More and more often, we are hearing marketers and business owners alike state that they are hearing about this “inbound marketing” at conferences and in their email inboxes. Certainly, there must be something to this increasingly ever-present subject matter. Well, in fact, there is.
As a growing inbound marketing agency, the BlinkJar team is constantly striving to stay on top of the latest developments in our industry. Granted, they are frequent and numerous. The best practices for SEO seem to change on a whim. It’s challenging for sure, but it keeps us on our toes. Thankfully, we have a wealth of information available that is continuously updated by our partner, Hubspot, giving us the ability to focus on our individual client needs rather than chasing down the latest updates from Google. That, in and of itself, could require a dedicated employee.Read More
Four years ago a good friend and I started our own golf tournament. We wanted a good reason to play 72 holes in 48 hours. That’s right 36 holes a day, for two days, all over one weekend. We chose the last weekend in June to have our contest. With dreams of this being an annual activity, we knew this weekend of golfing bliss needed a name. With no other ideas, we opted to name our little tournament after American cinema and television icon…Craig T. Nelson.
The first six months of life for our inbound marketing agency in Louisiana consisted of hosting conference calls, webinars and client meetings from a coffee table or a coffee shop. While it wasn't the ideal situation, it certainly provided me with plenty of motivation for growth. If the launch of BlinkJar Media would have been any different I honestly do not think we would have experience the same growth we have encountered over the last several months. Our humble beginnings have given us much to be thankful for today.
Inbound marketing has gained much interest in recent years, as businesses look for ways to reach their consumers in a technology-driven world. There is no denying that the internet has fundamentally changed how consumers connect, research, and make purchasing decisions. “Interruption” marketing is quickly losing any effectiveness that it had, with the majority of individuals bypassing unsolicited messages. 86% of people now skip television ads and 44% of direct mail pieces are never even opened. Inbound provides the solution to reaching these customers effectively at a time when so many messages are tuned out.Read More
For several years now, I have been a believer in the power of Inbound Marketing, although, like many people, I didn’t completely understand it. Sure, I had some experience with it. My career thus far has included the sale of, among other things, yellow pages, PPC, websites and online daily deals. However, I had yet to work for a company that truly embraced and understood the influence of Inbound Marketing. Enter, BlinkJar!Read More
Do you have a LOVE for marketing? Are you tired of the nine to five regimen? Do you currently feel stuck or handcuffed to a desk all day with no inspiration? What if there were a place where you could spread your wings and let your creativity fly? What if this same place utilized the most innovative and progressive tools to create, monitor, and measure marketing results for your clients?
According to a new study released by the Pew Research Center’s Internet & American Life Project, 77% of online health seekers start their information seeking journey with search engines. The aforementioned stat is so noteworthy it is worth repeating.....77% of online health seekers start their information seeking journey with search engines.
The future is indeed bright. BlinkJar Media, Baton Rouge's first and largest Inbound Marketing Firm, is looking to expand again. We are searching for that next generation marketing professional who is looking to build a career, as opposed to simply finding a job.
One of the best parts of our job, as marketing specialists, is we are able to apply the core principles of marketing and advertising and analyze them with the new age tools of Inbound Marketing. When done correctly, BlinkJar Media is able to "close the loop" of marketing for our clients. For so long, advertisers were often left with lingering thoughts and doubts about the effectiveness of their marketing and advertising. While there is not a one hundred percent "fool-proof" process for advertisers, we have certainly have made strides to provide substantial metrics to a local advertisers marketing and advertising plan.