Inbound Marketing Blog

Lindsey Blanchard

Recent Posts

Google Featured Snippet: What is it, and Why is it Important?

Ever since search engine optimization entered the collective consciousness of marketers and business owners, there has been a long-fought struggle to clinch the coveted number one organic ranking position for targeted search queries.  But, if there is anything that Google has taught us over the years, it’s that nothing stays the same, a fact reinforced by the growing popularity of the featured snippet.  Just when we truly believed that it couldn’t get better than achieving number one, along came this little feature, otherwise known as position zero.

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Google My Business:  Using the Google Post Feature

 

For today’s consumer, local search is a wondrous thing.  No matter what type of business we’re looking for or where, a simple search query returns our nearby options within moments.  It’s a functionality we’ve become so reliant on that 30 percent of our mobile searches (the top used method for online search) are related specifically to location.  And, not only are we using these results to locate a business, we’re using them to conduct research and make purchases, making the local search results that we see powerful tools for sales and marketing.

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7 Deadly Sins of Business Blogging

In today’s world of SEO and online marketing, it seems that everyone has a blog.  From mom bloggers to Fortune 500 companies, there isn’t a stone left unturned when it comes to this particular form of content creation.  So, it’s only natural that you too may be considering a blog for your own business.  However, more than simply writing, there’s a lot that goes into making a blog effective.  To start, here are seven mistakes that all business bloggers should be careful to avoid:

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Will Duplicate Content Get You Penalized?

The more eyeballs that land on your content, the better it will perform.  Seems like a no brainer, right?  Yet, due to lingering misconception, many bloggers find themselves hesitant to place their content anywhere other than their own site.  Google is well-known for keeping their ranking factors and algorithms close to the vest, leaving it up to marketers to determine best practices between the few tidbits that are provided and their own trial and error. 

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Making Your Content Work Smarter: Blog Promotion

Previously, we’ve discussed selecting targeted long-tail keywords for your blog and how to optimize your posts for SEO purposes.  Mastering those two components are essential to your blog’s success, but there is still one last piece necessary to give your work all the oomph it needs – content promotion.  Unfortunately, this last step is also frequently overlooked. To steal an analogy from my boss, it’s like running the perfect race only to trip just before the finish line. 

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Making Your Content Work Smarter: Blog SEO

You’ve identified desirable and achievable long-tail keywords to target with your blog.  You’ve put together a stellar piece of content that you just know will resonate with your audience.  Now, it’s time to take the steps needed to get it in front of them.  After all, no matter how amazing the content, it isn’t worth much if no one can find it.  Don’t let all of your research, time, and incredible wordsmithing go to waste.  Properly optimizing your blog for search engine optimization (SEO) can help your content become your hardest working salesperson.

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Making Your Content Work Smarter: Keywords

If you are a business owner or have otherwise been handed the responsibility of taking charge of your organization’s marketing efforts, you likely have devoted some time to blogging or are, at the very least, beginning to consider it.  Deciding to take on the responsibility is step one.  Step two is trying to figure out where in the world to start and if you’re doing it right.

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When The Content Well Runs Dry: Developing a Blog Strategy

In the life of any writer, there comes a time (or many) when you just have no clue what to say anymore.  For bloggers who are responsible for fresh content on a weekly or daily basis, this is particularly true.  Let’s say, for instance, that you have a client who is a dermatologist.  After weeks, months, or even years of writing about skin, hair, and nails, you will likely find yourself thoroughly convinced that there is nothing left to say.  How can you possibly have a new and interesting take on the same topic you’ve been writing about for so very long? 

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Which Social Media Platforms are Best for Your Business?

It’s tempting, and a common social media misstep, for business owners to promote their product/service on all available platforms.  The thought process is typically somewhere along the lines of “If it’s free, why not?  What can it hurt?”  On the other end of the spectrum are those who completely shun social or put all of their efforts into a single site.  While there are always exceptions, neither of these extremes are where most of us should be.  Are you attempting to attract every possible age group, income level, and professional status from stay-at-home mom all the way to CEO?  If the answer is no, then your social media efforts need to be very specific and concentrated.  If they aren’t, you’re wasting valuable time, energy, and resources, promoting to an audience who will never need you.

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Using a Blog to More Effectively Communicate with Patients

In today’s healthcare environment, doctors are quickly shuffling from one exam room to the next, inputting data, and finding very little time left over to truly communicate with their patients. Patients, in turn, feel neglected and often leave with the impression that many of their questions are still unanswered or their concerns still unaddressed. Not surprisingly, research has shown that, among the most frequent patient complaints, is the feeling that their doctor is simply not listening to them.

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9 Worst Examples of Holiday Stock Photography

Images are a vital piece in any marketing message. Whether in an ad or a blog post, adding a visual aspect to your message greatly increases the likelihood that you’ll be noticed and successfully get your point across. About 90% of information processed by the brain is visual in nature, and by far the top performing social media posts are those that include photos. Yet, as any marketer knows, there is a dark underbelly in the world of stock photography.

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Understanding Best Marketing Practices for Facebook vs. Twitter

A recent study conducted by Ascend2, found that very few companies are pleased with the results of their SEO efforts. At best, most found their outcomes to be only “somewhat successful.” The balancing act of SEO has proven difficult for many to master. Which tactics are most impactful? What combination of efforts will provide the best results? The mix may be different from one business to the next, and what proves successful for one may not be the best approach for another. However, there is one key element that remains a necessity for all, the ultimate goal of all marketing efforts: customer engagement.

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