Inbound Marketing Blog

Twitter for Business: The Do's and Dont's, A Baton Rouge Media Example

In Baton Rouge, the local NBC affiliate has been in a contract dispute with cable provider Cox Communications.  The dispute is over fees that are paid from the cable provider to the individual stations for allowing the cable provider access to include their product as part of the service that the cable company provides. The dispute has led to NBC being pulled off the air for cable customers. This blog is not about who is right and who is wrong in the dispute. This blog is about how a customer complaint turned into a “how to” and “how not to” engage on Twitter and about how you handle customers while the dispute is ongoing.

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Understanding Best Marketing Practices for Facebook vs. Twitter

A recent study conducted by Ascend2, found that very few companies are pleased with the results of their SEO efforts. At best, most found their outcomes to be only “somewhat successful.” The balancing act of SEO has proven difficult for many to master. Which tactics are most impactful? What combination of efforts will provide the best results? The mix may be different from one business to the next, and what proves successful for one may not be the best approach for another. However, there is one key element that remains a necessity for all, the ultimate goal of all marketing efforts: customer engagement.

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Twitter’s IPO Means You Need to Buy in, Even if You Don’t Invest

About an hour ago the second major social media platform in the past 18 months offered you a chance to buy in.  Twitter’s November 7th initial public offering is another testament to the popularity, power and money-making potential of social media.  The reviews and opinions are mixed on Twitter’s overall profit plan and growth forecast, but one thing is certain, social media, Twitter, specifically, has emerged  to the main stage of not only marketing, but global finance.

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