Inbound Marketing Blog

Google Featured Snippet: What is it, and Why is it Important?

Ever since search engine optimization entered the collective consciousness of marketers and business owners, there has been a long-fought struggle to clinch the coveted number one organic ranking position for targeted search queries.  But, if there is anything that Google has taught us over the years, it’s that nothing stays the same, a fact reinforced by the growing popularity of the featured snippet.  Just when we truly believed that it couldn’t get better than achieving number one, along came this little feature, otherwise known as position zero.

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Mulitple Web Domains with the Same Content Is Marketing Malpractice

It's natural to conclude two is better than one. We were taught this basic fact at an early age, and few situations in life negate this basic concept. For this reason, it is easy to understand why any medical practice would think two web domains for their practice is better than one. One domain is good; then two domains must be better, right? This assumption is wrong as multiple web domains with the same content is marketing malpractice. 

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Marketing in Baton Rouge: What’s the Difference Between SEO and SEM?

There are a lot of umbrella terms out there, especially when it comes to technology.  Often these words, phrases and jargon get interchanged, used inaccurately, and can be confusing.  In the marketing world which is overlapping more and more with technology, this is a common occurrence; and the speed at which strategies and devices are evolving, this is understandable.  Two practices that are vital in today’s digital landscape, SEO and SEM can be easy to mix up, and while they are similar, they are still different.  Just like every shortstop is a baseball player, not every baseball player is shortstop.  Search engine optimization and search engine marketing follow this same transitive pattern.  SEO is SEM, but not all SEM is SEO.  Let’s take a closer look at the differences between the two.

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Making Your Content Work Smarter: Blog SEO

You’ve identified desirable and achievable long-tail keywords to target with your blog.  You’ve put together a stellar piece of content that you just know will resonate with your audience.  Now, it’s time to take the steps needed to get it in front of them.  After all, no matter how amazing the content, it isn’t worth much if no one can find it.  Don’t let all of your research, time, and incredible wordsmithing go to waste.  Properly optimizing your blog for search engine optimization (SEO) can help your content become your hardest working salesperson.

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Baton Rouge Web Marketing: The Rise of Search for Healthcare

Our thirst for knowledge is as limitless as our patience to find answers is non-existent.  Having the keys to the world's greatest puzzles in our pockets, purses, and at our fingertips allows us to harness the vast power of search engines to solve important quandries like: Who's voice is that in Zootopia?  Or relentlessly asking Siri who the best baseball team in the world is (try it).  However, it turns out that search can be useful for more than just quelling our rampant curiousity.  There probably isn't a better example of this than the way people are leveraging search engines to find healthcare solutions. In a recent Google Partners event focused on healthcare, there were some very intriguing statistics and trends.  Here are the highlights.  

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SEO for Small Baton Rouge Businesses: 5 Tips from Peyton Manning

In 1998 Peyton Manning was selected first overall in the NFL Draft by the Indianapolis Colts.  18 years later he is about to take to the field in his 4th Super Bowl.  He is undoubtedly going to be a first ballot Hall of Famer.  He sits at or near the top in every significant statistical passing category and in addition to being an example of excellence on the gridiron; he also parlayed that into quite a lucrative endorsement career as well. 

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Why HTTPS Is Important For Baton Rouge Businesses

Last week, Google announced that they would be adjusting their page indexing algorithm to look for more HTTPS pages. This is a huge part of Google’s push for what they’re calling “HTTPS everywhere,” or, making the web more secure for everyone. Thankfully, this is a good thing for your business, and it’s a good thing for your customers.

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How Do I Know If My Business Website Is Mobile-Friendly?

Over the last few weeks, there has been a significant amount of information published on a recent algorithm change by Google. On April 21st, Google implemented a new and substantial change to its mobile search-ranking algorithm.  Search results on mobile devices are now prioritized and ranked based on how “mobile-friendly” a website is. Google just announced that mobile searches have surpassed searches on computers in ten countries including the U.S. and Japan.  As mobile devices increasingly become the most common format for users to access the Internet, it’s important that our tools for finding information account for this.

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The Power of Search in the Medical Sector

There’s no denying that the answer to every (well, most) questions lies in the wide palm of Google. More people are turning to the internet with not only general, but the most specific questions; and the sophisticated algorithms that search engines leverage are capable of providing clarity for the most precise query.

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Pay Per Click and SEO: What's the Difference?

What is the difference between an organic ranking(SEO) and a paid ranking (PPC)?

Welcome to BlinkJargon, where we cut through the jargon of web marketing in the blink of an eye.When Google returns your search result, there are two types of results: organic and paid.  Organic rankings are sites that are the closest match to the search query based on relevance and authority.  These rankings are usually earned through relevant content creation.  Read More

SEO: What does it really mean?

 

Welcome to BlinkJargon, where we cut through the jargon of web marketing in the blink of an eye.SEO stands for Search Engine Optimization and refers to the best practices of helping your website rank around certain keywords. 

When a user types in a keyword into Google’s search box, Google first looks through billions of pages in its index and comes up with a list of organic results that are matches for the term.  Google sorts the list so the highest quality are at the top and the lowest quality are at the bottom.Ranking organically is based on a combination of two things: Relevance and Authtority. 

Relevance is a measure of how close of a match a given page is to the term being searched.  The Authority of a page is a measure of how important or authoritative that given page is in the eyes of Google.  The authority of a web page is determined based on the number of Inbound links from other web pages and the authority of those respective pages. So, if your site has an inbound link from the New York Times, Google will place more importance on this inbound link that it would an inbound link from Joe’s Shoe Shop.

How do you go about getting links you say?  The Simple way is through original content creation.  This is why blogging has become so critical in the SEO world, as each blog represents another indexed page. Each blog page is another signal sent to Google stating that your site is alive and breathing.SEO, when done well, is not about tricking Google. It is about creating content that users would want to find and share.If you enjoyed this segment, click here to view more sessions of BlinkJargon.  Or, if you want to learn more specifics about search engine optimization, click the additional link below to be taken to more details on the BlinkJar site.

 

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Has SEO Become A Dirty Word?

Here at BlinkJar Media, we know the importance of being found on Google.  It’s one of the facets of inbound marketing that we specialize in and pride ourselves in understanding.  It’s not the easiest concept to understand or explain, and because it is an eternally shifting target, Google’s primary objectives and focus may change their algorithm several times a day.

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