Inbound Marketing Blog

7 Deadly Sins of Business Blogging

In today’s world of SEO and online marketing, it seems that everyone has a blog.  From mom bloggers to Fortune 500 companies, there isn’t a stone left unturned when it comes to this particular form of content creation.  So, it’s only natural that you too may be considering a blog for your own business.  However, more than simply writing, there’s a lot that goes into making a blog effective.  To start, here are seven mistakes that all business bloggers should be careful to avoid:

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Will Duplicate Content Get You Penalized?

The more eyeballs that land on your content, the better it will perform.  Seems like a no brainer, right?  Yet, due to lingering misconception, many bloggers find themselves hesitant to place their content anywhere other than their own site.  Google is well-known for keeping their ranking factors and algorithms close to the vest, leaving it up to marketers to determine best practices between the few tidbits that are provided and their own trial and error. 

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The Pros and Cons of Newsjacking

Newsjacking continues to grow in popularity as a means of content creation. Whether it be for a blog, or simply in social media, more companies are using newsjacking to grow their brand, share their knowledge, and connect to their clientele. Before working in inbound marketing, I worked in Talk Radio, so naturally, the concept is one of my favorites

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Is a blogger a journalist?

The better question may be, is your blog reliable?

What makes a journalist a journalist? Can a blogger be considered a journalist? More to the point, are you treating your blog as if it were a reliable news source?

Before working in inbound marketing, I spent the previous decade working in news radio. Bloggers had opinions and occasionally could provide analysis, but bloggers were not considered journalists. The term journalist was reserved for people who worked for a traditional media outlet.

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Video Marketing for the Medical Sector

For many in the medical industry, providing engaging and educational content for individuals at the point of an online medical query is one of the most pivotal and differentiating marketing tactics that a healthcare provider could take to gain new, potential patients.  In a blog post we published on Why Inbound Marketing Is for the Medical Sector, we noted that 77% of health information searches start online. 

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Using a Blog to More Effectively Communicate with Patients

In today’s healthcare environment, doctors are quickly shuffling from one exam room to the next, inputting data, and finding very little time left over to truly communicate with their patients. Patients, in turn, feel neglected and often leave with the impression that many of their questions are still unanswered or their concerns still unaddressed. Not surprisingly, research has shown that, among the most frequent patient complaints, is the feeling that their doctor is simply not listening to them.

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How To Write A Blog Post In An Hour: Martin Luther King Style

On August 28, 1963 Dr. Martin Luther King, Jr gave the “I Have A Dream” Speech on the steps of the Lincoln Memorial in Washington D.C. As one of the most powerful orations in our nation’s history, the lessons extracted from this eleven minute speech are endless. The positive effects this speech has had on civil rights in our country are well-documented, but they are not the focus of this blog today. Rather, I am referencing certain communication jewels of this historic speech as they may be utilized in one of the more popular forms of communication today, blogging. While blogging has risen in popularity over the last few years, there are some people who are challenged with producing and publishing blogs in a timely manner. By simply keeping the core elements of the “I Had A Dream” speech in mind, writing a blog in less than an hour will be a breeze.

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