Inbound Marketing Blog

Richard Sherman: A Marketing Opportunity Wasted

Last night, Richard Sherman, a rising star for the Seattle Seahawks, had ONE MOMENT to elevate his position in the eyes of millions of viewers, and he blew it. This article is one opinion (mine) on how Richard Sherman broke some very basic rules of marketing. This article is not meant to be an argument or an attack on his personal character. It is simply my opinion on how Richard Sherman violated all of the “positioning” rules of marketing. I fully expect to receive the “who cares” about marketing response. I completely understand that Richard Sherman is on the Seattle Seahawks to play football. However, when you break this incident down, everyone, including Seattle Seahawk fans, should care. This is truly a case of Richard Sherman: A Marketing Opportunity Wasted.

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9 Worst Examples of Holiday Stock Photography

Images are a vital piece in any marketing message. Whether in an ad or a blog post, adding a visual aspect to your message greatly increases the likelihood that you’ll be noticed and successfully get your point across. About 90% of information processed by the brain is visual in nature, and by far the top performing social media posts are those that include photos. Yet, as any marketer knows, there is a dark underbelly in the world of stock photography.

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A Branding Mistake To Avoid In Marketing Your Product or Company

I recently was listening to a business interview with a PR representative of a well known electronics company.  The PR representative of the company was speaking about some of the exciting new launches for the upcoming holiday period.  I was extremely impressed and excited to hear all of the cool things that are being released on a daily basis.  On a complete side note, I think I have become that techie geek that I used to make fun of in the past.  

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