Inbound Marketing Blog

Lindsey Blanchard

Recent Posts

9 Worst Examples of Holiday Stock Photography

Images are a vital piece in any marketing message. Whether in an ad or a blog post, adding a visual aspect to your message greatly increases the likelihood that you’ll be noticed and successfully get your point across. About 90% of information processed by the brain is visual in nature, and by far the top performing social media posts are those that include photos. Yet, as any marketer knows, there is a dark underbelly in the world of stock photography.

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Understanding Best Marketing Practices for Facebook vs. Twitter

A recent study conducted by Ascend2, found that very few companies are pleased with the results of their SEO efforts. At best, most found their outcomes to be only “somewhat successful.” The balancing act of SEO has proven difficult for many to master. Which tactics are most impactful? What combination of efforts will provide the best results? The mix may be different from one business to the next, and what proves successful for one may not be the best approach for another. However, there is one key element that remains a necessity for all, the ultimate goal of all marketing efforts: customer engagement.

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I Took a Nap, Because Arianna Huffington Told me to

One month ago, the team from BlinkJar Media, along with over 5,000 others, descended on the Hynes Convention Center in Boston for HubSpot’s Inbound 13 conference.  We were given a large variety of learning sessions to choose from daily, along with addresses from keynote speakers twice a day.  Naturally, we were excited to hear from the likes of HubSpot founders, Brian Halligan and Dharmesh Shah, or from the father of inbound marketing, Seth Godin.  They delivered amazing keynotes which you can learn more about by clicking here.  However, as you may have guessed from the title, the focus of this blog is an address delivered by Huffington Post founder, Arianna Huffington.

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Top 5 Reasons I'm Excited for Inbound 2013

As a growing inbound marketing agency, the BlinkJar team is constantly striving to stay on top of the latest developments in our industry.  Granted, they are frequent and numerous.  The best practices for SEO seem to change on a whim.  It’s challenging for sure, but it keeps us on our toes.  Thankfully, we have a wealth of information available that is continuously updated by our partner, Hubspot, giving us the ability to focus on our individual client needs rather than chasing down the latest updates from Google.  That, in and of itself, could require a dedicated employee.

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How To Select The Right Inbound Marketing Agency

Inbound marketing has gained much interest in recent years, as businesses look for ways to reach their consumers in a technology-driven world.  There is no denying that the internet has fundamentally changed how consumers connect, research, and make purchasing decisions.  “Interruption” marketing is quickly losing any effectiveness that it had, with the majority of individuals bypassing unsolicited messages.  86% of people now skip television ads and 44% of direct mail pieces are never even opened.  Inbound provides the solution to reaching these customers effectively at a time when so many messages are tuned out. 

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4 Basic Principles of Inbound Marketing

For several years now, I have been a believer in the power of Inbound Marketing, although, like many people, I didn’t completely understand it.  Sure, I had some experience with it.  My career thus far has included the sale of, among other things, yellow pages, PPC, websites and online daily deals.  However, I had yet to work for a company that truly embraced and understood the influence of Inbound Marketing.  Enter, BlinkJar!

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