Ever since search engine optimization entered the collective consciousness of marketers and business owners, there has been a long-fought struggle to clinch the coveted number one organic ranking position for targeted search queries. But, if there is anything that Google has taught us over the years, it’s that nothing stays the same, a fact reinforced by the growing popularity of the featured snippet. Just when we truly believed that it couldn’t get better than achieving number one, along came this little feature, otherwise known as position zero.
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