Inbound Marketing Blog

Tips for Incorporating Video into your Social Media Strategy

The landscape of social media is constantly evolving, forcing marketers to stay ahead of the game and leverage their creativity to ensure their posts are seen while also keeping consumers engaged.  Today, that means producing quick, eye-catching, informative videos that algorithms will favor and users will actually watch.  When done effectively, videos can be a great way to show off a product or service, highlight your brand’s personality, and connect with your audience.

Read More

How Can Social Media Support Call Tracking?

If your business has invested in advertising, it’s a given you want that money to help you stand out, produce an ROI, and convert leads into customers.  You may think your website alone can handle all the heavy lifting of lead generation.  After all, no one actually uses the phone anymore, right?  Wrong.  Studies show that call leads convert 10-15 times more often that web leads and that calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014.  

Read More

A Winning Social Media Strategy: Competition & Analytics

If you’ve read part one of this social media series, you have already identified your strategy and goals surrounding social media and the platforms best suited to achieve them.  Now that you have those important pieces in place, you can begin to take into account what your competition may be doing, as well as begin measuring the success of your own efforts.  So, let’s discuss these remaining elements of your social media battle and how they can help you succeed in the long run.

Read More

A Winning Social Media Strategy: Goals & Platforms

You already know social media is a critical component of your marketing strategy, so let’s get down to it!  Your business is on Facebook, LinkedIn, Twitter, Instagram – all the major social media players. You post to them as frequently as you can, maybe even daily.  All that hard work has to be paying off, right?  You are certainly working harder at social than your competitors.  But, are you working smarter? This strategy of posting as much as possible to all of the most visible platforms may have worked in the past, but the social media landscape is steadily changing. And, that means that your strategy should be too. 

Read More

Looking Forward to 2018 Social Media Trends for Businesses

Social media, for most of us, is a way to connect with friends and family, see what our favorite brand is doing, or a way for us to stay up-to-date on the current state of affairs in our busy lives. However, if you’re a business and not on social media – 2018 might be the year to not jump, but throw yourself onto the bandwagon. I’m not saying you need to be on every platform, posting every hour, retweeting, or sharing every second of every day. But, it is important you have a presence on the right social media platforms to reach your consumers in an authentic and mutually beneficial way.

Read More

A Small Business Owner's Guide to Facebook Page Reviews

So, you’ve decided to open your business’ Page to reviews....Wonderful! Reviews are a fantastic way to connect with your audience, gain feedback, and build your reputation. But adding and managing Facebook reviews can be a bit too much a small business owner’s already-full plate. That’s why we’ve compiled a guide of how-tos to get you started!


Read More

How Disorganized Social Media is Hurting Your Business

Sure, social media is no field of dreams—there’s barely any Kevin Costner and those voices you’re hearing are (hopefully) the livestream you forgot to mute. But with Facebook, Twitter, LinkedIn, Instagram, and Snapchat, there are acres of available social media in which to build a memorable, fruitful presence.

But do you know what you’re building? Or for whom?

Read More

Facebook: A Millennial's Swiss Army Knife

I'll come out and say it. I've deactivated my Facebook. Several times, in fact. You have too, haven't you?

But something keeps us coming back. 

The last time I deactivated my Facebook was nearly four years ago. It was the fall of my junior year, and my productivity was at an all-time low.

Read More

Twitter for Business: The Do's and Dont's, A Baton Rouge Media Example


In Baton Rouge, the local NBC affiliate has been in a contract dispute with cable provider Cox Communications.  The dispute is over fees that are paid from the cable provider to the individual stations for allowing the cable provider access to include their product as part of the service that the cable company provides. The dispute has led to NBC being pulled off the air for cable customers. This blog is not about who is right and who is wrong in the dispute. This blog is about how a customer complaint turned into a “how to” and “how not to” engage on Twitter and about how you handle customers while the dispute is ongoing.

Read More

The Pros and Cons of Newsjacking

Newsjacking continues to grow in popularity as a means of content creation. Whether it be for a blog, or simply in social media, more companies are using newsjacking to grow their brand, share their knowledge, and connect to their clientele. Before working in inbound marketing, I worked in Talk Radio, so naturally, the concept is one of my favorites

Read More

Social Media Secrets Revealed: Helpful (and Awesome) Tips from the PR World

 Attention Inbound Marketers: you need to use social media to attract the right strangers. Social media platforms are becoming the most powerful ways to connect with your audience, especially when you want to attract new people to your brand. Twitter has 241 million active users with 5,700 tweets posting every second. Facebook has over one billion users worldwide and presents the largest opportunities for communication with consumers. Basically, you have over a billion opportunities to attract new people to your brand.

Read More

Which Social Media Platforms are Best for Your Business?

It’s tempting, and a common social media misstep, for business owners to promote their product/service on all available platforms.  The thought process is typically somewhere along the lines of “If it’s free, why not?  What can it hurt?”  On the other end of the spectrum are those who completely shun social or put all of their efforts into a single site.  While there are always exceptions, neither of these extremes are where most of us should be.  Are you attempting to attract every possible age group, income level, and professional status from stay-at-home mom all the way to CEO?  If the answer is no, then your social media efforts need to be very specific and concentrated.  If they aren’t, you’re wasting valuable time, energy, and resources, promoting to an audience who will never need you.

Read More
All posts
 /