Inbound Marketing Blog

Will The Web Eventually Render Mobile Apps Obsolete?

 

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Web Design Trends For Baton Rouge Businesses [INFOGRAPHIC]

Whether you want to update your existing business site or are looking to build something from scratch, you'll want to be ahead of the curve on the very latest in web design trends.  Make sure that your site can stand out in the crowd and encourage user engagement by implementing the in-demand website elements listed in this infographic.

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The Epidemic of Banner Blindness

I remember a time, as a child, when I first had a computer at my disposal in the house. I was 7 or 8 years old, and doing history homework that involved finding information online. While using a very early — painfully early — version of Internet Explorer, I landed upon a site with a glowing, flashing, obnoxiously yellow banner that proclaimed that I'd won one million dollars. I was absolutely floored; I hadn't even had to do anything for it!

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Why we are AMP'd and Your Baton Rouge Website Should Be Too

Have you ever had the experience of spending a painfully long amount of time waiting for what should just be a simple web page to load? It's just a quick news article, after all  mostly text  so why are you watching the loading animation cycle endlessly as your phone struggles to render the content?

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The Philosophy of Growth-Driven Design

Even if you’ve never been involved in managing a traditional website redesign project, you can probably imagine how it works. It might start with the slow, creeping suspicion that your website may not have had a substantial facelift since before Seinfeld ended, or at least before ‘iPhone’ became a household term. You’re not sure how to even begin the process of revitalizing it – Do you google ‘website designer in Baton Rouge?’ Do you attempt to figure out how to do it yourself? Maybe you’re so focused on your business that you don’t have the time or energy to figure out what a modern, attractive website should entail?

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How Do I Know If My Business Website Is Mobile-Friendly?

Over the last few weeks, there has been a significant amount of information published on a recent algorithm change by Google. On April 21st, Google implemented a new and substantial change to its mobile search-ranking algorithm.  Search results on mobile devices are now prioritized and ranked based on how “mobile-friendly” a website is. Google just announced that mobile searches have surpassed searches on computers in ten countries including the U.S. and Japan.  As mobile devices increasingly become the most common format for users to access the Internet, it’s important that our tools for finding information account for this.

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Responsive Design: How "Mobile-First" might become your Philosophy too.

It's 2015, and I bet that your website looks spectacular on a 27" iMac screen. The crisp lines and bold colors stretch neatly and thoughtfully across the more-pixels-than-you-can-fathom display.

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A Designer's Introduction to Inbound Marketing

Allow me to make a confession: When it came to marketing, I was uninformed. Marketing, I thought, was something that took the form of brightly colored billboards climbing to the skies to vie for my attention. It was an intrusion on my ears, delaying the next song I wanted to hear. I was unaware of what a multifaceted, intricate world it was. Marketing, I've discovered, is so much more than a beacon that asks for your attention. Marketing is a part of nearly all human interaction, and these days, it’s within every shade of color, photo, and word in your digital presence.

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5 Items Your Website Needs Today To Start Generating Leads

 

I cannot tell you how many clients I speak with on a weekly basis who tell me they are in the midst of a "redesign" for their company website. My first question back to them is always, "Why?".  The typical owner is happy with their website for about the first three months.  Then, after the "newness" goes away, the owner or their employees start to give feedback and opinions on improvements that could be made to the site. 

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Make Your Website More Effective

 In a former life, I was a pretty serious soccer player.  In athletics, one of the first impressions in sizing up a team is their appearance.  Do they have nice uniforms? Are they geared up in top quality brand name equipment? Do they look like they can play?  If they look the part, but can't play a lick, they are often times categorized as the "all-airport" team.  According to ESPN's Dick Vitale, the all airport team is a term used for players who look good in airports, but get no playing time, Baby! 

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