Inbound Marketing Blog

Using Call Tracking to Improve Content

Long gone are the days of disjointed marketing efforts and advertising campaigns.  In today’s world of inbound marketing and readily available, in-depth analytics, it seems almost laughable to think of a time when businesses would spend advertising dollars without ever really knowing how many customers resulted from them.  Now, we are often able to track our leads from their very first point of contact to the moment they convert and adjust our marketing efforts based on data. 

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When it Comes to Your Website's speed, not all Platforms are Created Equal.

 

As the web has become more ubiquitous and vital in our lives, so has the desire for a better user-experience. These days, it's often jarring to still occasionally come across a website that isn't mobile-friendly and requires you to pinch-to-zoom to read its microscopic text on your phone. And your site also needs to be fast: no one has time to sit and wait for a loading spinner. Even if they do, they're likely not going to have enough patience to remain on your website for very long.

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7 Deadly Sins of Business Blogging

In today’s world of SEO and online marketing, it seems that everyone has a blog.  From mom bloggers to Fortune 500 companies, there isn’t a stone left unturned when it comes to this particular form of content creation.  So, it’s only natural that you too may be considering a blog for your own business.  However, more than simply writing, there’s a lot that goes into making a blog effective.  To start, here are seven mistakes that all business bloggers should be careful to avoid:

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Will Duplicate Content Get You Penalized?

The more eyeballs that land on your content, the better it will perform.  Seems like a no brainer, right?  Yet, due to lingering misconception, many bloggers find themselves hesitant to place their content anywhere other than their own site.  Google is well-known for keeping their ranking factors and algorithms close to the vest, leaving it up to marketers to determine best practices between the few tidbits that are provided and their own trial and error. 

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Making Your Content Work Smarter: Blog Promotion

Previously, we’ve discussed selecting targeted long-tail keywords for your blog and how to optimize your posts for SEO purposes.  Mastering those two components are essential to your blog’s success, but there is still one last piece necessary to give your work all the oomph it needs – content promotion.  Unfortunately, this last step is also frequently overlooked. To steal an analogy from my boss, it’s like running the perfect race only to trip just before the finish line. 

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Making Your Content Work Smarter: Blog SEO

You’ve identified desirable and achievable long-tail keywords to target with your blog.  You’ve put together a stellar piece of content that you just know will resonate with your audience.  Now, it’s time to take the steps needed to get it in front of them.  After all, no matter how amazing the content, it isn’t worth much if no one can find it.  Don’t let all of your research, time, and incredible wordsmithing go to waste.  Properly optimizing your blog for search engine optimization (SEO) can help your content become your hardest working salesperson.

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When The Content Well Runs Dry: Developing a Blog Strategy

In the life of any writer, there comes a time (or many) when you just have no clue what to say anymore.  For bloggers who are responsible for fresh content on a weekly or daily basis, this is particularly true.  Let’s say, for instance, that you have a client who is a dermatologist.  After weeks, months, or even years of writing about skin, hair, and nails, you will likely find yourself thoroughly convinced that there is nothing left to say.  How can you possibly have a new and interesting take on the same topic you’ve been writing about for so very long? 

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The Importance of Blogging: The Anthropological Theory behind Inbound Marketing

I should start by saying that I’m not a marketer. Not traditionally, anyway. I graduated two years ago with a bachelor’s degree in anthropology and a splitting thesis-induced headache. I spent my entire school career focused on words. I loved them. Every nook and cranny of grammar fascinated me. Even more so when those hard, fast rules broke open. Spelling bees. Creative writing classes. Even the drabbest of book reports thrilled me in an undeniably nerdy way.

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The Pros and Cons of Newsjacking

Newsjacking continues to grow in popularity as a means of content creation. Whether it be for a blog, or simply in social media, more companies are using newsjacking to grow their brand, share their knowledge, and connect to their clientele. Before working in inbound marketing, I worked in Talk Radio, so naturally, the concept is one of my favorites

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Is a blogger a journalist?

The better question may be, is your blog reliable?

What makes a journalist a journalist? Can a blogger be considered a journalist? More to the point, are you treating your blog as if it were a reliable news source?

Before working in inbound marketing, I spent the previous decade working in news radio. Bloggers had opinions and occasionally could provide analysis, but bloggers were not considered journalists. The term journalist was reserved for people who worked for a traditional media outlet.

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Video Marketing for the Medical Sector

For many in the medical industry, providing engaging and educational content for individuals at the point of an online medical query is one of the most pivotal and differentiating marketing tactics that a healthcare provider could take to gain new, potential patients.  In a blog post we published on Why Inbound Marketing Is for the Medical Sector, we noted that 77% of health information searches start online. 

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Using a Blog to More Effectively Communicate with Patients

In today’s healthcare environment, doctors are quickly shuffling from one exam room to the next, inputting data, and finding very little time left over to truly communicate with their patients. Patients, in turn, feel neglected and often leave with the impression that many of their questions are still unanswered or their concerns still unaddressed. Not surprisingly, research has shown that, among the most frequent patient complaints, is the feeling that their doctor is simply not listening to them.

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