Inbound Marketing Blog

Jared Broussard

Recent Posts

BlinkJar Media Recognized As Top Performer on Clutch.co

Clutch, a business to business research, ratings, and reviews firm based in Washington D.C, has recently featured BlinkJar Media on their Press Release as a Top Digital Marketing Agency in Baton Rouge. This acknowledgment by Clutch is a significant feat for the entire team at BlinkJar, and we feel honored to be a part of a distinguished group of digital agencies in the Baton Rouge community. Clutch has researched thousands of business service companies, just like BlinkJar, to determine the top performers in various sectors. Client feedback, market presence, and quality of work are just some of the measures Clutch uses to rate and rank companies. For more details on the ranking by Clutch, view the BlinkJar profile on the Clutch website.

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Mulitple Web Domains with the Same Content Is Marketing Malpractice

It's natural to conclude two is better than one. We were taught this basic fact at an early age, and few situations in life negate this basic concept. For this reason, it is easy to understand why any medical practice would think two web domains for their practice is better than one. One domain is good; then two domains must be better, right? This assumption is wrong as multiple web domains with the same content is marketing malpractice. 

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Business Ownership: 5 Insanely Quick Thoughts

BlinkJar celebrates five years of business today. As I was writing this blog last night, my six-year old daughter slept on the couch next to me, my nine-year old son had fallen asleep without showering (again), and my wife was battling a bad case of the Flu. Oddly enough, tonight is a microcosm of my life over the past five years. A life many would term insane, but I categorize it as insanely normal. If you're a business owner, you understand.

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BlinkJar Media: What Does It Mean?

In Star Wars: The Phantom Menace, we were introduced to the character of Jar Jar Binks, a tall and rangy Gugan outcast from the planet of Naboo.  Jar Jar Binks was a clumsy, well-meaning character that failed to endear himself to the public. To many, Jar Jar Binks was the biggest flop in the history of Star Wars. So, we want to set the record straight. Jar Jar Binks has nothing to do with the naming of BlinkJar. Phew, we feel better now.  

Naming your business is the first step in creating your identity as an organization. The name of your business is used in conversations, presentations, proposals, social media posts, and online searches. On a deeper level, your company name is the heart and soul of your existence. In his book “Start With Why," Simon Sinek states that “Nobody cares what you do. They care why you do it." When a company can speak to the why of its organization by referencing their name, then they have made a wise choice for the name.

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Google Sandbox: The Purgatory For Digital Marketers

We recently launched a redesigned website for a client on a newly purchased domain. We carried out all the best practices for launching a website on a new domain. Additionally, as we do for all our clients, we implemented the steps of on-page and off-page SEO.  All signs pointed in the right direction until this happened.

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Hootsuite vs. HubSpot: What Are The Differences?

What is the difference between HubSpot and Hootsuite?

This is one of the most common questions I receive from businesses. There are various ways to point out the differences between HubSpot and Hootsuite, but most of them are boring and lack flavor. If we are going to take a deep dive into this topic, we should at least have a little fun, right? As luck would have it, my hometown is synonymous with flavor and fun—New Orleans. I know; it's hard to believe, but a quick culinary tour in the Big Easy can resolve any mysteries associated with HubSpot and Hootsuite.

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Choice: The Delusion of Dan Lyons

I recently finished reading the book “Disrupted: My Misadventure In The Start-Up Bubble” by Dan Lyons. I do not personally know Dan Lyons, but I have met him several hundred times in newsrooms across America. Dan, like many other veteran journalists, has personally been affected by the disruption of mass media. This disruption is not only affecting news rooms; it is also creating disorder within the advertising departments of every television, radio, and print outlet across the nation.

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The Google Guarantee: Too Good To Be True?

On a weekly basis, our medical clients receive numerous emails from random marketing firms with the latest Google ranking guarantee. The email usually “baits” our clients by pointing out a keyword that is currently not ranked on the first page of Google. The email then proceeds to guarantee a first page ranking on this keyword with a certain time period. These types of emails have increased dramatically as search engine marketing has become an integral piece of the overall marketing strategy for many medical practices.    

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Inbound Marketing Week: What's The Next Step?

You came. You saw. You conquered. By attending the Baton Rouge Inbound Marketing event, you now have a considerably better understanding of Inbound Marketing. More importantly, you have a greater comprehension of how implementing Inbound concepts can help bring meaning to your marketing. Before the event becomes too far in the mirror, we wanted to provide you with some key steps in launching your Inbound Marketing strategy. Keep in mind, the methods listed below are just a few of the ingredients needed to start an Inbound Marketing plan. By taking these first few steps, your business will be making a giant leap in generating meaningful marketing results.

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HubSpot Dives into Sales with its Brand New CRM

In 2006, HubSpot founders, Brian Halligan and Dharmesh Shah, created HubSpot based on their observation of the growing disconnection between marketing and consumers. At the time, people had started to shift how they lived, worked, and shopped. Unfortunately, businesses had not made this same transformation. As a result, businesses were rather ineffective at communicating their message to their evolving consumer.  With the introduction of their all-in-one marketing software in 2006, HubSpot closed the gap between marketers and consumers by helping businesses deliver relevant inbound experiences to consumers across the globe.

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The Five Pitfalls Businesses Should Avoid With Email Marketing

Email marketing is still an essential ingredient in a successful marketing plan. Since we live in an over-communicated world, emails are often ignored, and deleted by recipients. Because consumers today have far greater control over if and when they read emails, marketers must adapt their email strategy to remain worthy in the world of the crowded inbox. 

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Boosting Facebook Posts: Should A Local Business Do It?

Facebook has made advertising "easy" for every business with a page. In an effort to entice businesses to reach more people with their content or offers, Facebook has created a "boost post" option that is conveniently and wisely placed under each organic post.

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