Support that provides a comprehensive set of actions, information, and recommendations.

At BlinkJar Media, we use these tools to help our clients take a proactive approach to accessibility—no matter their industry or website size.

Source: Accessibe

Is Your Website Ready for Everyone?

As the digital world continues to evolve, one thing remains constant: accessibility benefits everyone. By prioritizing inclusion, businesses don't just improve experiences for users with disabilities—they create cleaner, more user-friendly websites for all visitors.

As we move forward into 2025, we're proud to help businesses lead the charge toward a more inclusive digital future. Whether you're starting from scratch or improving an existing site , we're here to make accessibility simple, achievable, and impactful.

If you're ready to ensure your website is accessible, compliant, and user-friendly, let's talk.

2025 Video Marketing Trends: Leveraging Video to Attract and Retain Customers

Wed, 04 Dec 2024 22:17:03 GMT

As we head into 2025, one thing is clear: video content is no longer optional in the world of marketing. Using video to promote your product, service, or brand has become one of the most powerful tools for building awareness , creating trust, and driving conversions. Consumers are increasingly drawn to quick, engaging, and visually compelling experiences, shifting their preference toward video over other forms of content. Here’s why your 2025 marketing strategy can’t afford to leave video on the cutting room floor.

The Rising Popularity of Video Content

Recent studies show that the average person spends over 100 minutes per day watching online videos, with platforms like YouTube, TikTok, and Instagram Reels dominating screen time. Consumers want bite-sized, captivating content that entertains and informs, making video the perfect medium to meet these demands.

Businesses that lean into this trend are seeing significant returns. Short-form videos have skyrocketed in popularity, offering brands a chance to connect with audiences in mere seconds. Whether it’s an engaging TikTok challenge, a creative reel, or a behind-the-scenes vlog, video content is where your customers are spending their time.

View our video packages

Using Video to Attract New Customers

In a crowded digital landscape, video is a magnet for your target audience, attracting new customers with its ability to engage, inform, and persuade viewers in a unique way. It combines visuals, sound, and motion to craft a compelling narrative . This mix of elements captures attention more effectively than static text or images.

Creating content featuring your team or customers humanizes your brand, builds trust with your audience , and makes your brand relatable. Video can be used to educate and entertain, providing value to potential customers in a way that keeps them coming back for more.

Boost Consumer Engagement and Retention

Video is incredibly effective at keeping your audience engaged . Research shows that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This makes it a critical tool for delivering your brand’s message in a way that sticks.

Through storytelling, brands can forge emotional connections with their audience. Videos can bring your mission, products, and people to life, creating a more personal and memorable experience. A well-crafted video doesn’t just inform; it inspires, leaving a lasting impression that static content can’t match.

Improve Your Website Conversion Rates

If you’re looking to boost your bottom line, video is one of the most effective tools you can deploy. Studies have consistently demonstrated the impact of video on consumer decision-making, with evidence showing that including a video on a landing page can increase conversions by up to 80%. This powerful statistic isn’t surprising when you consider that video delivers key information quickly, clearly, and in an engaging format that caters to the needs of modern consumers .

From product demonstrations to customer testimonials , video helps answer questions and overcome objections. For example, a short explainer video can illustrate the benefits of a product far better than a written description, while a heartfelt testimonial can build trust and credibility. In a competitive market, these moments can make all the difference in turning a prospect into a loyal customer.

Increase SEO with Video

Video isn’t just good for engagement—it’s great for SEO. Search engines prioritize content that keeps users on a page longer, and video does exactly that. Websites with compelling video content entice users to stick around , signaling to Google that your content is valuable.

To maximize this benefit, businesses can optimize their videos with keyword-rich titles, descriptions, and tags. Embedding videos on your website and creating transcripts can also improve search visibility and accessibility.

Video is no longer just a “nice-to-have” in your marketing strategy—it’s a necessity. Its ability to attract, engage, and convert is unparalleled, and its popularity shows no signs of slowing down. By prioritizing video in your 2025 marketing plan, you’ll not only meet your audience where they are but also stay ahead in an increasingly competitive landscape.

How Responsive Design Enhances Website Performance and SEO

Tue, 05 Nov 2024 21:14:06 GMT

Responsive design is a crucial web development strategy that ensures your website adjusts seamlessly to various screen sizes, offering an optimal user experience across all devices. Whether visitors access your site on a desktop, tablet, or smartphone, a responsive design guarantees your content displays correctly and functions efficiently.

REQUEST A FREE SITE AUDIT

Boost User Experience with Responsive Web Design

One of the primary benefits of responsive design is the improved user experience. Visitors won't need to pinch, zoom, or excessively scroll to navigate your site. A responsive layout ensures users can easily browse your content, enhancing engagement and reducing frustration.

With better navigation and usability, responsive websites see lower bounce rates and extended site visits, which directly contribute to higher user satisfaction and improved conversion rates.

“Throughout the website building process, the BlinkJar team demonstrated professionalism and creativity, effectively transforming our outdated site into a visually captivating and user-friendly platform. BlinkJar not only modernized our website but also exceeded our expectations in both design and functionality.”

- Ash Abbott, MPress

Improve SEO with a Mobile-First Website Design

Search engines like Google prioritize mobile-friendly websites in their search rankings. Implementing a responsive design ensures your site meets Google's mobile-first indexing standards, increasing your chances of ranking higher in search results .

Additionally, managing a single responsive site, rather than multiple versions for different devices, simplifies your SEO efforts. It allows search engines to efficiently crawl and index your site, improving your overall SEO performance .

Reduce Website Bounce Rates and Increase Engagement

Responsive design improves load times by optimizing images and minimizing unnecessary code. Faster load times are essential for keeping visitors on your site, reducing bounce rates, and enhancing user satisfaction.

Websites with faster load times typically see better performance metrics, including higher average session durations and lower bounce rates. These are critical indicators of a successful, well-optimized website .

Benefits of a Responsive Website Design

As new devices with varying screen sizes and resolutions continue to emerge, a responsive design ensures your website remains accessible and functional. This adaptability protects your site against future technological changes and evolving user behaviors.

Investing in responsive design now will save time and resources, as your site will be well-equipped to handle the changing digital landscape. Offering a consistent, high-quality experience for all users boosts both your performance and your long-term success.

Why Every Website Needs Responsive Design

Responsive design isn't just a trend—it's a vital part of modern web development . From enhancing user experience and boosting SEO to improving load times and future-proofing your site, the benefits are clear. Let the experts at Blinkjar Media incorporate responsive design into your website strategy ensures you stay competitive in today's mobile-driven world.

BlinkJar Bears It All for Geaux Grizzly

jared@blinkjarmedia.com (Jared Broussard) — Fri, 01 Nov 2024 12:30:00 GMT

Hello everyone! It's Jared Broussard from BlinkJar Media . This November, I’m participating in the Geaux Grizzly Campaign to raise funds for the Mary Bird Perkins Cancer Center . Along with nine other men from Baton Rouge, we’re growing our beards to support cancer research and patient care.

Why am I growing a beard?

The beard is more than just a bit of facial hair—it’s a powerful symbol. Like many of us, I have numerous family and friends affected by various forms of cancer. At BlinkJar, our team has connections across the nation, each with their own stories of how cancer has touched their lives. Growing a beard for the month of November might seem like a small gesture, but it's our way of raising awareness and showing solidarity against a disease that impacts so many. Every whisker grown and every dollar raised this month goes towards making a difference in the lives of those battling cancer.

What’s the Geaux Grizzly Campaign?

It's about who can raise the most money for the Mary Bird Perkins Cancer Center, with some beard-growing fun thrown in for good measure. The real winners are the patients and families who benefit from every dollar we raise.

Buzzworthy Beards at BlinkJar

At BlinkJar, we're known for generating buzz through our inbound marketing strategy , so naturally, we're bringing our A-game to a cause that matters. Given that I'm the only male in BlinkJar's Baton Rouge office , keeping the beard game strong falls squarely on my shoulders—no pressure, right? But don't worry, the suspense isn’t all on the beard front. Just wait until you see how our female team members at BlinkJar creatively and spiritedly step up to support the cause. Trust me, you're in for a real treat!

Celebrating Our Furry Friends

On my campaign page , you'll see our newest BarkJar family member, Winston. He's stepping up as our mini mascot to help launch this campaign. We know you love showcasing your pets too, so we encourage you to share a photo of your pet on our social media using #GeauxGrizzly2024. For every photo shared, BlinkJar will donate $10 to help fight cancer.

How You Can Help the Cause

Donate: The most important way you can support the campaign is by donating directly on my Geaux Grizzly fundraising page . Every dollar goes a long way in making a difference.
Matching Donation Days: Look out for days when we’ll match donations to double the impact of your contribution. We will be sharing this information across all of our social media platforms, so please follow us to stay in the know.
Share a Pet Photo: While showcasing your pets, remember each photo posted with #GeauxGrizzly2024 triggers an additional $10 donation from us.

Your support is crucial. Let’s work together to make this year’s Geaux Grizzly Campaign a success. Follow our updates, share your photos, donate, and help us spread the word. Ready to get involved? Let’s do this!

Baton Rouge SEO Experts: A Search Engine Optimization Checklist

Tue, 29 Oct 2024 16:28:32 GMT

SEO, search engine optimization , is essential for a business's website because it directly impacts visibility in search engine results, helping potential customers find your products or services. With effective SEO, your site can rank higher on Google and other search engines, leading to increased organic traffic and brand credibility. This is crucial for staying competitive, as consumers often trust top-ranked sites more and are more likely to click on them. By optimizing your website for SEO , you’re investing in long-term growth by attracting relevant visitors and ultimately driving more conversions and revenue.

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What are the Essential SEO Components for Your Website?

Effective SEO relies on a few essential steps that include keyword optimization, high-quality content, on-page SEO , technical SEO, and backlinks . On-page SEO, such as using proper headings, meta descriptions, and alt text, improves readability and relevance. Technical SEO focuses on site speed, mobile-friendliness, and secure connections (SSL). Together, these components work to improve your site’s ranking, drive traffic, and enhance your user’s experience.

Website Page Titles and Descriptions

Adding a concise, keyword-rich title will help search engines index your content. Also, creating a short, relevant description that describes what each page is about and the expertise of your company is helpful in driving engaged traffic.

SEO Descriptions for Each Website Page

Every page, blog post , and service should have a unique SEO description that summarizes its content. These are called meta descriptions and provide a preview of what each page contains on a search engine results page, or SERP.

The Importance of Website Page Titles

Page titles are vital for SEO as they tell search engines and users what each webpage is about, making it easier for search engines to index content accurately. A well-crafted page title includes relevant keywords that match what people are searching for, helping the page rank higher in search results. Page titles are also one of the first things users see in search engine results, so a clear, descriptive title can increase click-through rates by attracting more visitors.

Website Design for Online Branding

Website design plays a crucial role in online branding, serving as the digital face of a business and influencing visitors' perceptions from the moment they land on a page. A well-designed website can align with your brand’s visual identity , including your logo, colors, and fonts, while also reflecting your brand’s voice and values. Consistency in design builds trust and familiarity, helping to establish credibility and set the business apart from competitors. With user-friendly navigation, mobile responsiveness, and engaging visuals, a strong website design not only captures attention but also fosters a positive experience, encouraging visitors to stay longer, explore more, and ultimately engage with the brand.

What is a Website Browser Icon (Favicon)?

A favicon strengthens brand visibility on search engines and browser tabs.

Social Sharing Images for Your Website

Social media images help represent your business consistently across social platforms.

Custom 404 Pages for Your Website

Use links to direct visitors to main pages if they encounter a broken link, reducing bounce rates and retaining visitor engagement.

3 Keys to Website Domain and URL Structure

Connect a Custom Domain: Using a branded website domain boosts search ranking and makes your agency easier to find.
Enable SSL: Confirm SSL is enabled to secure your site and avoid search penalties.
URL Slugs: Ensure each page’s URL is readable and descriptive. Avoid random characters, and include your page’s main keywords.

Location Information on Your Website

Include your location on your site and create a Google Business Profile will make it easier for potential clients to find you in local searches.

What Needs to be Done After Publishing Your Website

Website Verification & Indexing: Verify your site with Google Search Console and Bing Webmaster Tools to manage your presence across major search engines.
Connect Google Analytics to Your Website: Track visitors, keyword performance, and campaign effectiveness with Google Analytics.
Enable AMP for Blogs: AMP creates a faster, stripped-down version of your blog posts for mobile users.

Following these steps can help position your business for maximum online visibility. For over a decade, BlinkJar Media has been helping businesses and organizations be found online, driving traffic, leads, and customers and clients to their websites. Reach out to BlinkJar today for a consultation about how to maximize your online presence.

Benefits of Infographics: How to Optimize Infographics for SEO

rikki@blinkjarmedia.com (Rikki Broussard) — Thu, 03 Oct 2024 15:51:15 GMT

Visuals have become a critical part of communication. Among these, infographics stand out as a powerful way to convey complex information quickly and effectively. When done right, infographics not only engage your audience but can also significantly boost your search engine optimization (SEO) efforts.

Why Are Infographics So Powerful?

Infographics combine visuals, data, and minimal text to present information in a way that's easy to digest. Here are a few reasons why they're so effective:

1. Attention-grabbing: Humans process visuals 60,000 times faster than text, which means infographics are more likely to capture your audience's attention quickly.

2. Highly Shareable: Infographics are highly shareable across social media platforms , increasing your chances of getting high-quality backlinks.

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3. Improves User Experience: Infographics enhance user experience by making content more enjoyable, which can reduce bounce rates and improve time spent on your website—both factors that influence SEO.

4. Great for Visual Learners: About 65% of people are visual learners, meaning infographics are often one of the most effective ways to communicate with the majority of your audience.

5. Simplifies Complex Data: Infographics make complex data or processes easier to understand, which can be helpful for topics that require a lot of explanation.

How Can Infographics Boost SEO?

Infographics can play a significant role in improving your website's SEO in several ways:

1. Increased Backlinks: When people find your infographic useful, they are more likely to share and link back to your website, which enhances your domain authority and improves your ranking on search engines.

2. Higher Engagement Rates: Infographics tend to keep users engaged for longer periods of time, lowering bounce rates and signaling to search engines that your site offers valuable content.

3. Improved Social Shares: Since these graphics are visually appealing, they tend to get more shares on social media. The more your content is shared, the more visibility and referral traffic your website can gain.

4. Keyword Optimization Opportunities: Infographics offer opportunities to include relevant keywords in titles, alt text, descriptions, and surrounding content, which can increase your chances of ranking in image searches.

How Do You Optimize Infographics For SEO?

To truly harness the power of infographics and maximize their impact, it is crucial to create them with search engine optimization (SEO) in mind. By ensuring that your infographics are SEO-friendly, you can boost their visibility and reach a wider audience.

1. Choose the Right Keywords: Before you start designing your infographic, identify the keywords you want to rank for. Incorporate these keywords into the infographic's title, URL, meta description, and the blog post or page that houses the infographic. This will help search engines understand the relevance of your content .

2. Optimize the File Name and Alt Text: Once your infographic is created, name the file using relevant keywords instead of generic names like "infographic1.jpg." Additionally, include alt text that describes the infographic and incorporates keywords. This will help your infographic appear in image search results and improve accessibility.

3. Compress the Image File: Large image files can slow down your website, which negatively impacts SEO. Compress your infographic without sacrificing quality to ensure fast loading times. Tools like TinyPNG or Adobe Photoshop's "Save for Web" feature are great for reducing file sizes. Some CMS platforms like Duda automatically compress and optimize images to improve website performance.

4. Create a Supporting Blog Post: While infographics can stand alone, pairing them with a blog post that elaborates on the data or concepts can offer additional SEO benefits. Use this opportunity to target long-tail keywords and create more in-depth content around the infographic topic.

5. Add Social Sharing Buttons: Make it easy for users to share your infographic by including social sharing buttons. The more shares your infographic gets, the more referral traffic and potential backlinks you'll earn, which can enhance your SEO.

6. Use Structured Data: To help search engines better understand your content, use structured data (schema markup). Structured data can make your infographic eligible for rich snippets in search results, increasing the likelihood of people clicking through to your site.

7. Track Performance: Use tools like Ga4 and Google Search Console to track how well your infographic is performing in terms of views, shares, and backlinks. This data can inform your future infographic strategies and improve SEO outcomes over time.

Infographics are more than just visually appealing content; they are powerful SEO tools that can enhance your online visibility and drive more organic traffic to your site. By optimizing your infographics for search engines, you can leverage this medium to not only engage your audience but also improve your search rankings.

When designing your next infographic, remember to think strategically about SEO optimization from the outset. A well-optimized infographic can become a valuable asset in your overall content marketing strategy.

Social Media Engagement Strategy: Understanding the HBO Method

rikki@blinkjarmedia.com (Rikki Broussard) — Tue, 01 Oct 2024 21:26:22 GMT

When creating social media posts , finding the right words that attract and engage your audience is a consistent challenge. Fortunately, there are many different strategies for writing effective social media content, with one of the most powerful being the HBO Method—Hook, Buy-In, and Offer. This approach streamlines your content creation process and boosts engagement with your content by effectively capturing attention, building connections, and driving action. Before you ask, no, this HBO Method won't get you free access to the streaming service or app, but it will make your social media as engaging as a hit series!

How to Create Engaging Social Media Hooks

The first step in the HBO Method is creating a hook that grabs your audience's attention right off the bat. You have only a few seconds to make an impression, so your hook needs to be strong and captivating.

Think about what makes your content unique and how you can present it in a way that immediately draws people in. Whether it's a provocative question, a striking visual, or a compelling headline, your hook should entice your audience to want to know more.

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Effective Strategies to Build Buy-In on Social Media

Once you've captured your audience's attention, the next step is to build buy-in. This involves creating content that resonates with your followers and encourages them to engage with you. It's about establishing a genuine connection and fostering a community.

Share valuable information, tell relatable stories, and ask for your audience's input. Engaging with comments, likes, and shares helps to create a two-way conversation, making your followers feel valued and more connected to your brand.

Turning Social Media Engagement into Action

The final component of the HBO Method is making an offer that your audience can't resist. After capturing their attention and building a connection, it's time to present a clear and compelling call to action .

Whether it's a special discount, exclusive content, or a limited-time offer, your goal is to convert the engagement you've built into a tangible action. Make sure your offer is easy to understand, act upon, and highlight the benefits to your audience.

What are some examples of the HBO Method?

Here are two examples of the HBO method in action. In the first, the hook, buy-in, and offer are all presented in the caption. In the second, the image captures the user's attention, while the caption delivers the buy-in and offer.

The HBO Method presents an effective approach to achieving social media success, whether that's organic or paid social media posts . By incorporating a hook, buy-in, and an offer, you can expect growth in likes, shares, and comments as you refine your social media engagement skills. Effective social media is an ongoing process that requires constant monitoring and adjustment. Let the BlinkJar Media team enhance your social media strategy and propel your online presence to new heights. Contact us today for a free consultation .

The Key Factors in SEO for Driving Website Traffic and Success

Mon, 30 Sep 2024 20:34:48 GMT

For businesses trying to boost their online presence and generate organic traffic, search engine optimization , or SEO, is an essential tactic. But SEO is more than just adding keywords to your content. It requires several different strategies that work together to put your website in front of the people you want and need.

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1. Keyword Research and Website Optimization

Researching keywords is the cornerstone of SEO. By choosing keywords for your target audience, you can make sure that your content shows up in search results that are pertinent to your business and goals. However, it’s not just about selecting any term; it’s about discovering keywords with the perfect balance of search volume and competition.

While short, popular keywords may be difficult to rank for, long-tail keywords (more specific phrases) often have less competition and attract highly targeted traffic. Once you’ve identified your keywords, it’s important to use them naturally throughout your content, especially in critical places like titles, headers, meta descriptions, and the body of the text. But avoid keyword stuffing, which can lead to penalties from search engines.

2. High-Quality Content for Your Website

One of the key components of SEO is producing content that is interesting , educational, and of the highest caliber. Content that offers genuine value to users by addressing their queries or resolving their issues is given priority by search engines.

Your content should be relevant to the target keywords and offer insightful information. Content that directly addresses user intent will rank higher. In many cases, longer, well-researched content ranks better because it provides more comprehensive answers. However, quality is more important than quantity—content should be detailed without being repetitive or padded. Regularly updating your content or adding new blog posts can also help improve your ranking, as search engines often prioritize fresh content.

3. Your Website’s On-Page SEO

On-page SEO refers to optimizing individual web pages to rank higher and earn more traffic from search engines. Key on-page factors include:

Title Tags: A well-crafted title tag is crucial. It should be concise, include the main keyword, and clearly describe the content of the page .
Meta Descriptions: These should also include the target keyword and give a brief, enticing summary of the page to encourage clicks from the search results .
Header Tags (H1, H2, H3): Using header tags helps search engines understand the structure of your content, improving readability and SEO.
Internal Linking: Linking to other relevant pages on your website can help spread link equity, improve navigation, and enhance user experience.

4. Technical SEO for Your Website

Technical SEO focuses on improving the backend structure of your website to ensure it is easily crawled and indexed by search engines. It includes:

Website Speed: Slow-loading websites are penalized by search engines and frustrate users. Optimizing site speed can lead to better rankings and user engagement.
Mobile-Friendliness: With the majority of users accessing the web via mobile devices, ensuring your website is responsive and mobile-friendly is critical for ranking well in search engines.
Crawlability: Search engines use bots to crawl and index websites. Ensuring that your site is free from broken links, has a clean sitemap, and uses robots.txt correctly helps in smooth crawling and indexing.
SSL Certificates: Security is another important ranking factor. Having an SSL certificate (HTTPS) protects user data and signals to search engines that your site is trustworthy.

5. User Experience (UX) of Your Website

Search engines are placing increasing importance on user experience as a ranking factor. A website that is easy to navigate, fast, and provides a great overall experience will rank better.

Bounce Rate and Dwell Time: A high bounce rate (users leaving the site quickly) can indicate to search engines that your site isn’t providing value, negatively affecting your rankings. Conversely, if users spend a lot of time on your site (dwell time), it signals high engagement, which can boost your rankings.
Mobile Usability: Websites that offer an excellent mobile experience perform better in rankings. This includes easy navigation, readable fonts, and quick load times on mobile devices.

6. Backlinks and Domain Authority for Your Website

Backlinks are one of the most influential ranking factors in SEO. When other reputable websites link back to your site, it signals to search engines that your content is authoritative and trustworthy .

Quality over Quantity: Not all backlinks are created equal. A few high-quality backlinks from authoritative sites are far more valuable than many links from low-quality or spammy websites.
Natural Link Building: Search engines favor natural backlinks that are earned due to the quality of your content rather than paid or manipulative links.

7. Local SEO for Your Business

For businesses with a physical location or service area, local SEO is crucial . Optimizing for local search results helps businesses attract customers from a specific geographic area.

Google My Business: Ensure your Google My Business profile is complete and accurate, including business name, address, phone number, hours of operation, and customer reviews.
Local Keywords: Incorporate location-specific keywords to attract local customers.

8. Digital Marketing Analytics and Monitoring

Regularly monitoring your website’s performance and marketing analytics and making adjustments based on data is vital for ongoing SEO success.

SEO Tools: Tools like Google Analytics, Google Search Console, and SEMrush can help track keyword rankings, traffic, and other important metrics.
Regular Audits: Performing regular SEO audits ensures your website remains optimized, helping you identify areas for improvement and adapt to search engine algorithm updates.

SEO is an ongoing process that requires attention to detail, constant adaptation, and a focus on delivering the best user experience. For over a decade, BlinkJar Media has been helping businesses and organizations maximize their digital marketing efforts and online presence. Contact BlinkJar Media for the latest expertise in SEO strategies that get your website found and grow your business!

3 Ways to Expand Your Content Reach

Wed, 18 Sep 2024 18:59:17 GMT

When I first started writing blogs, I was so eager to finish one that after I hit publish, I’d move on without a second thought. But as I've deepened my understanding of the marketing flywheel and watched the digital landscape evolve, I've come to realize that publishing a blog is just the start!

After you've researched, written, optimized, and hit publish, the work on your blog doesn't stop there. Writing a blog is just the beginning of your content journey. To ensure your hard work pays off and reaches as many eyes as possible, it's essential to think beyond just publishing. Here are three practical ways to expand your blog's reach after you've hit the publish button.

1. Share Your Blog On Social Media

Social media marketing platforms are a powerful tool for amplifying your blog's reach. Here's how you can leverage them effectively:

Select the Right Digital Platforms: Not all social media platforms are created equal. Choose the ones where your target audience spends most of their time. LinkedIn is great for B2B content, Instagram and Facebook are great for B2C content, TikTok is great for trending topics, and so on.

Create Engaging Social Posts:

Don't just drop the link and leave.
Craft engaging posts that spark curiosity.
Use a catchy headline, include a question, or highlight a key takeaway to draw attention. We encourage using the HBO method when applicable.

Learn More About The HBO Method For Social Posting

Use Hashtags and Mentions: Hashtags can extend your reach to people interested in similar topics. Mentioning relevant influencers or brands in your posts can also increase visibility.

Share Multiple Times:

Don't be afraid to share the same blog post multiple times.
Tailor each post slightly for different platforms and time slots to reach different segments of your audience.
Use different creative each time.

For instance, you can share a new image, video, or infographic each time you make a new post.

2. Create An Infographic From Your Blog

An infographic can turn your blog's key points into an engaging, easy-to-understand visual. Here's why infographics are a powerful resource:

Visual Appeal: Infographics catch the eye and can convey complex information quickly. They are especially effective on platforms like Pinterest and Instagram.

Shareability: People love sharing infographics. A well-designed infographic can increase your content's chances of being shared, which leads to more backlinks and traffic to your blog.

Repurpose Content: Creating an infographic is a great way to repurpose your blog content. Pull out the main points, statistics, and insights to create a visually compelling piece that complements your written content. Even without a graphic designer, free tools like Canva make it simple to create infographics that fit your brand.

SEO Benefits: Infographics can enhance your SEO efforts. By including relevant keywords and phrases in the infographic and its description, you can improve your chances of ranking higher in search results.

3. Turn Your Blog Into A Video

Video content is more popular than ever, and turning your blog into a video can tap into this trend. Here's how to do it:

Repurpose Your Blog Content: Use your blog as a script for your video. Highlight the main points, use engaging visuals, and add a personal touch to make it more relatable.

Choose the Right Format: Depending on your audience and platform, choose the correct video format. A short explainer video works well for social media, while a longer, in-depth video might be better for YouTube or a webinar.

Add Value with Visuals: Use images, animations, or slides to enhance the viewer's experience. Visuals can help explain complex ideas and keep viewers engaged.

Include a Call to Action:

Encourage viewers to read your blog for more information.
Sign up for a newsletter.
Follow your social media channels.

Keep your blog from gathering dust after hitting publish. By sharing it on social media, creating an infographic, and making a video, you can significantly expand its reach and impact. These marketing strategies not only help drive more traffic to your blog but also engage your audience in different ways, increasing the chances of converting them into loyal followers or customers. So, roll up your sleeves and start maximizing the potential of your blog content today!

Digital Ad Creative Fatigue: Reaching New Audiences with Fresh Content and Formats

Wed, 04 Sep 2024 18:02:44 GMT

In the crowded digital landscape, maintaining audience engagement is more challenging than ever. One of the key hurdles marketers face is creative fatigue, where repeated exposure to the same ads leads to a drop in audience interest and engagement. To avoid this, it's crucial to continuously introduce new content and explore fresh formats that captivate both existing and new audiences.

Empower your marketing strategy by diversifying your approach. Instead of sticking with a single type of ad, use a variety of formats, such as videos, static images, and carousel ads. This strategy not only keeps your current audience engaged but also helps you tap into new segments by catering to different preferences and behaviors. Fresh content tailored to each format can reinvigorate your brand's presence, making it more appealing and memorable.

Exploring new audiences means creating tailored messages that resonate with different demographics or interests. By consistently rotating your creative assets and experimenting with new formats, you can ensure your digital ads stay fresh, ensuring they remain effective and relevant. Check out the infographic below to learn more about identifying new audience segments, creating engaging content , and utilizing various ad formats to keep your campaigns fresh and impactful.

The Intersection of Graphic Design and SEO: How Graphic Design Impacts SEO

Wed, 28 Aug 2024 18:28:32 GMT

The connection between graphic design and Search Engine Optimization (SEO) is more important than ever. As search engines become increasingly sophisticated, the visual elements of a website play a pivotal role in determining its visibility and overall success. Knowing how graphic design and SEO work together helps businesses create better digital marketing strategies.

1. Image Optimization for SEO

Optimizing images is a foundational aspect of integrating graphic design with SEO. Search engines can better understand and index images by using relevant keywords in alt text and descriptive file names, improving their visibility in search results. Additionally, selecting the correct file size and format (such as JPEG, PNG, or SVG) ensures that images load quickly, which is essential for maintaining a high-performing website that ranks well in search engines.

2. Responsive and Mobile-Friendly Website Design

A responsive design adapts seamlessly across various devices, enhancing user experience and, in turn, boosting SEO. With mobile users making up a significant portion of web traffic, adopting a mobile-first approach in design is important. Prioritizing mobile-friendly graphics not only improves site performance but also positively impacts search engine rankings , as Google increasingly favors mobile-optimized websites.

3. User Experience (UX) and Navigation

Effective graphic design contributes to a positive user experience by creating intuitive layouts and a clear visual hierarchy. These elements guide users through the site, encouraging engagement and reducing bounce rates , both of which are important factors in SEO. Moreover, ensuring that designs are accessible and easy to read for all users enhances both UX and SEO, as search engines prioritize websites that offer a superior user experience.

"We set out to have our new website built and reached out to Cheri at BlinkJar, and we were off to the races. They built us a flawless website that is just the best. It's super easy to use, very user-friendly, and we are just loving it. Seriously, the site is so awesome, and so are y'all. Best in the business. Thank You!"

-Downtown Tattoos

4. Social Media Graphics and SEO

Social media is a powerful tool in any digital marketing strategy, and optimized visuals are crucial to leveraging it for SEO. Designing graphics that are geared toward social sharing can drive traffic back to your website, which can improve search rankings over time. This forward-thinking strategy not only boosts immediate traffic but also establishes a long-term SEO benefit. Additionally, maintaining consistent visual branding across social media platforms helps to build brand recognition and authority, which indirectly supports SEO by establishing trust and credibility with both users and search engines.

At BlinkJar Media, we understand the vital intersection of graphic design and SEO, and we are dedicated to crafting digital marketing strategies that leverage both elements to propel your online success. By staying at the forefront of industry trends and best practices, we ensure that your brand not only attracts visitors but also ranks prominently in search engine results. Schedule a free consultation with us and discover how you can unlock the full potential of graphic design and SEO for your business.

How to Beat Creative Fatigue in Facebook Ads

rikki@blinkjarmedia.com (Rikki Broussard) — Mon, 19 Aug 2024 21:59:02 GMT

In the dynamic world of digital marketing, Facebook ads are a powerful and cost-effective tool for reaching potential customers. However, even the most well-crafted ad can lose its effectiveness over time due to a phenomenon known as creative fatigue . Learn how utilizing a mix of ad formats—video, static images, and carousels—within a single campaign can help combat it.

What is Creative Fatigue?

Creative fatigue happens when an ad's performance diminishes because the audience has seen it too many times. Indicators of creative fatigue include a drop in click-through rates (CTR) , an increase in cost per click (CPC), and a general decline in engagement. This fatigue can lead to a decline in ad performance, characterized by lower click-through rates (CTR), decreased engagement, and higher cost-per-click (CPC). In essence, your ads become stale, and users start to tune them out.

What are Some Signs of Creative Fatigue?

Decreased CTR: When users stop clicking on your ads as frequently, it's a clear sign that the content isn't resonating as it once was.
Higher CPC: As engagement drops, Facebook's algorithm may increase your CPC to continue reaching your target audience.
Lower Conversion Rates: If your ads are generating fewer leads or sales, creative fatigue might be the culprit.

"After around 4 exposures, conversions could decrease by about 45%. To keep your clients' target audience engaged, it's crucial to differentiate your ad creative to reduce creative fatigue."

Meta Advanced Guidance

How can I Combat Creative Fatigue on Facebook?

To keep your audience engaged and maintain the effectiveness of your campaigns, it's crucial to vary your ad creatives. Here's how incorporating different formats into one Facebook campaign can help:

1. Video Ads on Facebook

Engagement: Video content is highly engaging and can capture attention more effectively than static images. It allows you to tell a story and connect with your audience on an emotional level.
Versatility: Videos can be used to showcase product demonstrations, customer testimonials , or brand stories, making them a versatile tool in your marketing arsenal .

2. Static Image Ads on Facebook

Simplicity: Sometimes, a simple, well-designed image can be more effective than a video. Static ads are quick to create and can convey your message succinctly.
Cost-Effective: Static images typically require fewer resources to produce than videos, making them a cost-effective option for frequent updates.

3. Carousel Ads on Facebook

Multiple Messages: Carousel ads allow you to showcase multiple products or features within a single ad unit. This format is ideal for e-commerce businesses that want to highlight a range of offerings.
Interactive Experience: The swipeable nature of carousel ads creates an interactive experience for users, encouraging them to engage with your content .

Creative fatigue is an inevitable challenge in digital advertising , but with a strategic approach, you can mitigate its impact. While this is just one way to avoid ad fatigue, incorporating a variety of ad formats—video, static images, and carousels— into one Facebook ad campaign, you can keep your content fresh and engaging, ensuring that your ads remain effective over time. Embrace the power of diversified content and watch your ad performance soar.

If you're ready to supercharge your ads and start seeing trackable, effective results with your marketing , contact BlinkJar Media today for a free consultation.

Google Ads Geography and Scheduling Tips

Sat, 03 Aug 2024 02:42:51 GMT

Effective Google Ad campaigns rely on connecting with the right people at the right time. Geography and scheduling are critical to this success, as they enable precise targeting of the ideal audience when they are most receptive. By focusing on these factors, you can improve your campaign's performance and return on investment.

Understanding the Benefits of Geographic & Scheduling Customization for Google Ads

Increased Relevance: Tailoring your ads to specific geographic locations gives you the power to ensure that your message reaches your target audience with precision and control.
Improved Conversion Rates: By showing ads when your target audience is most likely to be active, you significantly increase the chances for successful conversions, bringing optimism to your campaign strategy.
Optimized Ad Spend: By focusing your budget on high-performing segments, you can make wise and prudent decisions that maximize your return on investment , giving you a sense of financial control.
Enhanced Campaign Performance: Accurate targeting helps refine your campaign, leading to better overall results.

Strategies for Geographic Targeting for Google Ads Campaigns

With Google Ads campaigns, geographic targeting enables advertisers to concentrate their advertising efforts on specific regions, cities, or even a radius around a particular place. By ensuring that the most relevant audience sees your ads, this targeting maximizes the campaign's effectiveness .

Google Ads Location Targeting

Choose specific cities, regions, or countries to display your ads. These areas can include zip codes, parishes, counties, etc.

Google Ads Radius Targeting

Target users within a specific radius of your business location. This radius can be as narrow or wide as necessary. If you have multiple locations, multiple radiuses can be set up.

Google Ads Location Extensions

Provide additional location information in your ads to enhance visibility. Several different Google Ads extensions can make your SERP footprint and advertising efforts more robust.

Tips for Optimizing Ad Scheduling within Google Ads

There are many advantages to scheduling your Google Ads that will improve the efficiency of your campaigns. You can target your audience and maximize your ad budget by planning your ads to run at certain times of the day or on particular days of the week. By using this strategy, you can make sure that your ads appear when customers are most likely to click and convert. Ad scheduling also improves your return on investment by preventing wasteful spending during off-peak hours.

Time-of-Day Targeting for Google Ads

Determine the optimal times to display your ads based on audience behavior. If you find that most of your impressions, clicks, and conversions occur during a specific time of the day, you can turn your ads off when they are less effective. This information is available on the Google Ads Overview dashboard. You can see impressions, clicks, CTR, and more on each day of the week, for each hour of the day. Finding the highest concentration of your preferred metric can help you determine when your ads should and shouldn't be running.

Day-of-week targeting for Google Ads

Adjust your ad schedule to align with customer activity patterns. Potential lead activity, as well as your business hours, can help you to schedule your ads. For example, if you are closed on the weekends, you can turn your ads off on Saturday and Sunday, avoiding wasteful clicks.

By carefully implementing geography and scheduling, highly targeted Google Ads campaigns can be created. Well-designed campaigns deliver exceptional results. For over a decade, BlinkJar Media has been building and managing Google Ads campaigns for a wide range of businesses and industries . Effective targeting is an ongoing process that requires continuous monitoring and optimization. Contact BlinkJar Media to create, manage, and maximize your Google Ads efforts and your business.

Duda vs. WordPress - Which CMS is Best for You

jared@blinkjarmedia.com (Jared Broussard) — Wed, 03 Jul 2024 21:10:44 GMT

Duda vs. WordPress: Understanding the Differences

Growing up, my family owned a couple of Toyotas—a Corolla Hatchback and a small red Tacoma. These vehicles were not only reliable but also came with some neat features for their time. Meanwhile, our neighbors had a penchant for classic American sports cars like Chevy Camaros and Ford Mustangs.

Interestingly, whenever I got into my Toyota, I would see my neighbors tinkering under the hood of their muscle cars, trying to fix the latest issue. In contrast, I spent my time simply enjoying the drive, worry-free.

This experience parallels the differences between website builders like Duda and WordPress. Each CMS offers unique benefits and challenges depending on what you expect from your vehicle—or, in this case, your website.

Open-Source CMS: The Features & Flexibility of WordPress

Access and Modification: WordPress allows anyone to access, modify, and enhance its source code, promoting a culture of innovation and continuous improvement. This aspect of WordPress is why it is called Open-Source.

Customization Capabilities: Known for its vast customization options, WordPress enables users to create everything from simple blogs to complex eCommerce sites tailored to specific needs.

Advantages of a Open-Source CMS like WordPress

Community Support: The extensive global community around WordPress offers robust support through forums, tutorials, and third-party services, ensuring users have access to the help they need.

Limitless Customizability: With thousands of themes and plugins, users enjoy almost endless possibilities to modify and enhance their sites.

Disadvantages of an Open-Source CMS Like WordPress

Technical Complexity: The platform can be challenging for new users due to its steep learning curve and the need for ongoing maintenance. At BlinkJar, we jokingly say, "If you want to figure out how to make a change in WordPress, go outside and kick a tree four times. Then, come back inside, and the change may happen". The point of this sarcastic remark is that there generally is no rhyme or reason for how changes are made in WordPress. There is also no consistency in how changes are made in WordPress. What works inside one WordPress platform does not necessarily mean it will work in another WordPress website.

Security Concerns: WordPress's open-source nature means it can be vulnerable to security threats if not properly maintained or if insecure plugins are used.

What is a Proprietary CMS Like Duda

Controlled Environment: Duda provides a closed, controlled environment where the source code is not publicly accessible, focusing on delivering a streamlined and integrated user experience.

User-Friendly Design: Duda's interface is designed to be intuitive and reduce technical overhead. It allows users to quickly build and manage websites without prior coding knowledge. Unlike WordPress, there is no need to walk outside and kick a tree four times for something to happen. Duda's platform is consistent as well. How you change something in one site is exactly how you would change it in all Duda sites.

Advantages of a Proprietary CMS Like Duda

Ease of Setup: Duda simplifies the website-building process with pre-configured templates and drag-and-drop functionalities.

Managed Security: Offers enhanced security features, including automatic updates, malware protection, and robust data backup options, minimizing the risk of security breaches.

Disadvantages of a Proprietary CMS Like Duda

Limited Flexibility: Users may find customization options limited compared to open-source alternatives. However, Duda still allows the flexibility of customizing the HTML, Java Script, and CSS codes.

Dependence on Provider: The website must remain hosted on Duda's platform, which can be restrictive for some users. This dependency makes moving your website to a different platform more challenging. However, it is still possible to move the site off the Duda platform.

Setting Up Your Duda Website

Duda streamlines the setup process, allowing users to quickly choose a design template and start customizing their site immediately. This user-friendly approach significantly reduces the time and effort needed to launch a new website. The setup and publishing of a Duda website do not require a high level of technical ingenuity, making it accessible for users with minimal technical background.

Setting Up Your WordPress Website

Setting up a WordPress site involves several steps, including choosing a hosting provider, installing the CMS, and setting up the initial configuration. While this provides more control over the hosting environment, it can be daunting for beginners and requires more technical expertise.

Building and Managing Your Website in Duda vs WordPress

With all necessary building tools integrated, Duda users benefit from a cohesive and straightforward website creation experience. The platform's consistency ensures that once you learn how to use Duda, managing multiple websites becomes more manageable.

WordPress offers extensive customization through its vast ecosystem of plugins and themes. However, this flexibility means that users often need to spend time learning about different tools for adding functionality, which can vary significantly from one site to another. Additionally, the open-sourced nature of WordPress may lead users to spend a significant amount of time troubleshooting, as issues can arise from incompatible plugins or updates.

Security and Maintenance: Duda vs. WordPress

The Duda platform handles security and maintenance, providing users with peace of mind. Automatic updates ensure that all sites run the latest software versions without manual intervention.

WordPress users are responsible for their site's security and updates. Regular maintenance is required to keep the site secure, especially when using multiple plugins, which can introduce vulnerabilities. The chaotic nature of maintaining a WordPress site may appeal to those who enjoy troubleshooting but can be a significant time sink for those who prefer to focus on content creation and business growth .

Which CMS is Right for You: Duda or WordPress?

If you're looking to spend time growing your traffic and leads from your website rather than managing its upkeep, then Duda is the way to go. Much like a Toyota, Duda lets you sleep well at night, not worrying about the next troubleshooting project.

On the other hand, WordPress, much like an old 1968 Chevy Camaro, demands more time under the hood. If you thrive on the challenge of troubleshooting and customizing every aspect of your site, then WordPress might be your thing.

Your decision should align with your strategic objectives and available resources. If you would like to discuss Duda or WordPress further, don't hesitate to get in touch with the BlinkJar team today.

Website Design Trends of 2024: What's New and What's Next

Tue, 25 Jun 2024 20:57:02 GMT

As we advance into 2024, the landscape of web design is evolving with new trends and technologies. From minimalistic design principles and bold typography to the integration of artificial intelligence and a focus on accessibility, the future of web design is geared toward creating more efficient, engaging, and inclusive user experiences.

Minimalistic Website Design and Use of White Space

Minimalistic design continues to be a dominant trend in 2024, emphasizing simplicity, clarity, and user-centric functionality. By removing unnecessary elements and focusing on the essentials, minimalistic design enhances user experience and ensures that content stands out.

This design style thrives on the effective use of white space, also known as negative space. The benefits of minimalistic design and the use of white space are improving readability, emphasizing key elements, and keeping a balanced layout.

Bold Typography in Website Design

Bold fonts are eye-catching and can effectively highlight key messages, making important information stand out. Using larger, bolder fonts can improve legibility, especially on mobile devices and smaller screens, ensuring that users can quickly and easily read the content. Additionally, bold typography adds a modern, sophisticated touch to a website’s design. Incorporating this type of typography into minimalistic design creates a striking visual contrast that captures users' attention and enhances their overall experience.

Using AI for Website Design

Artificial intelligence (AI) is revolutionizing various industries , and web design is no exception. In 2024, AI is becoming an invaluable tool for creating smarter, more efficient websites. AI can analyze user behavior and preferences to provide personalized design recommendations, ensuring that the website meets the specific needs of its audience. AI-powered tools can optimize content layout, presenting information most effectively and engagingly as possible. Additionally, it can predict user behavior and adjust the website's design in real-time, offering a more responsive and tailored experience. By leveraging AI, designers can create more intuitive, adaptive, and user-friendly websites that meet the evolving demands of digital users.

The Importance of Improving Website Accessibility

Designing for accessibility is paramount . Using white space and bold typography is sure to help your website be more accessible. Whether you are redesigning your website or want to make sure your current website is accessible, using a program like AudioEye or UserWay can be an immediate fix. They offer instantly accessible options like color contrast, bigger text, pausing animations, and text spacing.

The future of web design in 2024 is marked by a blend of minimalistic design, bold typography, AI integration, and a strong focus on accessibility. These trends not only enhance the visual appeal of websites but also improve functionality and user experience. By embracing these innovations, designers can create websites that are not only beautiful and engaging but also inclusive and adaptive to the needs of all users. Connect with BlinkJar Media for a free website audit or consultation to make a change to your current website.

Misconceptions About AI in Marketing

amy@blinkjarmedia.com (Amy Desselle) — Thu, 13 Jun 2024 18:54:54 GMT

AI is no longer science fiction, but it's also a long way from portrayals in movies and TV shows where perceptive robots and all-knowing systems dominate every aspect of life. The reality of it today is much more grounded and specialized. Misconceptions surrounding its use in marketing have caused some businesses to hold back on fully embracing such technologies, missing out on the potential advantages of AI that could enhance their marketing efforts . Here are some common myths debunked:

AI is Coming For Your Job: While AI excels at automating repetitive and mundane tasks, it lacks the ability to handle context, emotions, and creativity—areas where humans naturally excel. Instead of fearing AI as a job-stealer, recognize the true advantage lies with those who learn to leverage AI effectively. In reality, AI is not coming for your job; instead, it's the human who understands how to harness the power of AI that is coming for your job.

AI is Only for Large Businesses with Big Budgets: Numerous affordable solutions exist and can be tailored to the needs of small or medium-sized businesses. User-friendly interfaces, tiered pricing structures, and minimal technical requirements allow AI technology to be accessible to anyone. You don’t need every platform, rather, only choose tools that align with your marketing goals and can assist in reaching them.

AI Does Not Require Human Input: While it significantly enhances marketing efficiency and effectiveness, it is not a standalone solution . Continuous human oversight is indispensable for aligning AI-driven efforts with business goals, managing unexpected challenges, ensuring ethical practices, and driving continuous improvement.

AI Makes Marketing Less Personal: AI-driven marketing enhances personalization by leveraging data to deliver highly targeted and relevant communications . It empowers marketers to create more meaningful, individualized interactions with customers, leading to improved customer satisfaction, loyalty, and overall marketing effectiveness. The key is blending AI capabilities with human creativity and oversight, ensuring marketing efforts remain customer-centric and emotionally resonant.

AI Will Make Traditional Marketing Skills Obsolete: AI significantly enhances traditional marketing skills by automating routine tasks, providing deep data insights, and enabling more effective and personalized marketing strategies . Skills like copywriting, design, and strategic planning remain essential, as they require human creativity, emotional intelligence, and strategic thinking—elements that AI cannot replicate. Instead of rendering these skills obsolete, AI empowers marketers to leverage their talents more effectively, driving innovation and improving overall marketing performance.

The AI of today and the near future is a tool that, when used responsibly, can significantly augment human capabilities and improve efficiency across multiple domains. At Blinkjar Media , our commitment to providing exceptional value extends to our approach to leveraging AI. By integrating these technologies into our marketing strategies, we aim to optimize performance, enhance customer experiences, and stay at the forefront of innovation. However, we recognize that AI is a tool, not a magic solution, and thus, we approach its implementation with careful consideration of its capabilities and limitations. Our team combines human expertise with AI-driven insights to craft compelling content, tailor personalized interactions, and foster genuine connections with our client's audiences. This fusion of AI and human creativity allows us to unlock new possibilities for growth while remaining authentic to our brand's values. Our dedication to harnessing the power of AI is matched only by our commitment to driving transformative outcomes and nurturing meaningful relationships with our clients and their audiences.

Leveraging the Power of AI in Marketing: Level Up or Be Left Behind

amy@blinkjarmedia.com (Amy Desselle) — Wed, 29 May 2024 14:28:26 GMT

In the blink of AI, artificial intelligence has swooped in to transform the digital world as we know it. It enhances efficiency and productivity and changes how we interact with technology and each other. Significant advancements in AI will continue to reshape various aspects of our lives in profound ways. As a digital marketer, embracing and incorporating AI into your marketing strategy is essential for staying ahead of the curve. Resisting the implementation of AI into your approach will likely lead to becoming as obsolete as a RIM Blackberry.

How Can Your Marketing Efforts Benefit from AI?

AI-powered tools are capable of analyzing vast volumes of data in real-time, enabling you to make well-informed, data-driven decisions and fine-tune your marketing strategies for maximum effectiveness. Some ways you can leverage AI in your marketing strategy include:

Monitor campaign performance through real-time analytics , allowing you to pivot strategy to optimize performance. Use predictive analytics to anticipate changes in customer needs or trends.
Analyze content performance to determine what resonates with your audience best. Segment audiences more precisely to create relevant campaigns that improve engagement and conversion rates.
Automate routine tasks such as data analysis or workflows, so your team can reallocate their time to focus on strategy and creativity.
Streamline your content creation using AI to assist in researching relevant information. Use Large Language Models like ChatGPT to help structure and organize your content to make it clear, engaging, and easy to understand.
Improve SEO by identifying relevant keywords, analyzing backlinks for new link-building opportunities, or performing site audits to identify duplicate content, broken links, or other errors.

Using AI to Achieve Your Marketing Goals

Leveraging AI in your marketing efforts can transform how businesses connect with their audiences, but it's crucial to use this technology wisely. Identify specific marketing goals and choose tools that best align with achieving these goals to ensure a focused application. Be transparent in your use of assistive technology when communicating with clients. Explain how you use the technology and how it benefits your marketing efforts and allows you to achieve client goals more effectively. Develop a company statement outlining your approach to AI in marketing and display it on your website or social media.

Maintaining a balance between automation and the human touch is the best way to implement AI. Use it as a tool to enhance your overall marketing efforts , ensuring that a human element remains at the heart of your strategy. While AI can provide time-saving benefits by streamlining processes, analyzing data at scale, and optimizing performance, it is the human touch that adds creativity, empathy, and authenticity to your marketing campaigns. As marketers, we are the strategic storytellers behind AI-powered marketing campaigns, overseeing, managing, and translating data and insights into clear, compelling marketing deliverables.

“ Treat AI technology like you would an intern at your company. Allow it to help by taking on routine tasks, researching information, and providing valuable insights, but guide it with clear expectations, as it might not always grasp the nuances of your marketing goals. ” – Jared Broussard, CEO BlinkJar Media

The future of marketing is undeniably AI-powered. It stands as a transformative force, reshaping our approach to enhance efficiency, make data-driven decisions, and create more personalized and effective campaigns. Remember, AI is here to augment your marketing efforts, not replace the human touch. With creativity and human empathy at the helm, AI can fuel your marketing initiatives to new heights and ensure long-term success.

Inbound Marketing Tips for Healthcare Practices

Thu, 16 May 2024 18:51:04 GMT

Inbound marketing is a powerful strategy for healthcare organizations to attract, engage, and retain patients . Healthcare providers can establish trust, educate their audience, and drive patient conversions by creating valuable content and building meaningful relationships. Here are seven tips for leveraging inbound marketing for your healthcare practice .

How to Identify and Target Your Healthcare Audience Effectively

Understanding your target audience is the key to effective inbound marketing. It is imperative to learn about and classify your patients' age, gender, location, and health concerns. Knowing your audience's wants, preferences, and pain points will help you create content and a message that appeals to them on a personal level.

Best Practices for Creating Engaging Healthcare Content

Content is king when it comes to inbound marketing , and the healthcare industry is no exception. Create informative, well-thought-out content that addresses common health-related questions, showcases your knowledge, and offers expert advice. To suit different learning tastes and styles, provide a range of information types, including blog posts, videos, infographics, and downloadable tools.

Optimize Your Healthcare Content for Search Engines

By making your content search engine friendly , you can ensure your prospects can find answers to their questions quickly. Do keyword research to find relevant search terms, then integrate them into your content. Concentrate on offering insightful content that responds to frequently asked health-related questions. This process will increase your website's presence and draw traffic from search engine queries .

Leverage Social Media for Your Medical Practice

Social media channels offer doctors and clinics opportunities to engage with patients, provide educational resources, and promote community engagement. You establish trust and confidence in potential patients by consistently providing updates, thought leadership, patient stories and endorsements, and behind-the-scenes pictures of your practice. Establishing a robust online presence on platforms like LinkedIn, Facebook, Instagram, and other relevant social platforms can help expand your reach to new potential patients. As a word of caution, do not try to conquer every social media outlet . Falling for this temptation is a common mistake we see healthcare clinics make. We recommend focusing on the two to three social media outlets that your potential patients use.

Effective Email Marketing Techniques for Healthcare Providers

Email marketing is still an effective way to build patient relationships and encourage conversions. Build an email list of prospective subscribers by asking patients questions, accepting event registrations, and promoting sign-ups on your website and social platforms. Once a list is established, offer them messages tailored to their needs and interests. Sending out informative material, special offers, and appointment reminders can keep patients engaged and informed.

How to Use Patient Reviews to Attract More Patients

Many patients rely on reviews when choosing a healthcare provider. Encourage patients to share their experiences on platforms like Google, Healthgrades, Facebook, and Vitals. At BlinkJar, we amplify these reviews by featuring them on our healthcare clients' websites and social media accounts. We consider these reviews a powerful form of "word of mouth," as authentic testimonials can significantly enhance credibility and build trust with potential patients.

How to Track and Optimize Your Healthcare Marketing Efforts

Using analytics tools to monitor the effectiveness of your inbound marketing efforts to learn what is and is not working can help you focus on the most effective strategies for your practice. Keep an eye on data like patient conversions, email open and click-through rates, website traffic, and engagement rates. Use this information to improve your marketing efforts by honing your tactics, streamlining your campaigns, and more.

Inbound marketing provides vast opportunities for healthcare providers to attract, engage, and retain patients. By understanding your audience, creating engaging content, optimizing for search engines, leveraging social media, implementing email marketing, encouraging patient reviews, and tracking outcomes, you can build a robust online presence, earn patient trust, and drive sustained growth for your practice. With over a decade of experience, BlinkJar Media delivers inbound marketing services tailored specifically for healthcare providers. If your healthcare practice wants to expand its patient base, connect with BlinkJar Media today to take your practice to a different level.

The Power of Word-of-Mouth Advertising: Unveiling the Ultimate Marketing Strategy

Fri, 26 Apr 2024 14:23:51 GMT

Hey everyone, Rikki here from BlinkJar . Nearly every client I speak with says that word of mouth is their top way of getting business. And honestly, I'd be shocked if it wasn't! It makes sense. Happy customers naturally tell their friends and family about their great experiences. It's what HubSpot refers to as the "delight stage" of the marketing flywheel .

Word of mouth and marketing should work together seamlessly, as their combination is compelling for business growth. Integrating these strategies enhances their effectiveness and boosts your business far more than when they operate separately.

Word of Mouth Impact: Size Doesn't Matter

Let me share our experience with a client in the home improvement industry who initially set their sights on larger landscaping projects. They quickly realized that these big projects required a lot of effort and often didn't pan out, leaving them with nothing to show for their hard work.

On the other hand, smaller mowing jobs were a different story. These jobs might have looked less prestigious, but they were much easier to get, and they brought in a steady flow of clients. The real value of these smaller jobs was that every satisfied customer could become a champion of their business, promoting their services to new customers.

Despite some initial hesitation to prioritize these less glamorous jobs, it became apparent that they were an untapped goldmine. Strategically, weighing the benefits is essential: should you chase after the big, hard-to-get projects or go after the more accessible, smaller jobs? These easier jobs secure quicker sales and lead to happier customers. And happy customers are crucial—they don't just enjoy your services; they're likely to spread the word to others. So, sometimes, what seems like a small win can be the wiser, more strategic choice, setting the stage for broader success and advocacy.

Exploring the Similarities Between Word of Mouth and Pass-Along Rates

Let's explore the concept of the pass-along rate, something I'm familiar with from my time in print media. Typically, we assumed that 2.5 people would see each copy of our publication. So, if we distributed 10,000 copies, we'd reach an audience of 25,000. This idea applies to marketing as well. Imagine you make one sale: the message from that sale could reach 2.5 people. This concept raises an interesting question: is it better to land one big deal, potentially influencing 2.5 people, or to secure ten smaller deals and reach 25? This comparison highlights the power of broader reach through smaller, more frequent interactions, similar to how word of mouth spreads.

Maximizing Word-of-Mouth Through Every Marketing Project

At BlinkJar , we recognize that every project, no matter its size, is crucial in spreading the word about our work. Whether the task is a small graphic design job or a complex inbound marketing campaign , each project is an opportunity to showcase our expertise and foster word-of-mouth recommendations. This approach ensures that every client engagement contributes to our reputation, driving awareness and attracting new business .

Stepping into the World of Marketing: A Journey of Learning, Fun, and Adaptation

Wed, 03 Apr 2024 20:41:17 GMT

Hello, it's Sydney. I have been an intern at BlinkJar for the last year. When I first stepped through the blue door at BlinkJar for my internship, I was hit with a mix of emotions. As a finance major, I found marketing to be an entirely new realm, and as with any new endeavor, there was a certain sense of fear. Yet, the warmth and inclusiveness of the BlinkJar team quickly dispelled any apprehension. Under the patient guidance of Rikki Broussard , everything seemed to fall into place, instantly putting me at ease.

BlinkJar's office culture became apparent as I settled into my role. From collaborative brainstorming sessions to new learning experiences, every day presented new challenges and opportunities for growth. Outside the professional development, there were also moments of light-hearted camaraderie that made the experience truly memorable. I enjoyed the holidays when we shared a meal in the office. It was a great way to get to everyone on a personal level.

Another perk is that the BlinkJar office is on the Baton Rouge St. Patrick's Day parade route. This parade was another excellent opportunity to mesh with the rest of the team outside of work.

During my internship at BlinkJar, I had the unique opportunity to experience a hybrid work environment. With one day in the office and two days remote, this arrangement allowed me to adapt to different work dynamics. The office days provided a rich in-person experience, fostering deeper connections with my colleagues. On remote days, I honed my self-discipline, organization, focus, and communication skills, mastering the art of virtual collaboration.

At BlinkJar, I was introduced to various marketing concepts, from search engine optimization (SEO) , social media marketing , and marketing analytics . Each new skill broadened my horizons, equipping me with the tools to thrive in the dynamic marketing world.

As my internship at BlinkJar ends, I am thankful for the experiences and opportunities it has provided. Not only have I gained invaluable professional skills, but I have created memories that will last a lifetime. As I prepare for the next chapter of my professional life, I am confident that the diverse workplace experience I gained at BlinkJar has prepared me for any environment that awaits me after graduation.

Baton Rouge Digital Ad Agency: The Important Link Between Google Ads and Landing Pages

Fri, 08 Mar 2024 18:10:39 GMT

When it comes to a user’s experience with your Google Ads campaign , every click counts. From the moment they interact with your ad to the second they land on your website, each step in the journey plays a crucial role in converting a visitor into a customer. One of the most important factors in optimizing this conversion process is ensuring alignment between your Google ads and their landing pages.

Landing Page Consistency with the Ad Enhances the User Experience

When users click on your Google ad, they have certain expectations based on the ad's messaging, visuals, and call-to-action. When your landing page meets these expectations, it creates a seamless transition, enhancing their overall experience. Consistency in messaging, design, and offer ensures that visitors feel confident and reassured, leading to higher engagement and conversion rates.

Landing Page Relevance Improves Google Ad Quality Score

Google evaluates the relevance of your landing page to your ad's keywords and messaging through its Quality Score algorithm. A well-aligned landing page that closely mirrors the content of your ad can improve your Quality Score , resulting in lower costs per click (CPC) and higher ad rankings. By prioritizing relevance in your landing page content, you can optimize your ad campaigns for better performance and visibility.

Higher Google Ad Conversion Rates

A well-thought-out landing page is more likely to resonate with visitors and encourage them to take action. By delivering a consistent message and offering a clear path to conversion, you can significantly increase your conversion rates and maximize the ROI of your advertising budget.

Improved Ad Performance Tracking

Aligning your landing pages with your Google ads allows for more accurate tracking and analysis of campaign performance. By monitoring key metrics such as bounce rate, time on page, and conversion rate, you can gain valuable insights into user behavior and optimize your campaigns accordingly. This data-driven approach enables you to identify areas for improvement and refine your marketing strategy for better results.

For over a decade, BlinkJar Media has been designing and managing Google Ads campaigns for a variety of industries. From home improvement and restaurants to healthcare and B2B, and more; BlinkJar can make the most out of your digital advertising efforts and results.

Generating Social Media Advertising Results for Your Next Promotion or Event

Wed, 06 Mar 2024 14:16:09 GMT

Hey, it's Maddie with BlinkJar .

In the wild web world, hitching your wagon to social media advertising to shout about your latest promotion or event is not just smart—it's essential. Social media's broad reach and interactive nature allow brands to connect directly with their audience in ways previously unattainable.

The BlinkJar team recently developed a fun promotion for Coursey Car Wash's Pet Wash, utilizing only organic social media posts and Facebook ads . The promotion encouraged people to share photos of their beloved pets in exchange for the opportunity to pamper their furry companions with a complimentary spa day at the Pet Wash. We were thrilled at the prospect of the buzz this campaign could create, envisioning it going viral and breaking the internet. Yet, when we finally launched it, it seemed to go unnoticed by all, leaving us feeling disappointed.

Our hopes for a viral campaign quickly vanished, showing us that garnishing instant results from social media promotion is easier said than done. However, we remained patient and stuck with the plan. Over time, the campaign started to produce more and more results. And this compounding effect more than made up for the initial lag at the beginning of the campaign.

Generating Advertising Results

Generating results from any form of advertising can be equated to pushing a car in a standstill position. Initially, you push the car with all your energy, and it doesn't budge. It's frustrating, and you feel like quitting. However, if you keep trying, eventually, the car starts to move and continues to speed up with less and less energy exerted on your behalf. The same scenario holds for results from advertising. Initially, you will invest significant time and resources into a campaign with very little to show. But, if you stay committed over time, your persistence will pay off, and the results will overflow.

Strategies for Advertising Your Promotion on Social Media

Taking a page from the Coursey Car & Pet Wash playbook, we've unearthed some gold nuggets of strategy for ensuring social media ad success:

Patience and Consistency: Anything worth doing takes time. Starting an ad campaign and waiting for the results can feel like yelling into the void. But keep at it, and momentum will build, turning that void into a chorus of engaged followers.

Engagement and Interaction: Turn followers into fans by making every interaction count! Respond quickly to comments and questions, valuing them like precious nuggets of social media gold. This approach shows your audience you care and fosters a sense of community, ultimately boosting engagement.

Clear Communication: Clear communication is crucial for keeping your audience engaged and informed. Think of it like hosting a party where you want everyone to feel welcome and included. Just as providing clear rules and updates ensures nobody feels lost or bewildered, it's like ensuring everyone knows where the bathroom is at the party – it helps them navigate the experience smoothly without any unnecessary stress.

Targeted Audience: Guide your campaign as accurately as a skilled archer aims their arrow. Coursey Car & Pet Wash identified pet owners as their core customers and designed their marketing to appeal to them. Finding the right audience took some experimentation, but they became our biggest supporters once we found them. Knowing your audience is vital to achieving success.

Adaptability: The digital environment is ever-changing, especially in social media advertising. Success depends on your ability to adapt strategies to these shifts. This adaptation might involve experimenting with new types of content, adjusting the timing of your ads, or varying your promotional techniques. Staying flexible and responsive ensures that your social media campaigns continue to resonate with your audience and achieve the desired results.

A Blueprint for Social Media Advertising Results

In advertising, many people want results fast, but success takes time, lots of hard work, and plenty of "know-how." Some ignore the need for patience and want instant outcomes. Yet, if getting immediate results from ads were easy, everyone would do it. The fact that some companies are hesitant to invest heavily in advertising shows how tough it can be. Remember, achieving significant advertising success is like pushing a car. It is a gradual process, not a quick fix. Don't believe me? Just ask Coursey Car & Pet Wash.

Advertising Results is Like Pushing A Car

jared@blinkjarmedia.com (Jared Broussard) — Wed, 28 Feb 2024 20:30:58 GMT

Hey, it's Jared from BlinkJar . For all the Gen Xers out there, you might recall Bon Jovi's iconic line from "Wanted Dead or Alive" – "It's all the same, only the names will change." While it certainly wasn't Bon Jovi's intention, this one line could be an anthem for the advertising world.

The Rules for Successful Advertising Have Not Changed

Jon Bon Jovi's lyrics encapsulate the advertising landscape perfectly. Despite the passage of time and the evolution from the print ads of the '70s and TV spots of the '90s to today's digital marketing strategies , the core principles of advertising have remained steadfast. The tools and platforms at our disposal have transformed over the last few decades, yet the foundational strategies have withstood the test of time. Even amidst the rapid technological developments, such as artificial intelligence and large language models , the heart of advertising has remained unchanged.

When discussing the immediate outcomes of advertising efforts, many business leaders will express disappointment similar to this:

"Our advertisement investment has yielded little return. Ideally, we anticipated a return of three to four times our expenditure. Given the lack of expected results, we've decided to halt further advertising investments."

As a long-time advertising executive in television and digital ads, I've repeatedly heard this for the last twenty-five years.

Why Doesn't Advertising Create Immediate Results?

This defeated mindset reflects a common misconception among business owners who view advertising as a quick fix rather than a long-term strategy . They expect instantaneous, waterfall-like results, and when these expectations aren't met, they prematurely withdraw from their advertising commitment. Many times, they are quitting at the time that they are about to gain momentum and see results.

The truth is that successful advertising campaigns require patience . As Roy H. Williams explains in his book, "WIZARD OF ADS," the process is akin to pushing a stalled vehicle. Initially, even though you push the stalled car with all your power, the vehicle does not budge. It's frustrating, and this is where many will give up. However, giving up will produce nothing. The car will remain in the same place, and you will be tired and frustrated with nothing to show for your effort.

On the other hand, if you continue to push and resist the urge to give up, the car will slowly start to progress forward at a higher speed. And here is the best part: as the car's pace increases, less effort is required of you. Funny how that works, right?

Advertising Requires a Consistent Effort Over Time

Short-term efforts in advertising might yield little rewards, but a steady and committed approach will foster substantial long-term benefits for your business.

Achieving meaningful results in any endeavor, whether enhancing physical fitness or moving a stalled vehicle, demands time and consistent effort. Advertising is no exception to this rule.

Keep pushing forward!

The Benefits of Duda Versus Squarespace for Business Owners

jared@blinkjarmedia.com (Jared Broussard) — Wed, 21 Feb 2024 02:03:42 GMT

Hello everyone, Jared here from BlinkJar ! A pivotal decision for business owners venturing into a new website is selecting the ideal content management system (CMS). Amongst many options, Squarespace and Duda are particularly noteworthy for small to medium-sized businesses. At BlinkJar, we have extensive experience designing and managing websites on both platforms and are eager to share insights on what sets each apart.

Our aim with this comparison is to help business owners choose a CMS that meets their specific goals and design needs and improves how they engage with their customers.

Why Should a Business Use Duda?

Superior Website Performance: Duda has been at the forefront regarding site speed, stability, and interactivity, which has been crucial since the Core Web Vitals update . A recent article by Search Engine Journal supports this claim.
Versatile Design Options: With its advanced editor and responsive templates, Duda offers a range of design possibilities.
Optimized for Mobile and Tablet: Features tailored for an outstanding mobile and tablet browsing experience.
User-Friendly Editor: Perhaps the slickest and most straightforward drop-and-drag editor on the market.
Robust E-commerce Features: Supports various e-commerce needs, including digital products and memberships, and allows for custom coding.
Generous Resource Allocation: All plans have unlimited storage and data transfers.
SEO Friendly: Allows customization of all important on-page SEO tasks like page titles, meta descriptions, and alt-image tags.
Hosting: Duda maintains 99.9% uptime, ensuring your websites stay up and get indexed, and you don't get notified of an outage at 3 am.
Unparalleled Support: Around-the-clock support, educational resources, and a community for networking and advice.

What are some of the downsides of a business using Duda?

Pricing: Higher costs without a free tier may deter some business owners.
Widget Selection: Fewer widgets compared to competitors might limit functionality.
Template Flexibility: Switching templates can be cumbersome.

Why should a business use Squarespace?

Design Excellence: Renowned for its visually appealing and responsive design templates.
Comprehensive E-commerce: Strong capabilities in online sales and content management.
Resource Abundance: Like Duda, Squarespace provides unlimited storage and bandwidth.

What are some of the downsides of a business using Squarespace?

Design and Platform Rigidity: Challenges in template switching and upgrading from older versions.
Customization Limits: Less flexibility in customization can hinder personalized site design.
Support Limitations: The absence of phone support may affect resolution times.
SEO and Marketing: Some users find the platform lacking in SEO effectiveness and advanced marketing features.

Customization Inside a CMS

Duda excels by offering many ways to customize and personalize your website, providing better control and a closer connection between businesses and their customers.

On the other hand, Squarespace offers a solid and straightforward experience. It gives small business owners the essential tools they need to quickly create a quality website, though with less customization flexibility.

A CMS with Online Visibility and Sales Tools

Duda is crafted to align with top-tier search engine optimization (SEO) practices, and it outfits businesses with a range of e-commerce features to help with selling online. It offers the ability to tailor the entire SEO process, ensuring there are no restrictions in optimizing a site's visibility.

Conversely, Squarespace provides basic e-commerce and search optimization tools, making it a solid choice for smaller businesses. However, it does have some SEO limitations due to its fixed templates, potentially impacting search visibility.

Selecting the Right Content Management System for Your Business

For business owners focused on flexibility, performance, and comprehensive support, Duda offers a robust platform that caters to a wide range of business needs, from e-commerce to SEO. It's particularly suited for those seeking to rapidly scale their online presence with a strong focus on user experience and conversion optimization.

With its emphasis on design and ease of use, Squarespace is ideal for business owners prioritizing aesthetics and simplicity, making it a great choice for portfolios, small online stores, and content-driven sites .

It would be best to base your decision between Duda and Squarespace on your business's needs, growth plans, and customer engagement strategies. Actively evaluate the offerings of each platform against your objectives to select the one that best supports your business's online journey.

Local SEO: Optimizing Your Google Business Profile Listing

rikki@blinkjarmedia.com (Rikki Broussard) — Tue, 30 Jan 2024 20:08:45 GMT

A strong online presence is crucial for businesses in the ever-expanding digital marketplace. One key element in this digital landscape is optimizing your Google Business Profile . A well-optimized profile enhances visibility and builds credibility and trust among potential customers. Here are six essential steps to ensure your Google Business Profile is optimized to its fullest potential.

1. Craft a Compelling Description for Your Google Business Profile

Your business description is your opportunity to make a lasting impression. Add a long, unique description that showcases your offerings and is formatted correctly. Incorporate relevant keywords naturally. This provides valuable information to users and contributes to your search engine visibility.

2. Select the Right Categories For Your Google Business Profile

Choosing the correct categories for your business is fundamental to how Google categorizes and displays your profile. Be specific and accurate in selecting categories that best describe your products or services. Choose your main category as the first listed on your profile. This helps Google understand your business better and ensures it appears in relevant search results.

The features available on your Google listing depend on your primary business category. For example, restaurants can add a URL for online orders and detail their dining options. Hotels can display their class ratings and list available amenities. Service-oriented businesses, such as mechanics, can provide a link for customers to book appointments directly through the listing.

Secondary categories also describe your services to Google, like the primary category, but they carry less influence. These categories offer an excellent opportunity to showcase the full range of your offers to customers, allowing you to select up to nine. However, it's important to choose wisely. Selecting too many categories, especially those not closely related to your primary category, can negatively impact your ranking in local search results. Therefore, be selective and relevant in your choices.

3. Add Images to Your Google Business Profile

To make a great first impression, ensure your business profile has a professional and inviting look by uploading a high-resolution profile image and cover photo that accurately represents your brand. Regularly upload photos to showcase your business in its best light, including images of your products, services, team, and the ambiance of your establishment. This will give potential customers a visual preview, contribute to a positive first impression, and encourage them to explore your profile further.

Google enforces certain standards for photos uploaded to your Google Business Profile to ensure they are of high quality and pertinent to your business. Your photos should meet the following criteria:

Clear, with good lighting, and in focus.
Free from blurriness or pixelation.
Directly related to your business.
Devoid of watermarks or textual overlays.
Free from offensive or unsuitable material.

Photos that don't adhere to these guidelines may be rejected by Google. If that happens, you can modify your photos and submit them again for approval. Remember, approval and display of your photos on your listing might take some time.

4. Have Consistent and Accurate Contact Information on Your Google Business Profile

Ensure your name, address, phone number, and website are listed accurately on your profile. This makes it convenient for local customers to reach you and signals to Google that you are a genuine local business. Make sure your details match what's listed on your website and other local directories. Consistency in information is vital for local SEO rankings and helps Google validate the legitimacy of your business. Use companies like SEMRush or Moz to automate listing updates across directories.

5. Keep Opening and Closing Hours Updated on Your Google Business Profile

Maintain accurate opening and closing hours on your profile. Regularly update your hours, especially during holidays or special occasions. This ensures customers have the latest information, improving their experience and satisfaction.

Google uses various signals to determine local rankings, and operating hours are now a more prominent factor. Ensuring your business hours are accurate and regularly updated can positively impact your local search visibility.

6. Cultivate Positive Reviews on Your Google Business Profile

One effective way to improve your Google Business Profile is by earning positive reviews from satisfied customers. Encourage them to share their experiences, as positive reviews influence potential customers and boost your profile's ranking in local search results. Additionally, responding to positive or negative reviews is a great way to show that you value customer feedback.

Furthermore, businesses with higher ratings and more positive reviews are often highlighted by Google and other search engines, leading to better rankings and increased visibility better rankings and increased visibility in local search results.

Optimizing your Google Business Profile is a multifaceted process involving attention to detail and providing accurate and engaging information. By following these steps, you'll enhance your visibility in local searches and create a positive online presence that resonates with potential customers. Take the time to regularly review and update your profile to stay current and relevant in the competitive digital landscape.

Choosing the Right Content Management System for Your Business

jared@blinkjarmedia.com (Jared Broussard) — Thu, 04 Jan 2024 03:24:57 GMT

Hey everyone, it's Jared at BlinkJar ! One of the most important decisions business owners must make when building a new website is choosing the right content management system (CMS). Unfortunately, many businesses base their CMS decisions on a colleague's recommendation or brand recognition, often leading to a choice that wastes valuable resources like time and money. Choosing a CMS that matches your business's specific needs is vital in making the right decision.

Choosing between an open-source and a proprietary CMS is similar to a homeowner deciding whether to build a custom house or buy a pre-built (modular) one. Like each housing option, each CMS type offers advantages and challenges suited to various needs and circumstances.

Understanding the distinct features and limitations of open-source and proprietary systems helps you choose a CMS that matches your business goals, technical capabilities, and the digital experience you aim to offer your users. This knowledge ensures you select a CMS that fits your current needs and can grow with your business.

What is an Open-Source CMS?

An open-source CMS like WordPress , Drupal , and Joomla offers source codes that anyone can access and modify. This approach encourages community collaboration, leading to continuous enhancements and adaptations of the platform. Typically free, these CMS platforms might incur costs for additional features and customizations like advanced templates or specialized plugins. While the core software is complimentary, these extra features, often created by the community or third-party vendors, enable users to customize their websites to meet specific needs, varying pricing from one-time purchases to subscription models.

What are the Advantages of an Open-Source CMS?

Developer Communities: Ensuring continuous improvement and support.
Transparent & Predictable Code Quality: Offering security and assurance.
Constant Evolution: Keeping the platform ever-improving.

What are the Disadvantages of an Open Source CMS?

Perceived Lack of Control: Due to the public nature of the code.
Potential for Confusion: With various code versions available.
Vulnerability to Hacking: Especially through plugins.
Requires Expertise: Comes with a significant learning curve and requires technical expertise.

Why an Open Source CMS is Like a Custom-Built Home

Choosing an open-source CMS is similar to building a custom house, offering the flexibility and freedom to tailor every aspect of your website. This approach requires high web development expertise, just as constructing a house requires architectural know-how. Additionally, it means staying on top of regular upkeep and keeping your website secure and current, similar to the ongoing attention a custom-built house needs.

What is a Proprietary CMS?

Specific companies or organizations like Duda , Wix , Squarespace , and HubSpot develop, own, and license proprietary CMS software applications. In these systems, the company restricts public access to the source code, preventing its use, modification, or distribution without authorization, and controls access via special license keys.

The owning company actively manages the CMS's development, maintenance, and updates and often sets the hosting and support guidelines. Users access these platforms typically through licensing or subscription fees. Developers design proprietary CMS platforms to offer advanced features, extensive support, and seamless integration with other tools to provide a comprehensive and user-friendly experience.

What are the Advantages of a Proprietary CMS?

User-Focused Approach: Offering simplicity and ease of use, ideal for organizations not needing complex functionality.
Ease of Use & Control: No extensive coding knowledge is required.
Security & Professional Support: Ensuring reliability and safety.

What are the Disadvantages of a Proprietary CMS?

Customer Lock-In: Due to the nature of proprietary development.
Costly: With potential monthly or annual subscriptions.
Limited Customization: Guardrails can limit tailoring options.

Choosing a Proprietary CMS is Like Buying a Modular Home

Choosing a proprietary CMS is like buying a modular home. It's designed for ease and convenience, like selecting a pre-built home with predefined layouts. This type of CMS typically requires less maintenance and provides strong support, mirroring the reliability and assistance you'd expect from owning a ready-made home. These options make a proprietary CMS appealing to those seeking a straightforward, user-friendly option for managing their website's content .

Which CMS is Right for Your Business?

The choice between an open-source and proprietary CMS comes down to what suits your organization's needs best. Whether you prioritize customization and control or favor ease of use and security, the decision should reflect your unique requirements and available resources.

At BlinkJar , we're committed to helping you navigate your CMS options and find the perfect fit for your business. Let's talk.

Baton Rouge Digital Ad Agencies: Why You Should Avoid Google Ad’s Auto-Apply Recommendations

Wed, 20 Dec 2023 22:35:38 GMT

Digital advertising is a dynamic marketing option, and Google Ads is a powerful tool for businesses to enhance their online presence. However, the convenience of Google's auto-apply recommendations may seem like a time-saving solution, but beneath the surface lie potential pitfalls that can compromise the effectiveness of your advertising efforts. There are better strategies than relying on Google's auto-apply recommendations for maximizing the impact of your Google Ads campaigns.

Loss of Ad Control and Customization

Google's auto-apply recommendations operate on algorithms designed to optimize based on specific parameters. While automation can be efficient, it often needs a more nuanced understanding of your business goals, target audience, and brand voice. Relying solely on automation can result in losing control over the unique expertise that sets your ads apart .

Generic Optimization for Google Ads

Auto-apply recommendations are designed to cater to a broad spectrum of advertisers, as well as various industries and objectives. This “one-size-fits-all” approach can clash with your business's unique goals. A broad, boilerplate optimization strategy neglects the intricacies that make your products or services stand out.

Overemphasis on Clicks Over Conversions in Google Ads Campaigns

Google's algorithms are very effective at driving clicks, but the primary goal of advertising success lies in conversions – actions that align with your business objectives, such as purchases or form submissions. Relying solely on auto-apply recommendations may inadvertently prioritize clicks over conversions, resulting in inflated click-through rates without a proportional increase in meaningful interactions.

Limited Understanding of Seasonal Variations for Google Ads Campaigns

For businesses that experience seasonal fluctuations in demand, auto-apply recommendations may not adequately account for these changes. Human intuition and industry-specific knowledge are essential for adapting your advertising strategy to capitalize on peak seasons or navigate slower periods effectively.

Risk of Irrelevant Google Ad Keyword Suggestions

Auto-generated Google Ad keyword suggestions may not align with your brand’s goals. Overreliance on these suggestions may lead to the inclusion of irrelevant keywords, diluting the precision of your targeting and potentially attracting clicks from users who are not genuinely interested in your products or services.

Inadequate Google Ad Copy Optimization

Crafting compelling ad copy requires a deep understanding of your unique value proposition and the needs of your target audience. Auto-apply recommendations can’t always possess the voice and knowledge needed to create ads that resonate effectively, potentially leading to generic, less engaging ads.

While Google's auto-apply recommendations offer a streamlined approach to Google Ads optimization, the drawbacks merit careful consideration. For businesses seeking a tailored and strategic approach to digital advertising, combining automation and human expertise is often the key to unlocking the full potential of Google Ads campaigns. For over a decade, the expert team at BlinkJar Media has stayed on the forefront of managing digital search and display ads on the Google Ads platform.

Elevate Your SEO Strategy with Pillar Pages: Increase Organic Traffic, Keyword Rankings, and Credibility

amy@blinkjarmedia.com (Amy Desselle) — Fri, 08 Dec 2023 21:15:53 GMT

In the ever-evolving landscape of search engine optimization (SEO), pillar pages have emerged as a crucial component for websites seeking to establish authority, enhance site structure, and drive organic traffic. Pillar pages are web pages that provide an authoritative and in-depth overview of a broad topic. They act as the central hub for a group of related blog posts or articles, collectively known as cluster content. Each cluster content piece delves into a specific subtopic related to the overarching theme the pillar page addresses. Here are four ways that pillar pages can enhance your SEO strategy.

Establishing Topic Authority Through Pillar Pages

Pillar pages are among the most effective ways of establishing a website's authority and expertise in a specific subject area. These comprehensive and informative pages are designed to provide in-depth and valuable information on a particular topic, demonstrating a deep understanding and knowledge of the subject matter. By presenting this level of expertise, pillar pages can earn recognition from search engines, such as Google, which are constantly on the lookout for high-quality content that meets users' needs. As a result, pillar pages are more likely to attract backlinks from high-authority websites , which are seen as a vote of confidence and an endorsement of the website's credibility. These backlinks are precious in the eyes of search engines, as they act as a currency that can boost a website's ranking and overall credibility.

Enhancing Site Architecture Through Pillar Pages

Pillar pages are crucial to organizing a website. They form the base of the site's structure, making it easy for users and search engines to navigate and understand the content. A pillar page acts as a central hub, linking to related topics. This structure helps visitors find what they're looking for more easily. A well-made pillar page improves your site's layout , making it more user-friendly and clear to search engines what each page is about. This improved user experience leads to higher search engine rankings , more relevant visitors, increased engagement, longer visits, and a more substantial SEO impact.

Driving Organic Traffic Through the Use of Pillar Pages

One of the most significant benefits of using pillar pages is that they guide search engines through the website's content hierarchy. By incorporating relevant internal links from pillar pages to cluster content, search engines can easily find and index the most pertinent content. As organic traffic to cluster content accumulates, the overall website's visibility and search engine ranking increase, leading to a continuous cycle of growth and engagement. Essentially, pillar pages act as gateway pages, inviting visitors to explore the depths of a website's knowledge base. By connecting pillar pages to cluster content effectively, websites can maximize their organic traffic potential, driving visitors to the most relevant and engaging content .

Ranking for Long-Tail Keywords Through Pillar Pages

Long-tail keywords are essential for attracting the right kind of visitors. These keywords are longer, specific phrases used when looking for detailed information. Pillar pages help with this by discussing a broad topic in detail. You can use these pages to create more focused content on subtopics related to the central theme. This way, your website attracts visitors who are interested in that particular subject. These visitors are more likely to be interested in what you offer, leading to better chances of them taking action, like making a purchase or signing up.

The inbound marketing team at Blinkjar can help you develop a successful marketing strategy for your business. We specialize in attracting customers through organic search , social media , and content marketing and can help you convert leads into paying customers.

Understanding Website Hosts and Domain Name System (DNS): Navigating the Internet Library

rikki@blinkjarmedia.com (Rikki Broussard) — Mon, 27 Nov 2023 19:16:11 GMT

A website is not just a collection of web pages; it is a complex system of interrelated components working together to deliver the intended user experience. Key among these components are website hosts and the Domain Name System (DNS), each playing a crucial role in managing a website's online presence. To demystify these concepts, let's dive into a library metaphor.

What is the Purpose of a Website Host?

Your website host is akin to a specialized bookshelf in the vast library of the internet. This service provider offers space to store all your website's content, just as a bookshelf holds and maintains books. The host's server is where your website's data resides, ensuring it's accessible to Internet users around the clock. The choice of your website host impacts your site's speed, security, and uptime.

5 Key Factors for Determining Your Website Host

Server Space: Different types of hosting determine the space and resources your site gets.
Performance and Uptime: Ensures your site is easily accessible and in good condition.
Technical Support: Like librarians, hosting companies support your website's digital space.
Security Features: Hosts implement measures to protect your website, akin to how a library safeguards its books.
Control Panel and Tools: These tools are provided to manage your website.

At BlinkJar, most of our sites are hosted by HubSpot , WPEngine , or Duda . A significant determining factor in your website host is your content management system of choice, but this is another topic for another day.

What is the Meaning and Purpose of DNS?

DNS is the library's catalog system. It translates book titles (domain names) into specific codes (IP addresses) to find their exact location (webserver). Without DNS, we would have to remember the numerical codes for each website, similar to memorizing every book's location in a library. DNS simplifies internet navigation by using easy-to-remember domain names.

Understanding DNS: Essential Components

Domain Name Resolution: DNS servers find the corresponding location of a website, like looking up a book in the library catalog.
Records and Configurations: The catalog entries direct where each domain name should point.
DNS Providers: Companies managing the catalog system. A few of the more popular DNS providers are Google , GoDaddy , DNSMadeEasy , and CloudFlare .
Propagation: Updating the DNS records is like updating the library catalog.

Discovering Your Current DNS Provider: Quick Tips

Use Online Tools: Tools like whatsmydns.net or dnschecker.org can reveal your DNS provider.
Check with Your Domain Registrar: Your domain registrar might also manage your DNS. The DNS provider and the domain registrar (where you host your domain name) are usually the same provider. At BlinkJar, we have encountered occasions where the domain registrar and the DNS are located with two separate providers, so be extra careful in verifying this information. GoDaddy , Namecheap , Tucows , and Network Solutions are the largest domain registrar companies. At BlinkJar, most of the sites we control are with GoDaddy.
Contact Your IT Department or Service Provider: They often have this information. This option can sometimes be frustrating, as it is like finding a needle in a haystack.
Examine Email Headers: Email headers can sometimes reveal DNS details.

Tips on Discovering Who Your Current Website Host Is

Online Lookup Tools: Tools like WhoIsHostingThis or HostingChecker can identify your host. The results provided with these sites can be misleading. For instance, when you plug in our website ( www.blinkjarmedia.com ), it shows our web host as Amazon Web Services. While technically accurate, our site is hosted on AWS through Duda.
Review Your Billing Records: Billing records often show payments to hosting companies. Good luck with finding that bill.
Check Your Emails: Look for messages related to hosting. Be careful here, as this particular sector is notorious for spammy emails misleading you into believing you are hosting with a provider when you are not.
Ask Your Webmaster or Developer: They likely know where your website is hosted. While this is true, it does not always mean your webmaster has control or access to your website host and DNS provider.
Consult Your Control Panel: A control panel often displays the name of your hosting company. You are likely clear on this topic if you have access to this control panel.

Making Informed Decisions on Your Web Host and DNS Provider

You can quickly identify your current DNS provider and website host by understanding the roles of web hosting and DNS in the internet library and utilizing the provided tips. This knowledge gives you more control over your website and enables informed decisions about these essential services. Knowing where your 'book' is stored and how it's cataloged in the internet's vast library ensures that your website remains accessible and efficient.

Canva vs. Adobe AI Tools: A Comparison for Baton Rouge Graphic Designers [Infographic]

Mon, 30 Oct 2023 18:43:13 GMT

Artificial intelligence (AI) has undeniably revolutionized the graphic design landscape, reshaping how creativity is unleashed in the industry. Among the leading players in this transformation are Canva and Adobe AI tools , both wielding the power of AI to deliver a spectrum of cutting-edge features.

In this infographic, we dissect the AI capabilities of Canva and Adobe AI. From user accessibility to the depth of design templates and the finesse of image editing tools, we explore how AI drives innovation and shapes the future of graphic design. By scrutinizing each platform's strengths and areas for growth, readers will gain invaluable insights into which design tool aligns best with their AI-based design requirements.

For swift creations, Canva's AI is a standout choice, while Adobe's AI offers a deeper dive into advanced features and capabilities. Ultimately, the choice hinges on which tool is best suited for your needs and the needs of your team.

If you need professional graphic design assistance, don't hesitate to contact the BlinkJar team . We can provide expert guidance and support to help you achieve your design goals.

The Rising Importance of Web Accessibility

Mon, 23 Oct 2023 20:30:09 GMT

The internet is a fundamental part of our daily lives in the digital age. This widespread reliance on the web has highlighted the crucial importance of web accessibility. In 2023, the significance of creating inclusive websites has never been more apparent.

Web accessibility refers to designing and developing websites to ensure people with disabilities can use them effectively. It's a critical aspect of modern web design , and its importance is growing for several reasons.

Website Accessibility Legal Requirements

Many countries and regions have enacted laws that require websites to be accessible to all users. Failure to comply with these regulations can result in legal consequences.

Expanding Your Website User Base for Disabilities

The number of people with disabilities accessing the web is increasing. In a recent session at DudaCon 2023 , Turn Compliance Into Opportunities: Getting Ahead of Regulations, it was noted that 60 million people claim disability status. ”Everything you do to meet the accessibility standards helps you meet ranking signals you probably aren’t aware of.” By making your website accessible, you tap into a broader audience and potential customer base.

Inclusive Web Design Improved User Experience

Web accessibility isn't just about accommodating users with disabilities; it benefits everyone. Accessible websites are often easier to navigate and more user-friendly.

Design Tips for Creating Inclusive Websites

There are a few design tips to keep in mind when designing a website that is accessible.

Color Contrast: Ensure text and background colors have sufficient contrast, making content readable for users with low vision or color blindness.

Responsive Design: Make sure your website is responsive and works well on various devices and screen sizes, as many users with disabilities rely on different technologies.

Simplify Navigation: Keep navigation menus and content structure straightforward to make it easier for users with cognitive disabilities to find information.

Regular Audits and Updates: Accessibility standards and best practices evolve. Periodically audit and update your website to stay current with these standards.

Use Assistive Technologies: Regularly testing your website can be time-consuming. Using accessibility technologies like AudioEye can help save time, address accessibility issues, and ensure your website is as inclusive as possible.

Creating an inclusive website is not only a legal requirement but also a moral imperative in the digital age. As the importance of web accessibility continues to rise in 2023, it's vital for web designers and developers to understand the significance of creating inclusive websites and to implement the tips mentioned in this blog. By embracing web accessibility trends, you can ensure that your website welcomes all users, regardless of their abilities, and contribute to a more inclusive and accessible internet for everyone.

At BlinkJar Media , we understand the pivotal role a well-crafted website plays in your brand's success. If you're ready to elevate your online presence and leave a lasting impression, don't hesitate to reach out to our team. We specialize in creating dynamic, user-friendly websites tailored to your unique needs. Contact us today and let's bring your vision to life!

How Internal and External Linking Boosts SEO: Insight from a Louisiana SEO Agency

Fri, 29 Sep 2023 23:00:58 GMT

Search engine optimization , or SEO, is essential for bringing organic traffic to your website. While there are many different SEO tactics and strategies, internal and external linking are two key components that have a big impact on how well your website performs in search engine results. Let’s take a closer look at the significance of internal and external linking and how they help your SEO efforts and overall website performance.

The Benefits of Internal Linking for Your Website

Internal linking is the process of connecting two pages of your website . These links create a number of different optimization advantages.

Improve User Experience with Internal Links

Visitors can navigate your website more easily with internal links. Users can click through to find more information on related topics when you provide pertinent internal links in your content.

Distributing Page Authority through Internal Linking

Each page on your website is given a certain level of authority by search engines. You can share this authority and increase the visibility of lower-ranking pages in search results by connecting high-authority pages to others.

Internal Links Enhance Keyword Optimization

Search engines can better interpret the context and relationships between the pages of your website to internal links. You can optimize your content for particular keywords and raise your ranks by employing targeted anchor text, which is the clickable text in links.

Internal Links Can Reduce Bounce Rate

Internal links can prolong a visitor’s stay on your site. This can lower bounce rates and improve the likelihood that each session can develop into a conversion.

The Benefits of External Linking for Your Website

In addition to internal links, external linking refers to links that are made from within your own content to other websites. Although it may appear paradoxical, this is crucial for SEO .

External Links Create Credibility and Trustworthiness

Search engines understand that your material is reliable and well-researched when you connect to authoritative sites. This improves the legitimacy of your site and your search engine rankings.

Relevance and Context Are Improved with External Linking

When you provide your visitors with more context and information by linking to pertinent external sources it raises the quality of your content.

External Links Provide Resourceful Content

Even when the resources are on different websites, external links point viewers to further information on the subject they’re interested in. This demonstrates your commitment to providing your potential clients and customers with useful information.

How Do Internal and External Website Links Work Together?

Achieving the ideal mix between internal and external links is essential for effective SEO. Make sure all of your links—internal or external—are pertinent to the content in which they are embedded. Put the user's experience first by including links that actually benefit the user and make it easier to navigate. Use context-rich, keyword-rich anchor text for both internal and external links to provide search engines with more information.

As search becomes an ever-increasing component of everyday life for consumers across every industry, your ability to be found has never been more important. For over a decade, BlinkJar Media has been helping businesses of all sizes with their content and SEO strategy .

Facebook Ads vs. Boosted Posts: Which is Right for Your Social Media Strategy?

rikki@blinkjarmedia.com (Rikki Broussard) — Fri, 29 Sep 2023 21:25:10 GMT

Social media advertising has become an integral component of every marketing budget if not a requisite. I'm engaged in launching fresh Facebook ad campaigns , amplifying posts, and overseeing the performance of ongoing ads daily. A common question is whether to use Facebook ads or boosted posts. Making the correct choice comes down to two main things: your goals and your budget. Both options have their merits, so it's worth trying to see which works best for your marketing goals.

Take Our Mom's Restaurant and Bar , recently crowned with the prestigious title of Best Burger for the 12th consecutive year. We aim to broadcast this achievement to the widest audience possible, primarily to raise awareness. There's no immediate call to action, such as downloading a menu or placing an order (although these options are available). Given this emphasis on awareness and a smaller budget for this campaign, I opted to boost the post rather than initiate a standalone Facebook ad campaign. It's important to note that, in complete transparency, we implement both Facebook ads and boosted posts for this particular client.

DOWNLOAD SALES CAMPAIGN BEST PRACTICES CHECKLIST

On the other hand, we're currently running advertisements for a one-page web design service at BlinkJar. The effectiveness of these ads largely hinges on reaching the right audience. Unlike the branding ad mentioned earlier, our goal is to focus on a more specific and narrower target group: small business owners and startups with limited budgets. This targeted approach minimizes both unnecessary clicks and needless expenditures.

At BlinkJar, we recommend a well-rounded approach to all our clients, advising them to allocate a budget for both options. Suppose you're interested in optimizing your existing Facebook campaigns. In that case, it's essential to understand the key differences between Facebook ads and boosted posts and recognize the significant impact of budget allocation in enhancing your social media strategy.

Three Benefits of Facebook Ads

Targeting Precision: Facebook ads provide an extensive range of targeting options, allowing you to define your audience based on demographics, interests, behaviors, and more. This precision ensures that your content reaches the right people.
Ad Formats: With Facebook ads, you can choose from various ad formats, including image ads, video ads, carousel ads, and more. This flexibility enables you to craft highly engaging and visually appealing content.
Advanced Metrics: Facebook's Ads Manager offers detailed insights into your ad performance. You can track metrics such as click-through rate, conversion rate, and cost per conversion, allowing you to measure your marketing ROI accurately .

What are the drawbacks of Facebook ads?

Cost: While Facebook ads can deliver excellent results, they may require a more significant budget than boosting posts. Costs can add up quickly, especially if you're targeting a broad audience or running campaigns frequently.
Learning Curve: Mastering Facebook Ads Manager and understanding its various features can be time-consuming. It may take some trial and error to optimize your ad campaigns effectively.

Three Benefits of Boosted Facebook Posts

Ease of Use: Boosting a post is a straightforward process. You select an existing post from your page and choose your target audience, budget, and duration. This simplicity makes it accessible to beginners.
Quick Visibility: Boosted posts provide immediate visibility to a broader audience. They can help your content reach a more extensive and relevant audience faster than organic reach alone.
Engagement and Social Proof: When a boosted post garners engagement (likes, comments, shares), it can create a sense of social proof, making your content appear more credible and trustworthy. Boosting an organic post can gain traction, reaching a wider audience and driving more engagement.

What are the Drawbacks of Boosted Facebook Posts?

Limited Targeting: Boosted posts offer less advanced targeting than Facebook ads. While you can select some basic demographics and interests, you have less control over audience segmentation.
Limited Ad Formats: Boosted posts primarily use the same format as the original post. While this maintains the organic feel of the content, it limits your ability to use more diverse ad formats.

Need help deciding between Facebook ads or boosted posts for your social media strategy? Don't hesitate any longer – pick one and give it a shot! Just remember, use audience targeting, or you'll burn through your budget way too fast!

At BlinkJar, we're all about harnessing the strengths of both options to supercharge your impact. Facebook ads let you pinpoint your audience and track your ROI using advanced metrics . Meanwhile, boosted posts provide instant visibility and engagement, building social proof to bolster your credibility. Integrating both approaches based on your objectives and budget enables you to craft a holistic and effective social media strategy that drives results. Don't hold back – tap into the potential of Facebook ads and boosted posts to elevate your social media game. And if you'd rather leave the heavy lifting to us, give us a shout – we've got you covered!

Maximizing Google Ads: Three Keyword Types and Their Advantages

rikki@blinkjarmedia.com (Rikki Broussard) — Mon, 18 Sep 2023 21:41:33 GMT

Optimizing Google Ads campaigns hinges on an effective keyword strategy. Grasping the different keyword types and their unique benefits is instrumental in realizing your ad goals. Let's dive into the three primary keyword match types for Google Ads : Broad Match, Phrase Match, and Exact Match.

Broad Match Keywords Explained

Broad Match keywords, the most versatile among the trio, ensure your ads surface for many search queries that Google finds pertinent to your chosen keyword.

Advantages of Broad Match Keywords:

Extended Audience Reach: Perfect for brand promotion and exploration, Broad Match keywords can spotlight your ads for relevant, related searches, ushering in potential customers.
Efficient Keyword Research: Say goodbye to crafting exhaustive keyword lists. Google efficiently links your ads to relevant searches, saving you time.
Unearth Keyword Gems: Review which search terms bring up your ads to identify fresh keyword avenues and finetune your ad strategy.

However, tread with caution. The versatility of Broad Match might result in irrelevant clicks and escalated ad costs. Monitor your search term reports and utilize negative keywords to sidestep unrelated traffic.

Diving into Phrase Match Keywords

Positioned between Broad and Exact Match, Phrase Match keywords will display your ads when queries encompass your keyword phrase sequentially, with possible extra words flanking the phrase.

Phrase Match Keyword Benefits:

Zero-In On Your Audience: More precise than Broad Match, leading to quality traffic and enhanced conversion rates.
Balanced Flexibility: Not as confined as Exact Match, capturing keyword variations and long-tail keywords integral to your brand.
Managed Ad Expenditure: Direct your ad budget effectively, minimizing chances of off-target clicks.

The Precision of Exact Match Keywords

For ultimate control, turn to Exact Match keywords. Your ads will surface solely for the exact keyword phrase you earmark.

Exact Match Keyword Advantages:

Peak Relevance: Increases ad relevancy to the searcher's query, amplifying conversion chances.
Budget Mastery: Total control over ad displays, ensuring optimal budget use.
Boosted Quality Score: Enhance your Quality Score through relevant ads, potentially decreasing your CPC and elevating ad positions.

Selecting the appropriate keyword match type in your Google Ads can profoundly influence outcomes. Whether Broad, Phrase, or Exact Match, each carries distinct advantages. Tailor your choice to your campaign objectives, often merging match types for optimal outcomes.

It's imperative to monitor and tweak your Google Ads endeavors continually. Routinely scrutinize your data, modify your keyword approach, and engage negative keywords to exclude unrelated traffic. Armed with a profound understanding of each keyword type's perks and employing them judiciously, you'll craft potent ad campaigns that yield tangible business rewards.

At BlinkJar, our goal is to help make your marketing easier. If you'd prefer to teach a cat to yodel than have to fool with optimizing your Google ads, let our digital marketing experts help.

The Crucial Role of Persona Development in Your Marketing Strategy

Thu, 31 Aug 2023 00:01:43 GMT

In today's rapidly evolving business landscape, understanding your target audience is not merely an option; it's a necessity. Enter marketing personas, the secret ingredient that can supercharge your inbound marketing strategy , helping you ensure that the right message is reaching the right audience at the right time.

Humanizing Your Marketing Audience

Personas transform anonymous data into relatable individuals. They embody your customers' behaviors, preferences, challenges, and aspirations. By personifying data, personas offer a human perspective that helps you resonate with real people instead of treating them as faceless numbers. This human touch is the foundation of meaningful connections.

Laser-Focused Marketing Messaging

Imagine trying to hit a target blindfolded. Without personas, your marketing messages risk being off the mark. Personas provide you with valuable insights about your audience's pain points, needs, and desires. Armed with this knowledge, your messaging can be highly targeted, ensuring you address exactly what your audience cares about.

Tailored Content Creation

One size doesn't fit all when it comes to content. Your audience is comprised of individuals with varying interests and concerns. Personas enable you to create content that resonates deeply with specific segments of your audience. Whether it's a how-to guide, an inspiring story, or a data-driven report, your content becomes a solution uniquely tailored to their needs.

Strategic Marketing Channel Selection

The digital landscape is vast, and not every channel is equally effective for every audience. Personas guide you in selecting the most suitable channels for reaching your target segments. Whether it's social media marketing , email campaigns , podcasts, or webinars, personas help you strategically allocate your resources for maximum impact.

Building Brand Trust and Loyalty

Customers don't just buy products; they invest in brands that understand and resonate with them. Personas allow you to craft messages that show you genuinely comprehend your audience's challenges and can provide solutions. This builds trust and fosters loyalty, as customers recognize that your brand is there to meet their unique needs.

In the ever-evolving landscape of marketing, achieving success requires more than just a catchy slogan or a stunning visual. It demands a deep understanding of your audience. Personas serve as the guiding stars in your marketing constellation, helping you navigate the vast sea of possibilities with precision and purpose. At their core, personas represent real people, real needs, and real desires. By placing them at the heart of your strategy, you're not just marketing; you're connecting, resonating, and nurturing relationships that drive your business forward.

Email Marketing Mastery: Building Trust & Engagement in a Digital World

Mon, 21 Aug 2023 16:26:18 GMT

Nurturing Growth and Connection in the Digital Era

In today's fast-paced digital world, businesses are facing the challenge of nurturing relationships with customers while expanding their reach effectively. Among the many strategies available, one powerful tool stands out: email marketing . Email marketing is like a gourmet pizza in the marketing world, layered with a variety of toppings. Just as a pizza can be loaded with too many flavors, marketers might be tempted to take shortcuts with the plethora of tools available.

However, the tastiest approach is the inbound methodology , focusing on delivering value and building trust with prospects. Essential toppings for this method include well-segmented email lists, tailored content, user-friendly designs, and data-informed decisions. When combined, these ingredients cook up a delectable success in email marketing.

Crafting Strategy: Email Marketing and the Inbound Mindset

Email marketing is about building genuine connections and delivering valuable information through emails. On the other hand, the inbound methodology focuses on attracting, engaging, and delighting recipients to build trust. These two concepts are the perfect intersection when emails become a way to engage people and provide them with meaningful value.

Precision in Engagement: Segmentation, Personalization, and Data Analysis

Segmentation is a strategic approach in marketing that allows businesses to send messages tailored to specific groups of recipients based on their preferences and behaviors. This segmentation ensures that the right content reaches the right people at the right times, leading to higher engagement and more conversions. In fact, segmented and targeted emails generate 58% of all email revenue . Personalization takes this a step further by customizing content for each individual, making them feel valued and strengthening connections. When emails are personalized, they can increase transaction rates by six times . Data-driven analysis plays a crucial role by providing insights into how email campaigns perform. With these insights, companies can refine their strategies to better align with their audience's expectations.

Crafting Excellence: Email Design, Delivery, and Lasting Connections

Mastery in email marketing involves creating well-designed emails that align with specific goals, like getting people to take action or engage with content. This artistry relies on the right blend of content, understanding your audience, and timing. Building trust and value through consent and relevant content ensures emails are delivered effectively. It is important to be tracking progress and refining strategies through data analysis . Moreover, it goes beyond that, exploring how to build lasting relationships with potential customers through automated personalized communication, further solidifying your online presence.

Orchestrating Success Through Email Marketing and Beyond

In the intricate world of digital media, email marketing and newsletters play a pivotal role in creating authentic relationships. Businesses can build trust and offer real value by using techniques like segmentation, personalization, data analysis, and thoughtful design. Aligning these tactics with overall inbound strategies leads to more impactful engagement, helping businesses connect more effectively with their online audience.

Embracing the Rise of AI: A Path to Marketing Relevance

jared@blinkjarmedia.com (Jared Broussard) — Tue, 04 Jul 2023 23:20:14 GMT

In the ever-evolving landscape of technology, artificial intelligence (AI) has emerged as a groundbreaking innovation with the potential to revolutionize every industry. At BlinkJar Media , we understand the significance of AI and actively embrace its capabilities. In this blog, we delve into the impact of AI on the marketing industry and discuss how we remain relevant by harnessing its potential while maintaining the human touch.

AI in Marketing: Ignoring vs. Leveraging

Some may choose to ignore AI, fearing its potential complexities and uncertainties. However, at BlinkJar, we firmly believe that marketing companies disregarding AI will ultimately become irrelevant. Just as the printing press transformed the dissemination of knowledge, AI has the power to reshape marketing practices. While both positive and negative outcomes will inevitably arise from AI, its true potential is still unfolding.

BlinkJar's Approach to AI

To adapt and thrive in this new era, BlinkJar has taken proactive measures to integrate AI into our marketing strategies . Our number one priority is to invest in educating the BlinkJar team about AI and Marketing. I recently was certified in the "Piloting AI for Marketers" series conducted by the Marketing Artificial Intelligence Institute. I recently had the privilege of speaking at LSU about the rise of AI in Marketing and am attending the upcoming MAICON conference in Cleveland, Ohio.

We leverage AI as a starting point for many of our repetitive marketing tasks. Infusing AI into some of our consistent (and often mundane) tasks allows our team to sharpen our skills in more specialized areas of our agency . With this approach, we are confident we are ultimately providing our clients with more value, and AI plays a part in this approach.

BlinkJar's AI Manifesto

At BlinkJar, we advocate for establishing an AI policy or manifesto to guide our team in the rapidly evolving world of AI. We have adopted the AI Manifesto from The Marketing Artificial Intelligence Institute as our foundation. While we acknowledge that these policies may need adjustment as AI and businesses evolve, this current policy is an excellent starting point.

Our Responsible AI Principles:

We believe in the responsible design, development, deployment, and operation of AI technologies.
We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
Humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
We believe in the power of language, images, and videos to educate, influence, and affect change. We commit to never knowingly using generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
We believe in understanding the limitations and dangers of AI and considering those factors in our decisions and actions.
Transparency in data collection and AI usage is essential to maintain the trust of our audiences and stakeholders.
We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
We believe in intelligent automation without dehumanization and the potential of AI to have profound benefits for humanity and society.
We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes to advance the industry and society.
We believe in the importance of upskilling and reskilling professionals and using AI to build more fulfilling careers and lives.
We believe in partnering with organizations and people who share our principles.

We primarily utilize generative AI technologies for marketing purposes, such as content creation for our various channels. We employ Software-as-a-Service (SaaS) products for speech-to-text transcription, content summarization, outline generation, image generation, copywriting, and creativity.

By adhering to these principles and leveraging AI responsibly, we aim to drive efficiency and performance while maintaining the trust of our audience and stakeholders.

Staying Ahead in Marketing with AI

As AI continues to shape the marketing landscape, it is imperative to remain aligned with industry leaders such as Google, Microsoft, and Facebook, who heavily invest in AI research and development. Remaining adaptable to changing consumer preferences and staying present where they are headed is essential. While Google dominates web marketing today, the consumer will ultimately determine the winner in the AI landscape. At BlinkJar, we make it our mission to keep a vigilant eye on industry trends and apply best practices to ensure our clients' success. Rest assured, the transformations brought about by AI will not blindside us.

Navigating the AI Revolution with BlinkJar

AI presents an extraordinary opportunity for marketers to enhance their strategies, engage with customers more effectively, and drive business growth. BlinkJar Media ensures that we keep our agency and clients at the forefront of the industry by embracing AI, investing in continuous education, and adapting to evolving consumer behaviors. The future may hold many uncertainties, but with our expertise and dedication, we will confidently navigate the AI revolution, delivering impactful results for our clients while maintaining the personal touch that makes us who we are.

Creating a Personalized Brand on Social Media: Strategies That Make a Difference

Mon, 03 Jul 2023 17:36:08 GMT

In today's digital world, social media has become an influential tool for businesses to establish a strong brand presence and connect with their audience. However, with countless brands vying for attention, it's essential to personalize your brand and stand out from the crowd with your marketing .

By implementing these three proven strategies, you can create an authentic and engaging experience for your audience, leaving a lasting impression on your followers.

1. Showcase the Human Side of Your Brand with Social Media

One effective way to personalize your brand is by sharing behind-the-scenes glimpses of your team, office, or production process. This approach helps humanize your brand and creates a sense of authenticity that resonates with your audience. By showcasing your team through videos, personalized quotes, interviews, and blogs, you give your followers a chance to know the people behind the brand .

At BlinkJar , we share behind-the-scenes photos and videos of our team at work. Whether through a quick Tik Tok video or a lifestyle image on Instagram, showing your group "in action" is a great way to connect with your audience. This approach helps your audience understand and appreciate the effort that goes into your brand and products.

Another great way to showcase the human side of your brand is through a community. For instance, Olukai , a premium ocean lifestyle brand based in Hawaii, personalizes its brand by featuring the culture and people of Hawaii in its campaigns. Through powerful video storytelling , they capture Hawaii's beauty while highlighting the daily challenges Hawaiian lifeguards face. Such content creates an emotional connection with the audience, making them more likely to support the brand.

2. Engage with Your Social Media Audience on a Personal Level

Engaging with your audience is crucial for building a loyal and engaged community. Take the time to respond to comments, messages, and mentions on social media, showing genuine interest in your followers. When you respond to comments, don't settle for generic replies. Instead, address your followers by name and respond in a personalized manner. This approach makes them feel valued and fosters a sense of community.

It's essential to respond personally on social media , acknowledging the person and showing empathy. Using their name and providing a personalized response demonstrates that they are speaking to a human and not just delivering an automated answer. This personalized level of engagement deepens the connection between your brand and your audience.

3. Infuse Your Brand's Personality into Your Social Media Content

Consistency is vital when it comes to personalizing your brand on social media . Just as a visually appealing aesthetic creates recognition, a solid social media voice makes your content easily identifiable. When people see your social media posts, they should immediately recognize them as yours.

To achieve this, infuse your brand's personality into your social media content. Whether through humor, creativity, thoughtfulness, or any other defining characteristic, let your brand's voice shine through consistently. While the tone may vary slightly depending on the context, the overall language and voice should remain consistent at their core. This approach creates a memorable and relatable experience for your audience.

By implementing these three strategies—showcasing the human side of your brand, engaging with your audience on a personal level, and infusing your brand's personality into your content—you can effectively personalize your brand on social media. As a result, you'll leave a lasting impression on your followers, foster a strong brand community, and stand out from the competition.

The Benefits of AI and ChatGPT for Creating Google Ads Campaigns

Fri, 30 Jun 2023 16:05:18 GMT

Creating and maintaining successful Google Ads campaigns is essential for boosting ROI and promoting conversions. For PPC marketers , the introduction of ChatGPT and other AI platforms has created new opportunities for getting the most out of their digital marketing dollars. With enhanced strategy formulation, time and money savings, the creation of personalized ads, and increased efficiency by utilizing ChatGPT, it has never been easier or more efficient to boost the effectiveness of a Google Ads campaign. Let’s see how ChatGPT and AI can improve your Google Ads campaigns .

Keyword Research and Ad Group Creation by AI for Google Ads

ChatGPT can discover popular and relevant keywords that will boost the value of your website’s traffic with the help of industry data research. AI can also offer guidance on how to intelligently group keywords based on subjects, relevance, and search intent. By doing this, you can ensure that the ads you run are highly relevant to the keywords you're using to place bids.

Finding negative keywords is another critical aspect of every Google Ads campaign . Chat GPT can isolate these words and terms so that your ads don't show up for irrelevant and wasteful searches. Negative keywords also improve ad targeting, and raise the caliber and relevancy of your ads (and in turn your quality score), all while cutting costs. The effectiveness of a campaign hinges on choosing the right keywords and organizing them into relevant ad groups. With ChatGPT's tools, you can easily create relevant keywords and organize your ad groups.

Target Audience Insights, Demographics, and Interests Defined by AI

A thorough understanding of your target market is the foundation of successful advertising. With ChatGPT's comprehensive insights into your target audience, you can optimize your campaign targeting and reach the right people at the right time.

Using prompts created specifically for you, ChatGPT may analyze data and provide insights into the characteristics, demographics, and interests of your ideal target audience. By using this information, you may build more appealing advertisements that appeal to your target audience and enhance your targeting criteria.

Competitive Research for Google Ads with AI

You can gain a competitive advantage by differentiating your advertising campaigns and comprehending the target audience demographics of your competitor. ChatGPT can give you insightful information on the tactics of others in your space, enabling you to spot market inefficiencies and opportunities.

AI Created Audience-Specific Messaging for Google Ads

ChatGPT can create advertising material that appeals to specific personas and demographics by utilizing its understanding of your target audience. Your ads will be more engaging and personalized if they are purposefully written for different audiences.

Ad Copy Generation and Responsive Search Ad Creation

Ad content needs to be captivating in order to capture your audience's attention and encourage conversions. ChatGPT can assist you in crafting headlines, descriptions, and ad copy that is targeted at certain audiences.

RSA headline ideas and descriptions that highlight the unique features of your product or service can be generated by ChatGPT based on your keyword preferences. This saves time and energy and guarantees that your ad copy is relevant and engaging.

Advertisers can revolutionize their Google Ads campaigns by leveraging the power of ChatGPT. With insight into target audiences, help with keyword and ad group research, and the design of attractive ad text, Chat CPT and other AI platforms can take the bulk of the burden of campaign creation, leaving you more time to strategize.

For over a decade BlinkJar Media has been helping businesses and organizations with their online presence and digital marketing . With the onset of artificial intelligence playing a larger role in every aspect of our lives, understanding how to leverage it and combine it with industry-level expertise has never been more valuable.

Effective SEO Strategy: Understanding Head Terms, Body Terms, and Long-Tailed Keywords

rikki@blinkjarmedia.com (Rikki Broussard) — Fri, 09 Jun 2023 19:30:43 GMT

When it comes to Search Engine Optimization (SEO) , keywords play a crucial role in driving organic traffic to your website. However, not all keywords are created equal . Because there are different search types, understanding each keyword type can help improve your SEO efforts and results.

What Are Head Terms in SEO?

Head terms, or "head keywords," are short, broad, and highly competitive. These terms typically consist of one or two words and are general in nature. Due to their popularity, head terms attract significant search volume and competition. Examples of head terms include "shoes," "digital marketing," or "travel destinations." While ranking for head terms can generate substantial website traffic, ranking on the first page of Google for head terms is challenging due to intense competition.

Why Are Head Terms Important for SEO?

Head terms are essential for SEO as they can drive a large traffic volume to your website . However, targeting head terms can be complicated and requires substantial time, resources, and a solid SEO strategy. Ranking for head terms may be more suitable for established and authoritative websites that already have high domain authority and strong backlink profiles.

What Are Body Terms in SEO?

Body terms, or "mid-tail keywords," are more specific than head terms. They consist of two to three words and are less competitive than head terms. Examples of body terms include "shoulder pain," "social media tips," or "European travel destinations." Body terms provide more context to users' search intent and offer a balance between search volume and competition.

Why Are Body Terms Important for SEO?

Body terms are valuable for SEO because they rank higher in search engine results pages by targeting a specific audience. By optimizing your website and site content for relevant body terms, you can attract more targeted traffic and increase your chances of conversion. Body terms are often used to optimize individual pages or blog posts , making them essential for content creation and on-page SEO efforts.

What Are Long-Tailed Keywords in SEO?

Long-tailed terms are highly-specific and targeted keywords containing three or more words. These terms are less competitive and have a lower search volume than head and body terms. Examples of long-tailed keywords include "best running shoes for women with high arches," "social media marketing tips for small businesses," or " inbound marketing agencies for Baton Rouge businesses ."

Why Are Long-Tailed Keywords Important for SEO?

Long-tailed keywords are essential for SEO because they allow you to capture highly targeted and niche traffic. While the search volume may be lower, the intent of users searching for long-tailed terms is usually more focused. Targeting long-tailed phrases can attract users toward the bottom of the funnel (closer to the point of purchase or conversion). Additionally, long-tailed keywords are often associated with higher conversion rates since users searching for specific terms have a particular purpose.

Understanding the differences between head, body, and long-tailed keywords is essential for developing a successful SEO strategy. While head terms attract high search volume, they are also highly competitive. Body terms balance search volume and competition, while long-tailed keywords offer highly specific targeting opportunities. By incorporating a mix of these keyword types into your SEO efforts, you can optimize your website to attract the right people at the right time and improve your chances of conversion .

Remember, a well-rounded SEO strategy should involve the following:

Thorough keyword research.
Optimization of different keyword types.
The creation of high-quality content in topic clusters.

One crucial element to understand with any topic regarding search engine optimization is its dependency upon Google's search engine results page. With the recent innovation of Artificial Intelligence software like ChatGPT and Google's Bard, the methods and strategies listed above will inevitably change to adapt to how the consumer will use search engines in the future.

Louisiana Digital Ad Agency: Combining AI and Google Ads

Wed, 10 May 2023 15:53:29 GMT

Artificial intelligence is emerging as a disruptive force, transforming the way organizations can communicate with their target audience. This is especially true for digital advertising, specifically Google Ads. Google Ads historically has been the most dominant option in digital advertising . By utilizing AI, Google Ads is poised to transform how advertisers optimize their campaigns , increase targeting accuracy, and maximize their return on investment. Let’s take a closer look at how AI can enhance Google Ads campaigns.

Improved Ad Creation and Optimization

It used to take a lot of time and resources for advertisers to manually construct and optimize ad campaigns. But when it comes to ad production and optimization, AI adds automation and efficiency. To create effective ad copy, AI systems can evaluate previous performance data and spot patterns and trends. Additionally, AI-powered technologies can automatically modify keyword selection , ad placement, and bidding techniques to ensure optimized campaign results. Advertisers can now concentrate on strategy and creativity and leave the tedious jobs to AI.

Enhanced Ad Targeting

Massive volumes of user data like demographics, search histories, browsing patterns, and preferences, can all be analyzed by AI algorithms. Google Ads provides customers with highly customized and pertinent ads based on this information. AI-powered targeting algorithms can determine which audience segments are best suited for a particular advertisement, increasing its effectiveness and minimizing wasted ad dollars.

Real-time Performance Monitoring

Real-time ad campaign monitoring made possible by AI offers advertisers insightful data on key performance indicators including click-through rates, conversion rates, and cost per acquisition. Advertisers can make data-driven decisions, instantly improving their campaigns.

Smart Bidding Strategies

The visibility and positioning of ads in search results are determined by bidding in the auction. Machine learning algorithms are used in AI-driven smart bidding methods to automatically determine bids depending on user intent, conversion rates, and past performance. Advertisers may improve bidding accuracy, allocate their cash more efficiently, and successfully complete their campaign goals by using AI . By eliminating a large portion of the uncertainty and manual labor involved in bidding, smart bidding strategies help advertisers manage their resources more effectively and efficiently.

Artificial intelligence will revolutionize the world of online advertising, and Google Ads is at the forefront of this transformative wave. By harnessing the power of AI, Google Ads can deliver more personalized and relevant ads, streamline campaign management, and maximize ROI for advertisers. As AI technologies evolve and become more sophisticated, we can expect Google Ads to keep pushing the boundaries, providing advertisers with powerful tools to reach their target audience. Understanding not only how AI can enhance your digital advertising efforts, but knowing how successful Google Ad strategies and campaigns are created will also be invaluable moving forward. For over a decade, the experts at BlinkJar Media have been helping businesses and organizations of all sizes make the most of their marketing dollars.

Six Steps to Designing a Professional Website

Thu, 20 Apr 2023 16:05:16 GMT

In today's digital age, where so much of our lives occur online, a website for your business is more than just a nicety. It is a necessity. But just like starting a business, building a website can be a daunting task. While many platforms offer easy web design, they still require a level of skill and familiarity. Moreover, establishing a website also requires creativity, planning, and attention to detail. In essence, the process of successfully building an effective website can be boiled down to six critical steps.

Schedule a Consultation with a Website Designer

The first step in designing a functional and professional website is to meet with a web designer. Together, you can discuss your goals and requirements for the site. Through this consultation, your designer will develop a better understanding of you, your brand, your target audience, and the features your site will require. Even if you don’t yet have a clear understanding of these factors, brainstorming with a professional web designer will help you figure them out.

Develop a Plan for Website Design

Once there is a clear understanding of your needs, the web designer will create a plan for your website . This plan will include a timeline, site map, and website design concept. The timeline lays out the order in which you should expect to receive updates and when your website will be launched. The site map outlines the structure of your website. The design concept may start with a mockup of your homepage to set the theme and style to be used throughout the rest of the site.

Website Design and Development

After you approve a design concept, the designer will begin creating your website. This process involves the critical elements of creating content, building out internal pages, adding search engine optimization , and perfecting user experience on the website. The designer will also ensure that the website is mobile-friendly and responsive. Throughout this process, you can expect to have regular communication with your designer to keep you involved and informed on the progress.

Website Pre-Launch Testing

Once your website is complete, the designer will test it to ensure that everything functions correctly on all devices and browsers. Thorough testing is an essential step to ensure that your new site provides a seamless user experience.

Launch New Website

After testing is complete, the website will be launched. This involves uploading the website to a server, configuring the domain, and ensuring that the website is live and accessible to users.

Routine Website Maintenance

In order for a website to be successful, it cannot be ignored following its launch. It requires regular updates and ongoing maintenance to ensure search engine performance and usefulness to users. Regular website maintenance also ensures that your website continues to be an accurate reflection of your business and services. This includes updating content, fixing any errors or bugs, and ensuring that the website remains secure.

Regardless of the type of business you own, today’s world requires that you have an online presence. By following these six steps, you can ensure that your new website is not only beautiful and functional, but that it is also an accurate representation of your business.

Why is Internal Linking Important?

Fri, 31 Mar 2023 19:46:15 GMT

There are many pieces in the puzzle of a successful search engine optimization (SEO) strategy . From page titles to content creation, each aspect works as an individual component of a much larger whole. One seemingly small but incredibly important component is the internal linking structure.

Internal links connect pages within a website, making it easier for users to navigate and for search engine crawlers to understand the site’s structure. At first glance, it can be easy to underestimate the holistic impact of internal links, but their functionality is far greater than many realize.

Using Internal Links to Improve User Experience

Internal linking helps to improve the user experience of a website . By linking related pages together, users can easily find additional information that they are interested in. This keeps them on the site longer, reducing bounce rates and increasing the likelihood of conversions.

Internal Links Boost Crawling and Indexing

Internal links also help search engine crawlers to navigate a website and understand its structure. By following internal links, search engine bots can easily discover new pages and index them quickly. This can help to boost a website’s search engine ranking and visibility .

Internal Links Increase Page Authority

Internal linking also helps to increase the authority of a website’s pages. When a page is linked to from multiple other pages within a website, it signals to search engines that the content is valuable and relevant. This can lead to an increase in page authority, which can, in turn, lead to higher search engine rankings.

Boost Overall Website Authority with Internal Links

Internal linking also helps to facilitate the flow of link juice within a website. Link juice refers to the equity or authority that a page passes to another page through links. By linking to important pages within a website, internal links help to distribute link juice evenly throughout the site, boosting the overall authority of the website.

Setting Up an Internal Link Structure

While internal linking has many useful applications in the pursuit of successful SEO, it must be implemented correctly in order to obtain the desired results. Take the time to research the best practices for internal linking, and when in doubt, consult with an SEO professional . The team at BlinkJar Media is always here to support businesses of all sizes and help them find success through all elements of inbound and digital marketing.

7 Reasons Why Branding is Important to Your Business [INFOGRAPHIC]

Wed, 22 Mar 2023 18:23:27 GMT

Branding is one of the most critical aspects of any business, big or small. It's more than just creating a logo or slogan; branding encompasses the entire image and reputation of a company. A strong brand can increase customer loyalty, boost recognition and awareness, differentiate a business from its competitors, and ultimately drive sales and revenue. In today's competitive market, where consumers are inundated with endless options, a well-defined and consistently executed brand strategy can be the key to success.

How to Respond to Negative Reviews

rikki@blinkjarmedia.com (Rikki Broussard) — Tue, 07 Mar 2023 15:30:44 GMT

In today's digital age, reviews play a vital role in the success of businesses. People often turn to online reviews before purchasing or using a service. While positive reviews can bring in more customers, negative reviews can severely damage a company's reputation. According to ReviewTrackers , 94% of consumers say they have avoided a company after reading a negative review. That's why it's essential to respond to negative reviews and address customer concerns.

Why is it essential to respond to negative reviews?

Ignoring negative reviews is not an option. Here are some reasons why it's vital to respond to negative reviews.

Responding to negative reviews shows that you care:

When you respond to negative reviews, you show your customers that you care about their opinions and value their feedback. It gives them a sense of importance and can even turn them into loyal customers.

Negative reviews provide an opportunity to improve:

Negative reviews can be used as a learning opportunity to improve your products or services. By responding to negative reviews, you can identify the areas that need improvement and work towards resolving the issues.

Build trust and credibility by responding to bad reviews:

Responding to negative reviews shows transparency and builds customer trust. It shows that you are willing to take responsibility and make things right.

Responding to Negative Reviews Helps in SEO:

Responding to positive and negative reviews can improve your SEO . Search engines like Google consider reviews and responses as a ranking factor in local search , and responding to reviews shows that you actively engage with your customers.

How to respond to negative reviews:

Responding to negative reviews can be challenging but handling them professionally and empathetically is crucial. Below are some tips to help you respond to negative reviews.

Respond to negative reviews promptly:

It's important to respond to negative reviews promptly . Customers want to know that their concerns are being heard and that action is being taken to address them. Responding promptly shows that you take their feedback seriously.

Be professional and courteous when responding to reviews:

When responding to negative reviews, it's important to be professional and courteous. Avoid being defensive or confrontational, and always maintain a respectful tone. Remember, your response is public, and others will be able to see it.

Apologize and empathize when a negative review is posted:

Start by acknowledging the customer's concerns and apologize for their negative experience. Let them know that you understand how they feel and that you are sorry for any inconvenience caused.

Offer a solution to a bad review:

Try to offer a solution to the problem raised by the customer. If possible, offer a refund or a discount on their next purchase. If you cannot resolve the issue, apologize, and explain the situation.

Take your conversation offline:

If the issue raised by the customer requires more attention, it's best to take the conversation offline. Provide them with a phone number or email address where they can contact you to discuss the issue further.

Responding to negative reviews is essential for the success of your business. It shows that you value your customers and are willing to take responsibility for any mistakes. By following the tips above, you can respond to negative reviews in a professional and empathetic manner, which can turn a negative experience into a positive one.

Baton Rouge SEO Experts: The Importance of Page Titles for Your Business’ Website

Tue, 28 Feb 2023 21:09:55 GMT

Page titles are an essential element of any website, as they are the first thing that visitors see when they search for your website in the search engine results. They are also one of the most important elements of a website’s overall SEO strategy . By optimizing your page titles, you can ensure that your website will appear higher in the search engine rankings and that more people will be able to find it.

Page titles are used to give search engines and visitors a brief description of the content contained on a particular page. The title should accurately reflect the content that is contained on the page, as this will help to ensure that visitors are more likely to click on the link and view the page. In addition to making sure that the page title accurately reflects the content, it is also important to include relevant keywords in the title . This will help to ensure that the page is shown in the search engine results when people search for a particular keyword or phrase.

Page titles are also important for usability. Visitors should be able to quickly identify what type of content is contained on the page, which can help to ensure that they stay on the page for longer. This can help to increase the amount of time a visitor spends on the page, which can in turn lead to better engagement and higher conversion rates.

Finally, page titles are also important for branding purposes. A well-crafted title can help to create a strong first impression and provide visitors with a positive view of your website and your company.

Page titles are critical for every type of website, and should be optimized for SEO , usability, and branding purposes. By taking the time to craft effective page titles, you can ensure that your website will appear higher in the search engine rankings and that more people will be able to find it.

For over a decade, BlinkJar Media has helped businesses and organizations of all shapes and sizes establish and improve their organic search presence.

Why Alt Image Tags Matter

Mon, 06 Feb 2023 19:59:28 GMT

Images are an integral part of your website design and the user experience. They make your site more visually appealing while also offering context clues and other important information about the content of the page. Likewise, these images can also provide important context to search engines and be a useful component of search engine optimization (SEO) .

Alt image tags, also known as “alt tags” or “alt descriptions,” are used to describe images and provide additional information about them for the benefit of both users and search engines. Let's take a look at exactly why alt tags are so important and how they can boost your website's performance .

Why Alt Image Tags are Important for SEO

Accessibility: Alt tags provide alternative text for users who may not be able to see the images on a website. For example, visually impaired users who use screen readers to browse the web rely on alt tags to understand the content of images. By providing descriptive alt tags, you ensure that everyone can access the information on your website, regardless of their ability to see images.
Improved User Experience: Alt tags provide a brief description of images, which can enhance the user experience by providing additional context and information. They can also help users to quickly identify the content of an image, even if it fails to load.
Better Indexing: Search engines like Google use alt tags to understand the content of images and to determine their relevance to search queries. By providing descriptive and relevant alt tags, you help search engines to better index your images, which can result in improved visibility in search engine results pages (SERPs).
Increased Click-Through Rate: Descriptive alt tags can also increase the click-through rate (CTR) of your images in SERPs. By providing a clear and concise description of the content of an image, you can encourage users to click on your images, which can drive more traffic to your website .

While they may not place as high in the SEO hierarchy as page titles and URLs, alt image tags are still and important part of search engine optimization. By providing descriptive, relevant, and concise alt tags, you can improve the user experience, increase your visibility in SERPs, and boost your website's traffic.

Ranking Your Business on Google with E-E-A-T

jared@blinkjarmedia.com (Jared Broussard) — Wed, 25 Jan 2023 02:43:05 GMT

Google Adds an Extra "E" to E-E-A-T

Google's E-A-T has been a hot topic in the SEO community for the past few years. If you have yet to read our blog on Google's E-A-T , read it before you read this blog. It's an excellent primer for this topic.

Google has significantly changed its Quality Rater Guidelines (QRG) for search . While there are dozens of essential details about what changed, arguably the most crucial change was the introduction of the letter E to the start of the popular acronym E-A-T. That's right, E-A-T is now E-E-A-T. Adding an extra E to E-A-T flows right off the tongue. Please forward all complaints on the acronym to Google.

What does the extra E in Google's E-E-A-T stand for?

The extra "E" in Google's E-E-A-T stands for experience. If you follow instructions well and have read my previous blog on E-A-T , you know that the original "E" stands for expertise. Now, you're probably asking yourself the same question I asked when I first heard this news. Doesn't experience and expertise mean the same thing? For Google's Quality Raters Guidelines, experience and expertise have different meanings.

How does Google's E-E-A-T distinguish between expertise and experience?

Google defines experience as the familiarity the content creator has using the product or discussing the topic.

Google defines expertise as the content creator's overall knowledge of the topic.

Google affirms experience by the first-hand or life experience of the content creator. Personal experience is considered a strong indicator of trustworthiness and effectiveness for certain types of content, such as product reviews. For example, Google states a product review from someone who has personally used a product would be more trustworthy than one from someone who has not.

Google says that one can showcase their expertise by producing adeptly written content on a specific topic. Google points out that different subjects require different levels of expertise, and it believes that content from creators with the necessary topical knowledge and skill will be more trustworthy. For example, advice on home electrical rewiring from a skilled electrician would be more trustworthy than an antique homes enthusiast who does not know much about electrical wiring.

How Does Google Evaluate Experience?

Most rational thinkers acknowledge that a bot or machine can't replicate a human's experience. It is hard to imagine a machine measuring something as complex as personal life experiences. Knowing this, Google has provided some guidance on how they will measure experience into four levels:

Lowest Level : Content created by someone with a highly negative reputation, such as a spambot or a representative from a company exposed for fraud.

Low Level: Content created by someone without any first-hand experience, such as someone reviewing a product they have not received yet.

High Level: Content created by someone with first-hand experience, such as a Baton Rouge content creator publishing a blog on the city's must-see spots.

Very High Level: Content created by someone with great first-hand experience, such as an interior decorator blogging about upcoming design trends.

Why was the extra E added to Google's E-E-A-T?

The use of artificial intelligence software for content creation is on the rise. With the rise of software like ChatGPT, it will become increasingly difficult to separate pure content from artificial content. Google understands the best method to combat synthetic content creation on the web is by adding the experience factor into the Quality Raters Guidelines. After all, nothing can ever replicate someone's personal experience.

Google's E-A-T: How To Rank Your Website

jared@blinkjarmedia.com (Jared Broussard) — Wed, 25 Jan 2023 02:01:40 GMT

E-A-T: A Guide to Ranking on Google

If you're like me, you love watching the reality show Survivor . In the show, contestants try to outwit, outplay, and outlast the other players. During the game, players can find hidden clues to an immunity necklace. This clue provides a player with an advantage and serves a guide or path to winning the million dollar prize.

Google's Quality Raters Guidelines serve as a clue or guide for websites that want to rank . While it's not a million dollars, ranking on Google is an important step to gain new website visitors . There is no guarantee your site will rank by following these guidelines, but it is a step in the right direction.

What are the Google's Quality Raters Guidelines?

The guidelines are a document produced by Google for a team of "Quality Raters." The guidelines aim to teach these "Quality Raters" how to assess the quality of a website.

How Do the Quality Raters Impact a Site's Ranking Ability?

The Quality Raters have no direct impact on analyzed websites. A website labeled as low-quality by the raters is not affected in rankings. Instead, the information helps Google's engineers in creating better algorithms to assess quality on the web.

Where Can I Find the Quality Raters Guidelines?

Google did not release the Quality Raters Guidelines until 2015. You can find the latest version of the Quality Raters Guidelines here. The current document provides examples of what Google considers high and low-quality measures.

What is Google's E-A-T?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. A website's content, information, and reputation are all ingredients in the E-A-T recipe.

What does the E in Google's E-A-T stand for?

The "E" in Google's E-A-T stands for expertise. In this context, expertise represents knowledge or skill in a specific field. It's evaluated at the content level rather than at the organizational level. Google is looking for content created by a subject matter expert.

What does the A in Google's E-A-T stand for?

The "A" in Google's E-A-T stands for authoritativeness. Your reputation among other experts and influencers in your field defines your authority. Quality Raters search the web for insights into the reputation of a website or individual to determine authority.

What does the T in Google's E-A-T stand for?

The "T" in Google's E-A-T stands for trustworthiness. Trust is about the legitimacy, transparency, and accuracy of the website's content. The raters examine whether the website states who creates the published content.

We list and link to our blog authors on the BlinkJar website (yes, the site you're on right now). While tempting, this link is not an invitation for you to lurk on my bio page or slide into my DMs. We identify the content creator at the bottom of every web page. This transparency helps build trust with readers. Check out Dan Davidson's bio . That guy knows his sports.

Are there certain types of websites affected more by E-A-T?

Yes, "Your Money, Your Life" (YMYL) websites are more scrutinized by E-A-T. According to Google, any page including content that can affect someone’s health, happiness, safety, or financial stability is a YMYL page.

What are YMYL sites?

Sites giving medical advice.
Sites giving legal advice.
Sites giving financial advice.
Sites that allow the sale of products or services.

Is Google's E-A-T a ranking factor?

The answer is "sort-of." E-A-T is not a direct ranking factor. E-A-T is a guideline Google uses to determine the quality of a websites' content. Google raters provide feedback to Google engineers for testing future ranking factors. So, while it's not a direct ranking factor, Google's E-A-T indirectly influences your rankings. By the way, "sort of" is the best answer to every question.

Why is Google's E-A-T so important?

E-A-T guidelines tell human reviewers exactly what type of content Google considers high-quality. It provides you with the ingredients to rank on Google.

Do you like the sauce at Raising Canes Chicken Fingers? Yeah, so does everyone else! Wouldn't you love to know the secret sauce of the Cane's sauce (see what I did there)? We may not know every ingredient, but our eyes and taste buds are our best bet on what makes up the sauce. Our senses serve as our guide of sorts. Mine are telling me it is some combination of ketchup, mayo, ranch, and pepper.

The same scenario holds for Google's secret sauce - its algorithm. By releasing the Quality Raters Guidelines to the public in 2015, Google is telling you what they consider high-quality content. This information can have enormous implications for content marketers and businesses.

As updates take place around Google and E-A-T, we will provide helpful content to make sense of it. As for now, all this food talk has made me hungry. Who is ready to E-A-T?

How Can Image Extensions Improve Your Google Ads Campaigns?

Wed, 28 Dec 2022 21:51:15 GMT

It’s said that a picture is worth a thousand words. Unfortunately, when it comes to pay-per-click ad design and strategy , character limits typically max out between 30 and 90. Fortunately, you can now add images to your text ads which can pick up the slack to really get your message across.

Not only will these image extensions communicate the things that you’re not able to say, they will also make your ad stand out. From interesting images that draw the eye to your ad on desktop and mobile devices, to taking up more valuable SERP real estate, image extensions are a great way to augment your pay-per-click efforts.

How Do Google Ad Image Extensions Work?

Similar to your headlines, descriptions, and other ad extensions, Google image extensions aren’t tied to any specific ad. Google will rotate the images that will populate with your ad. In some cases, they may not appear every time the ad does. This is because Google decides what extension appears based on expected CTR and what’s most likely to make a user click.

What are the Requirements for Uploading Google Ad Image Extensions?

First and foremost, your Google Ads account must be open for at least 90 days in order to use image extensions. Beyond that, there are also format and content requirements that must be met in order to have your extensions served along with your ads. The maximum amount of images for a campaign or ad group is 20.

To add image extensions, you can either upload images from your computer or scan your website or social media profiles through Google’s platform, where it will select images for you to use.

Images must be a JPG, PNG, or static GIF. The maximum size for landscape images is 600x314, however, the recommended size is 1200x628. Square images must be at least 300x300, with the ideal size of 1200x1200. 5120 KB is the maximum file size that Google will allow.

Other restrictions as it pertains to the content of an image extension include:

• Too much blank space

• Nudity or sexual content

• Text

• Logos

• Graphic overlays

• Collages

• Blurry images

• Low resolution

• GIFs that move

What are the Benefits of Google Ad Image Extensions?

Because images naturally draw people’s attention, they are a very powerful marketing asset. Image extensions serve as a great way to enhance your text ads on Google. They can make your text ads more visually appealing and engaging, and in turn, drive performance. In fact, image extensions actually generate a higher click-through rate (CTR) compared to other ad extensions.

Google image ads are another way that Google is making their results more helpful for their searchers. As with any pay-per-click campaign having a knowledgeable, experienced expert strategize and monitor your paid efforts is a great way to maximize your dollars. For over a decade, BlinkJar Media has been helping small to medium-sized businesses with their marketing efforts.

What are Meta Descriptions, and Why are They Important?

Tue, 06 Dec 2022 19:01:07 GMT

Search engine optimization (SEO) is a huge and complex world comprised of keywords, content, links, online listings, page titles, and so much more. It’s enough to overwhelm seasoned SEO pros, much less someone who is just dipping their toe into the waters. If you are new to all of this (and even if you’re not), you probably have more questions than you know what to do with. What do all of these things mean? How important are they? Which ones are and are not necessary for you to show up on Google?

If we were to run through each SEO element, how it works, and the weight it carries, this would be more of a book than a blog. So, let’s begin with a single element. One that is often questioned as to its need and actual impact – the meta description.

What is a Meta Description?

Let’s start with the basics. What exactly is a meta description? A meta description briefly explains the content a user can expect to find if they click on a given search result. It should be short, concise, and within the range of 150 to 160 characters to ensure users can see as much of it as possible on the actual search engine results page.

What Impact Does Meta Description Have on Search?

There is a lot of debate and differing opinions on the true impact (if any) meta descriptions have on search rankings. Google’s official statement is that their search engine does not factor meta descriptions into rankings. However, that doesn’t mean that you should ignore them. Even if it may not earn you a higher spot on Google , utilizing this space to communicate a page's intent to potential users is still hugely beneficial, and a core component of inbound marketing . A solid meta description can catch the user's attention, increase click-through rate , and positively impact a webpage’s organic traffic . Therefore, although meta descriptions may not have a direct impact on SEO, their indirect impact can be significant.

The Verdict on Meta Descriptions

Meta descriptions certainly shouldn’t take priority over elements like page titles. However, they also should not be neglected. Use the space wisely. Include variations of your targeted keywords, and tell users exactly what they can expect when they click through to your page. While meta descriptions may not be a specific google ranking factor, They can certainly help your website seem more relevant and useful to users, both elements on which Google focuses heavily.

BlinkJar Media Purchases Office In Historic Baton Rouge Garden District

jared@blinkjarmedia.com (Jared Broussard) — Thu, 10 Nov 2022 15:58:49 GMT

BlinkJar Media, a Baton Rouge-based inbound marketing agency , has purchased an office on Perkins Road with plans to move its operations there by January 2023.

The acquisition of the 2,300-square-foot building located at 1284 Perkins Road is a move to establish a long-term home for BlinkJar Media in the heart of the city with a vision toward growth and innovation. The property, previously owned by JCW Creative, is located on the corner of Perkins Road and Terrace Avenue and has a unique and diverse history. The building has taken on various identities over its ninety-year life, including a pharmacy, an antique store, and an art gallery. The office is located in Baton Rouge's Garden District , just a short walk from City Park and LSU .

The purchase comes at a unique time for the commercial real estate industry. When the COVID-19 pandemic shuttered workplaces nationwide, society was forced to pivot into an unplanned work-from-home experiment. Nearly three years later, organizations have created new working norms that acknowledge that flexible work is no longer a temporary pandemic response but an enduring feature of the modern working world.

CEO and Founder of BlinkJar Media, Jared Broussard , said, "The culture at BlinkJar has always been about flexibility. From the day we started in 2012, our focus has been on the happiness of our team. The pandemic was not a huge adjustment for us because we had already implemented a flex schedule between the office and home."

With the previous property owner, JCW Creative, offering similar services to BlinkJar, the building was already a perfect fit for a digital marketing agency. "With our established hybrid way of working, this space has the ideal layout for comfort and collaboration between our team and clients," said Jared Broussard. "Over the last several years, we've been looking for a space that represents who we are as an inbound marketing agency and, at the same time, supports our vision of growth in the future. I am confident we have found it."

BlinkJar, Louisiana's first inbound marketing agency, is proud to call Louisiana home. Every team member at BlinkJar has earned a college degree from an in-state university. However, with clients located across the nation, the goal of BlinkJar is to make marketing easier for their partners, regardless of location. BlinkJar Media specializes in search engine optimization , content creation , social media management , digital advertising , and web design . As a certified Google Partner and HubSpot Gold Level Partner, BlinkJar offers the latest digital and inbound marketing solutions from an experienced, vetted, and reliable source.

"It is critical in today's environment to invest in our team, technology, and community," said Jared. "We're confident this office investment will help support our growth and maintain our reputation as Louisiana's leader in inbound marketing services."

Understanding Negative Keywords and Getting the Most Out of Your Google Ads Budget

Mon, 17 Oct 2022 21:44:57 GMT

One of the most beneficial aspects of a Google Ads campaign is that you only have to pay if it works. But your definition of “work” may be different from Google’s. In the most literal sense of a pay-per-click campaign, you pay when someone clicks. Ideally, a searcher clicks because they found what they were looking for, your product or service. However, this isn’t always the case, and it can create a lot of waste and unnecessary spending from your digital advertising . Fortunately, with a little research and some simple steps, you can eliminate these wasteful clicks and put your money back into productive clicks. It all begins with negative keywords.

What Are Negative Keywords?

Simply put, negative keywords are keywords that you DON’T want your ads to be shown for when searched. For example, if you are running ads for a residential air conditioning company, you would want to include negative keywords for automobile air conditioning. This means that if someone needs the A/C in their Honda Accord fixed, they can’t click on your ad, asking for something that you don’t do, yet charging you in the process. But how do you know what people are searching for to see your ads?

How Do You Know What Search Terms Your Google Ads Are Being Shown For?

Another valuable aspect of Google Ads is that you can see search queries are generating impressions and clicks for your ad. In the Google Ads platform , select your account, then click on the “Keywords” option on the left-hand side. This will reveal a submenu that includes search keywords (the keywords you created for the campaign), negative keywords (keywords that won’t generate impressions), and search terms (queries that resulted in your ads being shown).

When you access this list, you’ll likely be surprised by what you find. These terms can range from competitors’ names to irrelevant questions or needs, and you can also find out how much you’ve spent on these fruitless clicks.

How Do You Use Negative Keywords to Make Your Google Ads Budget More Efficient?

Negative keywords can be added manually or through your search terms data. When you select the “Negative Keywords” option you can add negative keywords directly. You can also use the “Search Terms” option and click every search term that is not useful for your campaign and add them to the negative keyword list at a campaign or ad group level.

If you’ve never sifted through search terms, or if it’s been a while, this can seem like a daunting task to search through potentially thousands of queries to determine what needs to be eliminated. A great way to prioritize what to negate is by sorting your search terms by cost. This will show you what search terms are costing you the most in descending order. From here you can begin to streamline how frequently and for what reasons your ads are being shown, potentially costing you a lot of money.

Google Ads are a great way to get instant and successful results from search queries. However, without the correct strategies and due diligence, you can leave a lot of money on the table. BlinkJar Media is Google Partner that creates and manages Google Ad campaigns for businesses and organizations across the United States.

Louisiana Web Design Agency: 4 Reasons We Use Canva For Inbound Marketing

Mon, 03 Oct 2022 15:50:16 GMT

Graphic design is pertinent for inbound marketing . As a graphic designer, I work with our team at BlinkJar Media to encourage people to read our clients’ content. With friendly fonts, a visual hierarchy, and organization, I can replace a never-ending scroll of text with a manageable, legible, and inviting presentation.

We represent clients from a wide array of industries, sectors, and specialties, so keeping track of these different brands and focuses can be a challenge. However, Canva has been a game changer, not only for myself but for our entire team. This very user-friendly platform allows everyone to have access to the files they need and eliminates the need for endless content revisions. Here are my four favorite reasons for using Canva.

Easy Template Design Access for My Inbound Marketing Team

Canva is an online resource that can be set up for your whole team. As a graphic designer for a marketing agency , how many times do you go back into files to change a sentence or even a single word? Training your whole team on the text editor tool in Canva is a lifesaver. Everyone can access the same file online and it doesn’t require any fancy software. Your marketing coordinator can change the heading 18 times until they are happy with its results. Your boss knows where that file is and doesn’t have to dig for it in Dropbox. Did your life just get easier? Mine did.

Limitless Graphic Resources and Design Features for Marketing Assets

Sitting down to a new project with an empty artboard can be overwhelming at times. If you design for multiple clients on a daily basis, it can be easy to get burnt out or have a creative block. Canva gives me a spark when I need it. Working on an infographic related to the effects of drinking during work hours? When you choose an infographic template or artboard, it will immediately start populating template options for infographics. Ready to start adding graphics? Search “alcoholism” and you will get a slew of pre-made graphics to incorporate into your infographic. Canva features include:

Fonts - and decent ones too! Canva also has recommended font combinations.

Color palettes - are you branching out from a brand palette? Use the color palette function to search for inspiration.

Templates - all different sizes and subject matters.

Auto resizing - you know that one graphic you made? We are also making it into a web banner, a Facebook post , an Instagram story, a LinkedIn post, a GMB post, a Twitter header, an event header, a digital ad, and an email header. Canva will auto-resize for you. I’m sold.

Stock photography, graphics and audio - all in one place!

Animation and Video - Want to add some movement to your social post? Premiere Pro is awesome for complex videos, but one simple click was all I needed in Canva to make that text bounce.

The Ability to Create Branding Kits for Clients

Consistency is key in branding. When you have specific color palettes, fonts, and logos for multiple clients, it can be overwhelming to keep track of it all and make it accessible to everyone. Canva has a tool for setting up brand kits. If you are a senior designer overseeing other designers, this tool is clutch. No more talk about if that is the right color of blue. Everything is saved in Canva and auto-populated when you click on a client’s name. Looking for the client’s font? When you click on the type tool, your client’s font will be the first in the list.

Auto-Saving, Centralized Graphic Design Access

How many times have you forgotten to save a project and lost your work? Autosave. Need I say more?

These are only a few of the benefits and features that Canva offers, but they save time and headaches when it comes to creating the best marketing materials for our clients. BlinkJar Media is an inbound marketing agency that has been helping businesses and organizations with their marketing, advertising, and design needs for over 10 years.

Our Marketing Agency's Favorite CMS Platform

Tue, 20 Sep 2022 20:28:36 GMT

When it comes to selecting a content management system (CMS) for your website, options are plentiful. According to Zippia, there are currently over 80 CMS platforms available for your choosing. Of course, many factors separate these platforms and help quickly narrow down the viable options. Whether you are looking for a one-page template or a professionally coded, multi-page site, your perfect fit CMS is out there, somewhere. For BlinkJar and many of our clients, that perfect fit has been Duda.

Duda is a professional website builder that has made all areas of building a website easy, regardless of skill level. Style and functionality do not have to be achieved at the expense of ease or affordability, and that is just one of the many reasons we love it! Here are a few more:

Easy-to-Use Web Design

Duda’s website builder features automated workflows, dynamic page creation, and drag and drop formats that allow for speedier completion of web design projects. With absolutely zero knowledge of code, users can take advantage of full design capabilities including beautiful templates, animation, and a robust selection of widgets for everything from text to video.

Site Speed Matters

Duda’s platform is optimized for Core Web Vitals , a set of signals Google relies upon to help determine the quality of a website. Recognizing the importance of these web vitals and their impact on a site’s potential to succeed in search, Duda became an early leader in the industry for the loading speed, page interactivity and visual stability of websites built on their platform

CMS Team Collaboration Features

A successful website often relies on multiple contributors, and communication between these parties is key. Duda’s built-in comments feature streamlines interaction and messaging between team members by allowing users to comment directly on any element of any page. Those comments can then be replied to or resolved by others.

Sure there are plenty of CMS platforms to choose from (and we use several), but thanks to their attention to user experience, focus on key elements of search, and code-free design functionality, Duda has long been at the top of our list.

Google's Helpful Content Update in Simple Terms

jared@blinkjarmedia.com (Jared Broussard) — Tue, 30 Aug 2022 15:45:08 GMT

Current Status: On August 25, Google started to roll out the Helpful Content Update. As of August 30, no evidence of any severe search ranking movement exists. However, the update will take two weeks to roll out fully.

What is the Helpful Content Update?

In Google's announcement , it states that "the helpful content update aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well."

The purpose of Google's Helpful Content update is to ensure people see more original, helpful content written by people, for people, in search results.

How Do You Know if You are Creating Helpful Content?

I have a theory that I call the "neighbor test." This theory is not "Google Approved," but it helps clarify the difference between content that is written by a human and for a human, as opposed to content written for a search engine. If you print out the content on your website and hand it to your neighbor, would the content make sense to them? After reading your content, your neighbor should walk away with a better understanding of the subject matter. The goal is for your neighbor to have learned something beneficial by reading your content.

If your neighbor reads your content and walks away feeling confused and unsatisfied, the content is likely written with the search engine in mind. This type of content is hard to understand, lacks cohesion, overuses various keyword phrases, and is packed with irrelevant geographical headlines. I understand if you're hesitant to share your last cup of sugar with your neighbor, but providing them with unhelpful, spammy content violates everything good about being "neighborly." The next thing you know, you'll be giving your neighbor lawn disease.

Who Will be Negatively Affected by the Helpful Content Update?

Any specific answers to this question currently are complete speculation. However, as with any Google update, the underlying goal is to make the user experience a good one. And the user experience is likely not good when they land on a site written exclusively for the search engine.

A recent Marie Haynes Consulting blog states that the Google Helpful Content Update has the potential to be devastating for sites creating content primarily for search engine traffic.

The types of sites they mentioned being at risk are:

AI-generated content
"Niche sites" unless they do a good job of demonstrating expertise and fully satisfying the searcher's needs
Sites that do little more than aggregate information from other sites
Affiliate heavy sites (although many of these were already strongly impacted by the July 2022 product reviews update.)

What Should I Do to Prepare for This Update?

Each time there is a Google update, my answer to this question is always the same. To prepare for this Google update, you should do NOTHING. If you are a client of BlinkJar, you understand that we've been creating content that is original, authoritative, and helpful. Like our clients, if you've been following Google's best practices for SEO , then there is absolutely nothing for you to do. If anything, your site will likely benefit from this Google update.

I equate following Google's best practices for SEO and content creation to telling the truth in life. If you always tell the truth in any circumstance, you never have to worry about covering your tracks. Your story will always be the same.

However, if you live your life always telling lies or half-truths, it will be hard to keep up with your stories. You will constantly be expending your energy on covering your tracks. At some point, your lies will catch up with you. In the SEO world, if you try to "trick the system" for rankings, it is only a matter of time before you are caught. On the other hand, if you follow Google's best practices of creating authoritative and helpful content for the reader; you'll never have to worry about any damage control methodology.

What Are Some Important Things to Know About the Helpful Content Update?

Sitewide Algorithm: This is a sitewide algorithm, so this update will impact the entire site.
Impact: Most SEO-industry experts are saying the effects of the Google Helpful Content Update will be "meaningful."
Specific Industries: In its announcement, Google said sectors like online-educational materials, entertainment, shopping, and tech-related sites will be more impacted.
Updates & Refreshes: The model that applies this signal to sites runs continuously, "allowing it to monitor newly-launched sites and existing ones."
Action Type: The process is automated, so it's not a manual action. It is automated using a machine learning model, which continuously learns and changes.
Recovery: Sites can recover after being hit by removing "unhelpful content." Once the signal has been applied to your site, it may take a few months for your site to recover.
Language: This is only looking at English-language content globally now but likely will expand to other languages.

What Should I do If My Site is Negatively Affected by Google's Helpful Content Update?

It doesn't sound like sites will notice any change immediately. SEO Industry leaders estimate that the affected sites will suffer a gradual decline as Google crawls the site and determines how much of it is created primarily for search engines. Like always, Google will likely adjust the updates as it learns over time.

Our team will review our clients' sites consistently to ensure they have not been affected by this update. While we do not anticipate our client's sites will be adversely affected, there are always unexpected circumstances.

We've followed and implemented Google's best SEO and content creation practices for the last ten years. Our experience and certifications in the SEO and Content Creation fields have prepared us for any Google updates.

If you would like the BlinkJar team to audit and analyze your website, we charge a $2,000 fee. We handle these requests on a first-come, first serve basis. If interested, please click on the consultation button below and complete the form.

BlinkJar Media Named by Clutch as a Top 2022 Content Marketing Company in Louisiana

jared@blinkjarmedia.com (Jared Broussard) — Fri, 19 Aug 2022 22:28:33 GMT

We’re excited to announce we’re one of the top content marketing companies in Louisiana. Clutch , a B2B Platform, featured BlinkJar as one of the top content agencies in Louisiana for 2022. Last year, BlinkJar was recognized by Clutch as one the top digital agencies in Baton Rouge .

“This acknowledgment by Clutch is a significant feat for the entire team at BlinkJar , and we feel honored to be a part of a distinguished group of digital agencies in the Baton Rouge community.”

— Jared Broussard , BlinkJar Media

For context, Clutch is a B2B ratings and reviews platform committed to helping small, mid-market, and enterprise businesses with capable service providers. Clutch serves as a valuable resource to companies when it comes to market research. The platform guarantees unbiased information by interviewing clients of registered vendors directly.

BlinkJar Media is an experienced team of digital marketers with a deep concentration in Inbound Marketing . Our team possesses a hybrid skillset allowing us to develop, implement, and measure a comprehensive Inbound Marketing plan . Our goal has been to make marketing easier for professional business firms for over ten years.

Take a look at the latest feedback on the Clutch profile for BlinkJar Media :

“Traffic to the site has increased, as have our search rankings . We also have more traffic to our Facebook pages , more success with campaigns, and events like pay-per-click . The personal attention they give and their in-depth knowledge of the subject at hand. They’re very honest, extremely personal, and a true partner.”

— Director of Marketing, Healthcare Practice

Be sure to read the full review to learn more about our projects.

For inquiries about our work, please get in touch today!

Baton Rouge Digital Ad Agency: How Do I Know if My Marketing is Working?

Tue, 16 Aug 2022 14:24:36 GMT

Until recently advertising and marketing were essentially a guessing game. From television and radio ads to newspapers, magazines, and direct mail; you could put your message out there, but it was virtually impossible to determine if it worked. Furthermore, the strategically useful information of if, when, how, and why a marketing investment is working was nonexistent. These efforts and dollars took the approach of throwing an idea against the wall to see what would stick. The only problem was that you couldn’t see the wall, much less what stuck and what didn’t. Today that wall is very visible, and you can determine a concrete ROI on your advertising and marketing investments, allowing you to do more of what’s working and save money on what’s not.

While digital marketing offers many tracking opportunities that can follow a client, customer, patient, or prospect from initial engagement to conversion, there are other ways to marry traditional advertising efforts with new, digital conversion tracking and engagement applications.

Call Tracking to Measure Marketing has ROI

Call tracking is an effective way to pinpoint what marketing efforts are generating phone calls . These unique phone numbers can be placed on billboards, in print ads, on radio and television commercials, and can also be used throughout certain parts of your website and digital advertising platforms. Putting a tracking number on your Facebook ad , another on a Google Ad campaign , and another on your home page can directly link the phone calls that you are receiving to their source. Applying a call tracking number closes the gap between online and offline conversions.

Unique Tracking URLs to Determine Attribution

Similar to call tracking phone numbers, unique tracking URLs ensure that lead generation attribution is accurate to the path that your prospect took to engage with your brand. Instead of simply counting website visits and page views, you can determine not only if a digital ad is working, but which one specifically. These unique URLs can also be used in other types of media like television, print, radio, and outdoor. You will know, based on the URL that a prospect visits, which advertisement led them to your site.

These are only two ways to get the valuable feedback that you need to make the best strategic marketing decisions for your organization. For over a decade BlinkJar Media has been helping businesses get the most out of their marketing dollars by providing proven solutions and leveraging the most up-to-date information, analytics, and technology.

Does Email Marketing Work?

Thu, 28 Jul 2022 16:18:33 GMT

While new and improved platforms, like Facebook, LinkedIn, and Instagram, have entered every marketer’s arsenal, email marketing continues to be a powerful weapon when it comes to reaching an audience. Email marketing’s inception can be dated back to 1978 which, in retrospect, is a long time for a marketing tactic to stay relevant and useful. With email marketing standing the test of time, the question remains: does it actually work?

Lead Generation From Email Marketing

As a marketer, you are always looking for ways for your audience to generate into a lead, and ultimately create a profit. According to HubSpot, email visitors are the most likely to convert on forms, and as of 2020, email generates an average of $36 for every dollar spent.

Benefits of Email Marketing

There are over 4 billion email users worldwide, which equates to roughly half of the world using email. Let’s take a look at some of the benefits of an email marketing strategy:

1) As an email marketer, you have the ability to target specific audiences that WANT to receive your organization’s messages. The subscribe and unsubscribe buttons are powerful tools that ultimately allow you to create an email list that should be responsive to your organization’s emails.

2) Email marketing can help boost your brand awareness strategy. Regularly sending emails to newsletter subscribers about new products, offers, company news, etc. can allow your organization to establish a rapport with your target audience, who will be more inclined to open emails and stay subscribed.

3) There is freedom when it comes to email marketing content. What one organization uses as email content, may not work for your organization. Craft content that delights your specific subscribers and will keep them opening up your emails again and again.

There is freedom that comes with creating emails and newsletters for your audiences, but it’s imperative that you avoid the common pitfalls of email marketing . A few examples include spammy content, failing to segment contact lists, and robotic writing.

If you are on the fence about adopting an email marketing strategy, now is the time to give it a try. It may take time to cultivate a subscriber base, but in the end, it is another way to inform and attract an audience to your organization and what it can offer them.

To begin gathering a list of subscribers and creating emails, finding the right email platform for your organization is critical. Take a look at some of the top email marketing platforms and find one that works for your organization’s budget and goals.

If you are a business owner or marketer who is looking for email marketing help, BlinkJar has the expertise to guide you to your goals. Click below to learn more about our services or contact us today to discuss your email marketing strategy.

5 TikTok Strategies for Your Small Business [INFOGRAPHIC]

Wed, 13 Jul 2022 21:00:08 GMT

In the history of social media, few platforms have experienced the type of meteoric rise that TikTok has seen. First available in the United States in 2018, the video sharing app now boasts over 50 million daily users in America alone, and that only accounts for five percent of the app’s total user base. With such incredible numbers, it was only natural that advertising would soon follow.

It may have started as an app to learn new dance moves, hear storytimes, or watch satisfying transitions, but TikTok has since proven itself to be an ever-changing platform beneficial for bringing exposure to brands . Short-form video content is the new kid on the block, and businesses are hopping on the trend.

Of course, with such a large, engaged user base at their fingertips, marketers and brand managers are going to make sure they get their TikTok approach just right before diving in. Success relies on a calculated approach that takes into account the audience, how they interact, popular trends such as music and hashtags, and more. In the infographic below, we have detailed five strategies that can get you started on the road to TikTok success, and while you may become an overnight sensation, part of the beauty of TikTok is that you just might!

9 Blog Optimization Steps You Should Never Skip

Thu, 30 Jun 2022 22:49:09 GMT

A blog is so much more than words. It’s an opportunity to educate, sell, establish your thought leadership, boost SEO, and drive website traffic . However, in order to accomplish all of these things, specific steps must be followed. Miss one, and your blog could underperform, or you could be left without the data and insight needed to help successfully target and structure future posts.

For the sake of this list, let’s assume that you’ve already done some keyword research, selected a topic, and written an amazing piece of content. Now, let’s dive into the exact steps you’ll need to take to make that content successful:

Steps to Optimize & Publish a Blog

1. Run a grammatical check of your blog.

This can be done through a platform like Grammarly or by using the editor function in Microsoft Word. Use these tools to find missed typos, grammatical errors, overused words, or issues with sentence structure.

2. Ensure your targeted keyword appears in the title, subheaders, and body of the blog.

Your writing should flow naturally. Always remember that you are writing for a person, not a computer. That being said, ensuring that variations of your keywords appear throughout your writing will help Google better understand the intent of your content.

3. Use subheadings to separate blog content.

Subheadings are a great way to help organize your content and improve the reader experience. Labeling your subheadings as H2s or H3s will also help search engines recognize them as important elements that can help users understand the purpose of the page. (Note – Your blog title should always be the H1 of your page. You should only have one of these.)

4. Include internal and external links.

Don’t leave your content on an island by itself! By linking to reputable outside sources and relevant internal pages of your own site, you are giving Google more clues as to the topic and validity of your blog. You are also providing a boost to your other pages.

An important note here – Your anchor text should be a searchable term that is related to the content of the page it is linking to. Linking the text “click here” only serves to tell search engines you want to rank for the search term, “click here.” Be specific! Long-tail keywords are your friend, whether in page titles or link text.

5. Add a call-to-action.

Never forget that your content is a lead conversion opportunity. Determine which stage of the buyer’s journey your blog falls into and give your reader an appropriate next step via a clear and concise call-to-action.

6. Add imagery.

Every blog should have at least one associated image, but you can always include more or even add elements like infographics or video. These features make your content easier to read, more visually appealing, and give it a search boost. Just ensure that all images are labeled with alt image tags that mirror your targeted keywords.

7. Include a descriptive meta description.

Think of a meta description as your elevator pitch. In just 150 characters, you should be able to tell readers what your content is about, why it's relevant to them, and what they can expect if they click through.

8. Give it one last check.

Before clicking that publish button, take one last look at your blog. Check the title and subheadings for keywords and the body for appropriate links and any grammatical errors. Ensure all links are working and images are tagged. You should also tag the blog appropriately and use an appropriate URL slug.

9. Track your keywords.

If you are using a platform like SEMrush for position tracking, be sure to enter your blog’s keywords and variations before publishing. This will allow you to track your performance for these searches and identify the impact your content has on your rankings.

Content creation requires consistency, but even if you are blogging weekly, you are unlikely to see results if you aren’t following the appropriate optimization steps. While you may not see immediate results, using these best practices with every new post will reap major rewards in the long run.

Baton Rouge Search Engine Optimization Experts: Why is SEO Critical for Local Businesses?

Wed, 15 Jun 2022 21:27:58 GMT

For local business owners, word of mouth and phone books have long been replaced by laptops, tablets, and the phone in the palm of your potential customer’s hand. This transition has been accelerated and substantiated by search engines, namely Google. So how can you make sure that you are found by those who need you when they need you? SEO, or search engine optimization for long. These three little letters can make the difference in you being buried in the world wide web or rising to become the front and center solution that your customers and clients are literally searching for.

Leverage the On-page SEO Opportunities of Your Business’ Website

On-page SEO is critical for communicating to search engines what you are trying to share on each page. First, and foremost, page titles send signals to search engines that let them know that you have something valuable for their searchers.

Home, About Us, and Contact are important pages on any website. However, these are not page titles; these are signals to Google that you sell “home”, service “about”, and enjoy the 1997 Jodie Foster movie “Contact” with Matthew McConaughey. If any of these single words occupy this valuable SEO real estate it’s not “alright, alright, alright”.

Utilize the back end of each page to be as relevant as possible to represent your product or service. Page titles are typically comprised of two long-tail keywords, separated by a pipe, or ‘|’. These strategically placed keywords are used by a search engine’s algorithm to make sure it is providing the most accurate and authoritative information for its searchers (i.e. your potential customers).

The other critical elements of on-page SEO include headers and backlinks. Headers come in many shapes and sizes (H1, H2, H3, etc.) and provide additional information for search algorithms to understand what each page has to offer. They also break up a webpage in easy to discover and digest areas of information. Backlinks, whether internal or external, offer an even deeper context and correlation into the quality of your content.

Search engine optimization, or SEO for short, is a critical need for any and every business in today’s digital world. Having an online presence is no longer an option, it’s a necessity; it only works if the great things that you have to offer can be found by the people that need and want them. While you are busy making and doing these awesome things it can be difficult to focus on SEO; this is where an experienced digital marketing firm can pay digital dividends. For over a decade BlinkJar Media has been helping businesses and organizations of all sizes establish themselves and grow organically through search engine optimization and inbound marketing .

Inbound Marketing Agency: Retainer vs. Hourly Rates

Tue, 31 May 2022 17:22:25 GMT

Your business is unique. When selecting a marketing agency , the pricing offered should be equally distinctive. It should be transparent, flexible, and focused on your goals and objectives. When we provide pricing to our clients, we provide the plan that makes the most sense for the client, not the inbound marketing agency . So, which pricing model makes sense for your business - an hourly rate or a monthly retainer? In this blog, we cover the pluses and minuses of both so you can determine what's right for you.

Using the Retainer Model for Marketing Agencies

Companies searching for substantial long-term growth are the perfect fit for retainers. Retainers provide a set of services at a set rate and sometimes a discounted rate. They also eliminate unexpected charges and provide stability in the budgeting process. Monthly retainers cut out the inefficiencies that often come with paying an hourly rate for services.

The downside of a monthly retainer is that some months, you have less work needed from your agency, so you may feel like you aren’t getting your full money’s worth. However, in my experience, this always balances out, as some months the agency spends more time on your deliverables.

Paying Hourly Rates for Digital Marketing Services

Businesses with a specific goal to achieve within a short period are ideal for hourly or project-based pricing. The hourly or project-based pricing model is an optimal pricing approach for special events, launching a new product or service, setting up software, or any web or SEO audit. There is no reason to pay a retainer for a project that has a short turnaround. With the hourly-billed project, everyone should be organized and on the same page, so most inefficiencies are eliminated before they can become a problem.

The major drawback of an hourly rate is never fully knowing what you’ll be charged month-to-month. A perfect example of this is in the legal field. Generally speaking, their pricing model is an hourly rate. I don't know about you, but when I even email my attorney, the dread sets in, because who knows how much this will cost me. I love and trust our attorney, and he's worth every penny. However, the uncertainty of what that email will cost me is frustrating.

Furthermore, an hourly rate means that you pay for an employee’s work, regardless of how long it takes to complete. What may take one employee an hour to complete could take another two or three hours. This difference can be substantial when paying by the hour. When our agency structures retainer pricing , we base our services on the average number of hours it takes our team to complete a given task. If we go over that number, clients can rest assured that the price they pay will stay the same.

At BlinkJar, we believe the frustration caused by the "nickel and dime" approach of the hourly rate destroys any hope of building a long-term relationship with our clients. Because our interests lie in developing lasting relationships with our clients, we customize monthly retainers for them. We iron out the pricing in advance of the agreement, and the pricing stays the same month after month unless services are added. This approach allows our clients to plan their marketing investment for the entire year, eliminating the guesswork and frustration associated with the hourly rate.

Marketing Reports & Analytics: Avoid Data Puking

jared@blinkjarmedia.com (Jared Broussard) — Tue, 17 May 2022 18:02:30 GMT

What is Data Puking?

Digital agencies are one of the most significant contributors to a worldwide epidemic called data puking . Digital marketing evangelist Avinash Kaushik defines data puking as taking a collection of metrics, often formulated in charts and graphs, and regurgitating it without explanation.

Why Should We Avoid Data Puking in Monthly Marketing Reports?

We overwhelm our audience with metrics without providing additional insight when we puke out data. We may tell them that their website visits are up but provide no context as to why. We tend to send graphs or use jargon that is commonplace for us but meaningless to the client. Without the insight behind the metrics , we might as well not send them at all, as we are providing no real value. We are telling them the sun is hot. Clients already know the sun is hot, much like they know they are getting more website visitors. They do not need an agency to inform them. They need an agency to explain why and how they can continue the trend of increased traffic .

How to Use Storytelling with Marketing Analytics

The cure for data puking lies in storytelling. Storytelling is the art of presenting what most of our clients cannot see in the charts and graphs. It requires more skill, creativity, and higher business wit. The storytelling recipe lies in telling the audience what happened and why it happened, along with predictions for the future.

How Should Agencies Report Monthly Metrics?

Successful agencies are masterful storytellers, able to translate data into insights and actionable items. This constructive input catapults your agency into an irreplaceable space. Stop puking out data. Instead, start translating the data through storytelling.

To learn more about the difference between data puking and storytelling, please watch the video below. We provide real examples to make the material relatable.

Baton Rouge Reputation Management: A Case Study on Improving and Increasing Online Reviews

Wed, 04 May 2022 17:13:42 GMT

Did you know that 85% of consumers trust online reviews as much as they do personal recommendations? With online reviews and ratings across the web and social media , customers, clients, and patients have more access to sharing their opinions and learning from others' experiences than ever before. How your business is portrayed and perceived through these reviews is critical to attracting new and returning patrons and to your overall brand value. 75% of consumers are more willing to trust a company with positive reviews. Furthermore, 60% of consumers will avoid a business with negative reviews. These trends and the perpetuation of online review platforms make reputation management hard to ignore.

While reputation management and overseeing online ratings and reviews can seem daunting, it doesn't have to be. Leveraging the experience and expertise of a reputation management firm allows you to focus on your daily tasks. When a mortgage company with locations across Louisiana and Texas partnered with BlinkJar Media for their digital marketing needs , reputation management was an essential concentration. Let's take a closer look.

The Problem with Ignoring Online Reviews

To utilize the value of online reviews and ratings, you have to be aware of them. Beyond that, interaction and engagement with these reviewers can enhance the opportunities for positive feedback. At the beginning of this process, the client was not monitoring reviews, so they were completely unaware of whether their customers were satisfied, disgruntled, or fell anywhere in between. Because the company did not monitor reviews, they did not respond to them. As a result, the company missed out on showing gratitude toward positive reviewers. More importantly, they squandered the chance to address the negative reviews.

Customized Reputation Management Solutions

BlinkJar Media was able to put together a customized reputation management plan by utilizing a software called Review Trackers .

This platform aggregates ratings and reviews across the web and organizes them in one central location, streamlining the review monitoring and engagement process. Once this was in place, the review management team and the client were notified of any new reviews or ratings. Furthermore, protocols were established to generate more reviews from each market, resulting in higher participation and more positive feedback.

Results of Thorough Online Review Management

While the results were distinctly noticeable after a few months, continuing this strategy over the past few years has dramatically improved this company's online presence. The client is alerted to and aware of every rating and review their offices and employees receive. Every location has a 4-star rating or higher, and every submitted review gets a personal response.

Having the ability to efficiently and effectively manage your online reputation is imperative. The expert team of hybrid marketers at BlinkJar Media are well-versed in the latest trends and strategies in reputation and online review management. BlinkJar Media is a full-service digital agency that specializes in SEO , advertising , graphic design, social media, web design , and content creation .

If you are a business owner or marketer who is looking for inbound marketing help, BlinkJar has the expertise to guide you to your goals. We are among the very earliest adopters of the inbound methodology and are continually learning, growing, and exploring to ensure our clients are never behind in this ever-changing arena. Click below to learn more about our services or contact us today for an inbound marketing quote .

BlinkJar Media Named a Top Web Design Firm in Baton Rouge by Expertise.com

jared@blinkjarmedia.com (Jared Broussard) — Fri, 18 Mar 2022 21:35:04 GMT

March 14, 2022 – Baton Rouge, LA – The awards continue to come in for BlinkJar Media. Expertise.com recently evaluated 44 web design firms in the Baton Rouge market and selected the top 31 based on their specific criteria. Of the 44 agencies that were considered, only 38 were curated, with the final 31 determined as Baton Rouge’s best.

Expertise.com considers over 25 variables in determining the best local experts in specific fields. The most important factors are availability, qualifications, reputation, experience, and professionalism. Analyzing data that ranges from accreditations, certifications, and awards to online review information and personal engagement, this list provides a thorough account of the best web designers in the market.

BlinkJar Media received exceptional ratings with an A+ in reputation and professionalism. With the best possible average review score and perfect ratings for responsiveness, friendliness, helpfulness, and detail, BlinkJar demonstrated the type of service, ability and performance they offer their clients on a consistent basis.

About Expertise.com

Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, more than 6,000 businesses are researched to help customers find the most qualified professionals for their needs. With an always evolving research process, Expertise.com keeps up with changing industries and confidently recommends providers.

About BlinkJar Media

BlinkJar Media is a web design and inbound marketing agency whose services include lead generation and lead nurturing services. Its team combines social media, SEM, content creation, and traditional advertising in its marketing campaigns. The agency also offers HubSpot's marketing solutions and traditional media services. BlinkJar Media's design and development services include on-boarding and planning, research and development, and web analysis and audit, and its digital advertising services encompass Google AdWords and banner advertising.

BlinkJar Media Named a Top Digital Marketing Agency in Baton Rouge by Expertise.com

jared@blinkjarmedia.com (Jared Broussard) — Thu, 03 Mar 2022 17:26:43 GMT

March 1, 2022 – Baton Rouge, LA - 2022 is beginning with new accolades for BlinkJar Media. Expertise.com recently evaluated 23 digital marketing agencies in the Baton Rouge mark et and selected the top 11 based on their specific criteria. Of the 23 agencies that were considered, only 18 were curated, with the final 11 determined as the best digital marketing agencies in Baton Rouge .

BlinkJar Media topped the list with an A rating in reputation, and an A+ rating in professionalism. With the best possible average review score and perfect ratings for responsiveness, friendliness, helpfulness, and detail, BlinkJar demonstrated the type of service and performance they offer their clients on a consistent basis.

About Expertise.com

About BlinkJar Media

BlinkJar Media is an inbound marketing agency whose services include lead generation and lead nurturing services. Its team combines social media, SEM, content creation, and traditional advertising in its marketing campaigns. The agency also offers HubSpot's marketing solutions and traditional media services. BlinkJar Media's design and development services include on-boarding and planning, research and development, and web analysis and audit, and its digital advertising services encompass Google AdWords and banner advertising.

Our Inbound Marketing Agency Turns 10

jared@blinkjarmedia.com (Jared Broussard) — Tue, 01 Feb 2022 15:09:10 GMT

According to Inc, ninety-six percent of all businesses fail within ten years . That means only 4 out of 100 companies survive past the 10-year mark. Anyone who has ever thought of starting a business has likely heard this stat. For me, this fact always lingered in the back of my mind, and it served as a continuous motivation. It may be the competitive athlete in me, but anytime a hint of doubt crossed my mind, I would use this quote to pick up my game. I guess you can say it was the fuel necessary to drive us on our 10-year journey.

Today, we are incredibly fortunate to be celebrating our tenth anniversary at BlinkJar . How did we reach a juncture earned by only 4% of businesses? I wish I had the skill or wit to articulate how everything came together to build this company, but I don't. I would love to tell you how I developed a secret recipe for success, but I fail and learn daily. Nothing would make me happier than passing on helpful lessons to young and aspiring entrepreneurs, but I absorb as much from them as they do from me.

What I am trying to say is that the longevity and achievements of BlinkJar have nothing to do with me and everything to do with the people around me. Without the support of my family, friends, coworkers, and clients, BlinkJar would have easily slipped into the 96 percent of businesses that fail within ten years.

I wish I could single out every individual that has influenced our agency, but the list is far too long, and I am bound to forget someone. If you're reading this blog, you've likely contributed to the growth of our agency, and I'll forever be grateful for your gift.

So much can change in 10 years, especially when it comes to inbound marketing . We felt the best way to highlight the decade of transformation was to play a game of How it Started / How it's Going . Below, we've listed how the industry and our agency have changed since our humble beginnings in 2012. Please enjoy!

How BlinkJar Has Changed over the last 10 Years

THE BLINKJAR WEBSITE

In 2012, there evidently was a trend in designing websites with colors and graphics that had no direct correlation with your services. I’m a little biased, but we were cutting-edge back then. In our defense, we were a company of one in 2012, and that one person (me) did not possess the necessary design acumen required to build a website at that time.

THE BLINKJAR OFFICE

In our first six months of existence, I worked in a closet for an office. Looking back at it, I was so ahead of today’s remote work trend. In 2013, we moved into a one room office. Our desks, break room, supplies, and conference area were all in the same room. After a year of yelling over each other, we moved to the present-day office where we all enjoy our own space with a conference room to boot.

OUR TEAM

BlinkJar has experienced steady growth over ten years averaging a new team member each year . While some of the faces have changed over time, we’ve managed to keep our core team together. We contribute this consistency and cohesion to finding clients and team members who share the same core values .

BARKJAR

If you've spent any time inside the BlinkJar office, you'd know that we love animals. When we first started, we had one goldfish. Today, our cats and dogs outnumber us nearly 2 to 1. You can meet all of our furry friends by visiting our BarkJar section.

How Inbound Marketing Has Changed Over the Last 10 Years

SOCIAL MEDIA ADVERTISING

In 2014, a dramatic decrease in organic reach occurred for business pages on Facebook. This observed decline in organic Facebook was confirmed when Brian Boland, Facebook's VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers.

TRANSLATION:

Facebook is tired of businesses living rent-free on Facebook and reaping the benefit of our audience. If you want to reach our audience, you must pay to play. This scenario translated into an enormous increase in Facebook advertising .

FACEBOOK AD REVENUE IN 2012 COMPARED TO 2021

MOBILE

As the technology in smart phones have advanced so has the consumer usage in search. People are spending much more time on their phones today. According to a Statista survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone daily , not including work-related smartphone use. A further 22 percent of respondents said that they spent three to four hours on average on their phone daily. This increase in mobile phone usage correlates directly to the massive increase in website traffic from mobile phones.

MOBILE SHARE OF WEB TRAFFIC IN 2012 COMPARED TO 2021

GOOGLE SEARCH RESULTS PAGE

Google has always been at the forefront of reinvention , and the search engine giant shows no signs of running out of new ideas for improving the optimization of its search engine results pages in the future either. Because their number one goal is user-happiness, they are obsessed with staying one-step ahead of the consumer. Of course, it doesn’t hurt to dedicate more of the prime real estate on the search results page to Google ads over time.

2012: ADS SHADED; ADS LOCATED AT TOP & RIGHT-HAND RAIL
2022: ADS NOT SHADED; ADS LOCATED TOP & BOTTOM

VIDEO

In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

This makes video content an irreplaceable part of any business’ marketing strategy. In 2012, we simply did not have the tools or technology to enable anyone and everyone to create videos. Today, there is a tool to help with any part of the video creation process no matter your level of expertise.

COMPARISON OF ONLINE VIDEO CONSUMPTION | 2012 VS. 2022

THE CONSUMER EXPERIENCE

The core of inbound marketing is centered around helping people effectively solve their problems and challenges. This approach should not stop once a lead becomes a customer. In fact, the delight stage is the process of exceeding your customers' expectations and ensuring a long-term, positive experience is established around your company.

Not convinced? 91% of 18-34 year-olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. The customer’s voice is more powerful than it has ever been.

In 2012, the consumer did not have the platforms that are available today for providing feedback and reviews. Today, online reviews and social proof are vital elements in maintaining a good reputation.

COMPARISON: IMPORTANCE OF GOOGLE REVIEWS IN 2012 VS. 2022

Search Advertising Tips for Businesses: The Latest Google Ads Features

Thu, 27 Jan 2022 21:06:40 GMT

Online search has changed how businesses advertise and share their products and services. Furthermore, the way people search and search engines operate also evolves. In 2021 Google’s network comprised over 2 million websites and reached over 90% of all consumers, ranking it as the largest provider of search advertising on the planet. With over 7 million advertisers , 73% of the paid search market firmly belongs to Google, making it a platform every business should strongly consider leveraging. According to a WebFX study, online ads increase brand awareness by up to 80%, and companies of all sizes can take advantage of these benefits.

You might be thinking to yourself, that's great that Google is a powerful ad platform, but I already have someone managing all of that stuff for my company. No matter who handles your Google ads, it is critical to know how swift this platform changes and how these changes can affect your business.

Let’s take a closer look at four recent and essential new features that can make your paid search advertising even more effective.

What are the Details on Image Extensions for Google Ads?

Google has made it possible to include rich, relevant visual elements in traditional text ads. The purpose of this new feature is to drive click-through rates and conversions by using compelling and informative images. Not only does this new extension option draw attention to your ad, but it also takes up additional real estate on the SERP (search engine results page), creating a competitive advantage for your marketing efforts.

Image extensions are a great way to demonstrate products, services, or experiences that represent your brand. It is important to follow Google’s image extension policies which prohibit logo overlays, text overlays, GIFs, and poorly cropped or blurry images.

What is the Infinite Scroll on Mobile SERP for Google Pay-Per-Click Ads?

The use of mobile devices to conduct online searches has continued to grow and now accounts for over 60% of Google search queries. This explosion in mobile-based search queries is why the mobile searcher is a top priority for Google. For example, a few years ago, Google eliminated the ad space on the right-hand rail of the SERP so that desktop ads would resemble the mobile ad presentation.

Google has now changed how its SERPs respond on mobile devices with an “infinite scroll.” Before this change, Google would serve ads at the top and bottom of each page after a rendered search query. With this change, more ads will appear above the organic results now that there is no longer a “bottom of the page.” Since this change will only show ads at the top of the page, your ad performance will have a higher impression rate without negatively affecting your ad rank. These additional impressions could potentially impact other performance metrics like click-through rate.

Why is Google Eliminating Enhanced Ad Extensions on Pay-Per-Click Ads

Ad extensions offer the opportunity to create a more robust and relevant ad for your searchers. Ad extensions are features that share additional information and link to specific areas of your website. Common ad extensions include phone numbers, addresses, ratings, and reviews. Google has given advertisers the ability to make these extensions more dynamic and intuitive. The new extension features include designating device preferences for mobile ads and call extension start and end times.

Google Ends the PPC Expanded Text Ad

Extended text Google ads have long been an effective and helpful tool for advertisers. This ad format has three headline fields and two 90-character description fields. While this type of ad offers plenty of latitude and flexibility, it transitioned to a responsive search ad application in early 2021 as the default text ad format. Google will be sunsetting the ETA (Expanded Text Ad) soon, meaning the existing expanded text ads will remain active but are not editable, only paused or removed.

The only way to create a new ad will be through the RSA (Responsive Search Ad) format. Responsive search ads utilize Google’s sophisticated machine learning technology to take the assets (headlines, descriptions, URLs, etc.) to create the right ads for the right consumers. While this transition limits the hands-on specificity of ETAs, it provides a streamlined, efficient way to present a wide variety of ads targeted to each individual search query.

Use A Google Partner As Your Digital Ad Agency

Digital advertising , specifically pay-per-click , is an effective and efficient marketing strategy. Not only do you have real-time control of your budget, but you can track its performance and make adjustments accordingly. You can determine an accurate ROI on your marketing efforts with careful campaign management. BlinkJar Media expertly manages Google ad campaigns of all sizes, scopes, and budgets. We are a Google Partner and have over a decade of experience helping Baton Rouge businesses and companies nationwide grow through Google Ads.

How to Optimize Blogs for SEO

Wed, 22 Dec 2021 01:21:58 GMT

Content has long stood as king of inbound marketing, and of its many forms, blogging has been among the most effective and widely used. Once a niche practice, blogs exist today on nearly every topic imaginable. That girl you went to high school with who posts constantly about her kids and latest MLM venture has one. So does the FBI and every type of entity in between.

With so many riding the blog bandwagon, you may find yourself wondering how it’s possible for yours to even show up. The good news is that we know how to make that happen. Even better news - most of your competition isn’t doing it, or at least they aren’t doing it well. You see, there are very precise steps that must be taken to help search engines see the value in your blog and present it to users. Without them, you might as well be writing in your journal at home.

Should I focus on keywords in my blog?

When writing blogs for your website, you want to target keywords that you’re trying to rank for . These keywords should be used in the body of the blog, as well as the title, headings, and the URL. Most publishing platforms will automatically convert your blog title into the URL, but it’s always a good practice to double check it prior to publishing.

How should I incorporate keywords into the body of my blog?

When writing your blog content , it is important to write naturally and not overuse your keywords. Remember, your audience is human. Think of the type of article you would like to read. Using your targeted keyword phrases two or three times within the body of the blog is acceptable, but overusing them (known as keyword stuffing) will not only come across as spammy to your readers, it can also cause your blog to be penalized.

How important is the meta description of a blog?

The meta description is a brief explanation of what your blog or webpage is about and shows the searcher that it has the information they are looking for. It is important to include a meta description with all of your blog articles and to include a variation of your keywords in it. While it does not necessarily help with ranking, it does assist with adding relevance to your page.

How should I format my blog headline for optimal SEO?

When displaying headlines in the search results, Google shows fifty to sixty characters of the title, so plan your titles accordingly. For blog titles, use a format that includes a relevant, long-tail keyword while also clearly stating what users can expect to read about. For other webpages, two variations of long-tail keywords separated by a pipe is the best practice.

Why are subheadings important in a blog?

Subheadings help to break your blog up into short question-and-answer sections. They improve the readability of your blog, while making it easy for the reader to skim and find the answers they’re looking for. Google also scans these subheadings for search results and often uses these sections in featured snippets on the search results page . Having a featured snippet puts your blog in the top of the search results, resulting in a first page position with Google.

What types of links should I include in my blogs?

Throughout the body of the blog, it is good to include links to your other blogs and website pages and to have those pages link back to it in return. Having these links not only helps the reader to navigate through your website and increase your click through rate, but also helps Google to understand your website and its relevance.

Investing in a well-executed SEO strategy for your blog is the only way to ensure its success. If you are going to take the time to write and maintain a blog, take the extra steps to ensure others will have the opportunity to see it. If you are looking for help improving your blog’s performance, talk to the inbound marketing experts at BlinkJar today!

How to Verify Google My Business Without a Code

Wed, 17 Nov 2021 22:24:38 GMT

Google My Business (or Google Business Profile) verification is something that's obviously very important for any business to have, but it can sometimes be difficult to get. Quite often, we run into problems with the methods that Google provides. The most commonly offered method is verification with a code sent via postcard. Unfortunately, these postcards often seem to get lost in the mail or mistaken for junk mail and thrown out. Without that code, achieving verification can seem like a nearly insurmountable task as you request one postcard after another. Fortunately, there are ways that this seemingly endless loop of postcards and codes can be broken.

In the video below, we walk through a real-life example of a client who has requested multiple postcards without receiving a single one. With a few simple steps, we are able to appeal directly to Google and request an alternative to the postcard option. In our experience, this process works quickly and with little to no hesitation on the part of Google. Typically, our verification is approved and the listing live within a matter of days. On rare occasions, additional steps such as video verification may be required.

If you’re having similar problems verifying your Google Business Profile, follow along with the steps outlined in this TipJar video , and let us know if it works for you!

Baton Rouge Google Ads Agency: Should My Business Manage Internally or Outsource?

Mon, 01 Nov 2021 15:28:12 GMT

Advertising on Google Ads can be a smart, effective, efficient, and most importantly, profitable decision. This agile advertising platform provides real-time feedback along with the ability to make data-driven, results-based adjustments. This means that you can change your budget instantly based on the response that your campaign has, or has not, generated.

However, Google Ads is not a “set it and forget it” marketing tool. There are many layers that go into creating an optimized and successful PPC (pay-per-click) campaign. From a strategic approach to keyword targeting and ad creation to thoughtful landing page design that promotes quality score to efficiently managing your bids to create the most significant ROI, Google Ads management is, in itself, a full-time job.

Whether you have a service or product, there are people online, around the clock, and around the world looking for it. Google’s intent-based advertising platform allows you to share your business with a captive audience. However, creating and managing these campaigns on your own while running a business can be a lot like choosing to represent yourself in court. You know precisely what you want to say, what you want people to know, but you don’t know how to get it across in a way that results in a successful outcome. In the AdWords scenario, you can stand to lose a lot of money and waste a lot of time; in the other, well…

This is why leveraging the expertise of an experienced Google Partner agency to create and manage your Google Ads account can pay dividends, saving you time and making you money.

The Disadvantages of Managing AdWords In-House

When managing your Google Ads in-house, you really have one of two options; do it yourself or hire an employee to oversee these ads. While it may seem like an easy task that you can add to your day-to-day obligations, it can quickly fall by the wayside. At the same time, hiring an employee to manage this marketing initiative can quickly add to your overall expenses in addition to the cost of your PPC spending . Depending on the size of your business, this may not be a feasible option. Furthermore, in order to make the most of a digital advertising budget of any kind, you will need access to data, experience, and time to analyze performance. However, these all take time and resources, in addition to what is already being applied toward your overall operation.

On the positive side, if you have an internal employee handling your digital advertising, they can be at your beck and call. This instant access to information can be beneficial in your decision making going forward. This employee, or team, can also hand other operational initiatives.

The Benefits of Outsourcing Google Ads Management

When you decide to outsource your Google Ads management , you get three very important things: time (yours), expertise (ours), and a return on your investment (also yours). Instead of spending your early mornings, lunch breaks, or late nights attempting to discover why your CTR (click-thru-rate) is down, impressions are up, or what a quality score is, you can rest assured that each step of the process is being meticulously watched.

Furthermore, Google Ads management goes far beyond picking keywords and selecting geographic areas. This is a complete, ongoing process encompassing everything from campaign design with ad extensions and call tracking to landing page creation and optimization. Your outsourced Google Partner should not only be able to create, manage, and adapt your campaigns, ad groups, ads, and extensions but also to create appropriate, lead-generating landing pages that reward your prospective consumer for clicking on your ad.

One potential drawback of hiring a digital advertising agency is that they likely manage dozens, if not hundreds, of accounts. While this wide scope of work offers plenty of experience and expertise, it can make instant communication and campaign updates a challenge.

BlinkJar Media has been creating, managing, and improving Google Ads campaigns for businesses across many industries and markets in the United States for several years. With state-of-the-art software, years of experience, a proven track record, a finger on the pulse of PPC’s best practices, and an agile approach to making quick and effective adjustments for the best possible outcome for our clients, BlinkJar can provide the results that you need, while allowing you to do what you do best- run your business.

Defining the 3 Categories of SEO [INFOGRAPHIC]

Tue, 28 Sep 2021 17:01:08 GMT

SEO. You’ve heard a lot about it and how important it is to the success of your online presence. Consumers aren’t going to be able to find you without it! Google won’t rank your website! It can be overwhelming and frustrating, particularly when you’re trying to determine just what the heck SEO is. On-page SEO, off-page SEO, technical SEO – there are so many types of search engine optimization and trying to figure out what they all mean exactly and how to implement them can be enough to make anyone throw in the proverbial marketing towel.

Not to worry, the BlinkJar Media team is well aware of how you feel. Even for professional marketers, keeping up with SEO changes and best practices is an ongoing part of our job. (Google likes to keep us all on our toes!) Still, there are some basics that you should understand about each of the three main types of SEO. Once you understand these, you can more easily develop an action plan and approach each one with confidence. To help, we’ve outlined the basic definition and examples of on-page, off-page, and technical SEO in the infographic below. Use it as a basic guideline to get started, and remember that BlinkJar is always here if you need a partner to help get it right!

My First Month in Inbound Marketing [INFOGRAPHIC]

Tue, 21 Sep 2021 16:42:35 GMT

One month at BlinkJar Media and I am newly inspired. I think all creatives have their highs and lows, and coming into BlinkJar has definitely sparked in me a new love for design and marketing.

My knowledge of Inbound Marketing has increased exponentially in the short time I have been here. I am lucky to be on a team that values learning, transparency and training. I like to see the big picture of what I am putting out there as a designer and I crave knowledge. Thanks to my team, I have a greater understanding of Marketing, SEO, lead conversions, Hubspot and plenty of other marketing terms and acronyms that have been tossed around. I also have a greater need for caffeine, but luckily the fridge is always stocked with Rikki’s diet cokes.

Little by little I am getting to know my co-workers and the dynamic that makes up BlinkJar . I think the first clue that I was really going to love it here was our first deep dive into a game of Guess Who!? I’m definitely learning some interesting things about my team and enjoying the process of settling into my new spot.

Top 5 Chrome Extensions for SEO

Wed, 25 Aug 2021 17:38:51 GMT

When it comes to successful inbound marketing and SEO, marketers are always looking for new ways to stay on top of an ever-evolving industry. Thankfully, Google Chrome has some beneficial and efficient extensions that help us perform our role well and keep up-to-date with the latest trends.

Grade Your SEO

MozBar

MozBar is a free extension with premium features. With the free version, you can view on-page SEO, Domain Authority, and more from any webpage in the bar at the top of the page. These metrics allow you to export and compare links on a Search Engine Results Page (SERP) as a CSV file, view a website’s Domain Authority, Page Authority, and see on-page elements.

SEOQuake

This free plugin is a gift from SEMRush. While some extensions are suitable for webpages or SERPs, this one is good for both. With just this one extension, you can check your on-page SEO , mobile compatibility, social stats, and so much more.

SEO Minion

There are several platforms available for deep SEO analysis, but sometimes it helps to have a quick overview at a glance. SEO Minion is a free extension that allows you to quickly analyze on-page SEO, highlight all page links, check for broken links, and discover other helpful SEO data.

Tools to Research Keywords

Keywords Everywhere

Keywords Everywhere is a freemium tool used for, you guessed it, keyword research . On your SERP, Keywords Everywhere will show you popular keywords, longtail keywords, and other similar searches based on your search terms. premium features will also allow you to see Cost Per Click (CPC) data and monthly search volume.

Organizational Tools for Content Creation

Snippet Highlighter

When researching for a blog, it can be tough to keep track of all your sources. With the Snippet Highlighter, that is never an issue again. When you find information on a website or in a PDF that you want to use as a reference, select it with your cursor. The extension will then bring up a pallet of color options for your highlight. Once selected, the website is saved in the Snippet Highlighter extension for easy reference. When you click the link in the extension, it will take you back to the exact place you highlighted on the page. Considering that content always has and always will be a major component of SEO, this tool can quickly prove invaluable to help marketers organize sources and create authoritative content that can improve both searchability and site performance. If you need additional options, such as managing links within folders, you can pay a subscription fee to add extra features.

With constant changes in the marketing world, having a few extra tools up your sleeve never hurts. With Google Chrome Extensions, it’s easier than ever to have your tools where you need them the most: right on the page. If your business needs help with inbound marketing and SEO, our team at BlinkJar is ready to help you succeed.

Top 5 Free Chrome Extensions for Graphic & Web Design

Wed, 25 Aug 2021 16:32:38 GMT

It takes an exceptional talent to succeed at graphic and web design . Not only do you have to have creative skills, but you also need technical knowledge to bring it all to life. There are countless tools available to help streamline the design process. Now, thanks to Google Chrome extensions, many of these tools lay right at your fingertips.

Identifying Colors on a Website

ColorPick Eyedropper

Like an eyedropper in photo and design software, ColorPick Eyedropper allows you to identify the colors on a website. Once downloaded, click the icon in the chrome extensions bar to activate. A grid box will appear with a crosshair cursor. Moving the cursor around the page will display both the hex code and the RGB values for the color you are currently hovering over. This is a fantastic time-saving tool for designers who need to identify brand colors quickly!

Tools for Creative Inspiration

Adobe Creative Cloud

Need a little creative inspiration but don’t know where to start? The Adobe Creative Cloud extension can help get you on your way! Once you sign in, click “create new,” and a grid of all the images on the current website will be displayed. Choose the image you’d like to work with, and you can create patterns, shapes, color themes, and gradients from the photo.

Identifying Fonts / Typefaces on a Website

Fontanello

If you need help identifying typefaces on a website, Fontanello is your new best friend. Once the extension is installed, simply right-click on the text you want to identify and navigate down to the Fontanello menu. From there, it will display the typeface, weight, size, spacing, and more.

WhatFont

Like Fontanello, WhatFont is a tool to help you identify typography on a website, but it takes the information a few steps further. After downloading the extension, toggle it on in the extension menu and click on the word or character you want to identify. WhatFont will bring up a box that tells you the font, weight, size, color, and much more. It even shows you a color swatch and the hex code of the font color, as well as a complete list of each letter and case in that style.

Identify the Technologies a Website Uses

WhatRuns

Wondering what technologies your favorite website is using? WhatRuns will tell you! By enabling this extension, you will see widgets, analytic tools , fonts, and more across a website. You can even subscribe for updates to be notified when a website makes changes, keeping you up-to-date on all their newest improvements.

Tools in the marketing world are ever-evolving and changing. Chrome extensions are an excellent way to get more out of your marketing efforts. If your business needs an extra boost in your graphic or web design, BlinkJar has experts on hand who can help deliver the results you need.

Louisiana Google Ads Firm: Understanding the Benefits of Local Search Ads

Thu, 06 May 2021 17:34:44 GMT

lessons from my first month working at an inbound marketing agency

The way that consumers are finding products and services is continuing to evolve. As mobile use continues to expand its lead over desktop, nearly one-third of all searches are related to location. Due to this growing trend, Google is leveraging its local search and maps platforms to help its users find the results they need and want. Search queries can trigger ads on a variety of customer-centric metrics like locations, hours, and reviews with local search ads. They also allow businesses to access prime local search positions for a captive audience.

A study by Google shows that 50% of searchers visit a business within one day of performing a local search, and 80% of those searches convert. Let’s take a closer look at how Google’s local search ads work the advantages they can offer your business.

What are Google Local Search Ads?

Simply put, Google local search ads are a way for your listing to stand out in the local results section of a search query. These ads can feature your phone number, location, ratings and reviews, and your hours, as well as a link to your website. Unlike other digital advertising platforms that rank an ad based on a variety of factors like CTR, quality score , landing pages, etc., local search ad rankings are determined by your business’ location relative to the searcher, your reviews, and business hours (whether you are open or not at the time of the search).

Local search ads are the first type of ads that appear on the SERP (search engine results page), directly above the text ads. This is valuable real estate, especially on mobile devices. Creating Google local search ads is as easy as linking your Google My Business listing to your Google Ads account.

What Benefits do Google Local Search Ads Offer?

There are many benefits and advantages that local search ads offer. One of the most valuable is that local search ads feature the green “Google Guaranteed” badge, which boasts your business as a trusted destination. By adding call extensions to your local search ads, you make it easier for prospective customers to contact your business. You can also take advantage of the growing popularity of voice search. Today voice searches account for over 20% of all search queries. Local search ads will be the top displayed result for voice search when users are looking for location-based information.

Local search ads are one of Google’s many ways to help businesses strategically target new customers while providing their users the best experience possible. If your local business is looking for new and effective ways to attract customers and clients, BlinkJar Media , a certified Google Partner, is here to help.

lessons from my first month working at an inbound marketing agency

Lessons from My First Month Working at an Inbound Marketing Agency

Mon, 26 Apr 2021 16:47:22 GMT

lessons from my first month working at an inbound marketing agency

I have officially been working at BlinkJar for a month, and I can truly say that I am so thankful to be here learning under such an incredible team. I have felt supported and challenged in my new role and I feel like I am receiving the tools necessary to be successful.

lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency Learning About Inbound Marketing

lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency When it came to inbound marketing , my understanding of it was somewhat there, but I had no gauge for the term and just how powerful it can be to the success of a business.

I think one of my main takeaways is the realization that marketing is a continually evolving field. From one day to the next, a search engine algorithm can change or a new feature could be available on a social media platform. With constant change, you have to learn to change with it. There are always new things to try and learn, and I love that. You are not stuck doing the exact same thing every day.

lessons from my first month working at an inbound marketing agency Marketing Agency Roles

lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency With everyone playing a different role at BlinkJar, I have enjoyed seeing how each person brings something to the table. You have several people working on several different pieces of the inbound marketing puzzle like facebook ads , blogs , or social media management , it all comes together to create a robust marketing plan for a business, where everyone’s efforts are positively working with each other.

lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency Building Social Media Management Experience

lessons from my first month working at an inbound marketing agency lessons from my first month working at an inbound marketing agency

With managing a number of different accounts. It has been a fun challenge to learn how to write for each of them. They all are promoting different services/products, reaching different demographics, locations, and more. Understanding a business’ persona has been helpful when beginning to schedule out all of their social media content. I have spent a lot of time researching each of our clients and asking questions like-- Who owns the business? Who works there? What services do they provide? Who are they trying to reach? What type of voice do they have…serious, funny, punny? The list goes on!

As a piece of inbound marketing, I have found that you have to stay on your toes with social media platforms . New features and algorithms can change everything, along with the basics like weather and world events. For example, you don’t want to have a scheduled post about eating at a restaurant outside if it is storming! You have to make sure the content you are posting is accurate for the day it is being posted and so on.

Looking Forward to My Marketing Future

Something I am looking forward to at BlinkJar: I am excited to learn and grow my knowledge about other facets of inbound marketing including SEO, Facebook ads, and blogs. Just to name a few. Not only is there an opportunity for me to grow as a social media coordinator, but the BlinkJar team has made it clear that there is room for me to learn more areas of the company, which continues to help me be a stronger inbound marketer and member of the team. I truly do feel like the sky’s the limit when it comes to working here, and I am excited for all that is to come!

lessons from my first month working at an inbound marketing agency

BlinkJar Media Named to LSU 100 for the Fourth Consecutive Year

Fri, 11 Sep 2020 18:44:55 GMT

BlinkJar Media has been recognized by the E.J. Ourso College of Business at Louisiana State University as one of the 100 fastest growing, Tiger-owned or Tiger-led businesses in the world for 2020. This is the fourth consecutive year that BlinkJar has earned this honor. The LSU 100 recognizes and celebrates the success of LSU graduates and their impact on the local, regional, and national economy. BlinkJar was initially honored in 2017, its first year of eligibility for the award, and has qualified every year since.

What is the LSU 100?

Postlethwaite & Netterville confidentially ranks companies based on their compounded annual growth rate. As stated on the LSU 100 website, companies must meet all four of the following criteria for consideration:

The company must have been in business for five years or more as of December 31, 2019.
The company’s revenues must have been $100,000 or more in each of the calendar years from 2017 – 2019.
The company must be LSU Tiger-led or Tiger-owned for the program’s time frame of January 1, 2017, thru December 31, 2019.
The company and its Tiger leaders and/or founders must act with high integrity and operate in a manner consistent with the values and image of LSU.

CEO and founder of BlinkJar Media, Jared Broussard , attributes the success of the company to his team and the agency’s clients. “Our team unselfishly infuses energy and fresh perspectives into the agency daily. Each team member has contributed to BlinkJar's success”, says Broussard.

Broussard also stressed the importance of the agency’s clients saying, “The strength of our agency is directly rooted in our client relationships. Building deep and impactful relationships with our clients has fueled our growth over the past eight years and will continue to be the lifeline of the agency. Processes, platforms, and technology continue to change, but our agency's success will always be contingent upon the happiness and success of our clients.”

This year’s LSU 100 event will take place on November 13, 2020 with a Celebration Under the Stars at Houmas House from 5:30pm to 10 pm.

5 Proven Ways to Improve Google Pay-Per-Click Ads

Thu, 14 May 2020 18:53:00 GMT

More advertisers are using Pay-Per-Click (PPC) ads than ever before. In fact, in 2019, the global search ad spend was $106.5 billion. Paid search campaigns can provide a tangible ROI and drive relevant traffic to your site. Whether you are in the trenches of Google Ads regularly or you are outsourcing to a company to manage your account, here are five topics to help you audit your account and determine what's working and what isn't.

Landing Pages Are the Key to Increased Conversions

The goal of pay-per-click advertising is to generate a lead, not just get a click. A successful PPC ad drives quality leads to a landing page. Ultimately, your landing page should then convert that searcher into a paying customer. Optimizing your landing page is the key to maintaining consistency with the rest of your hard work. A basic rule to live by — repeat whatever you say in your ad on your landing page. This rule will not only benefit you with Google's algorithm, but it will also help to convert searchers when they arrive on your site.

Ad Targeting Saves Money in Pay-Per-Click

Often the ad's targeting is initially set up within the campaign. Before making performance-based changes, we recommend reviewing your targeting methodology. Is your geographic targeting relevant and accurate? Do you need to exclude a specific zip code or location? What about your device targeting? Maybe you only want to advertise to users on mobile devices. Do not forget to consider the needs of your customers when adjusting bids and setting an ad schedule. In the long run, you can save a lot of money by preventing your ads from showing when they should not be.

Conversion Tracking Must Be Implemented with Pay-Per-Click

Is your Google Ads account actively tracking conversions? Conversions come in different forms like form submissions, phone calls, website purchases, and button clicks. Conversion tracking provides you with a clear picture of your campaign's performance. For these actions to be registered, you must ensure you have generated and implemented the conversion tracking code on your website. Google has made this a simple task — take advantage of it!

Don’t Ignore Ad Features Provided by Google

Best practices say an ad group should never contain more than 15-20 keywords. So, why does a certain number of keywords matter so much? Realistically, your ad groups' keywords should be sharing the same semantic theme. This theme allows you to create hyper-specific ads for each group that are reflective of what the searcher is looking for. Another rule — constantly be testing your ad copy. Shoot for the sweet spot and have a variation of ads to test. If one or some are not working, pause them and continue to experiment. With most business categories, Google pay-per-click ads are competitive, so real estate on the first page is a precious commodity. Google offers advertisers a variety of ad extensions to help increase ad rank and click-through rate , and they create more opportunities for the user to click on your ad. Ad extensions effectively give you more space on the search results page if your ad qualifies.

Keyword Evaluation Is Important for Pay-Per-Click Results

Like a well-oiled machine, a well-run Google Ads account includes keywords that serve a unique purpose with a strategy based on quality research. Running all keywords on the same match type is one of the common mistakes made. Take the time to dive in and review the keywords you are bidding on. Could those keywords be moved to a separate ad group? Take a hard look at what keywords are receiving conversions and adjust bids as needed. Negative keywords are your best defense against wasted clicks and impressions from inapt searchers. A great place to look is at your query reports to understand what terms are triggering your ads.

Google Ads is continuously updating, so it is essential to stay on top of the changes and best practices. Beyond consistently maintaining your account, you will also want to A/B test your results regularly. Note any changes in your campaigns and the status of their performance to ensure you are reaching expectations and goals. And remember, there is always a way to make your ad perform better.

3 Best Practices for Businesses on Social Media

Fri, 06 Mar 2020 16:21:00 GMT

Although social media is an ever-changing landscape, there are certain key approaches you can take to garner the most engagement from your audience. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, be intentional about what, when, and how often you are sharing content online. Here are three best practices that will help you get the most out of social media.

Quality Over Quantity in Social Media Posts

Facebook has consistently proven to be the most popular social media platform , boasting 2.37 billion monthly active users. However, this doesn’t necessarily mean that you should post more often — quality always wins over quantity. At most, post once per day to avoid over-saturating your timeline. Your posts should be relevant and timely and should provide your audience with some sort of value. Don’t post just for the sake of posting; instead, spend a few minutes brainstorming the best way to connect.

Post a Variety of Content to Your Business’s Social Media Feeds

Don’t let your posts become stale! Grab the attention of your audience by posting a variety of content like blogs, videos, graphics and relevant articles. In addition to industry-related news, it’s a great idea to also include personalized posts in your social media plan . For example, simply wishing an employee a happy birthday online can help to humanize your brand and resonate with users on a different level.

Inspire Engagement with Your Social Media Captions

Although your caption may be short, it can still be used to grab the user’s attention. If relevant, ask a question in your caption. For example, on a post detailing the best meals to aid in digestion, ask the user to share his or her favorite high-fiber foods.

Another great use of your caption is to include a CTA, or a call-to-action. For example, if you want to increase RSVPs at your restaurant, include a reminder with a link to the web page on all relevant posts. Sometimes, all you need to do to increase traffic to your website is to remind your readers! Including prompts like these in your caption will inspire engagement and get the conversation started, thus improving your reach on social media.

Digital Marketing in Baton Rouge: 2019 Design Trends [Infographic]

Thu, 20 Jun 2019 17:36:18 GMT

Design trends can change slowly from generation to generation or decade to decade. However, they can also change quickly from year to year or season to season. It’s also not unusual for once-popular aesthetic elements and styles to make a comeback. This is true for everything from fashion to architecture to automobiles, and more. It is even more important today for your brand than ever before. There are so many ways for potential clients, customers, patients, and consumers, in general, to interact with your business or organization that design , display, and communication have never had a more significant impact.

Countless social media platforms and an online presence combined with traditional advertising avenues like billboards and print ads , how you present yourself in terms of design is imperative. This also includes the tangible, traditional components of your everyday operation, they need to be done well, and they need to be done right to work together. While the graphic favorites of the late 90s or early 60s may be making a comeback, having your finger on the pulse of what is driving engagement today is what counts. Check out the infographic below to see 2019’s design trends.

Tapping into the Power of the Social Media Share

Thu, 20 Dec 2018 17:40:00 GMT

Thanks to social media, we have a place for quick-share communication between friends, family, and even customers. From the start of Myspace to the current social landscape filled with platforms like Facebook, Twitter, and Instagram – we have a variety of platforms to share information quickly in a format we prefer. Your business, whether it’s B2B or B2C, can benefit from sharing content on social. So, how do we effectively use sharing as the currency of social media and craft the perfect share? It all starts with skill and crafting the ideal strategy for success.

Who is Sharing on Social Media (and Where)

Take a closer look at consumer audiences and get your hands dirty before you click the share button on social media by breaking down who is sharing and what channel they’re sharing on. The largest audience sharing on social is 18 – 29-year-olds, and they’re sharing mostly on Facebook (shocking!), YouTube, and Snapchat. The next audience of 30 – 49-year-olds are sharing mainly on Facebook, Instagram, and LinkedIn. For the older generation that is made up of 50 - 64-year-olds, they’re sharing on Facebook and Pinterest.

What Type of Content to Share

Consider the type of content when deciding what you’ll be sharing on social media. Thanks to the internet and a bunch of smart people in a room who calculate numbers for our benefit, we are able to see the averages shares by type of content. Coming in first place is infographics with lists following closely behind. Tied for third place are “What” posts, “Why” posts, and “How-To” articles along with video.

However, equally as important as the specific type of content shared is your target demographic and how it will resonate with them. So, ask yourself, will your audience thank you for sharing that piece of content? Take it to the next level by thinking of connecting with your audience and if they will feel compelled to share your content with their peers. "Useful" is only one of the signs of great content. It can be funny, thought provoking, etc., and the list goes on – so think hard before you share. Sharing on social media is driven by emotion and identity.

When to Share Content on Social Media

Now that you have a good feel for what to share and where, think about the best day and time to share on each social media platform. One great way to do this is by looking at data and insights on each network. All it takes is a little time and experimenting to determine the day and time that’s best for you and your business. There is a boatload of resources at your fingertips when it comes to sharing content and reaching your intended audiences .

Keep in mind that 85% of the most-shared Facebook posts last year were videos , and the highest levels of engagement occur at 9AM, 1PM and 3PM. As far as Twitter goes, videos get retweeted six times more often than static images and three times more often than GIFs. Twitter users are also more likely to engage with B2B content during normal business hours and B2C content on weekends.

For Pinterest, sharing on Saturdays is ideal considering audiences on that platform and their schedule. All about business? No worries – sharing on LinkedIn before or after work during the weekdays is the ideal time to reach users with your content. These are just a few basic guidelines to adhere by, so definitely carve out some time to research what will work best for your business.

How to Share Content on Social Media

Now that you’ve found your sweet spot when it comes to content and when to share on social media, all that’s left is to share your content the right way. This means developing a consistent style to show off your content in the best light. Believe it or not, people are creatures of habit and they like to know what they can expect. Want your content to succeed? Help its chances for success by creating a consistent style .

Dig for the gems, whether it’s a great photo, astounding statistics, or an optimal quote. Whatever gives you (and the consumer) that “aha” moment when you see a share worthy piece of content is the element to highlight when you share. From links, images, and retweets to questions or quotes – develop a “type,” and be consistent. Whatever it is that your audience loves and engages with, make it your staple share “type.” Then, establish a few supporting types of content to back it up. Don’t forget to give a hat tip to the person or pathway by which you found the content. This small gesture will help build a bigger relationship in the future with the creators, your audience, and the content they love .

Ready to take these tips and hit the ground running? With these valuable insights in hand you’ll be able to take the first steps in sharing content that not only improves your relationship with your target audience but also benefits your business’ bottom line. Learn to exploit this key skill, and you’ll be far more likely to earn shares on your carefully crafted content.

Tips for Incorporating Video into your Social Media Strategy

Mon, 17 Sep 2018 15:53:00 GMT

The landscape of social media is constantly evolving, forcing marketers to stay ahead of the game and leverage their creativity to ensure their posts are seen while also keeping consumers engaged. Today, that means producing quick, eye-catching, informative videos that algorithms will favor and users will actually watch. When done effectively, videos can be a great way to show off a product or service, highlight your brand’s personality, and connect with your audience.

Luckily for us in this ever-changing digital age, the world wide web has given us the tools to create these videos at the drop of a hat and without breaking the bank. Whether you’re a marketer like myself, a small business owner, or an agency with an in-house video production team, everyone can benefit from a few tips for creating video content for consumers and implementing them into social media strategy .

Consider Your Video’s Purpose

Before you jump into creating a video, take a moment to sit down and think about its intended purpose. Do you want to showcase a new product? Provide information that is beneficial to your consumer? You have very little time to grab your audience’s attention, so it is imperative to find a balance that allows you to achieve your goal without forcing anything on them. Again, having a defined purpose will help you create a better video from start to finish.

Design Your Videos with the Platform in Mind

After you have hashed out the details and the purpose of your video, it’s important to decide where it will be posted. The options are endless with platforms such as Facebook, Instagram, Twitter, and YouTube. Take a moment to think about where your audience is online and which specific social networks you will be using to reach them. This is key when creating videos, so you don’t waste time on a format that won’t work across multiple channels or that doesn’t conform to the different display, size, and time limitations that are exclusive to that social platform.

Add Value to Your Videos

When creating videos for your social media strategy, you should always be adding value for your audience. This allows you to grab and hold their attention long enough to deliver your intended message. This value to the audience can take several forms. Value can be an educational moment, a laugh, a moment of reflection, or a look into a new or existing product. And, if your video doesn’t relate to your brand, don’t post it. You want your videos to deliver value and entertainment, but they should also enable you to gain credibility and trust from your audience.

End Videos with a Call-to-Action

Don’t leave your audience hanging after they’ve taken the time to watch your video. Always include the relevant next steps. A call-to-action at the end of the video can include your web address or a phone number where they can contact you. If your content has delivered value and engaged the consumer, they will act. A user’s time and attention are precious commodities. Don’t waste them. When you digitally “take them by the hand” and lead them to the next steps, it increases the chance that they will take the action you desire. Don’t be scared of testing new tactics in order to grab their attention or of going over the top with the value you provide. Always make it memorable, and keep the consistent goal to help the consumer in one way or another.

Go ahead and dip your toe into the sea of video content for your social media strategy and channels. Tell your story, show off new ways to use your product or service, or take your audience behind the scenes of your business. There are tools for every level of video production, whether you’re a beginner or a seasoned veteran. Use them to your advantage, and watch how your social media strategy can benefit from the rising trend of video.

My Marketing Internship at BlinkJar Media

Fri, 17 Aug 2018 18:46:00 GMT

My name is Remy Blaize, and since December of 2017, I have been an intern at BlinkJar Media . Today, I’d like to give you a little insight into my experiences here, the day-to-day operations of the agency, and the takeaways that will guide me as I prepare to begin my career.

It all happened by chance while I was working at a local, Baton Rouge restaurant. This restaurant also happened to be a client of BlinkJar, and it was while I was working there that I met Rikki Broussard , BlinkJar’s Director of Media and Client Relations. Over the course of our conversation, I mentioned that I was a marketing student nearing the end of my college career and that I was looking for an internship opportunity where I could gain experience while completing my degree. We kept in touch over the next few weeks, and she informed that there was work available for an intern position at the agency.

As I contemplated the offer, I was nervous and not quite sure what to expect. I had heard stories about peers entering internships that required insane hours and performing menial tasks that provided very little insight to the world of marketing and all for no compensation other than a mark on their resume. Fortunately, I was pleasantly surprised to learn that this internship at BlinkJar would be a far cry from these experiences at other agencies.

My First Day at BlinkJar

I arrived for my first day at BlinkJar early, eager, and quite anxious. I was not yet sure what the day would entail. Would I be making coffee runs and copies, or would I begin receiving useful knowledge that I could apply in my future career? Rikki arrived, gave me a tour of the office and introduced me to everyone. She sat down with me in her office and asked about what I had experience in, what type of work I like doing, and what I would like to learn from them.

After our conversation, she showed me all the portals and scheduling tools used at the office. She assigned some tasks for me to work on so that I could learn the pace of work and begin getting my feet wet. At the end of the day, she wanted to meet with me again to see how I felt about my first day and have a sort of wrap session with me. This cleared up a lot of the anxiety I had about my position here. I realized that I would be valued as a team member and not treated as “just an intern.”

The Day-to-Day Operations at BlinkJar

As my internship continued, I began to take on several different tasks with increasing amounts of responsibility. I began to post to various social media accounts for BlinkJar’s clients, write blogs for client websites, create spreadsheets, learn various tools used on Facebook Business Manager and Hubspot . I updated websites, created calls-to-action and got some experience with tools used in the modern age of digital marketing, such as MOZ .

Rikki and Jared train their interns to be jacks of all trades. I worked on many different types of projects here to find somewhat of a niche. I demonstrated a knack for writing and blogging , so it was a skill that they sought to refine. I was given practice and feedback on several blogs to sharpen my ability and develop it into something that will be greatly useful to me in the field of marketing.

The atmosphere was very comfortable and relaxed. I never was given a reason to feel nervous about asking anyone for help or advice when completing a project. If I asked to work on something specific to learn a new skill, I was always given the opportunity to do so. If my work was completed on time and I put in my hours, Rikki and Jared, BlinkJar’s founder and president , were happy to accommodate me in any way possible.

Final Thoughts on My Internship with BlinkJar Media

I would recommend an internship at BlinkJar to anyone looking for experience in the world of marketing for several reasons:

You are appreciated here. You are paid for your time, which is very rare to find in an internship position. You are never asked simply to do busy work or just run errands. Every day, when I left the office, I was told ‘thank you’ before I left, which goes a long way.

You are given valuable tools and information. You learn to use software and programs that are used in modern digital marketing. Everything in this realm is kept up-to-date so that you are learning skills that are useful and transferrable.

I have had a very positive experience throughout my internship here, and I consider myself very fortunate to work alongside people who were helpful, knowledgeable, and great mentors

Call Tracking and SEO: Harmful or Helpful?

Tue, 14 Aug 2018 20:35:00 GMT

All business owners share one thing in common -- a yearning for a more defined return on investment from their marketing and advertising efforts. In marketing circles, this is called "closing the loop." One of the most effective ways businesses can close the loop and gain a clearer picture on their return on investment is through call tracking.

What is Call Tracking?

Call tracking is the process of determining how callers found your business. If you're like most business owners, nothing is more frustrating than spending your hard-earned money on advertising and marketing efforts with nothing to show for it. Call tracking eliminates this everyday angst by identifying marketing channels that make your phone ring.

If you research call tracking and search engine optimization , the million dollar question everyone is trying to answer is whether call tracking is hurtful or helpful to your SEO. We answer this question below.

Reasons Call Tracking Can Hurt Your SEO

The primary place call tracking can be harmful is in your local SEO . Local SEO is a form of optimization that helps local businesses appear in relevant local searches. At BlinkJar, we like to say that Local SEO is the yellow pages of today, because the search queries are all centered around NAP - name, address, and phone number. NAP is the most critical ingredient in a local search strategy. Google reviews the name, address, and phone number of a business to ensure a consistent listing across all online directories. Any inconsistent, incomplete, or missing listings will hurt the chances of your business appearing in the local search results of Google. When you have consistent and accurate listings, your business becomes more trustworthy in the eyes of Google and the likelihood your business will show up in local search results is high.

NAP is why many experts feel call tracking can have a negative impact on local search rankings. If you are using various call tracking numbers across the web, it tends to confuse Google's algorithms and will hurt your local search rankings. Google looks at these inconsistent phone numbers as a red flag.

Using call tracking numbers in directory listings will hurt your SEO. A rather simple fix is not to use call tracking numbers in directory listings. One way to ensure you are using call tracking correctly is by using DNI: Dynamic Number Insertion. When applying DNI, a unique phone number displays, via Javascript, based on a source or a keyword. The good news is the default number is hard-coded and does not change which eliminates any risk of having various call tracking numbers pushed to local directory listings.

Reasons Call Tracking Can Help Your SEO

I just laid out one-way call tracking can have a negative impact on your SEO. On the flip side, there are many ways call tracking can help SEO. Let's take a look.

Call Tracking is a Content Map

Most call tracking software providers, like CallRail , have an option for recording calls. By listening to calls, you can gain a broader perspective on the common questions and roadblocks faced by your potential customers. You can then take these questions and answer them via website pages and blogs. Creating and implementing a content strategy for answering these common questions will have a positive impact on your SEO.

Call Tracking Helps with Landing Page Optimization

If you know what search query or keyword was responsible for a landing page conversion, wouldn't that be helpful? Call tracking can pinpoint the keywords accountable for generating phone calls. Knowing this information can help you better optimize your landing pages for future searches, visits, and conversions.

Call Tracking Helps to Optimize Your Website by Location

Call tracking helps determine the location of the caller. If there is a trend of conversions from a specific geographic location, then you should center your landing pages and conversion efforts around this area.

Is Call Tracking Helpful or Harmful for SEO?

In short, call tracking is far more helpful than harmful to SEO. If you are a business owner who wants to gain a deeper understanding of your marketing and advertising efforts, implementing call tracking software will change your view of marketing and advertising for the better. If you're looking for someone to implement call tracking for you, we can help.

BlinkJar Media Recognized As Top Performer on Clutch.co

Wed, 18 Jul 2018 20:35:00 GMT

Clutch , a business to business research, ratings, and reviews firm based in Washington D.C, has recently featured BlinkJar Media on their Press Release as a Top Digital Marketing Agency in Baton Rouge . This acknowledgment by Clutch is a significant feat for the entire team at BlinkJar, and we feel honored to be a part of a distinguished group of digital agencies in the Baton Rouge community. Clutch has researched thousands of business service companies, just like BlinkJar, to determine the top performers in various sectors. Client feedback, market presence, and quality of work are just some of the measures Clutch uses to rate and rank companies. For more details on the ranking by Clutch, view the BlinkJar profile on the Clutch website.

What Sets BlinkJar Apart from Other Marketing Agencies in Baton Rouge?

What sets us apart from other marketing agencies in Baton Rouge is the fact that we get your company noticed, fast, while maintaining constant transparent communication with our client throughout the whole process. Our team of experienced marketers helps make marketing easier for companies. And, when we earn positive feedback from our clients, it strengthens our desire to sharpen our craft as marketers daily. Here is what one of our most recent clients had said about working with us:

“Within a month of beginning the project the site’s links were fixed, and search rankings and the volume of traffic to the site improved soon after. BlinkJar are attentive partners who address issues quickly and maintain good communication on a regular basis.”

In addition to the recognition on Clutch.co, BlinkJar Media is featured as a top SEO company in the New Orleans market on Clutch's sister website, The Manifest.

Every member of BlinkJar's team understands this type of distinction is not possible without the support and partnership of our clients. We appreciate our entire client base and thank those who have provided positive and constructive feedback. The evaluation and responses provided by our clients is the only way we can continue to help local businesses grow.

Using Call Tracking to Improve Content

Fri, 13 Jul 2018 19:42:00 GMT

Long gone are the days of disjointed marketing efforts and advertising campaigns. In today’s world of inbound marketing and readily available, in-depth analytics, it seems almost laughable to think of a time when businesses would spend advertising dollars without ever really knowing how many customers resulted from them. Now, we are often able to track our leads from their very first point of contact to the moment they convert and adjust our marketing efforts based on data.

Why Call Tracking?

Two marketing components which are shown to work well together while also being individually useful are call tracking and content. Not so long ago, businesses were so attached to their phone number that it was an extension of their identity. After all, in the days before the internet resided in everyone’s pocket, how else were customers to reach them? Today, on the other hand, our society suffers from collective “ digital amnesia ” in which over half of us don’t even know our own office numbers, relying instead on our phones to do the remembering for us. As a result, the use of unique phone numbers for different ads or even for each individual lead (with dynamic number insertion, or DNI) has become a very appealing prospect that allows businesses to track and record calls while also gauging the effectiveness of related ads.

How Does Content Tie in with Call Tracking?

Call tracking may be a powerful tool in and of itself, but when used wisely, it can also provide valuable insight for future content. Sure, there are a lot of tools available to tell you which search terms have the highest volume or the lowest difficulty level, but call tracking takes it step further by showing you which terms led your real-life customers to convert. Generally speaking, there are two important ways call tracking and keyword analysis relate:

Which Keyword Led to the Call?

Research indicates that inbound calls not only produce more sales but greater amounts of revenue than web forms. However, as many as 86 percent of consumers are conducting online research before they ever pick up the phone. Clearly, these two elements need to be combined.

DNI generates a new, unique phone number for each visitor to a website. Once the number is used to place a call, information is gathered about the caller, including the source and keyword that led them to the site. Using this information, marketers can determine which specific terms are more lucrative to lead conversion and produce more content centered around them.

Which Keywords were Mentioned on the Call?

In addition to analytics that may be available after the call, a lot is happening during the call that can be of immense use to marketers as well. Many call tracking platforms offer call recording as well. This allows both sales and marketing to listen in on previously recorded calls to learn exactly what’s working and what is not. For content creation , in particular, this can be a great opportunity to hear directly from consumers regarding their interests and pain points. If these are being mentioned during the call, there is a very high likelihood that they are conducting online searches around them as well.

The current marketing climate offers nearly limitless possibilities to learn more about our customers and reach them effectively. Call tracking is just another means by which we can better understand the audience with which we are trying to connect. The more we know, the better equipped we will be to produce content that is relevant, timely, and capable of producing qualified leads.

How Can Social Media Support Call Tracking?

Wed, 11 Jul 2018 15:33:00 GMT

If your business has invested in advertising, it’s a given you want that money to help you stand out, produce an ROI, and convert leads into customers. You may think your website alone can handle all the heavy lifting of lead generation. After all, no one actually uses the phone anymore, right? Wrong. Studies show that call leads convert 10-15 times more often that web leads and that calls to U.S. businesses from search , social, display, or other paid ad campaigns ads have grown 110 percent since 2014.

Now, here’s where social media comes into play. Social media advertising is on the rise and set to increase exponentially. Advertising campaigns of the past never experienced the kind of exposure potential that is available with social media. In fact, if you’re not putting some of your advertising/marketing budget towards running Facebook ad campaigns, you’re doing it wrong. Facebook alone offers access to nearly a billion daily active users on mobile phones.

Combining the effectiveness of social media advertising with click-to-call functionality will help ensure success in turning those leads into customers and seeing an ROI on your investment. In order to do this and report on calls from ads, marketers need to set up call tracking. So, let’s get down to it with what that entails and the benefits advertisers stand to gain.

Click-To-Call in Social Ads

When your social media campaign includes a click-to-call button on the advertisement, a simple click links the ad directly to the call and therefore to the conversion. Take it from us, this click-to-call button should not be underestimated. If a potential customer doesn’t see a click-to-call button on an advertisement, 47 percent of those searchers said they will likely explore a competitor’s ad instead – this means your business will lose out on an ample opportunity to connect with a valuable customer.

Call Tracking Identifies the Social Media Source

Call tracking goes beyond only measuring the number of calls an ad generates. Additionally, it offers a view of the customer’s actions before and during the call. Wait, how does that work? Thanks to an innovation called “social dynamic number insertion,” the precise source of a phone call and resulting actions can be carefully tied together. A unique phone number is presented to each website or landing page visitor based on the social media ad source. That unique number can then be used to determine the exact source of the lead, and tie the ROI to a specific social media advertising campaign. This allows marketers to measure and test the effectiveness of social media advertising in real time.

Call Tracking Gives Customer Insight

We all want to understand our customers better. Social dynamic number insertion enables marketers to track interactions with the business while also providing a wealth of demographic information about the callers. Need more convincing? This type of reporting includes the impact of social advertising campaigns on inbound leads, opportunities, and sales closed over the phone. Including dynamic call tracking as part of your social media advertising strategy can also help marketers understand the key conversion takeaways, rank phone leads based on the type of inquiry, assess purchase intent, and determine how well the business’s team handled the call.

By tying call tracking and social media advertising campaigns together, you can precisely measure ROI with confidence. Marketers can utilize social dynamic number insertion to create a measurement opportunity, identify the source of the call, track volume and quality, target social advertising spending, and identify the best prospects for social targeting. It all comes down to a science and balance that reduces the number of lost leads while adding value to your client’s business process and taking relationships with customers to the next level.

Baton Rouge Digital Marketing: Why Call Tracking and Google AdWords Need to Go Together

Tue, 26 Jun 2018 20:09:16 GMT

65% of businesses consider phone calls to be their most valuable source of leads. This makes sense because a phone call gives you the opportunity to engage directly with a potential customer or client. While creating a relevant ad, developing a targeted keyword strategy, and designing a conversion-friendly landing page to generate leads is a strong initiative and the basis of paid search advertising , if you aren’t tracking calls then you’re not seeing the entire picture and could be leaving money on the table.

Call tracking is a tool that allows you to close the gap between online and offline efforts. Even though your paid search ads are technically an “on-line” effort, there is still the potential for a lead to slip through the cracks of standard PPC metrics. This is where call tracking comes in. Call tracking software allows you to assign a unique phone number that rolls over to your main number, or a department or extension of your choosing. This allows you to know and confirm that a call was generated from a specific source.

Newspaper ads, television and radio commercials, and billboards all offer a stimulus, but it’s nearly impossible to confirm how much traffic they actually generate toward your bottom line. With a unique phone number assigned to a specific medium, you have the ability to correlate lead generation to your efforts. And just as a potential client can call your office after seeing a billboard, they can do the same with a paid search ad. There could be many ads that are generating leads, and you could have no idea. This is why including a specific call tracking number on your Google ads and their corresponding landing pages is so important.

If a searcher types in a query and your ad is served they can click on the ad and fill out a form; this gives you all of the information you need about the effectiveness of your ad. However, they can also find your phone number and call, write it down or write it down and call later. At this point, your ad no longer gets credit for generating the lead. This means that without including a unique, trackable number on both your ad and your landing page that the results of your campaign could be skewed toward a much less successful result.

Google allows you to customize your ads with a variety of tools like sitelinks and extensions. Not only do these elements promote clicks and conversions, but they are also the perfect place for your unique, trackable phone number. You should also place this number in a prominent place on the ad’s landing page. This provides another opportunity for you to attribute lead generation to the campaign for visitors that don’t fill out a form.

Why Use a Call Tracking Number with Your AdWords?

There two answers to this question. The first is so that you know what is working. You can run a comprehensive AdWords campaign that gets virtually no clicks, but a lot of phone calls. If you didn’t realize the campaign was generating these calls and subsequently end it, your phone might stop ringing. The second is to know what isn’t working. Through call tracking and search query feedback, you can discover what keywords are most popular, most economical, and how to target your ads for more conversions.

Leveraging the power of call tracking along with the broad reach and targeting of Google AdWords can help you both, close the gap of lost conversions, and create more visibility into the power of your online marketing.

BlinkJar Media Awarded Top 100 Inbound Marketing Blog

Tue, 19 Jun 2018 22:02:26 GMT

From the beginning, our Baton Rouge-based inbound marketing agency has strived to stay ahead of the curve with the latest industry news and best practices. In turn, this knowledge has been readily passed to entrepreneurs, marketers, and other interested parties through the regularly maintained BlinkJar Media blog . Topics covered encompass all elements of the inbound marketing realm, from SEO to social media, while also educating readers on how to effectively connect these components to their more traditional marketing efforts. Today, we are proud to announce that the wealth of information included on the BlinkJar Media site has led to its distinction as one of the top 100 inbound marketing blogs across the web.

Feedspot , an aggregator website that curates content to subscribers based on topic, has sorted through the many inbound-related blogs across the internet and has selected BlinkJar Media as representative of the very best blog content available. We are proud to be the only Louisiana-based company included and to be listed alongside powerhouse inbound organizations such as HubSpot and Moz. Moving forward, BlinkJar will strive to do what we have always done: Evolve along with our industry and provide the best, most relevant inbound marketing resources available.

For media inquiries, please contact Jared Broussard at 225-300-4759 or jared@blinkjarmedia.com .

A Winning Social Media Strategy: Competition & Analytics

Fri, 04 May 2018 22:26:51 GMT

If you’ve read part one of this social media series , you have already identified your strategy and goals surrounding social media and the platforms best suited to achieve them. Now that you have those important pieces in place, you can begin to take into account what your competition may be doing, as well as begin measuring the success of your own efforts. So, let’s discuss these remaining elements of your social media battle and how they can help you succeed in the long run.

Considering the Social Media Enemy (A.K.A. - The Competition)

While your primary focus should be on mastering your own social media presence, you have now reached a point where you can give greater consideration to what your competition is doing. Are they successful in their efforts? What kind of content are they creating to reach audiences? Are they engaging with consumers? If they seem to have a formula that works, this can be significant insight to take into consideration as you move forward with content creation . It is also a great way to gain some inspiration if you are coming up short on creativity. Analyzing what is making them successful in their social media efforts can help your own process from start to finish.

For the record, I’m not telling you to go steal their ideas or copy exactly what they are doing. But as the old saying goes, keep your friends close and your enemies closer. It’s just smart business to keep a close eye on what your competitors are doing and to use that information to stay ahead of the game.

Reaching the Social Media Champions’ Circle (A.K.A. - Measuring Success)

Say hello to metrics. They are your best friend when it comes to measuring online success . Facebook and Instagram are both great at providing engagement metrics. Whether it’s an organic post or paid content, you can see the clicks, shares, reach, etc., and this can go a long way in seeing the type of content with which your audience is engaging. Take advantage of having these numbers at your disposal and use them to determine which content is most valuable and even the ideal timing of posts for maximum impact.

We often hone in on followers and likes as the barometer of our marketing efforts on social media , but there is so much more to consider. Take a step back and gauge the social metrics associated with your long-term goals, and use them to help build lasting, engaging relationships with your audience.

There you have it – the steps you need to create the most effective social media presence for your business . Keep these in mind as you plan, create, and measure your social media efforts, and success is well within your reach. Now, go forth and bust out your new strategy!

A Winning Social Media Strategy: Goals & Platforms

Tue, 10 Apr 2018 22:33:30 GMT

You already know social media is a critical component of your marketing strategy, so let’s get down to it! Your business is on Facebook, LinkedIn, Twitter, Instagram – all the major social media players. You post to them as frequently as you can, maybe even daily. All that hard work has to be paying off, right? You are certainly working harder at social than your competitors. But, are you working smarter? This strategy of posting as much as possible to all of the most visible platforms may have worked in the past, but the social media landscape is steadily changing. And, that means that your strategy should be too.

Take a note from The Art of War by Sun Tzu – “In the midst of chaos, there is also opportunity.” The world of social media can certainly be overwhelming, but get it right, and you stand to reap some hefty rewards. Pushing out content merely for the sake of a daily post is far less effective than focusing on the creation and distribution of valuable content for your target audience. So, think of this as your wake-up call, your opportunity in the midst of social media chaos to work smarter and see your efforts blossom.

Developing a Social Media Battle Plan (A.K.A. - Goals & Objectives)

First, let’s look at what you want to achieve with your social media efforts. Whether you’re planning a big advertising campaign or general strategy for your business’s presence, it’s important to consider not only your short-term goals, but what you want to achieve in the long run as well. While it’s easy to focus on the here and now with social media, success requires more of a big picture overview.

Begin by setting clearly defined and obtainable goals. Do you want to grow brand awareness? Increase sales volume? Maybe you just want to create a loyal fan base. Whatever the case, decide on your ultimate goals and record them. Take note of where you are currently and where you hope to be. This will serve not only as a benchmark for progress, but it will also enhance your probability of success. According to some fancy statistics on the internet, those who write down their goals are 42 percent more likely to achieve them . (See what I mean here, people?)

Identify Your Social Media Artillery (A.K.A. - Platforms/Networks)

Now that you have outlined your goals you can take a detailed dive into your current state of affairs. In this process, you are taking stock of the platforms you utilize, the content you share, and the success you have won so far. Define your business’s personas (target consumers) and identify the platforms they are using on a day-to-day basis.

What does all this mean? Well, if your audience isn’t on Instagram or LinkedIn, do you really need to spend valuable time and energy posting to that social network every day? Obviously not. Instead, choose the networks that align with both your goals and your audience based on their demographics and behaviors. Although it is tempting and can give you a serious case of FOMO (fear of missing out), avoid using all the available networks and further complicating your goals. Just remember, less is more, particularly when it is done in the right place and at the right time.

Execution of a Social Media Plan (A.K.A. - Content Plan)

I won’t lie to you; developing a plan for social media content is a critical component in your strategy, but it isn’t always easy. To begin, focus on creating content that aligns well with your brand or business’s identity. Then, develop a social media calendar with a plan for where and when this content will be shared in order to ensure that your posts are both relevant and timely.

If you have an agency or in-house person that is in charge of social media marketing , examine the strategy that is currently in place, and identify ways you can make adjustments or improvements. Consider which days of the week and times of day are best to post your content on each specific platform, and use that information to maximize your audience reach.

So, what’s your next step? Take action, and begin putting the above strategies into place. Social media is ever evolving, and it is critical to not allow your approach to become stagnant. Always keep your audience in mind, and implement new networks into your plan if they work for you. Set new goals, develop a plan, and make necessary adjustments as changes arise within your business, your audience, or the platforms themselves.

Read part two of this blog series here

Google Featured Snippet: What is it, and Why is it Important?

Mon, 05 Mar 2018 23:48:32 GMT

Ever since search engine optimization entered the collective consciousness of marketers and business owners, there has been a long-fought struggle to clinch the coveted number one organic ranking position for targeted search queries. But, if there is anything that Google has taught us over the years, it’s that nothing stays the same, a fact reinforced by the growing popularity of the featured snippet. Just when we truly believed that it couldn’t get better than achieving number one, along came this little feature, otherwise known as position zero.

What is the Google Featured Snippet?

I could write a few sentences detailing the appearance of a featured snippet, or I could just ask Google to show you:

To complete Mr. Bucci’s above thought, snippets come primarily in one of three forms: paragraphs, lists, or tables (and increasingly, video as well). In this case, my query of “what is a featured snippet” brought up a 2016 article published by Search Engine Land . The text provides a clear response to my question in just a sentence or two, making it ideal for the featured snippet placement in this case.

However, it is important to note what a featured snippet is not. A snippet can be distinguished by its placement in a box above the organic search results. It will include the answer to the query with matching keywords in bold, an image from the webpage (if available), the title of the webpage, and the URL. However, there are entirely different types of search results that could also occupy space at the top of a page. Examples of this include Google’s rich answers and knowledge graphs:

Why is the Google Featured Snippet Important?

From a searcher’s perspective, featured snippets provide quick, easily accessible answers to queries without the need to dig through multiple webpages. From a marketer’s perspective, they do far more:

Give a website credibility
Allow a site to jump to the top of the results page (Surprisingly, the featured snippet does not always belong to the site in the first organic ranking position)
Give smaller sites another way to compete with larger competitors for ranking position
Open up new opportunities to be found through voice search

These last two points are of particular importance.

Featured snippets have leveled the playing field for many. Whereas larger corporations have easily dominated many SERPs in the past, snippets give smaller guys a boost and reward for properly formatted content that easily answers the query at hand. For instance, in the example below, the site featured in the snippet appears before multiple results for Facebook’s own pages:

Furthermore, as search habits change, the importance of featured snippets is growing exponentially. Results for voice-based searches continue to be heavily studied as marketers try to better understand the factors that determine ranking in such queries and how they differ from traditional searches. So far, featured snippets have been a standout in this new arena of search, with in-depth studies ( like this one from Backlinko ) finding them to account for up to 41 percent of results. And, while this will almost certainly change to some degree as voice search matures, it is far too substantial for inbound marketers to ignore.

The changing landscape of SEO is nothing new. Constant technological innovation and evolution of search engines means not only better user experiences, it also means that we must be continuously evolving along with them. While most of us needn’t completely revolutionize our content approach , there is absolutely room to grow (as always). In early 2018, this means turning some of our attention away from the coveted position one ranking we have single-mindedly sought for so long and setting our sights even higher: position zero.