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BlinkJar celebrates five years of business today. As I was writing this blog last night, my six-year old daughter slept on the couch next to me, my nine-year old son had fallen asleep without showering (again), and my wife was battling a bad case of the Flu. Oddly enough, tonight is a microcosm of my life over the past five years. A life many would term insane, but I categorize it as insanely normal. If you're a business owner, you understand.
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It’s tempting, and a common social media misstep, for business owners to promote their product/service on all available platforms. The thought process is typically somewhere along the lines of “If it’s free, why not? What can it hurt?” On the other end of the spectrum are those who completely shun social or put all of their efforts into a single site. While there are always exceptions, neither of these extremes are where most of us should be. Are you attempting to attract every possible age group, income level, and professional status from stay-at-home mom all the way to CEO? If the answer is no, then your social media efforts need to be very specific and concentrated. If they aren’t, you’re wasting valuable time, energy, and resources, promoting to an audience who will never need you.
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It has become a word that just about everyone utters at least once a day. We’ve made it a verb when it is really a noun. In any conceivable circumstance it holds the answer to almost every question we can imagine. So what magical word is this? Google. Not only has this brand created a lofty place in our vernacular it is also quietly spreading its footprint across all things tech and beyond.
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Asachild,whenyoudidnotwanttolistentoyourannoyingsibling,yousimplycoveredyourearswithyourhandsandpretendedtheydidnotexist. Inevitably, if you practiced this action consistently, the sibling would finally give up on any hope of getting through to you. This successful tactic meant you could move on with life without having to hear from that annoying sibling. In fact, ignoring any attempt of communication from them was the ideal situation. In a way, ignorance was bliss when it came to any acknowledgement of their existence.
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To say that there is an abundance of Social Media Theory out there, is one of the largest understandments in the world. Everyone seems to have their own input or take on what makes social media go round. Do you know why that is? The main reason is the low cost of entry. Let me restate that better by saying, the "no cost of entry". Anyone can play. So, because you have a facebook account or you send random tweets, are you an expert on what converts business from the social media world? Don't misunderstand me, some of the theories out there are great. But, social media theory vs Reality for a local business owner is an important topic to cover. For local business owners, there comes a time when the RUBBER MUST HIT THE ROAD, and theory must take a back seat to real day application.
If you are a locally owned business in Baton Rouge, and you are just diving into the whole social media world, please take a quick timeout and read this article.
Every Day, it seems, a new social media network is created. As a local business, it is really hard to focus on all that has been thought up in the social media world. So, why should a business care about social media?
